Wix vs WordPress – Who Wins in 2020?

Why even consider Wix or WordPress for your next website builder platform?

Which way to go in the Wix versus WordPress decision making process? Both offer immense choice and flexibility of features when it comes to making your platform decision. One which must be carefully considered because this will be the cornerstone of your online presence.

When deciding on Wix or WordPress it really is “horses for courses”. You need to be very clear in what it is you are aiming to achieve, not just in the short-term but over the longer term.


Before getting down to the Wix, WordPress details let’s give a ‘top-level’ overview of each.


Wix have consistently marketed their web building platform in a high profile and very effective manner. This has given excellent exposure. It is now considered by many to be the choice in terms of drag and drop website building platforms.

The platform allows those with no experience whatsoever to build a web presence through a step by step process. This is achieved because content can very easily be manipulated and inserted onto your web pages. The design and overall look of your website can be arranged with personal taste in mind.

The inclusion of an excellent choice of modern, attractive templates certainly adds to the finished (but constantly ongoing!) task.

Do bear in mind one important point here:

Take your time in selecting the right template for your online presence. Why? Because you cannot transfer content from one template to another.

If you decide to change templates then you will have to start from scratch. Certainly not the end of the world in the early development days, but the more content you create, the more work from the beginning you will have to complete.

Having said this, the intuitive, easy to follow web building process offered, plus the extensive, informative tutorials and support options available make it easy to see why this extremely popular platform pleases many.



It does need to be understood that there are 2 flavours of WordPress. These are .com and .org. The major difference between the 2 is who actually hosts your website.

WordPress.com is a hosted service which is designed in a similar way to a website builder in order to make it easier to use.

WordPress.org is self-hosted and uses coding for the creation and management of websites. This platform is where you will go to download and install the free WordPress software on your own web server.

If the Wix overview above gives the impression of ‘popularity’, just consider the following in our Wix WordPress comparison:

WordPress currently powers around 65% of all Content Management Systems (CMS) website on the internet today!

This massively popular, free blogging platform allows add-ons and plugins galore and with such a huge following and support, you can be sure of constantly added apps, features and improvements that make this an excellent future-proof choice of platform.

Anyone using WordPress needs to be aware that the add-ons are provided by 3rdparty vendors. In this respect, the onus on support is primarily the responsibility of that vendor.

In respect of a ‘learning curve’ when using the WordPress platform, this is certainly steeper than that of Wix, however the benefits to be gleaned are many.

An additional advantage is that the admin system is user-friendly and the platform is ‘open-source’, meaning it gives huge advantages for those with in-house development expertise or those prepared to invest in such development with one of the many professionally qualified WordPress experts available across the globe.

Visit WordPress

Visit WIX.com

Ease of Use:


The drag and drop functionality of Wix stands out against its competitors.

Elements such as text boxes and images can be placed exactly where you desire and this should certainly help in terms of getting those creative juices flowing.

Creating your online presence in this way is certainly very easy but there is an even easier alternative!

This involves using the platforms Artificial Design Intelligence (ADI) feature known as “Wix ADI”.

Taking advantage of this feature simply means answering a few ‘questions’ such as your chosen site name and its general purpose.

You then choose a design and the Wix ADI creates a personalised website in a matter of minutes.


WordPress is a platform with extensive resource and development expertise. The main intention is to allow users to create a blog, website and/or an online presence that is adaptable as well as manageable.

Although we feel that WordPress is undoubtedly the best open source CMS out there, it is not the easiest for web publishing.

With WordPress you only get a CMS, with Wix everything is included.

This means a far steeper learning curve is required for WordPress users, although it should be said that this can be extremely beneficial to those who persevere.

It should also be noted that there is a vast selection of resources, tutorials and reference material available thanks to a thriving WordPress community.

Winner – Wix

Features & Flexibility:

Feature Wix Wordpress
Out-of-the-box: You will certainly not be short of high-quality tools when building a website with Wix and looking to customise your Wix online presence. For example, the addition of such things as contact forms and video backgrounds are quite straightforward. If selling products and/or services via your Wix website, coupons and discount codes can be utilised, you can use the Wix ShoutOut feature to promote your business. This is achieved through email campaigns as well as social media shared updates. A positive aspect of the Wix feature-set is that the platform regularly introduces new features for your consideration and implementation. There is no doubt in the Wix vs WordPress decision making process that the number of tools available to WordPress site users far outweighs anything on the market. This gives immense flexibility in the use of features and tools as you set up and progress your online presence. While the range of tools and features are considerable, please do take note of our next section: ‘Apps Availability’. In short, choose your plugins wisely and from respected sources. You should also be alert to any knock-on effects such installed features could have when the WordPress platform is upgraded. Choose additional features and tools wisely and this will certainly pay dividends.
Themes/Templates: When considering Wix versus WordPress you will find in excess of 500 well-designed Wix templates to choose from. The ease of swapping out example content given with your own words makes the Wix template range highly customisable. Important: Without wishing to sound like a broken record, we must again state that you need to spend as long as it takes when deciding on your template of choice. Once chosen, you can switch templates, but when doing so your current content will not automatically transfer to the new template. The same goes if you decide to move platform. Please do bear this in mind. When using WordPress, the number of themes available depends upon whether you use WordPress.com or WordPress.org. This decision will dictate how many themes from each you can choose from. With WordPress.com you will have a selection of over 200 to view. WordPress.org offers a staggering 1,700 themes which are available from its free WP repository. There are also countless ‘premium’ commercial themes from 3rd party providers available for purchase. Additionally, it is also possible to create your own WordPress theme.
3rd Party Apps Solutions: Wix offers in excess of 200 apps. You can choose from a range of inhouse as well as 3rdparty applications. Some are free of charge others need to be paid for. It should also be said that premium apps are added to the apps market on a regular basis to enhance this ever-increasing choice. WordPress has a vast number of apps for you to choose from. This is due to the amount of WordPress developers out there, but please be wary of the apps you choose to use. Many are not always what they seem. Having said that, choosing apps from a reliable source will give huge scope to enhance and improve your web presence.
Hosting & Back-up: In the Wix vs WordPress discussion we have already re-enforced the fact that if you want to change templates, the only way to do this is from scratch and you cannot export your site to a different host. However, for those looking at back-up and restore processes it is comforting to know that you can save any number of website versions created on Wix. This means that if mistakes are made or content is deleted in error you can restore to the last saved version. When comparing Wix or WordPress backup and restore functionality you need to be clear on the differences between WordPress.com and .org. The WordPress.com technical staff will handle all technical and performance related issues. If there are problems you must wait for the tech team to resolve them. On the other hand, using WordPress.org means you (or your web hosting provider) need to put in place back-up and restore procedures. Make sure these are as waterproof as possible. This is yet another area worthy of investment.
Winner – WordPress

E-Commerce Tools:

online store…



Winner – WordPress

SEO & Mobility:


Good SEO should be seen as part of good business practice and if deciding on Wix then you will be looking at the WIX SEO Wiz tool as your main focus in terms of site optimisation.

The tool includes a good array of options including meta titles and optimised headings.

It also uses the information entered such as your site name and keywords in attempts to further personalise your SEO requirements.

Those wishing to take full advantage of SEO benefits should also note that the Wix learning centre offers a wide-range of articles and tutorials.

The mobile experience using Wix is fully optimised. This means that those visiting your site using a mobile device should have a very satisfactory viewing experience.

As for the Wix mobile editor, this is highly functional and allows you to decide on which content you want to hide or display from those accessing your site via a mobile device.


In the Wix vs WordPress SEO battle we feel WordPress wins.

The number of SEO plugins you can choose from when using WordPress.org is excellent, but do plump for ‘industry-standard’ ones.

SEO is one area we would strongly recommend you invest in.

Look for things such as: Adding SEO title, meta description, meta keywords to each page and post, the ability to write a custom title for your main site, archives, category and tag pages and during site updates make the most of Open Graph meta data, Twitter Cards, Sitemap and Ping search engines

Those considering Wix, WordPress mobile responsiveness can also rest at ease when looking at the latter. WordPress offers full mobile optimisation.

Mobile site design choices are attractive and easy on the eye. You also have the ability to manage your online presence from any appropriate mobile device.

Winner – WordPress

Support & Resources:


You will find lots of prompts in the Wix editor and these are a great help when setting up and modifying your site.

If the answer is not to be found there, then you can search the extensive online education centre. This offers a comprehensive list of topics in text as well as video tutorial form.

The helpdesk support team are extremely helpful and can be contacted via phone or email.

To help button things down it should also be noted that there is an active user community who also offer advice and assistance.


The Wix, WordPress discussion relating to help & support is something you will see mentioned on a regular basis.

It does have to be said that ‘official’ support is limited from the WordPress point of view, but you should have no trouble whatsoever in finding WordPress experts out there if your knowledge is limited. Be aware, this could cost.

There is also a vast community of webmasters who specialise in WordPress and you will find countless blogs, communities and YouTube channels devoted to this platform.

Winner – Wix


Wix, WordPress considerations when it comes to pricing are not easy to compare, but we have provided comprehensive detail on both. To assess these findings please click on our Wix and WordPress in-depth pricing analysis (Chris/Stuart – Please insert pricing charts from previous reviews).

The reason that Wix versus WordPress price comparisons are so tricky is because they work quite differently.

The Wix monthly price plans cover all needs from the hosting of your site to templates (yes, there is a free plan but this is quite restrictive) whereas WordPress itself is actually free but you pay for any extras yourself. It goes without saying that the more extras, the greater the cost.

Winner – Wix

Comparison Winner:

Builder Battle Score Full Review Visit Official Website
Wordpress 3 / 6 Read full review Go to Wordpress
WIX 3 / 6 Read full review Go to WIX.com

Whilst both platforms are excellent choices for your online presence, we have used and studied both platforms thoroughly and find a battle draw with WIX and WordPress in this comparison platform test.

Remember; everyone's needs are different so what we have found the better of the two, may not be the best option for you. So please do your own research based on your businesses needs.

Conclusion & Recommendation:

The Wix vs WordPress choice is certainly not an easy one and very much depends on what you are looking for.

It can really come down to the size of your operation and the amount of resources, time and money you are prepared to invest.

When looking at Wix or WordPress as your platform of choice it would be wise to take the following into account:

  • Wix: Lower cost and less maintenance issues over the long term
  • WordPress: Far more flexibility, more maintenance issues to contend with, in-depth learning curve and steeper development costs over the long term

Those looking for a ‘quick-fix’ website and 1-man band operations with little development expertise when considering Wix or WordPress will find this easier to achieve using Wix. For smaller businesses with less complex requirements it can fit the bill.

On the other hand, anyone who is, or intends to get heavily involved in blogging should view the Wix versus WordPress considerations as a no contest. WordPress wins hands down.

It should also be said that taking time to understand WordPress and its overall power certainly makes it our recommendation for those who are willing to spend time understanding the platform.

It gives far greater options in many respects and let’s face it, those who have ambitions to control exactly how their site looks, how it places in search-engine rankings and the power of its SEO would be well advised to look in this direction.

Visit WordPress

Click here to start your FREE TRIAL with WordPress! Click here to start your FREE TRIAL with WordPress!

Visit WIX.com

Click here to start your FREE TRIAL with WIX! Click here to start your FREE TRIAL with WIX!

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Thanks for reading and don’t forget to keep an eye out for our ever-growing blog of review and comparison articles.

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