Wix vs WordPress – Who Wins in 2021?

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Introduction: Why even consider Wix or WordPress for your next website builder platform?

Which way to go in the Wix versus WordPress decision making process? Both offer immense choice and flexibility of features when it comes to making your platform decision. One which must be carefully considered because this will be the cornerstone of your online presence.

When deciding on Wix or WordPress it really is “horses for courses”. You need to be very clear in what it is you are aiming to achieve, not just in the short-term but over the longer term.

In our Wix vs WordPress comparison we will give you the lowdown on both. This should help you to fill your e-commerce trolley platform requirements and make your checkout decision on which provider to use that little bit easier.

We have dug deeply into the Wix vs WordPress platforms in order to help you clearly see what both have to offer. Our guide is a side-by-side view on what we feel are most important when looking at these two web building platforms. To help you clearly understand the differences we have also placed a Wix WordPress winners verdict at the end of each section.

It is important to understand that there are two versions of WordPress. The WordPress.com is a similar (and inferior) website builder product to Wix but in this comparison review we will be looking at the most popular and more flexible Self-Hosted version, the CMS WordPress.org.

Pros and Cons for Wix WordPress:

To assess major Wix WordPress highlights in terms of Pros and Cons for these two powerful website builders please click on the following links;


Before getting down to the Wix WordPress details let’s give a ‘top-level’ overview of each.


Wix have consistently marketed their web building platform in a high profile and very effective manner. This has given excellent exposure. It is now considered by many to be the choice in terms of drag and drop website building platforms.

The platform allows those with no experience whatsoever to build a web presence through a step by step process. This is achieved because content can very easily be manipulated and inserted onto your web pages. The design and overall look of your website can be arranged with personal taste in mind.

The inclusion of an excellent choice of modern, attractive templates certainly adds to the finished (but constantly ongoing!) task.

Do bear in mind one important point here:

Take your time in selecting the right template for your online presence. Why? Because you cannot transfer content from one template to another.

If you decide to change templates then you will have to start from scratch. Certainly not the end of the world in the early development days, but the more content you create, the more work from the beginning you will have to complete.

Having said this, the intuitive, easy to follow web building process offered, plus the extensive, informative tutorials and support options available make it easy to see why this extremely popular platform pleases many.



It does need to be understood that there are two flavours of WordPress. These are .com and .org. The major difference between the two is who actually hosts your website.

WordPress.com is a hosted service which is designed in a similar way to a website builder in order to make it easier to use.

WordPress.org is self-hosted and uses coding for the creation and management of websites. This platform is where you will go to download and install the free WordPress software on your own web server.

If the Wix overview above gives the impression of ‘popularity’, just consider that WordPress currently powers around 65% of all Content Management Systems (CMS) website on the internet today! This massively popular, free blogging platform allows add-ons and plugins galore and with such a huge following and support, you can be sure of constantly added apps, features and improvements that make this an excellent future-proof choice of platform.

Anyone using WordPress needs to be aware that the add-ons are provided by 3rdparty vendors. In this respect, the onus on support is primarily the responsibility of that vendor.

In respect of a ‘learning curve’ when using the WordPress platform, this is certainly steeper than that of Wix, however the benefits to be gleaned are many.

An additional advantage is that the admin system is user-friendly and the platform is ‘open-source’, meaning it gives huge advantages for those with in-house development expertise or those prepared to invest in such development with one of the many professionally qualified WordPress experts available across the globe.

In this comparison review we will be looking at the most popular which is the Self-Hosted version

Visit WordPress.org

Visit WIX.com

Ease of Use:

When considering whether to use Wix or WordPress as your online selling platform, ease of use is a key factor. We will consider this factor and start with our side by side comparisons:


The drag and drop functionality of Wix stands out against its competitors.

Elements such as text boxes and images can be placed exactly where you desire and this should certainly help in terms of getting those creative juices flowing.

Creating your online presence in this way is certainly very easy but there is an even easier alternative!

This involves using the platforms Artificial Design Intelligence (ADI) feature known as “Wix ADI”.

Taking advantage of this feature simply means answering a few ‘questions’ such as your chosen site name and its general purpose.

You then choose a design and the Wix ADI creates a personalised website in a matter of minutes.


WordPress is a platform with extensive resource and development expertise. The main intention is to allow users to create a blog, website and/or an online presence that is adaptable as well as manageable.

Although we feel that WordPress is undoubtedly the best open source CMS out there, it is not the easiest for web publishing.

With WordPress you only get a CMS, with Wix everything is included.

This means a far steeper learning curve is required for WordPress users, although it should be said that this can be extremely beneficial to those who persevere.

It should also be noted that there is a vast selection of resources, tutorials and reference material available thanks to a thriving WordPress community.

Winner – Wix! within this ‘Ease of Use' Wix vs WordPress comparison.

Features and Flexibility:

In terms of features and flexibility when considering Wix vs WordPress, it is fairly balanced. Here’s a few key pointers on both.

Out-of-the-box: You will certainly not be short of high-quality tools when building a website with Wix and looking to customise your Wix online presence. For example, the addition of such things as contact forms and video backgrounds are quite straightforward. If selling products and/or services via your Wix website, coupons and discount codes can be utilised, you can use the Wix ShoutOut feature to promote your business. This is achieved through email campaigns as well as social media shared updates. A positive aspect of the Wix feature-set is that the platform regularly introduces new features for your consideration and implementation. There is no doubt in the Wix vs WordPress decision making process that the number of tools available to WordPress site users far outweighs anything on the market. This gives immense flexibility in the use of features and tools as you set up and progress your online presence. While the range of tools and features are considerable, please do take note of our next section: ‘Apps Availability’. In short, choose your plugins wisely and from respected sources. You should also be alert to any knock-on effects such installed features could have when the WordPress platform is upgraded. Choose additional features and tools wisely and this will certainly pay dividends.
Themes & Templates: When considering Wix versus WordPress you will find in excess of 500 well-designed Wix templates to choose from. The ease of swapping out example content given with your own words makes the Wix template range highly customisable. Important: Without wishing to sound like a broken record, we must again state that you need to spend as long as it takes when deciding on your template of choice. Once chosen, you can switch templates, but when doing so your current content will not automatically transfer to the new template. The same goes if you decide to move platform. Please do bear this in mind. When using WordPress, the number of themes available depends upon whether you use WordPress.com or WordPress.org. This decision will dictate how many themes from each you can choose from. With WordPress.com you will have a selection of over 200 to view. WordPress.org offers a staggering 1,700 themes which are available from its free WP repository. There are also countless ‘premium’ commercial themes from 3rd party providers available for purchase. Additionally, it is also possible to create your own WordPress theme.
3rd Party Apps & Plugins: Wix offers in excess of 200 apps. You can choose from a range of inhouse as well as 3rdparty applications. Some are free of charge others need to be paid for. It should also be said that premium apps are added to the apps market on a regular basis to enhance this ever-increasing choice. WordPress has a vast number of apps for you to choose from. This is due to the amount of WordPress developers out there, but please be wary of the apps you choose to use. Many are not always what they seem. Having said that, choosing apps from a reliable source will give huge scope to enhance and improve your web presence.
Hosting & Back-up: In the Wix vs WordPress discussion we have already re-enforced the fact that if you want to change templates, the only way to do this is from scratch and you cannot export your site to a different host. However, for those looking at back-up and restore processes it is comforting to know that you can save any number of website versions created on Wix. This means that if mistakes are made or content is deleted in error you can restore to the last saved version. When comparing Wix or WordPress backup and restore functionality you need to be clear on the differences between WordPress.com and .org. The WordPress.com technical staff will handle all technical and performance related issues. If there are problems you must wait for the tech team to resolve them. On the other hand, using WordPress.org means you (or your web hosting provider) need to put in place back-up and restore procedures. Make sure these are as waterproof as possible. This is yet another area worthy of investment.
Winner – Draw! within this ‘Feature and Flexibility' Wix versus WordPress comparison. Both offer high level features and flexibility.

eCommerce Tools:

Whether you choose Wix or WordPress or any other platform the availability of eCommerce tools is absolutely crucial to making the most of your online presence. Both platforms offer extensive choice.

Here are some that those looking to establish an online store will certainly benefit from:


Our Wix webshop review will major on the platforms eCommerce capabilities, but it is important to point out that millions of users across every small business category, and from 190 countries opt to use Wix as their go-to provider for high quality website building. By opting for their premium subscription plans you are on the way to getting your products out there.


Whether you choose WordPress org or com or any other platform the availability of eCommerce tools is absolutely crucial to making the most of your online presence. When it comes to wordpress org or com eCommerce solutions you can use both to create an online store.

3rd party eCommerce plugins like the WooCommerce Shop can be installed to either platform with ease. The WooCommerce plugin is free for personal as well as commercial use. This means that once installed they can be used immediately to establish an online store presence. Once established you will then be able to sell either digital and/or physical products online.

For those who are considering or have already created their site with WordPress the WooCommerce plugin is a powerful free progression when ready to open an online store. For our further in-depth analysis of costs please click through to our WooCommerce reviews page.

Winner – Draw! within our ‘eCommerce Tools' Wix versus WordPress comparison. Both offer easy solutions to get selling online.

SEO and Mobility:

In the Wix vs WordPress decision stakes the SEO & Mobility features cannot be ignored. The good news is that both offer advantages for your online presence. Here are highlights of the Wix WordPress SEO & Mobile functionality;


Good SEO should be seen as part of good business practice and if deciding on Wix then you will be looking at the WIX SEO Wiz tool as your main focus in terms of site optimisation.

The tool includes a good array of options including meta titles and optimised headings.

It also uses the information entered such as your site name and keywords in attempts to further personalise your SEO requirements.

Those wishing to take full advantage of SEO benefits should also note that the Wix learning centre offers a wide-range of articles and tutorials.

The mobile experience using Wix is fully optimised. This means that those visiting your site using a mobile device should have a very satisfactory viewing experience.

As for the Wix mobile editor, this is highly functional and allows you to decide on which content you want to hide or display from those accessing your site via a mobile device.


In the Wix vs WordPress SEO battle we feel WordPress wins.

The number of SEO plugins you can choose from when using WordPress.org is excellent, but do plump for ‘industry-standard’ ones.

SEO is one area we would strongly recommend you invest in.

Look for things such as: Adding SEO title, meta description, meta keywords to each page and post, the ability to write a custom title for your main site, archives, category and tag pages and during site updates make the most of Open Graph meta data, Twitter Cards, Sitemap and Ping search engines

Those considering Wix WordPress mobile responsiveness can also rest at ease when looking at the latter. WordPress offers full mobile optimisation.

Mobile site design choices are attractive and easy on the eye. You also have the ability to manage your online presence from any appropriate mobile device.

Winner – WordPress! within our ‘SEO and Mobility' Wix versus WordPress comparison.

Support and Resources:

A Wix WordPress comparison when it comes to support and resources puts Wix in a stronger position.


You will find lots of prompts in the Wix editor and these are a great help when setting up and modifying your site.

If the answer is not to be found there, then you can search the extensive online education centre. This offers a comprehensive list of topics in text as well as video tutorial form.

The helpdesk support team are extremely helpful and can be contacted via phone or email.

To help button things down it should also be noted that there is an active user community who also offer advice and assistance.


The Wix WordPress discussion relating to help & support is something you will see mentioned on a regular basis.

It does have to be said that ‘official’ support is limited from the WordPress point of view, but you should have no trouble whatsoever in finding WordPress experts out there if your knowledge is limited. Be aware, this could cost.

There is also a vast community of webmasters who specialise in WordPress and you will find countless blogs, communities and YouTube channels devoted to this platform.

Winner – Wix! within our ‘Support and Resources' Wix vs WordPress comparison.


One of the first things many will look at when considering Wix vs WordPress is the pricing structure.

The reason that Wix versus WordPress price comparisons are so tricky is because they work quite differently.


We will explain the basics of the Wixy plans here, but we do encourage you to look at further in-depth analysis by clicking here for Wix Website Review.

All the Wix monthly price plans cover all needs from the hosting of your site to template designs and website support

The Free and Connect plans seem good value but these are quite restrictive and loaded with Wix ads.

Combo plan at $8.50 per month is really the base plan you should be considering but this does come with a free domain for 1 year.

In summary, first year total costs will be from $102.




Whereas WordPress itself is actually free to download and use. The only setup costs you need consider are;

  1. reliable hosting, from $25 per annum
  2. and a domain name, $15 per annum
  3. Total $40 per annum

The costs here can start off quite low and are less than Wix Combo plan BUT In order to get your site working correctly you may need to pay for a variety of things. We have gone into comprehensive pricing in our WordPress.org review. To give you a flavour of potential costs involved and maintain a realistic approach to actual costs you will need to factor in prices for such things as:

  • Themes (design of your site)
  • Plugins (apps to add functionality)
  • E-commerce integration
  • Potential site WordPress development costs using a professional developer/agency

Any major cost will come from professional WordPress development, support and maintenance. Depending on your skillset would be whether you need to engage here. Do take note that most reliable hosting will provide you with basic WordPress support inclusive with their hosting plans.

When we consider all the extra costs you should engage for WordPress then we would have to favour Wix for this section winner as a more affordable option.

Winner – Wix! within our ‘Pricing‘ Wix vs WordPress comparison. It is simply cheaper!

Comparison Winner:

BuilderBattle ScoreFull ReviewVisit Official Website
Wordpress 3 / 6 WordPress.org review www.wordpress.org
WIX 5 / 6 Wix website review www.wix.com

Whilst both platforms are excellent choices for your online presence, we have used and studied both platforms thoroughly and and find Wix the Winner within this WIX and WordPress in this comparison platform test.

Remember; everyone's needs are different so what we have found the better of the two, may not be the best option for you. So please do your own research based on your businesses needs.

Conclusion and Recommendation:

So, Wix or WordPress? The Wix vs WordPress choice is certainly not an easy one and very much depends on what you are looking for.

These two platforms Wix, WordPress are really each the best in their Website Builder, CMS categories.

So it will really come down to the size of your operation and the amount of resources, time and money you are prepared to invest as to which you should choose.

When looking at Wix or WordPress as your platform of choice it would be wise to take the following summary points into account;

What is Wix best used for?

Wix: Easy to setup and use with a support team at hand.

Those looking for a ‘quick-fix’ website and 1-man band operations with little development expertise when considering Wix or WordPress will find this easier to achieve using Wix. For smaller businesses with less complex requirements it can fit the bill.

What is WordPress best used for?

WordPress: More flexibility but more maintenance issues to contend with and an in-depth learning curve with steeper development costs over the long term.

Anyone who is, or intends to get heavily involved in blogging or an advanced custom build requirement for a website should view the Wix versus WordPress considerations as a no contest. WordPress wins hands down.

It should also be said that taking time to understand WordPress and its overall power certainly makes it our recommendation for those who are willing to spend time understanding the platform. It gives far greater options in many respects and let’s face it, those who have ambitions to control exactly how their site looks, how it places in search-engine rankings and the power of its SEO would be well advised to look in this direction.

Final Word:

There really is not a lot in the Wix or WordPress solutions, but for anyone wanting to concentrate on promoting and building their business we have to plump for Wix.

We do hope our Wix vs WordPress comparison has helped clarify what both platforms have to offer and made your decision that little bit easier.

Remember; everyone's needs are different so what we have found the better between Wix or WordPress, may not be the best option for you. So please do your own research based on your businesses needs.

For those who are still undecided, a final important note when considering Wix versus WordPress. Both platforms offer a 14-day free trial period, WordPress from a respect of the hosted version of WordPress.com. It would do no harm whatsoever to take advantage of such an offer and test-drive each to see which fits your business model most appropriately. Two weeks should be ample time for you to test-drive each platform in order to decide as to which suits your needs best.

>> Try Wix For Free <<

>> Try WordPress for Free <<

That’s all for now:

If you've read our Wix vs WordPress comparison up to here, we are grateful. Remember to always keep abreast of the latest developments on website builders, eCommerce, and other Wix WordPress alternative comparison articles, such as the ones below;

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