WordPress vs Squarespace vs Wix: Who’s Winning the Builder War in 2022?

Updated May 8 2022
Sophie Leah
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Do you want to skip the read and get right to my winner? Squarespace as a comparison winner within this WordPress Squarespace Wix comparison platform test. 

Introduction: WordPress Wix or Squarespace – top site-builder contenders

WordPress vs Squarespace vs Wix?

Anyone with anything to say these days have definitely toyed the idea of starting a blog at one time or another. Since blogging became a thing in the late 90s, there have been numerous platforms from which would-be commentators could choose. But three big names continue to get all the attention: WordPress vs Squarespace vs Wix.

WordPress Squarespace Wix all seem to operate on the “so easy a child can use it” principle: blog builders that you can use right out of the box to create an effective platform for self-expression. Over time, the question of which builder to use – WordPress Wix or Squarespace– has been complicated further by the follow-up question of which one allows you to level your site up from a mere blog or hobby page to a fully functional online store.

Pros and Cons – WordPress Squarespace Wix:

If you want to get a more in-depth understanding of the three-way showdown among Wix Squarespace WordPress, you can click on these articles:


In which case, we explore the WordPress vs Squarespace vs Wix debate in today’s review. Our principal objective is to find out which among Wix or Squarespace or WordPress ranks on top in 2021.


Built on a PHP framework, WordPress has the distinction of being one of the oldest (and, comparatively, most stable) blogging platforms online. Offering both a free and a premium service, it has served as the foundation for numerous sites, and the addition of the WooCommerce plugin has enabled it to make a foray into the online store sector.



Currently standing at 4.1 million websites and still growing, not many people are aware that Squarespace is the creative/eCommerce platform of choice for the global artistic community who revel in its flexibility in terms of design and functionality.



In the past, Wix was seen as the quick way to get a site up and running. Years later, it still is – but now it boasts of over 160 million websites worldwide.


Ease of Use:

What can users expect from WordPress Squarespace Wix in terms of ease of use?


Comparing Wix Squarespace WordPress, flexibility and accessibility remain the WordPress' biggest draws. WordPress gives you everything in a single neat package no matter how much of a novice you are. But while the editing and layout side of it is fun enough, WordPress continues to fall short concerning SEO. However, its interconnectivity with different social media channels has considerably improved.


For all its claims that it’s easy to use, there is a learning curve involved with Squarespace. You need to focus for a bit and learn how to use it before you start building.


Pro-tip: anyone can use Wix, and you don’t even need to know a scrap of coding to get aboard. Recent AI embellishments to its core building platform have made it more responsive to users: the intuitive drag-and-drop ware enables you to layout your site just how you want it and makes it work the way you want it.

Winner – Wix! within our ‘Ease of Use' WordPress vs Squarespace vs Wix comparison. Among Wix WordPress or Squarespace, only WordPress isn't drag-and-drop. 

Features and Flexibility:


Who emerges on top when it comes to out of the box features – Squarespace Wix or WordPress?


What makes us like WordPress Wix or Squarespace right out of the gate? WordPress UI has a structure modified from a standard word processing editor, so it’s effortless to dive in and start creating. However, when the platform rolled out its “modern” site editor a few years back, we felt that it lacked the rich functionality of the original.


Its site builder may not be the easiest to use (it is, after all, eCommerce centric, so there’s a certain level of complexity involved). Still, bloggers can easily get into the swing of Squarespace’s CMS editing system. Unlimited bandwidth and storage also work in its favour.


Wix’s site builder is nicely laid out: the UI shows you where everything is, so you don’t have to go hunting anything down. It’s pretty much a WYSIWYG site builder and, if you’re on a paid subscription, it comes with a custom domain, SSL certification, along with ample bandwidth and storage.

Themes and Templates:

Which among WordPress Wix or Squarespace lets you produce the most beautiful website?


WordPress library of themes has grown over the years, but the choices still feel limited for some reason. Fortunately, whether you choose WordPress Wix or Squarespace, many of the themes are mobile-optimised, so it’s easy to create a blog that looks good on both large and small screens.


100 beautifully designed templates are what await users, and these are all easily customisable. Plus points for templates geared towards specific industries or product types.


Wix is the king of diversity in the templates department, offering the largest selection with 500 options for casual bloggers, online retailers, and publishers.

Customisation Tools:

How flexible are Wix Squarespace WordPress in terms of design? Because it doesn’t have that many native tools built-in, WordPress users need to use third-party programs and applications, including Adobe Photoshop and Google’s Chrome Developer Tools suite, to create a custom look for their sites. Meanwhile, customisation tools are already built into Squarespace’s UI, so all you need to do is pick and mix from an extensive array of options before you. With Wix,  the biggest drawback is its rigidity when it comes to themes and templates. You can't un-choose the template you selected.

3rd Party Integrations:

Having the ability to interface with other apps allows you to add as many functionalities as you want for your site. So how does WordPress Wix or Squarespace do in this area?

For Wix Squarespace WordPress apps integrations – who wins?

Literally: there’s an app for that where WordPress is concerned, and there are a wealth of options to choose from. For the most part, though, some WordPress users prefer to sync all their widgets with the integration app Zapier.

Wix's in-platform App Market offers a wealth of options for Wix users: over 300 of them, as a matter of fact.  However, Squarespace is the winner when it comes to the diversity of integrations the platform can work with, chalking up over 3,000 apps and software programmes in its Squarespace Extensions marketplace. While most of these skew toward eCommerce, there are also options for online and social media marketing and improved office productivity.


While hosting is included in all three platforms – WordPress Wix or Squarespace's – premium plans, the quality and nature of the hosting service are what we’re looking at here.

Unlike WordPress.com blogs hosted on the platform, WordPress.org sites and blogs can be hosted elsewhere, though Bluehost is considered the platform’s hosting service of choice.

Both Wix and Squarespace are fully hosted site builders. This means that you don't need to contract an outside platform for your hosting needs.

With respect to backups in Wix Squarespace WordPress, all three have different approaches. WordPress does not have a built-in backup function in its UI, so backing your site up will depend on the parameters stipulated by the third-party hosting platform. Squarespace has a similar problem, but it doesn’t leave its users in the lurch.

With respect to migration, Wix Squarespace WordPress differ. WordPress has no native migration service. Meanwhile, Squarespace currently allows users to migrate their sites from WordPress, Blogger, and Tumblr. Wix offers quite a complex migration process that users rate negatively.

Winner – Squarespace! within our ‘Features and Flexibility' WordPress vs Squarespace vs Wix comparison. While WordPress Squarespace Wix offers plenty of tools for growth, Squarespace bests the two in design, customisation, and general ease of use.

SEO and Mobility:

Which of the three platforms – WordPress Wix or Squarespace – is likely to propel your site to page 1 of Google searches?


Both Wix and Squarespace have SEO tools built right into their respective platforms, reducing the need to use an external application to improve a site’s search engine chances. Unlike Wix Squarespace WordPress users have to rely on third-party ware to improve the SEO metadata on their back end.


Among WordPress Squarespace Wix, WordPress has always been mobile-savvy and is actually one of the first blogging platforms to have its own app for Android, iOS, and Windows Phone – but this works for editing, not so much for analytics and reader management. On the other hand, Wix can be accessed via a mobile browser – convenient but cumbersome on a small-screened device. Squarespace wins the day here as its app not only allows you to manage your store on the fly, but you can also do numerous tasks for customers.


How does WordPress Squarespace Wix perform in terms of loading times? WordPress loads just average at 3.22 seconds;  Squarespace is fast and clocks in at 2.49 seconds, while Wix's page speed is manageable at 3 seconds flat.

Winner – Squarespace! within our ‘SEO and Mobility' WordPress vs Squarespace vs Wix comparison.

eCommerce Tools:


Like Wix Squarespace WordPress has its own eCommerce functionality via plugin WooCommerce. The open-source program enables users to transform their blogs into functional online stores but still trails behind many bigger players in the eCommerce scene.


Comparing with WordPress or Wix Squarespace already has quite a following in the online retail sector for its highly functional eCommerce builder and online store framework. But it’s ace in this game is a roster of provisions for merchants selling non-tangible goods such as digital downloads or companies that offer services rather than goods.


Like WordPress Squarespace Wix also boasts of a robust eCommerce framework with numerous tools that handle everything from online store management to international currency and taxation support.

Winner – Squarespace! within our ‘eCommerce Tools' WordPress vs Squarespace vs Wix comparison.

Support and Resources:

All three platforms offer an extensively researched and regularly updated knowledge base where users can learn more about different functions. However, when it comes to technical support, we feel that WordPress is rapidly falling behind due to the lack of speed or urgency its team has for customer inquiries. Wix and Squarespace, on the other hand, perform admirably, as both offers round clock technical support via different channels.

Winner – Draw between Wix and Squarespace! within our ‘Support and Resources' WordPress vs Squarespace vs Wix comparison.


Which platform offers the best bang for your buck among WordPress Wix or Squarespace?


Similar to Wix Squarespace WordPress offers some of the most reasonable rates in the industry, ranging from $3.30 monthly for the Personal plan to $35.00 for the eCommerce plan. However, we suggest that you read through each plan’s inclusions before deciding. Some highly-touted functions are only available among the highest-priced tiers.



Squarespace’s four plans range from $12 to $40 monthly, and the platform recommends that users simply wanting to create a website should avail of the two most basic plans. In contrast, eCommerce users are directed to the two top-tier subscriptions. Additional functionalities are offered when you upgrade your account.



Including their free plan, Wix has a total of seven subscription plans. The paid subscriptions range between $4 to $35 monthly. The platform also offers a 14-day-money-back guarantee if you aren’t happy with what you’re getting.

Winner – Wix! within our ‘Pricing' WordPress vs Squarespace vs Wix comparison.

Comparison Winner: WordPress or Squarespace or Wix?

If we’re going to go by overall functionality among WordPress Squarespace Wix, this battle concludes with Squarespace as a comparison winner in terms of service offerings, subscription prices, and flexibility in design.

>> Try Squarespace for Free <<

Conclusion and Recommendation:

Now, to wrap up our WordPress vs Wix vs Squarespace platform showdown;

What is WordPress best for?

WordPress still works for casual bloggers or those who want to put up a simple yet functional site.

What is Squarespace best for?

If you ask us, we recommend Squarespace for eCommerce users. In this context, blogging becomes a value-added service that amps up a site’s SEO visibility.

What is Wix best for?

Wix is a great all-around site builder that just about anyone can use.

Final Word:

Squarespace may have come out the winner in our analysis, but we recommend you take a good look at the available options for blogging and site-building and make your own comparisons for a platform that suits your needs. Look though more of our reviews that compare Wix vs Squarespace vs WordPress vs Shopify or Wix vs WordPress vs Squarespace vs Weebly.

That’s all for now:

If you've read our WordPress vs Squarespace vs Wix comparison up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other WordPress Squarespace Wix alternative comparison articles, such as the ones below;

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