Website Builder Real Estate: Our 5 Top Picks in 2022

Updated May 14 2022
Ailsa Margatte
website builder real estate

Disclosure: Our independent research into projects and impartial reviews is supported by affiliate commissions, at no extra cost to our readers.

Do you want to skip the read and get right to my top picks? The best website builder real estate businesses should go for is Squarespace.


Introduction:

Housing is one of the basic needs of life. Having a roof over one’s head – especially one they can call their own – is an undeniable necessity as it represents safety and security for an individual as well as family units.

The matter of selling housing to people poses a number of challenges. Hence, real estate agents and realtors have to come up with compelling campaigns to sway potential home buyers from the competition. They used to do this through open-house events where potential buyers toured an actual model house. Indeed, roadshows were also popular, especially among larger realtors and development companies because these enabled them to promote developments in different parts of the country.


Why Would a Realtor Need a Website?

The emergence of COVID-19 led to restrictions on on-site events to prevent the spread of the virus. As a result, websites became the most important tool in their arsenal. In fact, the best realtor website examples helped companies stay afloat throughout the pandemic.

Given this development, is there a website builder (real estate) that enables companies to sell real estate? Also, is there a realtor website builder that helps augment their existing online or social media initiatives?

Today, we count down the five choices for the best website builder real estate. We check out how to choose the right website builder real estate for a business, particularly how a good website builder real estate can be used to improve marketing initiatives and earning potential. In addition, we also present several real estate website samples to give you a clearer idea about the potential of each real estate website creator.


How Can Website Builder Real Estate Services Help?

We've talked about how websites have helped real estate companies stay relevant and viable. Indeed, many real estate website examples helped companies weather the pandemic. Despite restrictions lifting everywhere, having a website is still vital for a real estate agent or realtor. Reasons for this include:

  • Having a website saves time – Rather than spending so much time out of doors and attending marathon meetings,  websites allow visitors to access all the relevant information regarding a property through a single hub. It's more cost-efficient than spending money on fuel and other expenses whilst on the road;
  • It can serve as a gallery or showplace for multiple sites –  Gallery creation modules are among the key things to look for in a real estate agent website builder. Having a gallery is certainly  advantageous for realtors who are affiliated with development companies, since a website enables them to show off several developments through a single site; and
  • Realtors can offer virtual walkthroughs – Modern imaging technology makes virtual tours more appealing. For instance, an online walkthrough built into the best realtor website examples enables home buyers to appreciate a property if they don’t have the opportunity to visit the site for themselves. In the best realtor website examples, it serves as a safer way to present properties and one that keeps buyers engaged and interested.

Our Picks for the Best Website Builder Real Estate:

Our top five choices for the best real estate website builder are as follows:

  1. Squarespace – best for visual appeal with eCommerce functionality
  2. Weebly – best for beginners 
  3. WordPress.com – excellent flexibility and integrations
  4. GoDaddy – best for basic sites
  5. Wix – best for general use

When we get into each detailed realtor website builder review, we also include some real estate agent website examples as references.


How We Chose the Best Website Builder Real Estate:

Real estate is such a specialised field, so a realtor website builder or real estate agent website builder has specific requirements in order to work successfully. In which case, our criteria for the best real estate agent website builder differs somewhat from that of other reviews we've done.

Our Criteria

We looked at the following elements in each realtor website builder when we made our choices:

Access to the relevant databases

Having access to sites like the IDX and MLS in the United States is a serious plus. This keeps a real estate agent clued in on what's currently available on the market. Likewise, it enables them to consider the closest properties within a potential client's location and ensures that they are able to present the best possible choices;

Search Engine Optimisation (SEO)

What's the point of having a website if people can't find you online? Keep in mind that 68 per cent of all online sales start with finding a reliable real estate agent or realtor through search engines like Google and Bing. For this, the best realtor website builder needs good SEO tools to ensure that the site appears in the top ten search results;

Capturing leads and ensuring sales

The best realtor website builder can help convert leads into actual sales. In which case, customisable contact forms are a great tool to have at one's fingertips.

Marketing tools

These are also an excellent thing to have in a realtor website builder as these are indispensable in the real estate industry;

Keeping it visual

A realtor website builder that offers tools for creating audiovisual and still image galleries is necessary if a real estate company is to present properties without having to take clients to the actual location; and

Technical and customer support

Having a good contact system is one thing, but what if something goes wrong with your site? The best website builder for real estate agents and realtors enables them to get guidance from technical professionals. Consider this factor when choosing a real estate agent website builder to ensure online business continuity.


Our Best Website Builder Real Estate Services in Detail:

Squarespace

squarespace-home
squarespace-home

Overview:

A powerful first impression is a promise that Squarespace offers, particularly because it offers some of the most stunning design templates in the industry.

In terms of capturing leads, thanks to its fairly strong ecommerce tool suite, Squarespace gets high marks as a realtor website builder. Likewise, real estate agent website builder users here don't have to rely on third-party applications.

Marketing through pop-up advertising is also an option when it comes to this realtor website builder. However, keep in mind that this option is only available from the Business plan and upwards.

Integrations are another of this platform's core strengths, particularly where offsite marketing through email and social media are concerned. As a result, Squarespace is a solid choice for a real estate agent website builder.

Realtor Website Examples – Made with Squarespace

website-builder-real-estate
at-home-real-estate-home-page

https://www.athomemoscow.com/ – This Idaho real estate company works with properties and clients in its home state and neighbouring Washington. As one of our realtor website examples, it's a good one as it offers a location map for clients who prefer to visit for face-to-face consultations, together with several tools to facilitate online consultations and transactions.

Features:

  • Intuitive website builder real estate agents or companies can use with ease;
  • Multimedia gallery builder;
  • Industry-specific templates; and
  • Marketing tool suite.

Pricing:

Standard rates and pricing packages are as follows:

squarespace-pricing
squarespace-pricing

Read through their terms of service before you commit.

>> Give Squarespace a try <<


Weebly

weebly-home
weebly-home

Overview:

Marketing is one of the Weebly platform’s core strengths as a real estate agent website builder. That said, it is an aspect that makes it a great choice for this specific industry.

Weebly’s ecommerce suite offers a number of fantastic solutions for creating a solid visual portfolio to show off an agent’s or company’s best listings. It also works well as a real estate agent website builder because of its numerous options for online and offline marketing.

Realtor Website Examples – Made with Weebly

website-builder-real-estate
highrises-home

https://www.highrises.com/ – HighRises’ site is focused on marketing the Spring Condominium development in Austin, TX. As the third of our realtor website examples, it offers all the technical details that potential buyers and lessors need to know about this residential project, including information regarding the surrounding neighbourhood.

Features:

  • Intuitive drag-and-drop website builder real estate agents can use easily;
  • SEO toolkit;
  • Ecommerce toolkit;
  • In-platform applications marketplace for third-party integrations;
  • Cloud-based hosting; and
  • Image and media file hosting

Pricing:

If you're interested in purchasing a subscription to this website builder real estate, standard rates and pricing packages are as follows:

weebly-pricing
weebly-pricing

Read through their terms of service before you commit.

>> Give Weebly a try <<


WordPress

wordpress-com-home-page
wordpress-com-home-page

Overview:

Thanks to plugins like WooCommerce and an extensive range of industry-related templates at users' fingertips, WordPress is ideal as a website builder real estate. That said, this platform makes things easy for real estate agents.

This CMS-driven real estate agent website builder makes things as easy as typing out a document using Microsoft Word. That said, it allows even those with very minimal experience making websites to come up with a working site in just minutes.

Realtor Website Examples – Made with WordPress

website-builder-real-estate
guy-yarkoni-home

http://guyyarkoni.com/ – In the last of our realtor website examples, this Canadian real estate agent offers clients options for both mid-range and luxury residences. His website features a clean and sleek aesthetic that’s absolutely easy to navigate.

Features:

  • CMS site creator / editor;
  • Integrated news and blogging function;
  • WooCommerce plugin for creating online storefronts;
  • Easy integration with social media;
  • Mobile-responsive templates; and
  • Industry-specific aesthetic options

Pricing:

Standard rates and pricing packages for this website builder real estate are as follows:

wordpress-com-plans-pricing
wordpress-com-plans-pricing

Be sure to check out their service terms before you subscribe.

>> Give WordPress a try <<


GoDaddy

godaddy-home
godaddy-home

Overview:

While GoDaddy was designed to be a generic ecommerce site builder, it does work well as a real estate agent website builder. While it takes a while to set up the site with IDX, MLS, and other databases, it does work seamlessly once it's online.

Marketing is one of GoDaddy's strengths and there are options for creating newsletters and promoting listings via social media. The platform has options for event scheduling (useful when it comes to open-house events and viewings for individual clients), and the ability to create dynamic and static galleries to show off properties.

Realtor Website Examples – Made with GoDaddy

website-builder-real-estate
forest-view-realty-home

https://forestviewrealty.net/ – The fourth of our realtor website examples is an Arizona real estate company that kick starts the browsing experience by immediately introducing the people behind it. As a result, visitors immediately know who they will be working with if they choose to go with this firm.

The single-page site offers adequate information regarding current listings all at once, so users don’t have to dig deep to hunt down the listing of their choice.

Features:

  • Basic website builder real estate agents can use;
  • Industry-specific domain names;
  • Domain registry and hosting; and
  • Online marketing tools ranging from social media integration to newsletters and chat boxes

Pricing:

Standard rates and pricing packages are as follows:

Godaddy pricing
Godaddy pricing

Don't forget to read the terms of service of this website builder real estate before subscribing.

>> Give GoDaddy a try <<


Wix

wix-home

Overview:

Sixteen real estate-specific templates are a game-changer when it comes to this realtor website builder. As a result,  real estate agents and realtors save so much time which can, in turn, be used to amp up their marketing initiatives.

As a realtor website builder, Wix offers numerous built-in tools that can help real estate agents. These include solutions for scheduling site visits with clients, as well as dynamic maps, comprehensive contact forms, and its own booking system.

This real estate agent website builder's SEO Wiz app ensures that real estate companies are in the top slots on any search engine. Specifically, the app helps them generate numerous leads and secure sales. The fact that Wix offers a mobile business management suite means that agents can work from anywhere and maximise their reach.

Realtor Website Examples – Made with Wix

website-builder-real-estate
strait-luxury-home

https://www.straitluxury.com/ – In the second of our realtor website examples, we have a realtor that specialises in high-end residential properties. Luxury homes are the stock in trade for this Texas-based real estate agency and the elegant aesthetic is just the thing to draw in Texans looking for a home as either an investment or a showplace that can double as a permanent residence. Listings are presented visually to give potential buyers a clear idea of what they may be paying for.

Features:

  • The easiest drag-and-drop real estate agent website builder available;
  • AI-driven site creator for those who are short on time;
  • Powerful analytics;
  • Gallery builders;
  • Built-in online marketing suite; and
  • Social media integration

Pricing:

Standard rates and pricing packages for this website builder real estate are as follows:

restaurant-website-creator
wix-pricing

Do your diligence and read their terms of use before committing.

>> Give Wix a try <<


Conclusion and Recommendations:

Now to wrap up this realtor website builder guide;

Every real estate agent website builder presented here will be great for creating a highly viable site that shows off a company’s or individual agent’s listings. As surprising as it sounds, Squarespace takes it further than most and is the service we recommend. However, apart from the realtor website examples featured here, many realtors’ sites made with either realtor website builder actually look strong and engaging.

Nevertheless, we would recommend that companies shop around for a viable realtor website builder or real estate agent website builder that would work best with their specific requirements. Be sure to look into good realtor website examples produced with different platforms to see what options you stand to get.


FAQs:

Is it possible to link a site made with any of these builders with the database I use for listings?

Yes. However, keep in mind that you will have to link your site up through the code generated by either the IDX or MLS directories as none of these can link directly to them.

Is there a realtor website builder I can use for free?

Wix, Weebly, and WordPress all have free-to-use (or freemium) subscription packages, while Squarespace and Square Online offer trial periods before one commits to using the platform. Keep in mind, though, that in-platform ads will be placed on your site.

Which of these is strongest when it comes to creating a gallery I can use for showing off properties?

Squarespace takes the cake in this category as it offers an extensive range of tools with which to create strong image and dynamic galleries that can be used to present listings to clients.


That's all for now:

If you've read all the way through this website builder real estate guide, we are thankful. We hope you can now answer the question of what is the real estate agent website builder for you! We have a large collection of articles, guides, and comparison reviews of eCommerce solutions, web hosting providers, website builders, and more! Feel free to check them out;

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