Wix vs Shopify – Who Wins in 2020?

Why even consider Shopify or Wix for your next website builder platform?

Decisions, Decisions! When it comes to an online website builder with E-Commerce punching power which corner will you side with? Hopefully, our Wix vs Shopify Comparison review will ease your angst.

It is clear that there are lots of web builders and E-Commerce platforms available for you to choose from. Wix vs Shopify for E-Commerce certainly falls into this category.


Looking at user take-up and what is on offer from Wix and Shopify should tell you that both are solid choices. Here is a quick overview why:


is a dedicated, comprehensive E-Commerce platform that has, to date assisted 600,000 businesses (and counting!) generate $55 Billion in revenue (and still counting!) To get an online store presence up and running.


is seen as the ‘go-to’ in a very competitive website building drag-n-drop sector. It also offers effective E-Commerce power for smaller size businesses. In excess of 131 million websites in 190 countries have been built on Wix, they currently host in excess of 90 million domains and have touching 4 million paying subscribers. For our comparison, it must be said that numbers above are not all using Wix as an E-Commerce platform.

Visit Shopify.com

Visit WIX.com

Interface & ease of use:

We are not all technical wizards! This means the mere mortals out there, ease of use is crucial to ensure you get the website and selling platform capabilities required to get up and running quickly.

It is true to say that if you or someone within your operation do not have technical skills then a sound investment to be made is availing of the services from a professional eCommerce Design company. This will ensure you get exactly where you need to be in your highly competitive business sector.

Here are key reasons to be seen when comparing Shopify vs Wix in terms of ease of use:



Those planning to set up an online store and start selling have excellent, flexible functionality at their finger-tips

Little design knowledge:

Limited technical or design skills do not inhibit the creation of your online presence. Shopify themes are a plenty and those who are familiar with HTML and CSS will find they have extensive control relating to site design preferences.

Hosted solution:

Being a hosted solution means you will have nothing to worry about with regard to web hosting, software installation, data security or technical upgrades, and because Shopify is a Software as a Service (SaaS) tool, you will have access to manage your store as long as internet connectivity is available.



No matter what your skill level, the powerful Wix template editor gives complete control. Again, the more technically knowledgeable you are, the easier things become

CMS flexibility:

Content Management Systems (CMS) is the key to fast, flexible and relevant changes to your web presence. The Wix platform gives you this and more

Simple yet sophisticated:

The drag ‘n drop flexibility means setting up your website and/or online store is easy while offering sophisticated functionality

Online store capabilities:

You can set up an online store in just 7 steps

Winner – Draw

Features & Flexibility:

The success of any platform in this sector are the features and flexibility offered. Both Wix or Shopify offer these in abundance. Here are some of the key factors of each that please so many.

Feature Wix Shopify
Out-of-the-box: With all tools required, access to WixStore app, you will have everything required to get your website complete and if necessary an online store up and running Again, everything is available for you to create, manage and sell online products or services out of the box. Dependent upon the pricing plan you take will depend on the number of features available to you
3rd Party Apps Solutions: The comprehensive 3rd party apps available for Wix will enhance your online presence When looking at the Wix vs Shopify for E-Commerce choice it is important to understand that the Shopify platform offers in excess of 1,200 different free and paid for apps to use through its App Store.
Hosting & Back-up: All Wix subscription plans offer hosting. This means you do not have to worry about technical or security issues. Back-ups are also automated. The fully hosted service offered by Shopify is available on all subscription plans and this powerful E-Commerce platform automatically creates backups on a daily basis
Migration: The choice really is yours. When signing up to one of the Wix premium plans you can opt to connect your web presence to any domain you own. There is also the option of transferring a previously purchased domain to Wix. Choosing this option ensure your entire online presence is in one place. Use your existing domain name, or choose a new one for your online E-Commerce presence. The technical team at Shopify will assist in configuration of an existing domain, or sell you a new one
Winner – Shopify

E-Commerce Tools:

In our Wix vs Shopify comparison, Shopify is a more powerful ecommerce solution than that offered from a Wix store.

Shopify offers highly commendable store management features with attractive product pages. One of the latest additions Shopify have included makes it easier than ever to find exactly the product(s) being searched for. This search function includes a search bar placed at the top of the dashboard. By simply inputing any appropriate keyword you will find what you are looking for. Results will be delivered without the need to search in a variety of places. Examples being:
A collection, a piece of inventory, a specific customer, or discounts applied.

Shopify offers in excess of 70 payment gateways – These include PayPal, Stripe, PayMill and Authorize.net. Wix on the other hand has improved over the years and currently offers 17. These include PayPal, Stripe, Square and Wirecard.

Both come with similar transaction fees and it could be stated that those in need of a less complex online store selling a relatively small number of products or services will be well-served by Wix ecommerce. But if you need to add products on a larger scale or services ready to sell, or you are clear that numbers will increase quite quickly then Shopify will suit better.

Winner – Shopify

SEO & Mobility:

Both SEO and mobile are crucial for any online presence. The growing number of mobile device users accessing online websites and stores means that visitor experience needs to be flawless. As for SEO, if you are not maximising SEO to its full capability, you will not receive the recognition deserved.


Both Wix and Shopify offer excellent mobile functionality for visitors as well as the ability to manage your site via a mobile device.


In terms of SEO, again, both offer a reasonable number of tools to help you improve your website rankings. However, because SEO is such an important feature in getting your brand out there and recognised we would strongly recommend you invest in the services of a well-respected, professional Digital Marketing agency to ensure you get full benefit from this highly important aspect of the online world.

Winner – Draw

Support & Resources:

Support and available resources are vital for the setting up and advancement of your web presence as well as online shopping aspirations.

The good news is that both Wix and Shopify score very highly on this point. There are user communities, copious amounts of documented information, online tutorials and help desk support in the form of e-mail contact, 24/7 phone support and live chat features.

When considering Wix or Shopify assistance, you can be assured of prompt, professional help.

Winner – Draw


In any Shopify vs Wix comparison, understanding costs is an absolute must. For full details each builders pricing plan including ecommerce plans, please read our detailed reviews on each provider.

To give a fair analysis of Shopify vs Wix I have compared some of the key functions you would receive by using the ‘Basic’ Shopify plan costing $29 per month and the Wix ’VIP' plan that comes in at $30 per month.

See Shopify Pricing

See WIX Pricing

Winner – Draw

Comparison Winner:

eCommerce Solution Battle Score Full eCommerce Review Visit Official Website
Shopify 5/6 Read full review Go to shopify.com
WIX 4/6 Read full review Go to WIX.com

Whilst both platforms are excellent choices for your eCommerce store, we have used and studied both platforms thoroughly and conclude that Shopify wins against WIX in this comparison eCommerce platform test.

Remember; everyone's needs are different so what we have found the better of the two, may not be the best option for you. So please do your own research based on your businesses needs.

Try Shopify RISK-FREE Today! Try Shopify RISK-FREE Today!

Conclusion & Recommendation:

From the information given in our Wix vs Shopify comparison review we have to give both a separate points victory.

When considering Shopify vs Wix, it is very important to understand that Shopify are a dedicated E-Commerce platform and as such offer a wider range of functionality for those with mid to large selling ambitions. The costs may be higher than Wix, but the reality is that you get what you pay for. When it comes to Shopify vs Wix for your immediate E-Commerce needs then Shopify is the way to go. You can start small and then build as your online presence blossoms.

Wix is however stronger on web building than e-commerce, but I feel this comparison should include, and mention both the web builder functionality and e-commerce capability of Wix because many small schools, personal websites and those with aspirations of selling on line at some time in the future may only need a web builder. Those therefore who are looking to build a website without needing immediate E-Commerce capabilities would benefit from using Wix. As would those who want a website presence and are selling a small number of items, those with the intention to sell online but “not just yet”, or anyone who wants a website but has no desire to sell online.

Decisions, Decisions! While you are at liberty to make an immediate decision on whether Wix or Shopify is best suited to your needs, why not have the best of both worlds? This can be achieved by taking them both for a trial spin.

You have the advantage of a free 14-day trial with money back guarantee from both, so it would seem sensible to try each and see which best meets your personal ambitions and needs.

Visit Shopify.com

Click here to start your FREE TRIAL with Shopify! Click here to start your FREE TRIAL with Shopify!

Visit WIX.com

Click here to start your FREE TRIAL with WIX! Click here to start your FREE TRIAL with WIX!

You may be interested in our related website builder, eCommerce platform review and comparison articles below;

Thanks for reading and don’t forget to keep an eye out for our ever-growing blog of review and comparison articles.

DMCA.com Protection Status

© 2020 All rights reserved | Powered by Wordpress | Hosted by Siteground