Webflow Review 2022: Pros and Cons of this Website Builder

Updated September 26 2022
Sophie Leah
Sophie Leah

Disclosure: Our independent research into projects and impartial reviews is supported by affiliate commissions, at no extra cost to our readers.


Ease of Use 8.0
Design 8.5
Features and Functionality 8.5
Support and Resources 8.5
Pricing 9.0


  • Extensive range of themes and templates
  • Great integration with 3rd party apps
  • Highly responsive web output


  • Not that easy for novice builders
  • No mobile app

Introduction to our Webflow Review

Building a website has come a long way from the WYSIWYG templates and cute-but-clunky UIs offered by now-defunct providers like Tripod and Geocities. Indeed, modern web developers are spoiled for choice when it comes to HTML, HTML5, and CMS for their sites. Take Webflow, for instance. Learn more about this platform in this Webflow review. What are its features? How does it compare to Webflow competitors? Are there Webflow alternatives to consider?

And if you read all the way to the end, I will be featuring links on Webflow promo codes. Don't miss them!

Overview: Responsive Websites Made Easy


Visit webflow.com

Ease of Use:

In this Webflow review, I want to describe Webflow’s approach to site development as hand-holding without being babied. Or in a technical context, it is straightforward to use. Also, unlike most new-generation Webflow competitors, you don’t need to know how to code to start working.

New users can choose between the Business Starter template or (if you’re confident about your coding skills) building a site from scratch. But for total novices, you can easily choose a template from a wide variety on offer and get started on your site. It may appear complicated at first, but if you’re familiar with CMS-centric platforms like WordPress, the creation process is actually easier than it looks.

Try Webflow for free

Features and Flexibility:

Out of the Box:

In this Webflow review, what can you expect from this builder out of the box? For the totally uninitiated, Webflow’s list of standard features looks like a dizzying – even daunting – bag of tricks. Fortunately, as I find in this Webflow review, here are the key categories:

  • Web design;
  • Motion design;
  • CMS;
  • Components ranging from multimedia content to integration with bulk email programs like MailChimp;
  • Showcase, which enables users to share their portfolios publicly;
  • Website management which keeps your back-end organised;
  • Custom branding; and
  • Integrations.

Themes and Templates:

Right now, Webflow has nearly 200 themes and templates available.  Note that free themes are limited to just six pages and a single layout.

Paid templates, on the other hand, are just as easy to use, but allow users to create more pages on their site. At present, prices for paid templates range between $40 to 80 each. However, since professional designers and developers create such templates, it’s all worth it.

3rd Party Apps Market:

The problem with many Webflow competitors is that it can be a challenge to link the site with third-party applications. This can affect the range of its functionality, especially eCommerce. For instance, Webflow alternatives do usually feature Zapier integration. Fortunately, in this Webflow review, this isn’t the case. Current integrations include the following:

  • MailChimp (email marketing)
  • Google Analytics (metrics and performance)
  • Shopify (eCommerce)
  • Payment apps such as Amazon Payment and PayPal

Webflow Hosting Review:


See more Webflow features

eCommerce Tools:

If you’re an entrepreneur, know that there are a lot of tools you can use to enhance the online shopping experience for your customers. Many of them can be successfully integrated with your Webflow site. The current roster includes popular ones like Shopify and Shoprocket, as well as more specialised apps like Ecwid for managing multiple online retail outlets and Printful for print-on-demand drop shipping.

See more Webflow eCommerce features

SEO and Mobility:


Optimising your site for search engines is actually easier with Webflow as the interface automatically generates an XML sitemap that makes it easier to find your site. However, everything else – content, tags, meta titles, and descriptions – still need a human element for everything to fly smoothly.


The good news is that you can use Webflow to design or enhance mobile apps. The bad news is that, for all its wondrous functionality, there is no mobile Webflow app that will enable you to edit your site on the fly.

See more Webflow SEO features

Support and Resources:

What makes Webflow such a painless way to build sites is the wealth of developmental resources that it throws at users. Webflow University, its online library and educational platform, not only offers reference materials to guide users through their work, but it also offers Webflow Academy online courses with which they can enhance their knowledge and expertise.

See more Webflow Help Support features

Webflow Pricing:

How much does Webflow cost? First off, there's a “free forever” Webflow version. Easy Webflow downloads of its desktop app for Windows and macOS are available. Here is a rundown of paid Webflow pricing plans:

Webflow Site Plans:



Webflow eCommerce Pricing Plans:




Note that costs for enterprise-level sites will depend on the size and overall complexity of the finished product;

Don't be too intimidated by the prices. You can reduce costs by using our Webflow promo code link below.

Webflow Free trial, refund policy, and money-back guarantee:

No free trial is provided since there is a free version. Then the terms of use page states a 30-day money-back guarantee.

>> See more Webflow pricing and discounts  <<

Conclusion and Recommendation to our Webflow Review:

What is it best used for?

Overall, Webflow works best for those who are heavily into the online retail scene. The integration with some of the more commonly used eCommerce apps and platforms is impeccable, and the SEO and online marketing capabilities are excellent.

What is not best used for?

That said, Webflow is probably not the best choice for casual bloggers or personal (as opposed to professional portfolio-type) websites. Also, while it appears easy enough to use even by newbies to site development, it can be straightforward to get lost in the UI unless a more extensive walkthrough can be offered.

Webflow Alternatives:

Great Webflow alternatives include;

Rank Software Our View
1 Squarespace Best for Design & Creatives and Best Overall
2 Shopify Best for eCommerce Solution
3 Zyro Best for value
4 Webflow Best for advanced design tools
5 Weebly Best for ease of use
6 Wordpress.com Best for beginner blogging
7 Carrd Best for single page websites
8 Wix Good for general use
  • Webflow vs Wix: Wix is a great DIY builder, but it doesn't feature an HTML and CSS editor for customisation or many of the integrations Webflow offers.

Webflow Reviews Final Word:

In conclusion, Webflow is a strong contender in the website building scene because it features impressive eCommerce options. Try Webflow for free today or click though our Webflow promo code link below – and see if the shoe fits.

Try Webflow for free


Can I use Webflow for free?

Yes, you can. Other free resources include limited hosting and selected design themes and templates.

Can I use Webflow for my online store?

Yes. Webflow's integrations with numerous eCommerce tools make it ideal for setting up an online store.

That’s all for now:

We hope you have enjoyed our Webflow review and have gleaned some useful information. Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of eCommerce platforms, SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, and more such as;

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