Squarespace vs WordPress .org – Who Wins in 2021?

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Introduction: Which Way To Go? Check Out Our Squarespace WordPress Comparison Review

Squarespace vs WordPress for your web building platform? Anyone with a web design project needs to consider some of the major players in the web building arena.

We will take two of these in a comparison battle to see what the outcome of WordPress vs Squarespace is. While this comprehensive comparison will delve deeply, you may also wish to check out some of the other best website builder for small business in this highly competitive space.

We have dug deeply into the Squarespace vs WordPress platforms in order to help you clearly see what both have to offer. Our guide is a side-by-side view on what we feel are most important when looking at these two web building platforms. To help you clearly understand the differences we have also placed a Squarespace WordPress winners verdict at the end of each section.


Before we get down to our Squarespace vs WordPress side-by-side comparisons in various categories we feel it is important to give a high-level overview of both.

Who wins the Squarespace WordPress popularity stakes?

There really is NO competition here! While Squarespace do not reveal the total number of subscribers, it is accepted that they have over 1 million paying subscribers.

The WordPress self-hosted version on the other hand has between 55-75 million sites built! (the variation in these figures depends on which information you read), but suffice to say: WordPress win hands down in the popularity stakes.


Squarespace was initially launched in 2004 as a blog hosting service and has come a long way since those early days.

Known as a SaaS (‘Software as a service’) website builder it provides everything required to build and maintain a website. This is of course done for a fee (more about costs on our pricing detail and researched link below).

The platform provides such things as:

  • A Domain (if one is required).
  • High quality templates
  • A CMS (content management system)
  • E-commerce capability
  • Support

While there are 2 versions of this platform, the vast majority of users go for the ‘standard’ version. This has been designed and developed for those without any web development skills.

The lesser used version is the Developers Version. Those with web development experience can access the platforms source code to give greater functionality and create unique templates.


There can be confusion when looking at WordPress. The reason for saying this is that there are also 2 versions:

The hosted version can be found at wordpress.com. Similar to Squarespace it is a SaaS tool. By paying a monthly fee you are given access to a wide-range of built-in features in order to build your website.

This could be viewed as a slightly less all-inclusive solution to Squarespace because 3rdparty tools may well need to be added. An example being for those looking at e-commerce features.

But there are advantages to the hosted version in that it is a far more flexible option than Squarespace, or indeed sites like Squarespace.

This is due to the fact you are able to integrate plugin apps with it and there is the opportunity to purchase far more templates for the platform.

The Self-hosted WordPress platform is downloaded software available from wordpress.org. This freely available, open-source code means that once you have downloaded it to a web server it can easily be modified.

The huge popularity of this WordPress version is seen by the number of users who have taken to it. This is due in no small part to its potential for customisation and flexibility.

It really can meet requirements of just about any website design project you have in mind.

While this version is free to install on your server, you need to be aware that such costs as: Reliable hosting, domain registration, possible costs for premium plugins and even development costs need to be taken into account.

You can read more details on this comparison by following this link to our WordPress.com vs WordPress.org Article.

For this Squarespace WordPress comparison review will concentrate on the most popular versions of each. These are the Squarespace Standard version and the WordPress.org self-hosted version. Arguably we are not considering like for like, website builder vs Website Content Management System, but we would argue that if you are considering going to the WordPress route then you would only be testing out the platform with .com before going full WordPress.org


Visit WordPress.org

Visit Squarespace.com


Pros and Cons for Squarespace WordPress:

To assess major Squarespace WordPress highlights in terms of Pros and Cons for these powerful website builders please click on the following links;

Ease of Use:

When considering whether to use Squarespace or WordPress as your online selling platform, ease of use is a key factor. We will consider this factor and start with our side by side comparisons:


Being a self hosted platform there is nothing to install. Simply signup and get started.

The ‘drag ‘n drop’ interface offered by Squarespace is reasonably intuitive. Editing standard template design elements, heading sizes and such like is quite straightforward although there is one potential frustration to be aware of. The extent at which you can change a template design really does depend upon the template you have chosen.

The Squarespace user interface is seen by some to be minimalistic and progression through the building of your site can take patience, but the learning curve is certainly ‘doable’ once stuck to. Those with design and creative aspirations will particularly appreciate the appeal offered.

We would argue that Squarespace is easier to use for those with no web-building experience.


The only potential hurdle with a self hosted WordPress.org site is during set up.

The size of the hurdle will depend upon such things as how computer-literate you are and which reliable hosting provider you go for. In recent days the leading hosting providers are identifying WordPress as a main platform for the internet and so making it as easy as possible for potential customers to install and run WordPress on their servers. Then once set up, the CMS (Customer Management System) is extremely responsive and very easy to use.

In the Squarespace WordPress comparison we should point out that on-page editing differs between the 2 platforms. With Squarespace you simply go to the page to be edited, change the content and these changes show up as completed. With WordPress (out-of-the-box) these changes need to be made in the ‘back-end’, previewed and then published. Of course, as you gain experience you will discover a good choice of ‘visual editor’ tools to take advantage of. Through the utilisation of such tools you will then achieve the same ‘feel’ as the on-page Squarespace option mentioned.

As you become more acquainted with WordPress the ease of use will become second nature.

Winner – Squarespace! within this ‘Ease of Use' WordPress vs Squarespace comparison. Simply signup and get started,

Features and Flexibility:

In terms of features and flexibility when considering Squarespace vs WordPress, the former has the edge. Here’s a few key pointers on both.

Out-of-the-box: All of the features and tools offered from Squarespace are designed in-house and come as pre-built-in to allow access via the platform’s editor. For some users this may appear potentially restrictive but there are some useful integrations already available. Examples being: Mailchimp, Dropbox, G-Suite and Xero. (note: All integrations mentioned can be used as long as you aren’t on the cheapest Squarespace price plan). It should also be said that as the platforms user base grows there are some developers offering third-party code to enhance functionality. You may well hear these referred to as Squarespace plugins. While they are available, they are certainly not as simple to install as the huge array of WordPress plugins you can choose from. When it comes to availability and choice of features and tools in the Squarespace, WordPress comparison this is a no-contest. WordPress wins hands down. The massive choice of plugins available means you can create just about any site you wish. This will be achieved by installing one of the many thousands of plugins yourself or through the commissioning of a WordPress developer to code whatever you require. Features to take full advantage of are many and varied but a few examples include: Presentation of an ultra-stylish photo gallery, adding e-commerce capability or displaying customer reviews.
Themes & Templates: In the Squarespace, WordPress template comparison there is no denying that the Squarespace templates are beautifully designed and of extremely high quality. There are 22 ‘families’ of templates with the majority containing variants that bring the total number up to 60+. As an aside, you can now find some developers of this platform selling bespoke Squarespace themes. To install these, you need to insert coding, but by doing so you are further increasing template choice. It must be said that the majority of users are still content with the standard template selections on offer. You are also at liberty to change your template whenever you wish without losing any content. This obviously provides flexibility in template design changes. As can be imagined, with the huge WordPress following there are countless templates for you to choose from (both free and paid-for). They surely number the thousands and are constantly being added to. This gives massive choice when considering which template suits your style and the flexibility in the event of template changing is also excellent. One important point to bear in mind: Always take your template from a respected source. This is because some themes can contain malicious code. It should be noted that this comment stands regardless of the website builder platform you go for.  While Squarespace certainly offers excellent template quality, we have to give the winners medal in this category to WordPress due to the vast quantity of high-quality themes available.
3rd Party Apps & Plugins: As just mentioned, when looking at the Squarespace versus WordPress apps availability, Squarespace does not have an apps store (all apps are pre-built-in). However, as also noted, there is an emerging market of 3rd party plugin providers that can come to your aid as required. Although more expensive, another option is to avail of the services of a Squarespace developer to custom install applications you wish to utilise. Smartphone apps to manage your website: Due to the growing importance of users who prefer to use smartphone apps in order to manage their websites ‘on the go’ we will spend a little time explaining the differences of the two platforms: With Squarespace you will find 5 apps available to manage different aspects of your site. (available for iOS and Android). These are for: ·      Analytics ·      Blog ·      Commerce ·      Portfolio ·      Squarespace Each app performs a different function. For those interested in managing their web presence on the fly it will quickly become apparent which of these mobile apps are relevant to your style of business administration. The number of apps available to WordPress users can be quite bewildering – Not in terms of difficulty in implementation, simply due to the vast choice out there! As long as you choose from a reputable source you should have no problem whatsoever in finding an app to meet your exact requirements. In terms of smartphone apps that can be used to manage your website on the fly WordPress differs from Squarespace, but is no less useable. It is really a case of using 1 mobile app as opposed to 5. You simply install the ‘WordPress’ app on your smartphone (again, available in both iOS and Android versions) and from there you can perform major site management tasks. Examples being: ·      The creation/editing of pages & posts ·      Media uploads ·      Comment moderation ·      Viewing of statistical analysis Deciding whether the Squarespace or WordPress approach is best for you will be a personal decision and must be based on whether you prefer to use one ‘all-in’ app or several dedicated ones.
Hosting & Back-up: Squarespace is a fully hosted platform and hosting is inclusive on all subscription plans. When it comes to Squarespace versus WordPress in the back-up and restore comparison you will be aware that Squarespace is a hosted offering. As such we would have expected far more scope in terms of back-up and restore from the platform. While the Squarespace platform is responsible for all maintenance and security of your site, the problem comes with backing up or restoring your CMS and other site elements. The platform clearly states this is your responsibility. It should also be noted that if Squarespace deem that any content you are posting conflicts with their ‘acceptable use’ policy they are at liberty to remove such content without any discussion. If this scenario ever did affect you it is important to understand that you are limited through exportation to an XML file and that only certain types of your content can be exported. On the positive side, and as already mentioned, security of your site is the responsibility of the platform. Having said this, when it comes to back-up and restore, you should, at the very least, ensure that regularly pasting of content into a Google Doc is completed. This is certainly a start but is not the most satisfactory solution. For those using Squarespace we would strongly recommend that other back-up and restore options should also be pursued. You will need to find your own hosting provider if going with Wordpress.org. Those already using WordPress will have one, those looking for one will find some excellent WordPress/WooCommerce specialist hosting providers out there. It is not all plain sailing in terms of back-up and restore with the WordPress platform. If you are not paying an agency or developer to maintain your WordPress site then the responsibility of security, restore and back-up is yours. You will need to ensure that the version of WordPress being used is continually up to date. The same goes with any themes or plugins you are using. If you do not keep this maintenance aspect up-to-date then vulnerabilities will be seen. Another issue already touched on is the importance of choosing themes and plugins from a reputable source. We reiterate this due to the fact that those from other sources could contain malicious code that can (and do!) compromise site security. It is highly important to get into the habit of regular site back up. This is made easier through the use of a variety of plugins that work to automate the process. The final thing to mention on this point relates to moving your content to another host – This is far easier to achieve using WordPress. There are a host of tools available which can assist in the exportation and back-up of all content.
Winner – WordPress! within this ‘Feature and Flexibility' Squarespace vs WordPress comparison. The latter to be a far more scalable option.

eCommerce Tools:

Whether you choose Squarespace or WordPress or any other platform the availability of eCommerce tools is absolutely crucial to making the most of your online presence. Both platforms offer extensive choice.

Here are some that those looking to establish an online store will certainly benefit from:


Our Squarespace eCommerce review will major on the platforms eCommerce capabilities but those looking at presenting an eye-catching online presence without requiring too many external add-ons will appreciate what the Squarespace eCommerce platform has to offer.

If you already have a Squarespace set up and running then it is easy to upgrade into the eCommerce plan.

Small and simple online store requirements can be seen as a good fit for a Squarespace store and by opting for their premium subscription plans you are on the way to getting your products out there.


Whether you choose WordPress org or com or any other platform the availability of eCommerce tools is absolutely crucial to making the most of your online presence. When it comes to wordpress org or com eCommerce solutions you can use both to create an online store.

3rd party eCommerce plugins like the WooCommerce Shop can be installed to either platform with relative ease. The WooCommerce plugin is free for personal as well as commercial use. This means that once installed they can be used immediately to establish an online store presence. Once established you will then be able to sell either digital and/or physical products online.

For those who are considering or have already created their site with WordPress the WooCommerce plugin is a powerful free progression when ready to open an online store. For our further in-depth analysis of costs please click through to our WooCommerce reviews page.

Winner – Draw! within our ‘eCommerce Tools' WordPress vs Squarespace comparison. Both offer solid solutions to get selling online. 

SEO and Mobility:

In the Squarespace vs WordPress decision stakes the SEO & Mobility features cannot be ignored. The good news is that both offer advantages for your online presence. Here are highlights of the Squarespace WordPress SEO & Mobile functionality;


When it comes to Squarespace SEO features there is a reasonably comprehensive ‘SEO Checklist’ to follow.

The platform definitely has a few ‘Google positives’ which include sitemap.xml file generation, clean HTML markup and its ‘mobile-friendliness’.

It is possible to optimise your Squarespace site in terms of search capabilities, it is just harder to achieve than using WordPress and you have fewer tools with which to do it.

However, challenges can be seen when dealing with such things as; captions, descriptions and extracts.

We say this because dependent upon the context and template used these may actually appear as visible on your page.

There are no sophisticated SEO plugins available (these plugins are particularly important for assessing your SEO efforts and just as importantly, suggesting improvements) and rich snippets (data that enhances your search results) cannot easily be added on this platform.

While there is a workaround, it is not easy to achieve and reasonable development knowledge is required to make the most of it.

The final negative is: Page speed:

This is because Google assesses how quickly your page loads are.

Using Squarespace gives less control of this than with WordPress. We will explain why in the WordPress SEO section.

You should not need advising on the importance of having an efficient, highly mobile responsive website.

This factor is crucial in today’s ever connected mobile device world.

In this respect it is positive to note that all Squarespace templates are designed with mobile responsiveness in mind.

This means they will adjust size automatically for any viewing device.

An excellent Squarespace feature in this respect is that your blog content is shown in AMP (Accelerated Mobile Pages).

Note: You must activate this by ticking a box in ‘site settings’.

Although this is a very positive start from Squarespace you will see in the WordPress comparison it goes much further.


WordPress certainly has the upper-hand in the Squarespace versus WordPress comparison.

All alt tags as well as meta data are correctly referred to and thus makes manipulation far more straightforward.

There is a solid range of established SEO plugins available for use that will greatly aid your assessment when it comes to assessing on-page efforts (‘Yoast’ being a prime example).

‘rich snippets’ can be also be added to enhance search results through:

  • Displaying contextual information – e.g. Pricing, ratings and review options to any search results.
  • Allowing search engines to obtain a more detailed and informed idea of what your pages and posts are actually about.

As for page speed, using WordPress gives far greater control.

Because you choose your hosting provider (the faster the better!), code can also be tweaked in order to meet Google recommendations.

Those on Squarespace are beholding to shared hosting speeds and have less ability in terms of any code tweaking capabilities.

You will have no issue whatsoever choosing a fully mobile responsive AMP template and content feature when using WordPress

Having said this, please choose carefully from the wide choice available. This is to ensure that your chosen template is fully responsive to all mobile devices.

AMP is backed by Google and dramatically speeds up loading of pages to mobile devices.

Its implementation means that more visitors will stay on your site rather than abandoning due to slow loading pages.

An added benefit is the real possibility of seeing a rise in your Google rankings when AMP is employed.

The big plus here is that WordPress mobile responsive AMP plugins are valid across all pages not just blog posts.

Winner – WordPress! within our ‘SEO and Mobility' Squarespace vs WordPress comparison.

Support and Resources:

A WordPress vs Squarespace comparison when it comes to support and resources puts Squarespace in a stronger position.


While Squarespace does not currently offer telephone support, they do have an extremely useful and proactive live chat function available.

There is also a 24/7 email response team with an impressive policy of responding to all emails received within 1 hour.

You can avail of the platform’s extensive knowledge centre and the user forum can provide a mine of information when it comes to helping address those issues you are likely to encounter.


Bear in mind that we are talking about a self-hosted platform here.

This means that unless you take out a support contract with a qualified WordPress contractor or a qualified agency, you will need to search around for help and support.

While taking out a support contract will add to your expense it is something that is strongly recommended unless you are very comfortable in hunting around for support and assistance on any issues encountered.

Of course, there are plenty of forums, tutorials and resources available online thanks to the vast number of WordPress users out there, but resolution times are sure to vary.

Winner – Squarespace! within our ‘Support and Resources' WordPress vs Squarespace comparison.


One of the first things many will look at when considering Squarespace vs WordPress is the pricing structure. Quite understandable! It is difficult to equate like for like when it comes to Squarespace WordPress pricing but here’s our summary take on what both offer:


To give you an overview, there are 4 easy to understand monthly plans available.squarespace-pricing

In reality the personal plan should be seen as fairly restrictive and is not suitable for those looking to use the platform as a business website.

As should be expected, the higher up the price plan scale you go, the more you get for your money.

For our further in-depth analysis of costs please click through to our Squarespace Review .


Ah! We hear you say; WordPress is free! Sadly, this is not the reality.

In order to get your site working correctly you need to pay for a variety of things. We have gone into comprehensive pricing in our WordPress.org review. The only one of the above mentioned factors you will always have to pay for is ‘hosting’, however, to achieve a site that does you justice you will very likely incur other costs. To give you a flavour of potential costs involved and maintain a realistic approach to actual costs you will need to factor in prices for such things as:

  • Domain name, from $15 per annum
  • Reliable hosting, from $25 per annum
  • Themes (the design of your site)
  • Plugins (apps to add functionality – mostly free.)
  • E-commerce integration (Free with WooCommerce)
  • Potential site development costs using a professional developer/agency (optional)
  • Support with a professional (optional)
Winner – Draw! within our ‘Pricing' category for Squarespace vs WordPress comparison. Pricing will be similar.

Comparison Winner:

BuilderBattle ScoreFull ReviewVisit Official Website
WordPress.org 4 / 6 WordPress.org review www.wordpress.org
Squarespace 4 / 6 Squarespace review www.squarespace.com

Whilst both platforms are excellent choices for your online presence, we have used and studied both platforms thoroughly and find a battle draw within this Squarespace Wordpress comparison platform test.

Remember; everyone's needs are different so what we have found the better of the two, may not be the best option for you. So please do your own research based on your businesses needs.

Conclusion and Recommendation:

In the Squarespace WordPress comparison discussion there is little doubt that most web professionals and designers would agree that WordPress is far more powerful and flexible than Squarespace. In this respect we are firmly in that camp.

What is WordPress best used for?

The majority of people will find in any Squarespace vs WordPress comparison, the latter to be a far more scalable option. It should just be noted that unless you have a certain level of competence working a CMS then a professional designer or agency should be considered for your initial development then ongoing support and maintenance as well as continual site design improvements. You will then reap rewards in the long-term.

What is Squarespace best used for?

However, to give Squarespace its due there is certainly a niche for this platform. Those individuals and small businesses who do not want any concerns or obligation in terms of site maintenance or security can leave this to the platform provider.  Their templates offer an excellent high-quality choice that makes the platform ideal for the likes of photographers, solo artists/bands and small business owners with quality rather than complexity as their main focus. Even for eCommerce the platform is good for a small product line.

Final Word:

We do hope our WordPress vs Squarespace comparison has helped clarify what both platforms have to offer and made your decision that little bit easier.

Remember; everyone's needs are different so what we have found the better between Squarespace or WordPress, may not be the best option for you. So please do your own research based on your businesses needs.

For those who are still undecided, a final important note when considering WordPress vs Squarespace. Squarespace offers a 14-day free trial period, then you can always look to check out WordPress from a respect of the hosted version of WordPress.com with their free trial period. It would do no harm whatsoever to take advantage of such an offer and test-drive each to see which fits your business model most appropriately. The two weeks given should be ample time for you to test-drive each platform in order to decide as to which suits your needs best.

>> Try WordPress for Free <<


>> Try Squarespace for Free <<

That’s all for now:

Thanks for reading our Squarespace vs WordPress comparison and don’t forget to keep an eye out for our ever-growing blog of review and comparison articles. You may be interested in our related website builder, eCommerce platform review and comparison articles below;

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