Serpstat Reviews 2022: Serpstat Pricing, Features, and Analysis

Updated June 16 2022
Sophie Leah

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Ease of Use 9.0
Features 8.5
Performance 9.0
Help & Support 8.5
Pricing 9.0


  • Affordable pricing
  • Amazing UI
  • Great organic and PPC keyword research


  • Some limitations on features
  • No free trial

Introduction: Serpstat – An Overview

Serpstat began as a keyword research software that has since transformed into a comprehensive SEO and PPC analysis solution. In an industry where named SEO brands like SEMrush, Moz, and Ahrefs dominate, this Serpstat reviews will evaluate whether this software as a service (SaaS) is worth your attention. Judging by the fact that 30,000 marketers globally choose Serpstat as their favoured tool, this software certainly deserves a glance. If you look at its keywords indexing capability, Serpstat equals that of Ahrefs with 6.1 billion keywords. But the question is, does Serpstat pricing come at a premium? Is there a Serpstat free trial?

I’ll answer these questions and more – including features, pros and cons, and a Serpstat pricing rundown in this Serpstat reviews. Be sure to read through the whole length of this article to know of Serpstat promo codes.


Ease of Use:

As several Serpstat reviews from users would have it, the platform’s interface is flawless. I have to agree. However, as with any feature-loaded platform, expect a slight learning curve for complete novices. If this isn’t your first time using SEO software, using this platform will be easy. Yet if you’re transferring from another software like SEMrush or Moz with a relatively crowded dashboard, it will take a while to acclimate to its interface. When you do get your sea legs, you’ll be amazed at this platform’s UI. It’s exceptionally well-designed, visually pleasing, and user-friendly. You can even download Serpstat Website SEO checker on Chrome to receive all relevant SEO insights in one place.

Raring to try Serpstat? You can skip to the Serpstat pricing section below.

Sadly, there's no Serpstat free trial offered. If you subscribe to a paid plan, be sure to apply Serpstat promo codes through this link.

Get Serpstat promo codes


Competitor Analysis:

Aside from affordability, its robust website analysis draws users to Serpstat. Like most tools, you just key in a URL, and the software generates a report of all your competitors, their position vis a vis targeted keywords, and lastly, a tree view of all relevant keywords for your site. A historical overview of your SERP visibility over time is also produced.

Moreover, a handy feature to its website analysis is multi-domain comparisons. From a pre-populated list, you can choose critical competitors and compare which keywords you share and how much they cost for PPC purposes. Armed with this data on gaps and opportunities, you can recalibrate your marketing strategy.

Keyword Research:

For relatively cheap Serpstat pricing packages, this platform provides a useful Serpstat keyword research tool. If you enter a keyword, Serpstat returns relevant keywords ranked in order of their search volume. The platform also generates other metrics such as competition, keyword difficulty, and CPC. Keyword research is split into two categories: SEO and Pay-per-click (PPC).

For this Serpstat reviews, the software rates highly in returning keyword ideas and competition metrics. However, its keyword difficulty (KD) score is not as consistent. Sometimes, you may not get this metric at all.

When it comes to PPC keywords, however, the software is extremely robust. You can determine keywords to target for your PPC campaign and identify rivals bidding for similar keywords.

Rank tracking:

In this Serpstat reviews, rank tracking is a must-have feature for any SEO platform. Serpstat’s rank tracking tool produces reports on:

  • Position distribution (whether you’re in the top 10, 20, 30, and so on),
  • History (your historical ranking for specific keywords)
  • Competition (lets you see your traffic share in the pie for selected keywords)

Why is Serpstat’s Rank Tracker easily its top feature? You can have at-a-glance insight into how your domain performs within targeted keywords and gauge how you or your competitor is faring relative to that. Armed with this data, you can restrategize your organic or paid campaigns around it.

Site Audit:

Compared to other features I discussed in this Serpstat reviews, the site audit tool is my least favourite. It only refabricates insights from Google PageSpeed so you can determine technical issues like missing meta tags or broken links.

Backlink Analysis:

Serpstatbot crawls the web and builds its extensive backlinks index with nearly 2 billion new backlinks daily. With this capability, you're able to generate a detailed backlink profile of any domain or site. You can determine the backlinks your competitors use, identify the most well-linked pages, and pinpoint low-quality backlinks.

Do you want to size up your competitors' backlinks? Subscribe to a paid Serpstat plan in place of a Serpstat free trial, which is not available.

Be sure to apply Serpstat promo codes to maximise your savings!

See more Serpstat features

Support and Resources:

For this Serpstat reviews, the platform gets a thumbs up for having an excellent and responsive support team. All paid users have access to a customer representative accessible through live chat or Skype for onboarding purposes. Moreover, a Serpstat academy, video library, and knowledge base are available to help you succeed in your SEO projects using the platform.

If you’re subscribed to the higher-tier Serpstat pricing plans, you also get phone support.

Serpstat Pricing:

Now, we arrive at the most critical part of this Serpstat reviews – what is Serpstat pricing like?

First, it’s way more inexpensive than SEMrush. You can choose from four paid Serpstat pricing options. The company regularly offers Serpstat promo codes to help you cut costs.

You can also avail yourself of the Lifetime Access to Serpstat Appsumo Plan through this link.

  • Lite: $55 per month
  • Standard: $119 per month
  • Advanced: $239 per month
  • Enterprise: $399 per month

Serpstat free trial/refund policy/money-back guarantee:

There is no Serpstat free trial. However, there are several Serpstat promo codes, discounts, and offers. Their refund policy stands at 14 days from payment.

Conclusion and Recommendation:

Overall, for the Serpstat pricing, this platform is a great deal. Expectedly, it underwhelms in some SEO features when comparing, for instance, Serpstat vs Moz, Serpstat vs SEMrush, or Serpstat vs Ahrefs. Hence, it’s perfect for small businesses that don’t need extensive features as of yet.

>>Check the latest in Serpstat pricing and Serpstat promo codes<<


Where is Serpstat data collected?

Serpstat analytics originate from their in-house database (6.1 billion keywords, 3.9 billion search suggestions, and 63 million ads) and other third-party services.

Is it possible to use Serpstat from different devices?

No, it isn’t. Security concerns disallow multiple device usage. A notification is automatically sent to you if a different device is recorded.

That's all for now:

Thank you for reading our Serpstat review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of Best SEO Tools, screen capture tools, webinar, and conferencing software, education platforms, website builders, eCommerce platforms, and more such as;


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