Squarespace vs Wix vs WordPress: Which is Superior in 2022?

Updated June 16 2022
Sophie Leah
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Do you want to skip the read and get right to our pick? Our winner in this three-way Wix vs Squarespace vs WordPress price site builder showdown is Squarespace.

Introduction: Squarespace vs Wix vs WordPress – which do you choose?

One particular challenge for ecommerce hubs in the post-pandemic scenario is staying relevant whilst drawing in new customers.

While constantly updating your product offerings and inventory does help, including a blog into an online store’s content mix certainly spells the difference as it adds recall value to your store.

So which is best among the three choices – Wix vs Squarespace vs WordPress? We’ll be judging them based on ease of use, features, SEO, mobility, ecommerce capability, and of course, Wix vs Squarespace vs WordPress price.

Pros and Cons of Squarespace vs Wix vs WordPress:

Read about each of our competitors in this Squarespace vs Wix vs WordPress contenders in detail:

If you're price-conscious, skip to the Wix vs Squarespace vs WordPress price section in our review!


But before that, a little overview:


With a community currently counting 4.1 million websites and still growing, Squarespace has evolved from being a basic site builder into the ecommerce platform of choice for the global creative community, enabling both visual artists and performers to reach out to audiences at a time when both onsite exhibitions and live performances are not possible. Likewise, with its extensive selection of third-party tools, it accords a completely higher level of functional flexibility for users.



Its customer base now over 160 million websites strong, Wix is considered the ultimate freemium – free premium site builder – in the world. With its fully functional free edition, it has opened doors for many individual entrepreneurs and start-ups who have all grown to build expansive customer bases across the globe. Those who eventually upgrade to its paid subscriptions don’t regret paying extra as the platform contains all the tools they need to build from the ground up, then scale up in accordance with their growing clientele.

Keep reading to compare Wix vs Squarespace vs WordPress prices under the Pricing section of this article.



To be clear, we are evaluating WordPress.com in this review – not to be confused with WordPress.org – the free CMS builder. WordPress has certainly evolved in recent years, with its thrust into eCommerce. It has also ensured built-in SEO functionality in its paid plans.


Ease of Use:

As a user, which among Squarespace vs Wix vs WordPress is the most friendly?

If you're familiar with the platforms' ease of use, you can skip to the Wix vs Squarespace vs WordPress price section in our review!


For all its virtues, Squarespace is not a platform we would recommend for complete novices. While it does get easier to use over time, getting started takes quite a while and you would have to sit down for a good hour (or two) to get the hang of the system. We assure you, however, that you will find it a doddle to use – well, once you’ve figured it out.


Now Wix is a platform that has your back from the get-go. Powered by an artificial intelligence-driven building module (aka WIX Automated Design Intelligence or WIX ADI), creating a website is a snap and the framework is highly intuitive. Over time, it attunes itself to your most common actions, making creation and maintenance a breeze.


Dear WordPress, we’ve only one thing to say: you’re still the platform of choice for anyone who’s just starting out online. Flexibility and accessibility are still the two biggest points for those who eventually sign up for either a free or premium WordPress account.

Winner – Wix! in this Squarespace vs Wix vs WordPress ‘Ease of use' comparison. Need an easy-peasy builder? This one obviously goes to Wix.

Features and Flexibility:



Right out of the box, Squarespace spares no time in flexing its muscles in terms of unlimited bandwidth and storage. While it may not be the easiest to get started with, seasoned users and those who are scaling up ecommerce operations will appreciate the level of complexity and functionality the platform offers.


Where Wix is concerned, what you see is what you get. The world’s leading site builder keeps things absolutely simple and functional. Unlike other builders where you have to hunt everything down before you can settle down to work, you can easily see where everything is positioned in the UI.


The nice part about WordPress is that its UI uses a framework similar to standard word processing software, so you can dive right in and start creating. However, we can’t help but feel that more recent updates to WordPress CMS have made it a little less ideal, features-wise.

Themes and Templates:


Users can browse through a selection of over 100 unique themes to give their site some visual oomph. We’re giving Squarespace extra credit for the way these are categorised based on specific industries (the Food and Beverage templates are particularly lovely and more corporate templates have a stark modernity that’s all business) or even product types. Whatever your industry or product line, you’re bound to find something that suits your fancy.


Where an extensive selection is called for, Wix pulls out the stops and comes out swinging with over 500 themes in its in-platform gallery. For this reason, many users are actually spoilt for choice when it comes to creating their sites, knowing that they can easily shop through – pick and mix, so to speak – the platform for a look that suits them.


WordPress’s online thematic gallery is partnered by Automattic and its creative team has churned out quite a variety of templates – both free and paid for – over the past two decades. However, we somehow feel that – especially for free users – the selection has become increasingly limited over time (Perhaps a ploy to make the jump to premium?) Or else themes feel somewhat dated. Instead you should look for premium themes with 3rd party providers.

Are you sold out on any these platforms? Check out Wix vs Squarespace vs WordPress prices below.

Customisation Tools:


Customisation is not an issue here, as the tools for modifying your site in terms of both looks and interactivity are already built into the Squarespace UI.


As with Squarespace, Wix’s customisation tools are also built into its UI, so it’s quite easy to swap out templates, start over, change the colour scheme, and a whole other roster of aesthetic options. Also, if you feel limited by the tools you have on hand, Wix also easily interfaces with third-party design apps if you want to amp up your site’s aesthetic.


For all that WordPress has been around for a while, it still hasn’t gotten around to revamping its customisation suite. In order to give your site a custom look, you will need to either use a third-party app or programme. You'll also need to upgrade to a higher plan to customise CSS.

3rd Party Integrations:


Two words: Squarespace Extensions. This has to be the biggest in-platform marketplace we’ve seen so far with over 3,000 applications and software programs available. While there are products from big guns like Google, Microsoft, and PayPal, Squarespace Extensions also offers stable versions of community-made apps to their users.


The selection on Wix’s App Market may not be as extensive as Squarespace’s but the selection is more than decent. Now over 300 apps strong, the App Market catalogue consists of ecommerce solutions, collaborative platforms, communications tools, social media integration widgets, and content feeds.


While WordPress can easily sync with any number of apps on and offline, we’ve noted that most users would rather use an umbrella integrator like Zapier to interface with other applications.



Cloud-hosted sites are what you can expect with Squarespace. The platform offers its own data centre-redundant hosting service with virtually no lag time in terms of page loading regardless of spikes among neighbouring sites.

Likewise, being hosted on the cloud gives an added sense of security for users.


Wix plays on the principle that if it isn’t broken, don’t bother fixing it. It may seem old-school in these days when everyone is moving to cloud hosting, but Wix continues to host its sites on a content delivery network (CDN) composed of server clusters scattered across the globe.


WordPress offers a self-hosted solution for users. This means that unlike WordPress.org, WordPress.com takes care of hosting, domain registration, and SSL for you.



For all that it’s hosted on the cloud, Squarespace doesn’t have an automated backup process built into it. However, it’s not a platform that leaves users in the lurch. As a workaround, it has a set list of guidelines for backing up site data or important shop information like customer lists and inventory. Not only do these teach you how to save vital info, but they also tell you how to redeploy it into a repaired, entirely retooled, or even completely new site.


Wix users rejoice: there’s a feature called Site History built into the system that enables you to save a previous iteration of your website you can revert to in the event of a crash or an online attack. Of course, you will need to do some manual editing and revision, but this actually spares you the hassle of having to rebuild everything from the ground up.


Where WordPress is concerned, backups are integrated into their paid plans.



If all you’re doing is transferring a blog built on a different platform to your Squarespace site, the platform has a feature that lets you move your work from WordPress, Blogger, and Tumblr. However, if you’re moving an ecommerce site from a different platform, it will take some time.


If you’re moving a site from one Wix account to another, just use the Transfer Site function built into the UI to do so. However, Wix’s Achilles’ heel is that it doesn’t have the capabilities just yet to move a site in from a different platform.


You can migrate your site from a non-WordPress platform to WordPress, and vice versa.

Winner – Squarespace! in this Squarespace vs Wix vs WordPress ‘Features and Flexibility' round of this three-way comparison.

SEO and Mobility:

Which of the platforms can help you get found on top of the search engines?

If you're already familiar with these platforms and want to skip ahead to Wix vs Squarespace vs WordPress prices, you can.


Both Wix and Squarespace have SEO tools built right into their respective platforms, so you don’t need a separate tool for it. WordPress also has SEO tools integrated into its plans.


While you can use all three platforms to create mobile-optimised sites and online stores, there are certain constraints when it comes to working on your site on a smaller screen. WordPress has long been available for both Android and iOS, but it is severely limited to blog posting as opposed to full-scale site editing and management.

Wix, on the other hand, doesn’t have an app and it can be a strain on your eyes and fingertips to work with it on a mobile browser. It’s Squarespace that wins the day in this category, offering a mobile platform that actually goes a long way in helping you manage your site or online store on the go.


Squarespace takes the blue ribbon in this category as it clocks in at a respectable 2.49 seconds; Wix comes in not too far behind at three seconds, and WordPress takes third at 3.22 seconds.

Winner – Squarespace! In this Squarespace vs Wix vs WordPress ‘SEO and Mobility' round. It was a tight fight to call between Wix and Squarespace, but we yield to Squarespace.

eCommerce Tools:


For an ecommerce builder with an established following, Squarespace still has the power to surprise users. In recent years, it has made the jump to offering solutions for those in the service industry through the inclusion of scheduling tools to track gigs and appointments. Likewise, artists love how it enables them to sell non-tangible items like digital art and downloadable media alongside actual items.


Wix’s ecommerce suite is basic but incredibly functional. The suite is pre-equipped with tools for online store management, as well as solutions for online and offline marketing, international currency support, shipping schedules, and delivery logistics.


WordPress eCommerce functionality supports bloggers and small to medium-sized online stores.

Winner – Squarespace! in this Squarespace vs Wix vs WordPress ‘SEO and Mobility' comparison category.

Support and Resources:

While Squarespace, Wix, and WordPress all offer 24/7 technical and customer support, there is something of a disparity in the quality of the services offered. Considering Wix vs Squarespace vs WordPress prices, Wix and Squarespace customer support were highly efficient and well-versed with regard to the most common technical issues plaguing site users, and issue escalation to more knowledgeable team members was a cinch.

WordPress, however, trails behind in this case; we filed a support request at 3 pm through live chat – and got a reply more than two hours later.

Likewise, we appreciate how Wix and Squarespace work ‘round the clock to keep their online knowledge bases updated; it’s a great time saver if all you need is advice on an easily resolvable issue.

Winner – Draw! in this Squarespace vs Wix vs WordPress ‘Support and Resources' round. This one was a toss-up between Wix and Squarespace.


What about Wix vs Squarespace vs WordPress price details? Which among them brings the best value for money?


Squarespace’s four plans range from $12 to $40 monthly, and the platform recommends that users simply wanting to create a website should avail of the two most basic plans, while ecommerce users are directed to the two top-tier subscriptions. Features available are all dependent on your subscription plan of choice.



We feel in this Wix vs Squarespace vs WordPress comparison that Wix comes out competitive.

Wix may not cost you a dime as its free edition is fully-functional; you do, however, need to contend with all the in-site advertising slapped onto your site. If you can, pay a little extra for a premium subscription.

The platform also offers a 14-day-money-back guarantee in the event that you aren’t happy with the features.



When it comes to paid subscriptions, WordPress offers reasonable packages from $3.30 monthly for the Personal plan to $35.00 for the eCommerce plan. They’re reasonable on paper; we recommend that you read through each plan’s features and inclusions before forking the money over.


However, we reiterate in this Wix vs Squarespace vs WordPress price evaluation. WordPress is notorious for promising a long list of features, but most of these are only offered for the most expensive pricing plans.

Winner – Wix! We’re giving the Wix vs Squarepace vs WordPress Price comparison round to Wix.

Comparison Winner: Squarespace vs Wix vs WordPress?

For this three-way Wix vs Squarespace vs WordPress comparison review, we declare Squarespace as Comparison Winner. We base this verdict based on our own testing of these three builders and based on user feedback.

>> Try Squarespace for Free <<

Conclusion and Recommendation:

All things considered, including Wix vs Squarespace vs WordPress price comparison, Squarespace comes out the winner in this review in terms of service offerings, subscription prices, and flexibility in design.

What is Squarespace best for?

If you ask us, we highly recommend Squarespace for ecommerce users. In this context, blogging becomes a value-added service that amps up a site’s SEO visibility.

What is Wix best for?

Wix is a great all-around site builder that just about anyone can use.

What is WordPress best for?

WordPress still works for casual bloggers or those who want to put up a simple yet functional site.

Final Word:

However, you shouldn't treat our judgment as gospel. Do your independent research to determine which best aligns with your current requirements, given Wix vs Squarespace vs WordPress prices. You can read on alternative comparisons such as Wix vs Squarespace vs WordPress vs Shopify or Squarespace vs Wix vs WordPress vs Weebly.

Squarespace may have come out the winner in our analysis, but we recommend that you can decide better if you avail of a free trial and money-back guarantee offered by each of the platform featured (Squarespace – 14 day trial; Shopify – 30 day – trial; WordPress – free plan).


Which among Squarespace vs Wix vs WordPress has the most number of themes?

Among the three, Wix has the most extensive and diverse themes collection with 800+ and counting.

Is there a free plan I can use with Wix vs Squarespace vs WordPress?

You can enjoy a free plan with Wix and WordPress, but with limited functionality. Squarespace doesn't offer a free plan, only a 14-day free trial.

That’s all for now:

If you've read our Squarespace vs Wix vs WordPress comparison up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other alternative Wix vs Squarespace vs WordPress price comparison articles, such as the ones below;

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