Introduction to Boosting your eCommerce Sales
Is your eCommerce sales not maximizing as much as you planned? Every online business owner would be looking for more traffic and sales, and there are always methods, amendments, and strategies you can implement to improve your profits. Just as any other marketing and business plan, all you need to do is devise a fluid plan for increasing your revenue generation. This can entail alteration existing tactics and performance-related problems while executing new ways of generating traffic as well as sales.
In the US, in the first quarter of the year 2009, eCommerce sales reached more than $36 million, whereas, by the first quarter of the year 2016, eCommerce revenue had crossed more than $90 million. With the emerging new technologies, it is far easier for consumers to get the products they want online. You can gain a bigger portion of the market share in your industry by making a few simple changes to your online business.
This is why to outshine your competitors, consider these effective tactics below to help your eCommerce brand achieve higher conversions, bigger sales, and amplified traffic:
1. Combine social in the buying process:
While Instagram has the maximum average order value compared to any other social media platform ($65.00) and Facebook has the industry turned on reach. Besides, as per the latest study found that Instagram and Facebook offer brands with more than double the engagement over any other social platform.
With Facebook leading the league on user engagement and with the vast user base of any social network that is 167 million daily active users in the U.S. and Canada alone, it takes the majority of orders generated by social media marketing. Approximately, 85% of all social media orders are received via Facebook.
Almost all web-based eCommerce platforms are integrated with Facebook, helping you to sell directly through a Facebook store that diverts to your online store. It’s one of the most money-making ways to organically augment the reach of your store.
2. Publish useful content:
The products you merchandize are solutions to consumer needs and issues. Just because customers see problems doesn’t mean they are going to purchase the solutions without delay. There has to be some reliability in the solution. Many customers want to be confirmed 100% that it’s the perfect solution for them.
Content marketing provides you the opportunity to deliver remarkable value to your audience and edify them on a range of topics. Videos, blog posts, ebooks, product guides, and even images assist you in narrating a story that gives your audience with answers. In a lot of scenarios, your content fosters as the extra information they want to make a purchase decision.
For example – Buyer’s guide on the 10 best portable BBQ grills to take on a camping trip. It’s a video that shows how customers make use of a product in diverse environments or advertise the benefits of a specific product that help them use better.
Another example is Shopify that actually leverages user-generated content to support its eCommerce customers be successful while also publishing valuable content on its blog.
3. Go after the abandoned carts:
Basically, people discard carts for a variety of reasons – the solution to reducing that number is to eliminate as much uncertainty as possible.
- Be clear with shipping costs as early as feasible. Shipping rates are the number one reason for cart abandonment.
- Make check out uncomplicated. 11% of abandoned carts are due to difficult checkout processes.
- Offer multiple payment options. 7% of abandoned carts are because of no-option for chosen payment methods.
- Don’t force registrations. 14% of users abandoned a cart as they didn’t wish to create an account.
If a shopper does drop their cart, you should have a system in place to keep them engaged. 27 % of users a lot of times want to shop around, 24% want to save their cart and return later, and 41% say they are just not quite ready to make a purchase.
The recovery emails to customers who abandoned cart assist you to stay in contact with those shoppers. Shoot a series of emails to them instantly after abandonment, after some hours, and the subsequent day at the very least.
Show these customers the chosen items that are left in the cart, give them a discount or promotion coupon, and draft an engaging and personalized email that takes them back to the products they left behind.
Most prominently, don’t falter to reach out directly and probe them why they discarded their cart.
Bill Gates mentioned in his book named Business @ The Speed of Thought – “Your most unhappy customers are your greatest source of learning”.
4. Sell more products with social testimony:
In a report by Nielsen’s Global Trust in Advertising – 70% of consumers trust the reviews by other consumers while shopping online. You can use that social proof to strengthen shopper confidence and boost product conversion.
There are various ways to utilize social proof to propel the revenue:
- Include the number of products sold to date over the display (for example – “X number of customers bought Y item”).
- Add a recommender displaying “Other customers who purchased this item also bought XYZ” as you might have seen on Amazon shopping cart.
- Show “number of sold items” and “the number of people watching” as the eBay listing highlights.
- Display total review counts on the page, just as Airbnb reviews are listed.
- Put on view how many people added or saved a product to their wishlist.
- Display customer testimonials on product pages.
You can buy 3rd party applications that add social evidence to your online store. One of the amazing examples of this is the Notify app, which demonstrates all visitors a short message in the footer of the site when someone purchases a product. It talks about the product, and non-revealing information about the user like city, state, or country who bought the product.
For an active store, an application of this kind can drive more sales through social testimony and give shoppers the news about other interesting or trending products sold there.
5. Email Marketing:
Email marketing is an effective way to promote your products and drive sales. Create a targeted email list of interested customers and send personalized emails to them with special promotions or discounts. Use automation to send follow-up emails to customers who abandoned their carts, reminding them of the products they left behind and offering incentives to complete the purchase. You can also send email newsletters with product updates, new arrivals, and promotions to keep your customers engaged and coming back for more.
6. Mobile Optimisation:
In today's digital age, consumers are increasingly using their mobile devices to shop online. Make sure your eCommerce website is mobile-friendly, with a responsive design that adapts to different screen sizes. Optimize your website for fast loading times, easy navigation, and seamless checkout processes on mobile devices. You can also consider creating a mobile app for your eCommerce brand, which can provide a more personalised shopping experience and increase customer engagement.
7. Influencer Marketing:
Influencer marketing is a powerful way to increase brand awareness and drive sales conversion. Identify influencers in your industry who have a large following and align with your brand values. Collaborate with them to create sponsored content or social media posts promoting your products. This can help you reach a wider audience and build trust and credibility with potential customers. Make sure to track the performance of your influencer campaigns and adjust your strategy accordingly.
Retargeting is a digital marketing technique that involves targeting customers who have already interacted with your brand, such as visiting your website or adding products to their cart, with personalized ads. This can help you re-engage with customers who may have left your website without completing a purchase and increase the likelihood of conversion. Use retargeting ads on social media platforms, search engines, and other websites to remind customers of the products they left behind and offer incentives to complete their purchase.
Conclusion to Boosting your eCommerce Sales
In conclusion, implementing these four tactics can help you improve sales conversion, increase traffic, and boost revenue for your eCommerce brand. Combining social media in the buying process, publishing useful content, going after abandoned carts, and selling more products with social testimony are proven strategies that can make a significant impact on your eCommerce sales. By providing exceptional customer service, delivering quality products, and continuously refining your marketing strategies, you can build a loyal customer base and establish a successful online business. Keep in mind that success in eCommerce requires ongoing effort and adaptation to the ever-changing market trends and consumer behavior. With a solid plan and consistent execution, you can achieve sustainable growth and long-term success for your eCommerce brand.
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