Volusion Reviews 2023: What is Volusion Website Builder?

Last Updated on   September 17 2023,
⏳ In a hurry? Here’s your Volusion Reviews snapshot: $29.00


Volusion is an all-in-one e-commerce solution that enables small to medium-sized businesses to create, manage and expand their online stores. It provides a wide range of features including an intuitive site builder, SEO tools, shopping cart software, payment processing and more.

  • Ease of Use - 80%
  • Features & Flexibility - 80%
  • SEO & Mobility - 80%
  • Help & Support - 80%
  • Pricing - 80%


  • Strong and diverse eCommerce features
  • Excellent support and helpful resources
  • Impressive apps integration for full functionality
  • Offers a 14-day trial


  • Expensive compared to competitors
  • Not as user-friendly as top rivals
  • Integrations with Amazon and eBay restricted to higher-tier subscriptions

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Introduction to our Volusion Reviews: What is Volusion?

Welcome to our Volusion reviews! Given the paradigm shift from brick-and-mortar establishments to online retail, several companies now offer website builders for merchants making the significant shift from analogue to digital.

The Volusion website builder is one such product. So, let’s get into it: what is Volusion doing right? And, conversely, what is Volusion doing wrong? What about Volusion pricing – does it offer value for money?

Overview: Our Volusion reviews could be the solution to your eCommerce needs.

What is Volusion, you may ask? It’s one of the oldest – if somewhat underrated – online website builders currently available, having started its run in 1999 and boasting of hosting over 30,000 stores as of January 2021. It’s not a bad record as these things go, but it did pique our curiosity why the numbers aren’t higher for the platform. Indeed, it doesn’t seem to have the same critical mass as site builder standby Wix or the equally webstore-focused Weebly.

Visit Volusion.com

Ease of use:

What is Volusion's user-friendliness? Comparing Volusion vs Wix, the platform is not as easy to use. It is certainly usable, but we should note at this point that this Volusion review covers V2, the current and revamped release for the platform. One of the most frustrating things about Volusion v1 was that you would practically stumble blind into it as there were just a couple or so “getting started” guides to help you set things up and navigate through the platform.

Volusion v2, on the other hand, makes things so much easier: starter guides and tutorials – several of which are in video format – are included in the dashboard, which makes Volusion website builder quicker to learn and figure out.

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Features and Flexibility:

Volusion Out-of-the-box:

One of the things you notice right at first is that the Volusion website builder is easy to set up, though it may take time for those who are just starting to get into eCommerce. Likewise, the builder is intuitive, and you can start building right out of the gate with a MyVolusion account.

Volusion Reviews of Themes and Templates:

The Volusion website builder offers a minimal selection of themes and templates to work with. (Again: this isn’t a design-centric platform to work with.) Currently, there are 45 available templates, of which only 11 are free. The other 34 will set you back $180.00 each.

Given that other platforms offer premium templates within a similar price range, users will find Volusion pricing for these templates a head-scratcher: not only are they pricey, but most of these are industry-specific, which is to say certain functions only apply to certain businesses. If you manage to find a template that matches your line of work, well and good; unfortunately, you might find yourself falling back on a non-industry-specific template that will not be so effective and will require a lot of tweaking to work properly.

See the latest Volusion templates

Volusion Reviews of Customisation Tools:

As we said in the earlier part of our Volusion reviews, there are few options for customising your Volusion site aesthetically. However, what Volusion lacks in the looks department, it tries to make up for in the functionality department.

Volusion website builder offers an array of proprietary tools with which one can customize their sites and online stores' functionality. To illustrate, these are some tools to expect:

  • Document generation tools for in-store and service policies;
  • Business calculators;
  • Barcode generator; and
  • Business domain name generator enables users to check out the availability of appropriate domain names for their online businesses.

Volusion Reviews of 3rd Party Integrations:

In our Volusion reviews, integration with popular social media platforms like Facebook and Instagram is already built into Volusion’s user experience. As a result, it's easier to link your online store with social retail platforms like Facebook Marketplace.

Indeed, Volusion website builder integrations include numerous third-party developed apps that run the gamut from payment processing to incorporation and marketing. Its most popular – and most frequently used integrations – include:

  • Paypal and GlobalPayments for multinational/multicurrency payment;
  • AccessiBe for AI-driven website accessibility;
  • Justuno for conversion rate optimization;
  • IncFile and MyCorporation to facilitate company incorporation processing;
  • RocketLawyer for drawing up contracts and policies; and
  • Answerbase for adding question-and-answer bots as a means of engaging and educating website users about products and services.

Volusion Reviews of Hosting:

What is Volusion's hosting capability?

Volusion webstores are all hosted on the platform’s own servers, but users have the option to host their sites on a subdomain or a totally different DNS host altogether.

Volusion Reviews of Backups:

Volusion has its own Import/Export facility, enabling users to back up vital information into external files. However, this function is not available for users on Volusions’s Personal subscription plan.

Volusion Reviews of Migration:

For those moving their sites to Volusion from a different platform like Shopify or BigCommerce, solutions are only with 3rd party tools.

It should be noted at this point of our Volusion reviews that a significant number of platform users migrated their sites to competitor platforms after a serious data breach and Volusion’s declaration of bankruptcy in mid-2020.

See all Volusion Features

eCommerce tools:

What is Volusion's standout eCommerce functionality?

The platform's key features include the following:

  • Promotional and discounting facilities
  • Product visualization facility
  • Smooth checkout procedure
  • Multi-currency and language support
  • Shipping and delivery management
  • Taxation support
  • Data-driven customization
  • User management
  • Provisions for online and transactional security

There is a bit of an issue regarding Volusion’s eCommerce tools. Those on the Personal and Professional plans can’t use them.

Moreover, integrations with leading online retail hubs Amazon and eBay are only available for those with subscriptions to the two top-tier plans. The same goes for numerous functions like SSL certificate generation (which is actually pro forma for other eCommerce platform-built sites), advanced report builders and analytics, and marketing tools.

See All Volusion eCommerce Features

SEO and Mobility:

In this Volusion reviews, what is Volusion's SEO functionality? Is it mobile-friendly?


The pro: SEO-enhancing features are already built into Volusion’s user interface (UI). Therefore, it’s easy to prep your metadata and keywords before site deployment. While most website builders have this as an optional (and often paid-for) feature, Volusion’s SEO capabilities are available for anyone to use from those on a Personal subscription to its plans for larger businesses.


The con: Unfortunately, Volusion's mobile responsivity is a bit limited. Unlike other platforms, only a fraction of Volusion's templates uses responsive design. Hence, if you choose a non-responsive template, you'll need to create a separate mobile-friendly version of your online store.

Volusion Reviews of Pagespeed:

Volusion implements image caching and also offers a content delivery network (CDN) to boost page speed.

See All Volusion SEO Features

Support and Resources:

The Volusion website builder offers an extensive array of start-up guides, onboarding materials for would-be e-entrepreneurs and marketing teams. It also features a regularly updated info blog for everything from basic usage to more advanced concerns like international shipping and taxation processes.

The Volusion team also runs an active help centre and live online support. Note, however, that only those with top-tier subscriptions can avail of priority technical assistance.

See All Volusion Support Features

Volusion Pricing:

One word to describe Volusion pricing in our Volusion reviews: steep. While the Personal plan is well within the range of most competitors, the jump from Personal to Professional is enough to make a potential user stand back and take stock of things before deciding to upgrade.

Volusion Reviews pricing-details


Note that all Volusion pricing packages include the following:

  • Secure checkout facility;
  • Access to and use of template collection;
  • Volusion website builder;
  • Built-in SEO tools; and
  • Social media integration.

All things considered, Volusion pricing isn’t such a bad deal. However, if you’re a startup or a small business that isn’t ready to scale up, you may need to think twice before upgrading.

Volusion Free trial/refund policy/money-back guarantee:

As per their terms of service page, Volusion offers a free 14-day trial period, after which, the user will need to upgrade to a paid subscription. In our Volusion reviews, note that Volusion claims that all sales are final and the platform does not issue refunds under any circumstances. However, they do make an exception if the platform’s network fails to perform 99.9% in any month, but Volusion will only refund 5% of the total monthly fee for every 30 minutes of network downtime.

>> Check latest Volusion pricing plans <<

Conclusion and Recommendation:

Therefore, to wrap up our Volusion reviews – here are our conclusions:

What is it best for?

Given how many of the perks for Volusion are only available for premium accounts, the platform works best for veteran online store owners or stores scaling up into bigger and more complex markets.

What is it not best for?

The somewhat prohibitive nature of Volusion pricing automatically excludes start-ups and small business owners from taking advantage of all the benefits the platform offers.

Volusion Alternatives:

Here's a list of the best Volusion alternatives to create a an online store:

Rank Key Features Price (Basic Paid Plan) Transaction Fee My View
🥇 Shopify Comprehensive e-commerce features, large app store, excellent SEO tools $29/month Check Pricing 2.9% + 30¢ per transaction (for online credit card rates) Ideal for most online stores due to its comprehensive features Try For Free
2. Squarespace Beautiful templates, great for small to medium-sized stores, powerful marketing tools $12/month Check Pricing None (but payment processor fees apply) Great for creatives and those who need a visually stunning online store Try For Free
3. Webflow Deep customization options, good for web designers, CMS features $12/month Check Pricing 2% on customer's checkout total Best for designers needing high degree of customization Try For Free
4. Square Online Syncs with Square POS, good for small to medium-sized stores, unlimited products Free to start, e-commerce from $12/month Check Pricing Yes, 2.9% + 30¢ per transaction Great for existing Square POS users Try For Free
5. WooCommerce Open-source, highly customizable, requires WordPress Free Check Hosting Pricing Depends on payment gateway used Best for WordPress users and those who want total control Try For Free (with Nexcess Hosting)
6. Wix User-friendly, great for small stores, wide range of templates $14/month Check Pricing None (but payment processor fees apply) Great for small businesses or beginners Try For Free
7. Big Cartel Designed for creators and artists, easy to use, limited features Free for up to 5 products, plans from $9.99/month Check Pricing None (but payment processor fees apply) Ideal for artists and creators with smaller product lines Try For Free
8. Ecwid Can be integrated into any website, good for small to medium-sized stores Free for up to 10 products, plans from $15/month Check Pricing Depends on payment gateway used Good for those who want to add a store to an existing site Try For Free
9. Volusion Good inventory system, comprehensive e-commerce features $29/month Check Pricing None (but payment processor fees apply) Good for medium-sized businesses Try For Free
10. Weebly Easy to use, good for small stores, powered by Square Free to start, paid plans from $6/month Check Pricing 2.9% + 30¢ per transaction Good for small businesses or beginners Try For Free
  • Shopify vs Volusion. But what if your focus is an online store? Then you should consider equally intuitive (and more cost-effective) online shop builder offered by Shopify. Indeed, in the ongoing battle of Shopify, most users will not hesitate to join the latter’s bandwagon as it offers a more extensive selection of design options, along with other business-building capabilities.
  • BigCommerce vs Volusion. However, if you want a less pricey option, BigCommerce is it. In a BigCommerce match-up, BigCommerce offers better value for your money.
  • Wix vs Volusion.  If you're looking for the most accessible site builder out there, Wix should be compared as Wix is the platform to beat. If you’re just starting out with an eCommerce platform or learning how to set up an online retail hub, you may be better off using Wix as the platform has an eCommerce-specific website builder that is much easier to use. Also, its aesthetic template options are far more extensive than that of Volusion’s.

Final Word:

Volusion has a lot going for it when it comes to eCommerce site-building. While it may be daunting for novices, it’s worth a try for those with some experience in setting up and running online stores.

Therefore, take this platform out for a spin with the Volusion free 14-day trial through this link.

Try for FREE


Can I use Volusion for free?

Yes, but only for a fourteen-day trial period. Afterwards, you will need to select a paid subscription plan.

I want to do business on Facebook Marketplace; can I use Volusion for that?

Yes, Volusion has social media integration built-in and will help you sell your products on social e-commerce hubs such as Facebook Marketplace and Instagram’s retail.

That’s all for now:

Thanks for reading our Volusion reviews. Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of eCommerce platforms, SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, and more such as;

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