Shopify vs BigCommerce vs Magento vs Volusion 2024 🚀 Best E-Commerce Platform?

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Welcome to my Shopify vs BigCommerce vs Magento vs Volusion comparison. If you're on the hunt for the perfect e-commerce platform to power your online store, you've come to the right place. Choosing the right platform is crucial for creating a successful e-commerce business, and this review will help you navigate the features, strengths, and weaknesses of these four popular platforms, ensuring you make an informed decision.

Many e-commerce entrepreneurs face the challenge of selecting a platform that balances ease of use, functionality, and scalability. Each platform has its unique offerings, aimed at alleviating common pain points such as complex setup processes, limited customization options, and high costs.

With over 20 years of experience in digital marketing and e-commerce, I've worked with numerous platforms. This review leverages my expertise to provide an in-depth, unbiased evaluation of Shopify, BigCommerce, Magento, and Volusion, helping you determine which platform best suits your e-commerce needs.

⏳ Do you want to skip the read and get right to my pick? The best eCommerce platform for the very large eCommerce businesses between Shopify vs BigCommerce vs Magento is Shopify.

Quick Comparison Table for Shopify vs BigCommerce vs Magento vs Volusion

Criteria 🥇 Shopify (My Top Pick!) BigCommerce Magento Volusion
Ease of Use 🥇 Very user-friendly, great for beginners 🥈 User-friendly but slightly steeper learning curve 🥉 Complex, requires technical knowledge Medium ease of use
Key Features & Flexibility 🥈 Wide range of themes and apps 🥉 Highly customizable and flexible 🥇 Extremely customizable and flexible Good selection of themes
SEO & Marketing 🥈 Strong SEO features 🥇 Robust SEO features 🥇 Powerful SEO features 🥉 Adequate SEO features
E-commerce 🥇 Excellent 🥇 Excellent 🥇 Excellent 🥉 Good
Customer Support & Resources 🥇 24/7 support, community forum, guides 🥈 24/7 live support, guides, tutorials 🥉 Community forums, developer documentation 🥉 24/7 support, guides, tutorials
Pricing 🥈 Starts at $29/monthCheck Pricing 🥉 Starts at $29.95/monthCheck Pricing 🥇 Free (Open Source), Enterprise version is expensiveCheck Nexcess Hosting Pricing 🥈 Starts at $29/monthCheck Pricing
My View 🥇 Best for those who want an all-in-one solution, ease of use, and scalability 🥈 Best for those with some technical skills looking for customization and strong SEO 🥉 Best for larger businesses with developer resources looking for power and flexibility A solid option for small to medium businesses, but not as powerful as Shopify or BigCommerce
Try for Free Try for free Try for free Try for free with Nexcess Hosting Try for free

Overview: Which Enterprise Solution Is Best?

Deciding between Shopify, BigCommerce, Magento, and Volusion can be overwhelming, but understanding their unique features will clarify your choice. Whether you're a startup, a growing business, or an established brand, this comparison is tailored to your needs.


  • Ease of Use: Shopify is known for its user-friendly interface, making it easy to set up and manage your online store without any coding knowledge.
  • Extensive App Store: With a vast range of apps and plugins, Shopify allows you to add new features and functionality to your store as needed.
  • Scalability: Shopify scales with your business, offering plans for startups to large enterprises.
  • SEO and Marketing Tools: Built-in SEO features and marketing tools to help boost your store's visibility and drive traffic.
  • 24/7 Customer Support: Reliable customer support via chat, email, and phone.
  • Pricing: Competitive pricing plans, with a 14-day free trial available.


  • Comprehensive Features: BigCommerce offers a wide range of built-in features, reducing the need for third-party apps.
  • SEO Capabilities: Advanced SEO tools to help improve your search engine rankings and drive organic traffic.
  • Integration Options: Seamless integration with various payment gateways, shipping providers, and marketing tools.
  • Scalability: Suitable for businesses of all sizes, from small startups to large enterprises.
  • 24/7 Customer Support: Offers round-the-clock support via chat, email, and phone.
  • Pricing: Slightly higher pricing tiers but packed with features.


  • Highly Customizable: Magento offers unparalleled customization options, ideal for developers who want full control over their store's design and functionality.
  • Open Source: Magento's open-source version allows for extensive customization and scalability.
  • Powerful E-commerce Features: Advanced product management, inventory control, and order management features.
  • Large Community: A vast community of developers and users provides ample support and resources.
  • SEO and Marketing: Robust SEO and marketing tools to drive traffic and sales.
  • Pricing: Free open-source version, but higher costs for hosting and development.


  • User-Friendly Interface: Volusion offers an easy-to-use interface, making it simple to set up and manage your store.
  • Built-In Features: Includes essential e-commerce features like inventory management, payment processing, and marketing tools.
  • SEO Tools: Basic SEO tools to help improve your store's visibility.
  • Customer Support: Offers reliable customer support through various channels.
  • Pricing: Affordable pricing plans with no transaction fees.

Ease of Use:

How do our competitors fare in a Shopify vs Bigcommerce vs Magento battle for the most user-friendly enterprise solution?


Intuitive and easy to use from the word go, Shopify has the advantage of being ready to use almost as soon as you’ve registered and signed in. The fact that it’s intuitive means that the system eventually learns how you work, adjusting itself accordingly over time to make creation easier.


Admittedly, BigCommerce is a challenging platform to work with if you’re a novice, but it’s quite easy to use if you have some experience coding and building sites from scratch. Otherwise, you’re going to need to sit down for a couple of hours to figure out where everything is and how it works. Still, it’s easier to use than Volusion which complicates things by having separate user interfaces (UIs) for each site’s front- and back-end; once you’ve figured BigCommerce out, site creation becomes quite easy.

Also, BigCommerce is among the first platforms (along with competitor Squarespace) to appeal to those working in the gig economy by allowing businesses to offer services and digital downloads aside from physical merchandise.


We’re going to go ahead and say it: Magento is not for the faint of heart. Because the platform was created to build websites for bigger businesses (medium-scale corporations testing the waters of scaling up, particularly), it was not meant to be used by those who are complete novices at site building. In fact, it is assumed that those using Magento may have intermediate to advanced programming and coding skills or that companies have a dedicated IT team who will be managing their account on the platform. To be fair, though, Magento's open-source nature enables businesses to create their own bespoke online storefronts.

If you analyse BigCommerce vs Shopify vs Volusion vs Magento, Volusion is not something that beginners would choose. The interface is a bit daunting, and you should expect a considerable learning curve.

Winner – BigCommerce! in this Shopify vs BigCommerce vs Magento ‘Ease of use' comparison. If you’re going down to the brass tacks and considering the size of the business using the platform, we’re giving this to BigCommerce.

Features and Flexibility:

Shopify vs BigCommerce vs Magento Out-of-the-box:


Multiple retail channels are a major come-on for Shopify users as it allows them to sell their goods to a wider, more diverse audience. The platform also boasts numerous features – and the intuitive site builder is just the tip of the proverbial iceberg at this point. As it is also an ecommerce-specific SaaS, Shopify offers multiple staff accounts, POS capabilities, on and offline marketing tools, and various provisions for international transactions.


Once you’ve gotten a feel for the BigCommerce UI, site creation is a breeze. Along with tools for those in the service sector, its retail suite is nothing to sneeze at: back-of-the-house store management tools, productivity solutions, and tools for shipping, delivery, and even customer feedback are all part of the package.


At its most basic – specifically the free edition of its open-source platform – Magento’s UI is rich, diverse, and useful, covering all the bases from site creation and storefront management to SEO and marketing. The premium version, Magento Commerce, offers even more bells and whistles – but we recommend that you think about it first as, like Volusion, more extensive functionality comes at a significantly high price.

Magento vs BigCommerce vs Shopify Themes and Templates:


For what is essentially a mid-tier (in terms of client scale and not customer numbers) platform, Shopify has a fairly diverse gallery of themes. To date, Based on the latest count, Shopify offers 9 free templates and 64 paid ones. in a variety of aesthetic and functional configurations for users to choose from – and this is extensive when you realise that competitors like Volusion only offer around 45 to 50. Note that the number includes both free and premium themes.

shopify vs bigcommerce vs magento theme comparison


Diversity comes at a price, but many BigCommerce users are happy to pay the $300 charged per premium template. There are currently 162 templates in all, twelve of which are free to use. While $300 sounds like a very steep price to pay (keep in mind that Volusion templates will set you back $180,) the fact that each template has three colour variations that will enable users to choose a palette in keeping with their visual branding standards means that the money is well spent. Also, of the three platforms in review here, it has the most number of available options.

shopify vs bigcommerce vs magento theme comparison


Unfortunately, you’re going to need to do some serious Photoshopping where Magento is concerned. (As it’s part of the Adobe Group, this should not have come as a surprise.) Users need to come up – well, build – their own templates for any site they create with Magento. While this is advantageous in the sense that it allows users to make a bespoke site in keeping with their brand standards, it also takes a significant amount of time as a company’s in-house team has to build a template first before they can actually work on the main bulk of the site. Alternatively you can look to buy premium templates by visiting a major theme provider in this arena such as Template Monster.

shopify vs bigcommerce vs magento theme comparison

If you compare BigCommerce vs Volusion vs Shopify, Volusion doesn't excel in design, offering only 45 templates, 11 of which are free.

Shopify vs BigCommerce vs Magento Customisation Tools:


Unfortunately, advanced customisation is one of Shopify’s Achilles’ heels: you need a third-party tool to create a custom look for your site or have an independent developer create custom widgets to improve its functionality.


Built-in customisation tools are BigCommerce’s advantage for creating a unique look for an online storefront or enhancing the user experience (UX) through bespoke widgets and dialogue boxes.


As with Shopify, Magento users need to buy a third-party theme generator or a platform extension to create custom features like a payment gateway or discounting system.

Magento vs Shopify vs BigCommerce 3rd Party Integrations:


Current count at the Shopify App Store: more than 6,000 third-party applications ranging from productivity tools to inventory management solutions. Featuring both free and premium programmes, the selection has been most helpful to users. So much, in fact, that 90 per cent of Shopify users have downloaded at least one app from the marketplace to enhance their storefronts.



Your marketplace needs to offer an extensive range of tools when you handle both retail hubs and gig-driven sites. BigCommerce delivers in this respect by stocking everything from scheduling apps for those working the gig economy and internal communication apps, to tools for marketing, payment, shipping, currency support, and language support.



The Magento Marketplace offers over 300 apps and programmes. While the selection is extensive, the price charged for each one may be seen as a setback for smaller companies.



Shopify is a bit old-school because it’s still hosted via content deployment network (CDN) where sites are hosted on various servers in different locations. While this has worked for over a decade, recent data breaches and hacking incidents have made users ask whether the platform should step up its game and rethink the hosting setup.


Using Google Cloud as the framework of its hosting service has ensured that BigCommerce delivers 99.99% uptime and rapid page loading for all sites hosted on the platform. In doing so, the platform assures users of constant business continuity and safer transactions.


Magento Commerce is self-hosted, but those using the open-source version need to get a third-party service to house their sites.

It is interesting to note that all three platforms offer domains for their services and an SSL certificate for better online security.


Unfortunately, on platforms like Volusion, users need to pay additional for such features.



The platform falters here as automated backups are nonexistent in the UI. Instead, users need to save their stores’ information into *.csv files. However, information you can back up is limited to financial transaction data, customer information, and individual products. In which case you’re going to be better off with a third-party app to help you out like Rewind.


BigCommerce has no native backup facility. Instead, the platform on third-party backup tools facilitates data retention, with Rewind being one of its favourite tools.


In its current iteration, scheduled backups are built into the Magento UI. However, the feature is disabled by default, and you’ll need to grab hold of a developer to activate it for you.

BigCommerce vs Shopify vs Magento Migration:


A downloadable Store Importer (available through the in-platform App Store) allows users to move whole sites from several platforms. For example, you can move house to Shopify from Etsy, Squarespace, and Weebly eCommerce.


Limited is the best way we can describe BigCommerce’s migration process. Right now, tools for moving important data like customer and inventory lists from a site built off-platform to one’s BigCommerce account are built into the UI, but you can’t, as yet, move your whole site.


Like BigCommerce, you can’t move the whole site from, say Shopify, to Magento 2, but you can carry over important data, which you will need to save as *.csv files manually.

Winner – Shopify! in this Shopify vs BigCommerce vs Magento ‘Features and Flexibility' comparison.

SEO and Mobility:

Shopify vs BigCommerce vs Magento SEO:

All three platforms offer a range of SEO tools that make metadata management so much easier, and sites become more noticeable on the most popular search engines.


All three platforms can create sites optimised for mobile viewing, and all have store management apps that can be downloaded for both Android and iOS. In BigCommerce, the Android edition of the app actually has more features than its Apple-specific counterpart. However, Magento’s open-source mobile app can leave users befuddled as it will cost $300 – for the app and a corresponding service agreement.

Shopify vs BigCommerce vs Magento PageSpeed:

BigCommerce takes the lead here, speeding in at 2.40 seconds; Magento loads in 2.45, and Shopify comes in third at a respectable 2.59.

Winner – Shopify! In terms of overall functionality, we need to give this to Shopify in this Shopify vs BigCommerce vs Magento ‘SEO and Mobility' round of this comparison.

eCommerce Tools:


The platform's current tool suite includes shopping cart management, customised search tools, solutions for productivity management, distance collaboration, international transactions, and payment.


BigCommerce has solutions for service providers, gig scheduling, digital merchandise, and order processing on top of its retail management suite of services.


Ecommerce-specific tools include order management, business analytics (marketing and metrics), and solutions for payment, taxation, and international shipping support.

Winner – BigCommerce! in this Shopify vs BigCommerce vs Magento ‘eCommerce tools' comparison. While all three platforms perform well when it comes to the selection of ecommerce tools, we consider BigCommerce better-equipped for large enterprises.

Support and Resources:

Both Shopify and BigCommerce come shining through with multiple channel contacts and regularly updated knowledge bases when it comes to round-the-clock technical support. Community forums also offer a wealth of support options on a peer-to-peer basis.

Unfortunately, Magento can be a source of stress even for more experienced users. Getting through to customer care and the knowledge base is a challenge at best, but, fortunately, its community is very active when it comes to sensible advice. Unfortunately, as with practically everything with Magento, expert-level advice is something you pay for.

Winner – Draw! between Shopify and BigCommerce tie in this ‘Support and Resources' category of this Shopify vs BigCommerce vs Magento comparison.

Shopify vs BigCommerce vs Magento Pricing:


These plans will set you back between $29.00 to $299.00 monthly, depending on your subscription. All subscriptions offer the site builder access to technical support, as well as tools for SEO and ecommerce. Note, however, that analytics are only available to users in the top tiers.

shopify vs bigcommerce vs magento plans comparison

As stated on their terms of service page, the platform offers a 14-day trial, letting you wade through Shopify first before committing.


The platform's standard price range is $29.95 to 299.95 a month for subscription plans, but you will need to read the fine print to determine what exactly you’re getting. Also, depending on your revenue range, you may be charged a 2% fee per transaction.

shopify vs bigcommerce vs magento plans comparison

As stated on their terms of service page, the BigCommerce page builder offers a 15-day free trial.


While Magento’s open-source edition is free to download, Magento Commerce will come at a price.

As a minium;

  1. A Domain name with GoDaddy.
  2. Premium eCommerce hosting with Nexcess.
  3. Site Security with Sucuri.

The greater the functionality and size of your online store, the more you will pay for in terms of related apps and increased hosting costs. An example here is that while some of Magento’s apps are free, the ones that cost come with and installation and annual fee. This can often be seen at around $100 per app per year. As mentioned, the more paid for apps installed, the greater your cost.

Another cost consideration that may need to be take in into account is the potential of hiring a Magento eCommerce development team. If this option is taken then there is a fairly hefty financial investment involved, although you should expect an ‘all singing, all dancing’ site set up for this outlay.

Those companies looking to use the Enterprise version need to understand that Magento themselves set this up for you. This moves things up quite dramatically from a cost point of view. Indeed, there is no openly published price list on their website. You need to complete a contact form detailing your company and needs. Dependent upon what you are after, rumour has it that you will pay anything from £10,000 per annum and well in excess, dependent upon your needs.

Winner – Draw! Again, Shopify and BigCommerce tie in this in this ‘Pricing' category of this BigCommerce vs Magento vs Shopify comparison. – also, we prefer them because of the transparency. What you see is what you get and you don’t have to disclose sensitive information regarding your business.

Shopify vs BigCommerce vs Magento Comparison Winner:

Shopify is a great all-rounder that is easily scalable and our Comparison Winner. This is because Shopify delivers best when it comes to offering a sensible, scalable, and practical package to larger businesses.

Conclusion and Recommendation to our Shopify vs BigCommerce vs Magento Comparison:

What is Shopify best for?

Shopify is best for small and mid-sized businesses with prospects for scaling up.

What is BigCommerce best for?

BigCommerce is the best platform for large businesses with complex and substantial requirements.

What is Magento best for?

Magento is only for those veteran store owners with an established online store model.

Shopify vs BigCommerce vs Magento Alternatives:

Here's a list of the best Shopify vs BigCommerce vs Magento alternatives to create a an online store:

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Shopify vs BigCommerce vs Magento Final Word:

While we stick by our well-considered decision for this review, we recommend you take a good look at the available options for blogging and site-building and make your own comparisons for a platform that suits your needs.

Take advantage of free trials offered by eCommerce platforms to see if you mesh well together.

>> Try Shopify for Free <<

That’s all for now:

If you've read our Shopify vs BigCommerce vs Magento comparison up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other articles, such as the ones below;


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