4 Ways To Improve Sales Conversion

Last Updated on   January 21 2023,
Fact Checked  by     Stuart Kerrs.
Businessman using digital shopping icons 3D rendering


Is your eCommerce sales not maximizing as much as you planned? Every online business owner would be looking for more traffic and sales, and there are always methods, amendments, and strategies you can implement to improve your profits. Just as any other marketing and business plan, all you need to do is devise a fluid plan for increasing your revenue generation. This can entail alteration existing tactics and performance-related problems while executing new ways of generating traffic as well as sales.

In the US, in the first quarter of the year 2009, eCommerce sales reached more than $36 million, whereas, by the first quarter of the year 2016, eCommerce revenue had crossed more than $90 million. With the emerging new technologies, it is far easier for consumers to get the products they want online. You can gain a bigger portion of the market share in your industry by making a few simple changes to your online business.

This is why to outshine your competitors, consider these effective tactics below to help your eCommerce brand achieve higher conversions, bigger sales, and amplified traffic:

4 Ways To Improve Sales Conversion:

1. Combine social in the buying process

While Instagram has the maximum average order value compared to any other social media platform ($65.00) and Facebook has the industry turned on reach. Besides, as per the latest study found that Instagram and Facebook offer brands with more than double the engagement over any other social platform.

With Facebook leading the league on user engagement and with the vast user base of any social network that is 167 million daily active users in the U.S. and Canada alone, it takes the majority of orders generated by social media marketing. Approximately, 85% of all social media orders are received via Facebook.

Almost all web-based eCommerce platforms are integrated with Facebook, helping you to sell directly through a Facebook store that diverts to your online store. It’s one of the most money-making ways to organically augment the reach of your store.

2. Publish useful content

The products you merchandize are solutions to consumer needs and issues. Just because customers see problems doesn’t mean they are going to purchase the solutions without delay. There has to be some reliability in the solution. Many customers want to be confirmed 100% that it’s the perfect solution for them.

Content marketing provides you the opportunity to deliver remarkable value to your audience and edify them on a range of topics. Videos, blog posts, ebooks, product guides, and even images assist you in narrating a story that gives your audience with answers. In a lot of scenarios, your content fosters as the extra information they want to make a purchase decision.

For example – Buyer’s guide on the 10 best portable BBQ grills to take on a camping trip. It’s a video that shows how customers make use of a product in diverse environments or advertise the benefits of a specific product that help them use better.

Another example is Shopify that actually leverages user-generated content to support its eCommerce customers be successful while also publishing valuable content on its blog.

3. Go after the abandoned carts

Basically, people discard carts for a variety of reasons – the solution to reducing that number is to eliminate as much uncertainty as possible.

  • Be clear with shipping costs as early as feasible. Shipping rates are the number one reason for cart abandonment.
  • Make check out uncomplicated. 11% of abandoned carts are due to difficult checkout processes.
  • Offer multiple payment options. 7% of abandoned carts are because of no-option for chosen payment methods.
  • Don’t force registrations. 14% of users abandoned a cart as they didn’t wish to create an account.

If a shopper does drop their cart, you should have a system in place to keep them engaged. 27 % of users a lot of times want to shop around, 24% want to save their cart and return later, and 41% say they are just not quite ready to make a purchase.

The recovery emails to customers who abandoned cart assist you to stay in contact with those shoppers. Shoot a series of emails to them instantly after abandonment, after some hours, and the subsequent day at the very least.

Show these customers the chosen items that are left in the cart, give them a discount or promotion coupon, and draft an engaging and personalized email that takes them back to the products they left behind.

Most prominently, don’t falter to reach out directly and probe them why they discarded their cart.

Bill Gates mentioned in his book named Business @ The Speed of Thought – “Your most unhappy customers are your greatest source of learning”.

3. Sell more products with social testimony

In a report by Nielsen’s Global Trust in Advertising – 70% of consumers trust the reviews by other consumers while shopping online. You can use that social proof to strengthen shopper confidence and boost product conversion.

There are various ways to utilize social proof to propel the revenue:

  • Include the number of products sold to date over the display (for example – “X number of customers bought Y item”).
  • Add a recommender displaying “Other customers who purchased this item also bought XYZ” as you might have seen on Amazon shopping cart.
  • Show “number of sold items” and “the number of people watching” as the eBay listing highlights.
  • Display total review counts on the page, just as Airbnb reviews are listed.
  • Put on view how many people added or saved a product to their wishlist.
  • Display customer testimonials on product pages.

You can buy 3rd party applications that add social evidence to your online store. One of the amazing examples of this is the Notify app, which demonstrates all visitors a short message in the footer of the site when someone purchases a product. It talks about the product, and non-revealing information about the user like city, state, or country who bought the product.

For an active store, an application of this kind can drive more sales through social testimony and give shoppers the news about other interesting or trending products sold there.


Now when you are aware of the ways to enhance eCommerce sales, execute these tactics right away. If you lack the skill to boost your eCommerce sales and make it a big hit this year, then you can also take help of a Digital Marketing Consultant that has a vast client base and experiences in increasing eCommerce sales for several clients across the globe.

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