Wix Review 2024: Still The Undefeated Website Builder?

⏳ In a hurry? Here’s your Wix Review snapshot: USD 4.50


Wix is a cloud-based website builder that allows users to create websites using drag-and-drop tools. It offers a wide range of customizable templates and features, including e-commerce capabilities, SEO tools, and integrations with third-party applications.

  • Ease of Use - 90%
  • Features & Flexibility - 85%
  • SEO & Mobility - 90%
  • Help & Support - 85%
  • Pricing - 90%


  • Easy to use: Even tech newbies can use it
  • 800+ professional-looking free and paid templates
  • Parallax scrolling and animation
  • Impressive apps integration
  • Automatic backups
  • Offers a free Wix plan and 14-day money-back guarantee


  • You can't switch templates
  • Migration is complicated
  • No support for Accelerated Mobile Pages (AMP)

Try for Free

Introduction to our Wix Review – Uncomplicating Your Life Since Day One

There used to be a time when building your own website without knowing to code was a tough ask. But as you'll read in this Wix review, that's a thing of the past. Anyone, even a complete tech newbie slash entrepreneur, can create a compelling website in a flash. You only need to use Wix's drag-and-drop template editor to weave a website you can be proud of – even with zero code knowledge! More importantly, as this Wix review will show, it wouldn't cost you an arm and a leg to accomplish this.

Be sure to read throughout this Wix review to know this builder's pros and cons, pricing, and features. For good measure, I'm also going to answer most-asked questions, such as, is Wix good for blogging and present the best Wix alternatives to consider.

Overview: Read this Wix website review to find out if it works for you.

Simplicity and creative freedom make Wix the leading DIY (do it yourself) site builder out there today. Of course, it is not the only one in the market; but in my opinion, it's easily the best there is right now. And thanks to its aggressive marketing campaign, the site builder's popularity has gone sky-high since its 2006 launch. But that's not all there is to this exciting website builder. In this Wix review UK, US, and EU users need to pay attention to what this software offers.

Here's a tale of the tape:

  • More than 800 stunning templates
  • Wix ADI
  • 250+ apps integration
  • Parallax scrolling and animation
  • SEO functionality
  • eCommerce features
  • Is Wix good for blogging? Yes, it is.

In this Wix website builder review, learn why this site builder is a builder for all people. You may be a small business owner, artist, restaurateur, photographer, or café owner – and chances are, there's a perfect Wix template for you. Moreover, the skill level is not an issue at all with this website builder. Both beginners and power users can maximise this platform to their full advantage.

What if you own a personal website – is Wix good for blogging? Read below in the Features section to know more.

Visit WIX.com

Ease of use:

Wix's simplicity makes it a joy to use and play around with. To kick off the process of creating your website, all you need to do is type an email address. After that, you can start constructing your site, adding and editing elements as you go along.

One important thing I'd like to emphasise: in this Wix review UK, US, and EU users will find its interface impressive and user-friendly. What you see is a clean and pleasant-looking dashboard that allows you to locate buttons quickly when you need them.

More importantly, Wix allows you to compose pages as quickly as you would on Microsoft Word. Its drag and drop system makes it convenient for you to add as many elements and features until you translate your envisioned website design.

A significant drawback, though? You need to fully commit to a Wix template because you can't un-choose it. Unfortunately, Wix doesn't let you switch, so it's a feature I wish they'd work on as soon as possible.

Nevertheless, many Wix review UK users don't consider this a deal-breaker. I agree – that's why I give Wix two thumbs up for ease of use.

What about if you want to write a blog – is Wix good for blogging and is it easy to use? 

I can safely conclude with a “yes” to the question “is Wix good for blogging?.” Using Wix to blog is easy compared to WordPress.com, a full-featured and complicated content management system (CMS). Wix lets you attach a blog to your site easily to better engage with customers and establish your authority.

Try WIX for Free

Features and Flexibility:

I've established how Wix makes for a hassle-free user experience. But in this Wix review UK users need to be informed of the many features that bring it to the top of the website builder game. So – let's begin!


Perhaps the most innovative feature of this platform is Wix ADI (Artificial Design Intelligence). Website builders come in two primary types: the classic template-based and AI-powered kinds.


What sets them apart? Classic builders allow you to create a website using a ready-made template. Meanwhile, AI-powered website builders can design your website just by answering a couple of questions (the type of business, your social profiles). The beauty of Wix ADI is that it makes the website creation process completely painless. You just input your information, and the ADI does all the work for you.

Hence, it's not surprising how Wix is a total hit among tech novices. Well, this is precisely what the platform's main value proposition is. No computer skills? No problem. But what about other functionalities? Also, is Wix good for blogging?

Now, let's explore in-depth Wix's editing features.

Themes and Templates:

In this Wix review UK version, it's not enough to just put up a website. It's all about first impressions.

Did you know that experts estimate that it takes roughly 5 to 15 seconds for someone to make out their first impression about you?

This also applies to your website. For this reason, you need to have the largest selection of attractive and professional-looking templates that makes you distinct from your peers.

Needless to say, Wix beats the competition with more than 800 stylish and up-to-trend templates. The templates also provide great-looking typeface and spacing. After you populate these designer-made templates with various elements and content, you get a professional-grade website that looks nothing like a DIY project.


https://stuartkerrs.com/wix-review/If you compare Wix with Squarespace, which only has 115+ templates, or compare Wix to Weebly, with only a modest 50+ templates, Wix easily wins.

Therefore, for this Wix website builder review, there's a Wix template for just about everyone whatever industry you belong to – real estate, food and wine, music and entertainment, construction, education, events, and a lot more.

Also, what needs to be said in this Wix review UK users can expect the platform to be uber-generous with their templates. Their collection of gorgeous templates are 100% free to use. This isn't an offering you get with Squarespace, since it charges a fee for its premium templates.

That said, this Wix website builder review rates the platform highly on both the quality and quantity of its themes and templates.

see more WIX themes and templates

Are you keen on writing a blog and wondering  – Is Wix good for blogging? Read further below to know more Wix features.

Customisation Tools:

In this Wix website builder review, the platform's flexibility has to be assessed. Apart from starting your website's frictionless process, Wix's customization features give you an added boost. Once you've selected your template, you can begin adding and moving around elements on your page via Wix's drag-and-drop functionality. Easily insert text, widgets, shapes, buttons, media, and other elements you want to feature on your page. If you don't see an element in the default selection, you can locate it using the App Market. You can add other elements like Spotify and SoundCloud playlists, while also embedding HTML or Flash code.

Wix Editor:

Editing your Wix template can be described as a walk in the park. There are minimal restrictions when placing your elements on Wix if you compare Wix with Squarespace or Weebly. What really makes Wix a beginner's dream website builder is that you're allowed the freedom to play around, move objects up and about – wherever you want. On the right section, a toolbar features sizing and arrangement tools. You can edit pixel size, align objects, drag to match the size, and overlap elements. Indeed, Wix has really taken the concept of drag and drop to a new level.

Parallax Scrolling and Animation:

In addition, Wix features the Parallax scrolling feature which enhances your website's fun factor. You can also use the animation tool to insert effects on elements like Spin-In, Glide-In, or Bounce-In. While this may sound fun to use, I advise you to take animation with a grain of salt. As many a Wix review UK users attest, animation may cause performance and usability issues.

Yet, when it comes to editing, is freer always better? Some may like it while some may not. Allowing too much creative freedom demands a lot of effort from you. So, Wix might appeal more to those who are willing to put in the work.

Nevertheless, the sky's the limit when it comes to Wix customization. The only major flaw, in my opinion, is that when comparing Wix to Squarespace or Weebly, the platform is rigid when it comes to template choice. While it indeed makes short work of the editing process, Wix doesn't do backsies on templates you choose.

3rd Party Integrations:

Let's now deal with apps integration in this Wix website builder review.

For this Wix review UK business owners and bloggers can benefit from the platform's impressive App Market, which consists of more than 250 native and third-party apps. Apps provide better functionality for your website. You can integrate popups, social media integration, calendar, online chat, and payment channels. Besides using the Wix App Market, you can also integrate third-party apps by inserting an app widget through an HTML block.


Comparatively, though, in this Wix review apps integration is on the leaner side. If you measure up Wix vs Squarespace, Wix has more apps that it interfaces with than the latter. However, Weebly does better with more than 400 apps. If you're looking for a more extensive integration capability, Shopify leads the pack with 4,000 plus apps in its arsenal.

Is Wix good for blogging? Our Wix Blog Review;

Blogs are a must-have marketing tool these days. So, is Wix good for blogging? At a basic level, yes. While it has built-in blogging functionality, you'll need to install the Wix Blog free app to get your blog going. Comparing Wix vs Squarespace in terms of blogging, Squarespace has more sophisticated tools and templates.


In this Wix review UK users can expect only bundled hosting, much like its key competitors – Squarespace and Shopify. While it's possible to connect a custom domain, you need to buy it from the platform. You will be charged $14.95 per year for the first year if you subscribe to any premium plans. Nevertheless, you can use a free domain voucher if you upgrade to a yearly plan.


For this Wix website builder review, it helps that the platform has an autosave feature. As a result, the platform saves multiple versions of your site so you can restore them should the unthinkable happen. Wix also guarantees safety and security with built-in SSL (Secure Sockets Layer).


Generally, in this Wix review UK users will have very little to not like about the platform. Regardless, I have to say that migration from Wix to a non-Wix site could be complicated. You need to go back to scratch to recreate the look of your former Wix website. Therefore, if you compare the migration process with Wix vs Squarespace or Weebly, the non-Wix sites are more straightforward.

see more Wix features

SEO and Mobility:


In this Wix review UK users need to know how the website builder can help you rank in the search engine results pages (SERPs).

So, does Wix do great SEO?

In many ways, Wix has useful SEO functionality. You can do the following SEO-friendly tasks –

  • Add meta descriptions
  • Edit page URLs
  • Create 301 redirects
  • Add alt text

Or – to complete SEO newbies, Wix has the SEO Wiz tool to help you wade through the process of improving your site's ranking.


Overall, Wix lets you develop website pages that look great on mobile devices. Still, I feel that they could significantly improve their design's mobile-responsivity. Wix doesn't implement a mobile-responsive design, using automatic positioning instead. This system provides separate desktop and mobile views, instead of automatically adjusting your desktop settings on mobile view.


Wix has fast loading speeds powered by a content delivery network (CDN).  However, Wix still doesn't support Accelerated Mobile Pages (AMP) support, which, in my opinion, could help Wix websites load faster on mobile devices.

see more Wix seo features

eCommerce Tools:

As businesses are making the digital pivot in swarms, having a website builder with impressive eCommerce features gives you a significant competitive advantage. But how does it fare with rivals?

In this Wix website builder review, Squarespace has better eCommerce functionality when choosing between Wix or Squarespace. When you get Wix vs Weebly on an eCommerce head to head, though, they have pretty similar features.

Wix eCommerce features let you perform the following tasks:

  • Sell digital and physical products – no restrictions on products to sell an unlimited number of products allowed
  • Tax and dropshipping – Wix performs automatic tax calculations and supports a dropshipping feature
  • Abandoned cart recovery – the system lets you send an automated email to customers who abandon their cart
  • Inventory management – mass import product and variants possible via CSV
  • Point of sale (POS) – lets you sell products online AND physical locations, along with synced inventory management (you need to use SumUp or Square for this feature, and restricted only in supported countries)
  • Multiple sales channels – you can sell through social media channels like Facebook or Instagram.
  • Multiple payment channels – supports more than 45 payment gateways and has a native Wix payment gateway developed

see more Wix eCommerce features

Support and Resources:

For this Wix review UK users can rest assured that this platform earns high marks for help and support. Other Wix website builder reviews will corroborate that finding. Its Editor is peppered with little question mark buttons that walk you through the process of website building. Moreover, it has an impressive Help Centre with virtually everything you need, including video tutorials, to guarantee your success using the platform. This resource will help you answer questions like, “Is Wix good for blogging?” or “How much are transaction fees?.”


If you want real-time and person-to-person interaction, email and phone support are available on Monday thru Thursday, 5 am-5 pm EST.

While they don't offer a live chat support option, you can reach them immediately through their social media accounts. There's also a useful Wix official forum where Wix users share tips and to-dos with fellow users.

see more Wix support features

Wix Pricing:

Now we've come to perhaps the most critical section in this Wix website builder review.

What's Wix pricing like?

In my view, Wix offers excellent value for money for its affordable pricing. There are seven plans all in all. Four of these plans as shown below, (Connect Domain, Unlimited, and VIP) apply to general websites while three further plans are dedicated to eCommerce.

wix review pricing
wix pricing

If you intend to scale your business, Wix Enterprise comes at custom pricing.

Free trial/refund policy/money-back guarantee:

As stated on their terms of use page, there's a Wix free plan as well as a 14-day money-back guarantee on all plans.

>> click for the lowest Wix pricing plans today <<

Our Wix Review Conclusion and Recommendation:

Finally, to wrap up this Wix website builder review, Wix makes for an excellent website builder to produce a stunning and professional-looking website for just about anyone. With Wix ADI, you can create your own website in a flash with absolutely no code knowledge needed. Its impressive bulk of designer-made templates, along with its fantastic drag and drop functionality, makes it the easiest builder to use.

What is it best for?

I recommend Wix to any small or medium-sized business owner or a solo entrepreneur looking to monetize their craft. It's also suited to bloggers and personal website owners. With its easy-to-use editor and affordable pricing, you will have a website that creates a great first impression.

What is it not best for?

Still, Wix might not be the best choice for large enterprises or eCommerce ventures that need more robust eCommerce functionality. Wix isn't for people who would like more aesthetic wiggle room and not commit themselves to just one template. As mentioned, Wix doesn't let you switch.

Best Wix Alternatives:

The best Wix alternatives for website building include;

  • Wix vs Squarespace. While Wix is argued as the better website builder in terms of general ease of use, Squarespace is also easy to use and has much more stylish templates. It also edges Wix in terms of eCommerce functionality.
  • Wix vs Weebly. Weebly is also easy to use with an intuitive interface. Then it also has more flexible pricing and a better blogging feature than Wix.
  • Wix vs WordPress. Is Wix good for blogging? For a small blog page, yes, it's a decent blogging platform. However, WordPress.com is hands-down better blogging option than Wix.

Wix Website Builder Review Final Word:

To conclude this Wix website builder review, Wix remains the undefeated website builder until today. Its simplicity, ease of use, and impressive features should merit your attention. Try a free Wix plan now or get a 14-day trial on a Wix premium plan through these links.

Try for Free


What are Wix Payment transaction fees like?

Wix Payment charges the following for users in – * US – 2.9 per cent + 30c * UK - 2.1 per cent + 20p * EU – 1.9 per cent + 30c

Does Wix allow multiple access to a single account?

Yes, it does – at various levels of authority.

Does Wix run both on PC and Mac?

Wix is system-agnostic, so yes, it runs on both PC and Mac.

Is Wix good for blogging?

Yes, Wix is a decent blogging platform that lets you post articles, insert categories, tags, and do basic archiving.

That’s all for now:

We hope you have enjoyed this Wix website builder review. Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of eCommerce platforms, SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, and more such as;


Leave a Reply

Your email address will not be published. Required fields are marked *

User Review
  • Ease of Use
  • Features & Flexibility
  • SEO & Mobility
  • Help & Support
  • Pricing