Webflow vs Squarespace Comparison 2023: Which Builder is Better?

Last Updated on   November 27 2023,
vs website builder

⏳ Webflow vs SquarespaceWebflow vs SquarespaceDo you want to skip the read and get right to my winner? Squarespace is the winner within this Webflow vs Squarespace comparison platform test.

Introduction to our Webflow vs Squarespace Comparison:

When it comes to web design, we often look for the easiest way possible. However, if you're a fan of streamlined work with refined results, then you can choose between Webflow vs Squarespace.

In this review, we look into Webflow vs Squarespace, two website builders which boast their professional features and sophisticated visual appeal.

Quick Comparison table for Webflow vs Squarespace

Criteria Webflow 🥇 Squarespace (My Top Pick!)
Ease of Use 🥈2 – Better suited for those with some design or coding knowledge 🥇1 – More intuitive and user-friendly for beginners
Key Features & Flexibility 🥇1 – More customizable and offers greater design flexibility 🥈2 – Less flexible compared to Webflow but still offers a range of features
SEO & Marketing 🥇1 – Advanced SEO features and better for marketing integrations 🥈2 – Good SEO tools but not as comprehensive as Webflow
E-commerce 🥈2 – Solid features but more complex to set up 🥇1 – More streamlined and easier to use e-commerce features
Customer Support and Resources 🥈2 – Limited customer support options 🥇1 – 24/7 customer support and extensive resources
Pricing Plans start at $12/month

Check Pricing

Plans start at $12/month

Check Pricing

My View Webflow is ideal for professionals seeking extensive customization and design freedom. Squarespace is better for beginners looking for a user-friendly platform with beautiful templates.
Try for Free Webflow Free Plan Available Squarespace Free Trial Available

Overview: What should you choose for your next website builder platform?


Webflow has been creating a buzz among professional website developers. Despite its features not requiring coding, they deliver excellent project quality.



If you want a visually appealing website with integrated SEO, marketing, and sales tools, Squarespace can help you materialise your goal. This makes Squarespace the go-to platform for creatives.



Ease of Use:

We answer the question of whether it is Webflow or Squarespace that goes on top of user-friendliness.


Although Webflow has marketed itself as a non-coding platform, the user interface is not exactly for those who have the littlest idea on web design. Instead, you'll find that the tools and features mainly cater to professional web builders.


Compared to Webflow Squarespace has a less complicated UI given the coherence of its primary and advanced features. Of course, there is still a learning curve in its web design process, but it is comparatively easier than Webflow.

Winner – Squarespace! Within our ‘Ease of Use' Webflow vs Squarespace comparison.

Features and Flexibility:

Whether it's on Webflow or Squarespace, web builder features and their levels of flexibility is a good yardstick for functionality.



Webflow offers high-end elements for content management systems (CMS). In addition, it has multiple design tools used for heavy customisation and advanced website development features. Its advanced eCommerce tools cater to small and mid-size businesses.


Compared to Webflow Squarespace offers a custom domain and SSL certificate along with unlimited bandwidth and storage. Users also benefit from its built-in eCommerce functionality, SEO tools, blog post-management, and other features that promote monetisation.

Webflow Squarespace Themes and Templates:


Like Squarespace Webflow offers professional themes complete with responsive designs. You can also create your bespoke theme through an empty canvas.


Squarespace templates are primarily elegant and minimalistic. In addition, it has over 100 industry and product-specific themes.

Customisation Tools:


Compared to Squarespace Webflow's customisation features are highly advanced. Although there are options for simplified customisation, tools are readily available, especially for professional developers to work on high quality and high functionality pages.


Website builders can tweak the pages with widgets, add ons, and other tools. However, for more detailed customisation, a background in HTML/CSS is necessary.

Squarespace vs Webflow 3rd Party Integrations:


Like Squarespace Webflow has third-party integrations that include the most powerful tools for website building and eCommerce management, such as MailChimp, ShipStation, and Quickbooks.


Comparing Squarespace or Webflow, Squarespace integrates with 3,000 third-party apps covering online marketing, shipping management, currency conversion, payment processing, etc.



Similar to Squarespace Webflow has its hosting services embedded in its system.


Squarespace site is completely hosted across all account plans.



Compared to Squarespace Webflow has its backup system to save the current version of your website and restore the archived ones.


Unfortunately, Squarespace doesn't have a CMS system that centralises backup and storage. Users can download their data on cloud storage.



Migrating to Webflow from other platforms can be done through CSV import and other migration tools.


Say you want to move from Pixel Together or Webflow to Squarespace, you can use Squarespace’s website migration feature.

Winner – Webflow! Within our ‘Features and Flexibility' Webflow vs Squarespace comparison.

SEO and Mobility:

Squarespace and Webflow both have their built-in SEO tools and mobile-responsive features, but which ones are the best for online visibility?



Webflow puts a high value on clean code, which allows search engine crawlers to scan and understand the nature of the website. In turn, it increases the chances of the page for high ranking in SERPs.


To boost online visibility in search engines and social media, Squarespace users utilise the built-in SEO tools. It comes with features that let you input metadata and images as well as site map generation.



Webflow is mobile-responsive and has relative resizing that maintains the quality of the page elements.


Squarespace is highly responsive when it comes to a mobile setting.



The platform is working on helping their users address page speed issues, and more recommendations to fix the problems are posted in their forums.


To enhance page speed, you can make use of the SSL option and HSTS

Winner – Squarespace! Within our ‘SEO and Mobility' Webflow vs Squarespace comparison.

Webflow vs Squarespace eCommerce Tools:


You can benefit from Squarespace's eCommerce feature, intuitive checkout page, built-in inventory, product catalogue and inventory, etc.


Webflow has an array of eCommerce tools that include payment processing and shipping tools, integrated analytics, promotion creation, and track inventory tools.

Winner – Squarespace! Within our ‘eCommerce Tools' Webflow vs Squarespace comparison.

Support and Resources:


Webflow has its bank of resources and free tools that guide its users in building their website. However, in terms of support, they only provide email support from Monday to Friday.


Squarespace has an extensive knowledge base and an available expert that could help you set up your website step by step. You can also rely on their 24/7 customer support through their Help Center.

Winner – Squarespace! Within our ‘Support and Resources' Webflow vs Squarespace comparison.

Webflow Squarespace Pricing:


You can build websites at Webflow for as low as $12.00 per month for its Basic plan, followed by a CMS plan for $16.00 and a Business plan for $36.00 monthly. The categorisation of the pricing plans depends on content management intensity.


Webflow eCommerce Pricing Plans follow;


No free trial is provided since there is a free version. Then the terms of use page states a 30-day money-back guarantee.


The cheapest account plan you can avail of with Squarespace is its Personal plan. But if you're pursuing an eCommerce site, it is best to start with the Business plan, followed by Basic Commerce and Advanced Commerce.

Their Terms of Service page indicates Squarespace trial comes in 14 days of free testing of the Business Plan. Once the Squarespace trial expires and your account reverts to the “Personal” plan, any business plan progress will not be saved.


Winner – Webflow! Within our ‘Pricing' Webflow vs Squarespace comparison.

Comparison Winner: Webflow or Squarespace?

It's neck and neck, but we declare Squarespace as the winner within this Webflow or Squarespace battle, but with such a tiny margin. Both Webflow and Squarespace have features that work best for an eCommerce website. Nonetheless, when it comes to efficiency versatile to users from all walks of life, Squarespace takes the prize.

Conclusion and Recommendation to our Webflow vs Squarespace Comparison:

What is Webflow best for?

Webflow is highly recommended for professional web developers and proprietors who seek a highly customisable website.

What is Squarespace best for?

Squarespace is best for building professional websites with neat and elegant designs. However, it also appeals to businesses of all sizes looking for versatile functionality.

Webflow Squarespace Alternatives

Here's a list of the best Squarespace Webflow alternatives to create a an online presence:

Rank Key Features Price (Basic Paid Plan) Transaction Fee My View
🥇 Shopify Comprehensive e-commerce features, large app store, excellent SEO tools $29/month Check Pricing 2.9% + 30¢ per transaction (for online credit card rates) Ideal for most online stores due to its comprehensive features Try For Free
2. Squarespace Beautiful templates, great for small to medium-sized stores, powerful marketing tools $12/month Check Pricing None (but payment processor fees apply) Great for creatives and those who need a visually stunning online store Try For Free
3. Webflow Deep customization options, good for web designers, CMS features $12/month Check Pricing 2% on customer's checkout total Best for designers needing high degree of customization Try For Free
4. Square Online Syncs with Square POS, good for small to medium-sized stores, unlimited products Free to start, e-commerce from $12/month Check Pricing Yes, 2.9% + 30¢ per transaction Great for existing Square POS users Try For Free
5. WooCommerce Open-source, highly customizable, requires WordPress Free Check Hosting Pricing Depends on payment gateway used Best for WordPress users and those who want total control Try For Free (with Nexcess Hosting)
6. Wix User-friendly, great for small stores, wide range of templates $14/month Check Pricing None (but payment processor fees apply) Great for small businesses or beginners Try For Free
7. Big Cartel Designed for creators and artists, easy to use, limited features Free for up to 5 products, plans from $9.99/month Check Pricing None (but payment processor fees apply) Ideal for artists and creators with smaller product lines Try For Free
8. Ecwid Can be integrated into any website, good for small to medium-sized stores Free for up to 10 products, plans from $15/month Check Pricing Depends on payment gateway used Good for those who want to add a store to an existing site Try For Free
9. Volusion Good inventory system, comprehensive e-commerce features $29/month Check Pricing None (but payment processor fees apply) Good for medium-sized businesses Try For Free
10. Weebly Easy to use, good for small stores, powered by Square Free to start, paid plans from $6/month Check Pricing 2.9% + 30¢ per transaction Good for small businesses or beginners Try For Free

You should also check Webflow vs Wix vs Squarespace as another reference.

Webflow or Squarespace Final Word:

Whether it's Webflow or Squarespace, your choice for a web builder platform will still boil down on your business needs, your skills, and creative preferences. One way you can thoroughly weigh your options is to try Squarespace's 14-day free trial. In this way, you can take a feel of the pros and cons yourself.

>> Try Squarespace for Free <<

That’s all for now:

If you've read our Webflow Squarespace comparison up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other Webflow Squarespace alternative comparison articles, such as the ones below;

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