Shopify: Best overall for eCommerce
- Fully-integrated eCommerce solution
- Professional-looking themes and templates
- Unbeaten support: Around-the-clock and dedicated support with plenty of resources
- Intuitive interface and relatively easy to use
- Comes with a 14-day trial
- Fees imposed on non-Shopify Payment transactions
- Expensive pricing for advanced packages
- Lots of add-ons required: fewer in-house features
- No automatic image cropping feature
Introduction: What is Shopify? What's the hype about?
With a saturated online store builder market today, you need to choose a platform that means business. And if you happen to scour through several eCommerce platform reviews, Shopify comes as a clear frontrunner. In this Shopify reviews UK, learn why this software has become a favourite among businesses regardless of type and size.
Since you're here, you might have some idea about Shopify but are still weighing your options. Relax – this Shopify reviews UK will help you make a well-informed decision of whether or not it is the best eCommerce platform for your business.
So why are entrepreneurs flocking to this eCommerce solution? Let's put it this way. For the 1.5 million Shopify-powered online stores – the platform has the right balance of power and flexibility that works well with whatever type and size of business.
Yet, we have to acknowledge that businesses have unique needs and requirements. For example, do you have an existing website and just need a minimalist solution to sell your products?
Shopify has an answer – read it below in the Shopify Lite Reviews section.
Or, are you a high-volume merchant requiring a heavyweight eCommerce platform?
The platform has a solution to that as well. You can jump to the Shopify Plus Reviews section of this article.
Overview: Read our Selling on Shopify Reviews – it might be just what you need.
Shopify has made a quantum leap since Tobias Lütke coded the software in 2004 to sell snowboards. In true “started from the bottom, now we're here” fashion, the Canada-based company is now estimated to be worth $3.2 billion. It employs more than 5,000 people and has generated over $200 billion in profits for Shopify-powered businesses.
Judging by these figures alone, it's hard not to be bowled over. But, hold that thought. In this Shopify Reviews UK, let's dig deeper and get up close and personal with this online store builder, including detailed Shopify Lite Reviews and Shopify Plus Reviews.
In this Selling on Shopify reviews, you'll understand:
- How Shopify works
- Analysis of its key features, including themes and templates, customisation, hosting, backups, and migration capabilities;
- Whether Shopify offers great SEO management tools;
- A review of its eCommerce tools;
- Breakdown of Shopify pricing, including a Shopify Lite Reviews and Shopify Plus reviews section;
- Support and resources it offers;
- Great Shopify alternatives.
So, let's get the ball rolling!
Ease of use:
For this Shopify reviews UK and even with other Shopify reviews online, we can confirm how this platform is easy to use and accessible to the regular user. The same simplicity applies even to the scaled-back and supercharged version of this builder (to know more – read our Shopify Lite Reviews and Shopify Plus Reviews portion of this article).
Shopify has been developed to benefit merchants with little to zero technical chops. As a result, the platform's usability scores highly in its favour. With an organised and intuitive interface, you won't feel lost and confused when navigating through this online store builder.
How simple is it to set up?
With just a few steps – you're all set to view your Shopify dashboard. On the left side of your dashboard, you can see features/content which you can manoeuvre on the right. You can then create your sales channels via the interface – may it be your online store, Messenger, Amazon, Facebook, or Instagram.
Altogether, Shopify is user-friendly, and the interface is easy on the eyes. All in all, two thumbs up for ease of use.
Features and Flexibility:
Next on our agenda in this selling on Shopify reviews – diving deep into this eCommerce platform's features. Logically, the higher the pricing plan, the more advanced the features. Make sure to check the Shopify Lite reviews and Shopify Plus reviews section to get a detailed look at Shopify's special pricing plans.
Right off the bat, Shopify offers exciting and useful features, which we will discuss in detail in our Shopify reviews UK:
- Great-looking themes and templates (free and paid);
- Native payment provider;
- Opportunities to scale and grow your business;
- Shopify blog
- Excellent Support team
Additionally, you can read about the various Shopify subscription tiers. We've written a special section on eCommerce tools – including those for Shopify Lite Reviews (eCommerce features) and Shopify Plus Reviews (eCommerce features).
Themes and Templates:
Stunning websites capture attention. Indeed, getting a customer interested is the first step towards selling a product. For this reason, this Shopify reviews UK dwells on the range and quality of themes and templates offered by the platform.
Based on the latest count, Shopify offers 9 free templates and 64 paid ones.
And if you want to unlock more templates, you can subscribe to a more advanced plan – more about this on the Shopify Plus reviews (features) section.
How do the platform's themes compare if you put Wix and Shopify together? In this case, Wix is the runaway winner with numbers having over 300 free trendy themes to choose from. Still, in this Shopify reviews UK, there are enough professional-looking and sleek themes to create your online store.
We've talked about Shopify aesthetics in this Shopify reviews UK. Next, what's customisation like with the platform?
Having a drag-and-drop site builder is a beginner's dream come true. If you expect Shopify to be one of those platforms, prepare to be disappointed. In this selling on Shopify reviews, I have to say it's my least favourite thing about it. The platform is a tad archaic in this department. Its editor uses WYSIWYG (what you see is what you get), so you won't get the same flexibility compared with Squarespace, BigCommerce or WordPress – all of which use a drag and drop editor.
In this selling on Shopify reviews, here's hoping they make this feature available soon – as it would increase the platform's usability.
Another tricky aspect to note in this Shopify reviews UK is image uploading. The platform doesn't automatically crop images to a uniform aspect ratio. To overcome this limitation, be sure to use a photo editor to ensure your images are uniformly sized.
All in all, notwithstanding the issues I mentioned, you can still customise your Shopify online store, albeit with a slight learning curve.
3rd Party Integrations:
As many Shopify reviews UK would attest, the platform bests practically everyone in terms of apps integrations.
A fully integrated online store like Shopify transforms your basic store into a highly-functional one. By connecting to a wealth of apps, you can enable fraud detection, email marketing, payment processing, shipping, social media integration and many others.
Shopify is capable of “more integrations than anyone,” around 4,000 plus apps – and counting. It can interface with accounting software and CRM as well. With this number, top competitors like BigCommerce or Squarespace don't even come close.
Therefore, on the count of apps and integrations for this selling on Shopify reviews, the reviewed platform is superior – without question.
Shopify is a fully-hosted online store builder. In other words, you don't need to contract an external hosting provider.
It's essential to choose an eCommerce platform that can put your mind at ease without worrying that all your data will be gone in a flash without chances of recovery. For this reason, this selling on Shopify reviews emphasises the platform's very own backup system. Backups are performed daily.
When you're selling on Shopify reviews suggest that migration is not as tedious as it sounds. In just a few steps and with the help of useful apps (e.g. Cart2Cart ), you can migrate your online store from any platform to Shopify and vice versa. This makes a potential “moving house” scenario for your online store manageable and convenient.
If you set up a Shopify online store, what eCommerce functionalities can you get your hands on? Take note that some of these features are not accessible with the cheaper plans (read our section on Shopify Lite Reviews to learn more).
Anyways, let's count the key eCommerce features in this Shopify reviews UK:
- Digital selling
- Shipping and dropshipping options
- Product management
- Abandoned cart recovery
- Payment processing
- POS functionality
- Multi-channel integration
Shopify eCommerce features:
You can sell an unrestricted number of digital products on your Shopify online store. Nevertheless, be mindful of certain limitations in the number of product variants. Specifically, you're allowed only a maximum of 100 variants of one product, with three options per product.
Abandoned cart recovery
Shopify's abandoned cart recovery feature lets you automatically email customers who have left their shopping cart without checking out. This is a must-have eCommerce feature because it can recapture 12% to 15% of customers. Unfortunately, you can access this feature only under Shopify or Advanced Shopify plans.
Shipping and Dropshipping
The platform provides a robust shipping management feature. For instance, you can control/edit rates, location, or order value.
Additionally, Shopify supports a dropshipping feature. Again, it's not a built-in feature; you need to install an app like Oberlo.
With comprehensive inventory management, you can conveniently track your inventory, orders and upgrade your listings.
Meanwhile, for large-scale needs, find out how you can do product management using Shopify Plus . Read about its features below in the Shopify Plus Reviews section.
Shopify has the distinction of supporting more than 100 different payment channels. The platform also has its own payment channel – Shopify Payments.
You can sell beyond your online store and expand towards other sales channels, such as Amazon, eBay, and even Facebook and Instagram. Compared to BigCommerce, Shopify's multi-channel integration features aren't built in but are usable only through an app.
Point of Sale (POS)
This feature integrates your in-person and online store, so you can take your store with you wherever you go. The free Shopify POS app comes with an auto-sync feature with your online store to update your inventory and manage real-time orders.
Shopify Lite Reviews Features Section: What is Shopify Lite?
Consider Shopify Lite as a scaled-back version of the eCommerce platform. It's best for merchants who have an existing website but would like to use the in-personal sales feature and the Shopify Buy Button. Remember that this doesn't let you create an online store.
In this Shopify Lite reviews section, what does this feature let you do?
Aside from the Buy Button and POS Lite sales channel, you can also access:
- Shopify admin
- Order management
- Email carts
- Split bill
- QR code details
There's a section on Shopify Lite reviews (pricing) below to know how much this Shopify plan costs.
Shopify Plus Reviews Features Section: What Does It Include?
For this selling on Shopify reviews, Shopify was created with small and mid-size businesses in mind. The platform also features Shopify Plus – specifically made for large enterprises with high-volume requirements.
Just imagine – this eCommerce plan can handle more than 10,000 transactions in a minute!
Aside from that, Shopify Plus offers the following functionalities not found in Shopify Advanced:
- B2B and wholesale functionality
- Better promotional tools
- More (unlimited!) staff accounts
- Reduced transaction fees
- Greater customisation in product management and shipping
- Dedicated Support team
Does this plan sound like something you should go for?
If it is, details on pricing can be read in the Shopify Plus reviews section below.
SEO and Mobility:
So far, in this Shopify reviews UK, we've reviewed some of its key features. Another critical question to consider – Is Shopify good for SEO?
Having your online store rank high in the search engines lets customers find you. In this selling on Shopify reviews, the platform has built-in optimisation tools to enhance your chances of placing on top of the search engine results pages (SERPs).
Specifically, these tools let you perform tweaks like:
- Edit meta descriptions, title tags, and URLs
- Modify image alt texts
- Prevent duplicate content with autogenerated canonical tags
- Autogenerate sitemap and the robots.txt file (you can't customise it, though)
- Redirect to new URL from old one to prevent 404 errors
Shopify has taken strides to cater to the need for mobility. As a result, you can engage customers where they usually are. Firstly, the Shopify mobile app is available for download through Google Play and the Apple App Store. Secondly, you can install the app on your Android and iOS devices. Second, the mobile eCommerce site is as fully-integrated as the eCommerce store. This means you won't lack features when you use the mobile app. Lastly, the platform offers mobile-responsive themes to make your online store look amazing when using your iPad or smartphone.
In this selling on Shopify reviews – how fast will your eCommerce site be?
The platform uses caching technology and a massive content delivery network (CDN) to boost page speed. The result? Shopify claims 99.98% uptime for Shopify Plus sites. In other words, its loading time is 2.97 times faster than any other eCommerce platform.
Support and Resources:
In comparison with other eCommerce platforms, Shopify bests others with respect to customer support. Some of its support and resources include;
- Shopify Help Centre
- 24/7 Phone Support
- Email support
- FAQ section
- Advanced specialist support (Shopify Plus users)
- 24/7 Live chat support
- Community forum
Selling on Shopify Reviews – Pricing:
Now, we've reached perhaps the most critical section of our Shopify reviews UK.
Specifically, there are three primary pricing options;
- Basic Shopify,
- and Advanced Shopify.
In addition, two special plans complete the Shopify menu;
- Shopify Lite
- and Shopify Plus.
Let's talk about all these offerings in detail.
This is the cheapest plan available that lets you build an online store and blog. You can upload a limitless number of products and maximise important features like Abandoned Cart Recovery. Also, credit card rates are charged at 2.9 per cent plus 30c for online transactions and 2.7 per cent for in-person transactions. In addition, transaction fees for non-Shopify Payments are charged 2.0 per cent.
Overall, this plan shares the same features as the Shopify and Advanced Shopify iterations except for the third-party calculated shipping rates, professional reports, and advanced report builder. You can even access the Shopify POS Lite feature for free!
If you want the best value for money, the Shopify Plan is highly recommended. For only $79 per month, this plan lets you access the most essential features. Moreover, you can upload as many products as you want and pretty much get your hands on whatever the Basic Shopify Plan offers, with lower credit card rates and transaction fees. Credit card fees per transaction will be charged 2.6 per cent plus 30 cents. Transaction fees for payments using channels other than Shopify Payments are at 2%.
You may find features in the Basic Shopify plan limiting, but the price in Advanced Shopify too steep. Therefore, this plan works for merchants who see a scalable future on the horizon.
Shopify’s most expensive plan – Advanced Shopify – comes at $299 per month but incurs the lowest credit card rates (2.4 per cent plus 30 cents) and transaction fees (0.5%) among the pricing tiers. With this plan, the sky is the limit in terms of product uploads and file storage. You don’t have to worry about your online store lagging due to high-volume traffic. It comes fully-featured to secure your strategic advantage, including professional reports, advanced report builder for custom reports, and third-party calculated shipping rates.
Shopify Lite Reviews (Pricing):
If you’re shopping on a budget, Shopify Lite is perfect for you, priced at only $9 per month. Meanwhile, the next tier, Basic Shopify, will set you back for $29 per month. Credit card fees for online transactions on Shopify Lite amount to 2.9 per cent plus 30c while in-person purchases will charge 2.7 per cent.
Shopify Lite reviews – additional notes:
- Shopify Lite lets you use practically the same features as Basic Shopify;
- Comes with the Buy Button;
- Access to Shopify POS Lite sales channels
Shopify Lite reviews – What are the limitations?
- One staff account besides the admin account
- Separate online store not supported
Shopify Plus Reviews: Enterprise Solution
Shopify Plus caters to large enterprises that require a highly scalable eCommerce solution. If your company belongs to the high-volume category with internationalization needs, then this bespoke Shopify Plan is your best choice. Shopify Plus reviews outline the number of Fortune 500 companies powered by this plan, including GE, Kylie Jenner, Nestle, and Procter & Gamble.
No transaction fees, 200 TB storage, 24/7 top-level support, and dedicated specialist assistance. These are some of the things you’d expect from Shopify Plus. Nevertheless, like many Shopify Plus reviews you’d find online, the price is extremely prohibitive.
You need to reach out to Shopify to get a quotation.
Comparatively, for this selling on Shopify reviews, Shopify pricing is steeper than its competition. However, the features justify the cost, making Shopify pricing reasonable. Nevertheless, you can expect to pay for add-ons to get maximum functionality.
Free trial/refund policy/money-back guarantee:
The platform offers a 14-day trial, letting you wade through Shopify first before committing.
Conclusion and Recommendation:
So, what's the verdict in our Shopify reviews UK?
What is it best for?
Without a doubt, Shopify tops our list of eCommerce builders available on the market today. It has excellent ease of use, top-of-the-line features, a robust online store builder, and scalable options that reflect your business trajectory.
If you're a small and mid-sized business that sells both physical and digital goods and wants a great online store builder and robust eCommerce platform in one, you're in good hands with Shopify.
What is it not best for?
However, if you don't have the luxury of a substantial budget, Shopify may not be the best choice.
Instead of Shopify, this Shopify reviews UK recommends that you check out other alternatives based on your specific needs and resources. We've written several comparison articles you need to check out so that you can make a more informed decision on what eCommerce platform meets your needs:
- Shopify vs WordPress WooCommerce. If you want complete freedom for your online store, WooCommerce is the better platform. However, WooCommerce can be difficult to use – you need to overcome a learning curve.
- Wix vs Shopify. Both highly popular platforms offer unique features to the table. Wix makes website building uncomplicated, yet Shopify does allow greater backend control than the former.
- Shopify vs BigCommerce. These platforms have parallel eCommerce features and pricing that they’re often pitted as the neck-on-neck rivals. However, Shopify is hugely more popular and slightly simpler to use than BigCommerce. Still, BigCommerce offers more built-in features than Shopify so you won’t have to pay for several add-ons to access great functionalities, as you would in its rival.
- Shopify vs Squarespace. Shopify offers higher pricing options than Squarespace but throws more eCommerce features into the mix. However, Squarespace is a more viable option if you want an attractive-looking website.
- Volusion vs Shopify. Both are strong eCommerce platforms. Yet, while Shopify ranks highly on sales features, Volusion outperforms the former in analytics.
To conclude this selling on Shopify reviews, we can confidently declare that Shopify is the best eCommerce platform that businesses, whether small, medium, or large, can take full advantage of.
Did you like what you read about Shopify? We recommend availing of the risk-free and zero commitment Shopify 14-day trial.
Is Shopify easy to set up?
Setting up your Shopify account is quick and painless. Type in your email address, answer some generic questions about your business (i.e. size, the industry you belong to), and the platform will send an email containing your login details.
What about Shopify transaction fees?
The platform imposes transaction fees if you use payment channels other than Shopify Payments. There are alternative platforms that do not charge transaction fees – specifically 3Dcart.
Is the Shopify POS app free?
While the Shopify POS app is free, access requires a subscription to the Basic Shopify Plan.
Can I use the drag and drop feature to edit my site on Shopify?
Shopify uses WYSIWYG. However, if you want to introduce the drag and drop function for editing your Shopify content, there's a workaround. For an add-on fee, you can install Buildify – an app that enables drag and drop functionality for Shopify.
That’s all for now:
Thanks for reading our Shopify reviews UK article with brief Shopify Lite reviews and Shopify Plus reviews sections. Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of eCommerce platforms, SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, and more such as;
- Wix vs Shopify
- Shopify vs Squarespace
- Shopify vs WordPress WooCommerce
- Weebly vs Shopify
- Our Top 5 Best eCommerce Website Builder Options
Not only the best tea/coffee maker on the team Sophie keeps the many marketing projects flowing ensuring completion on time. Skilled across multiple marketing skill areas Sophie is our all rounder and a great asset to the team. Sophie is a website building trainer and tech writer who takes pride in helping small businesses and startups build their websites and launch their eCommerce platforms. Sophie is also the practical joker of the team and always wears a smile on her face. In her spare time she likes to spend her time with family. She loves going on holidays and spending time with friends.