Initial Analysis.Our initial analysis will provide detailed site audit for your current website providing strategy information and recommendations for key areas of improvements according to the latest Google algorithms including Hummingbird, Penguin, Panda and Pigeon and updates including SSL and Mobile.
Keyword Research.The basis for every campaign is to understand which queries potential clients will be using to find a service determines how we will optimise the website landing pages for maximised ROI. Our team can find keywords related to your services or product. Our keyword research covers:
- A list formed of keyword competitors
- How much traffic your website would gain by ranking high
- A search for all related keywords to your industry
- Local as well as UK or global keywords
On Page & Technical OptimisationOur team of specialists will ensure optimised coding together with optimising all content within your site according to our targeted keywords. We will also make your content easily accessible to search engines with optimised architecture, creating all files required for search engines spiders to crawl your site including sitemaps and robot.txt files.
Off Page Optimisation.An essential part of any successful strategy, our team will build your internal link profile to add quality and trustworthy branding and significance to your targeted keywords listed within search engines and social media platforms.
Monthly Reporting.It is said that if you can measure it, then you can improve it. Ongoing analysis plays an integral part so as to ensure to the greatest ROI. Our specialists actively monitor throughout the month with full analytic reporting provided including Google Traffic Analysis, targeted and related keyword phrase rankings, and further recommendations for a complete online marketing strategy.
Monthly Meeting.At the end of each month we schedule video conference meetings to go through all our monthly report results, recommendations and requests; answer any questions you may have; and to advise on ongoing marketing strategy plans. Having a bad hair day; no problem we are happy for an audio only call too.
Is there an out clause?
We do not hold you to any long term contracts. If you wish to stop SEO then we simply ask for one full forward months notice as we are forward working a month ahead with content. We do recommend you be pitied and allow us our optimal time period of approx 8 months to prove our works.
Do you offer any online marketing services or advice to complement your organic search business?
Stuart Kerrs offer a further digital marketing avenues including Social Media to compliment Search Marketing. If we can ask a few further questions with our short questionnaire we will respond with an initial website health analysis then full Online Marketing Strategy recommendation proposal tailored for you. The information you supply will ensure that the marketing strategy we create will be a true requirement to your Company needs.
Can you show me examples of your previous SEO work and share some success stories?
You most likely found us through Google Search or by referral which should be satisfactory evidence of our success. We do also have some case studies online for your browsing and then on request, we have been granted permission to provide some active local client contact details whom you can confirm with our positive workflows and proven SEO strategies.
When will i start to see better rankings from SEO?
SEO does not happen over night and will take time to brand your business across the internet. We must show Google that you are growing at a normal pace; if Google finds you were no where yesterday but everywhere tomorrow then they will surely be wary of SPAMMING from your brand. To give an exact time frame for ranking is impossible as there are simply too many external factors like completion, location and algorithm updates. From experience with our workflows we can usually see site ranking increases within the first few months then from month 4 onwards shows increased rate of rankings. Each of our SEO packages has a guide line for optimum running period of 8 months for top page results.
How do you measure your success within SEO?
Our SEO campaigns are aimed to help you reach top page in the organic section of search engines for service and service related keyword phrases which will naturally increase targeted traffic to your website and ultimately bring increase business sales.
How can i expect to communicate with you?
Stuart Kerrs include all forms of communications within our packages including email, phone and video calls. If there is something we need we will chase you once a week by email unless it is urgent then your phone will be continually ringing 🙂 – we try not to nag. Then each month we supply monthly traffic and marketing reporting where we invite you to go through the details over video call.
What is your experience of SEO within my area?
Stuart Kerrs have created SEO packages based on a guidance for service area targeting i.e. Local, National and International which are aimed to bring increased traffic to this geo in the least time possible but making sure we are always abiding by Googles rules so as not to receive any penalties. Depending on which area you wish to target we have a package designed just for you.
How much time is needed from our in-house team?
If you are happy to let us crack on with works then you won’t need to commit much of your time at all. However if you want to sign everything off, you will need to assign resource to get involved. It is then important that you work quickly with us as any delay can negate our campaign success.
Who will implement the technical and on page SEO changes?
If we built and are already maintaining the website then we will implement all technical and on page SEO works. If the website was built by another agency and is being hosted outside our agency then we will need full admin to the server and site to complete works. If the agency does not want to provide admin access outside their agency then we can work with them to complete the works. However we cannot be accountable for any extra charges your web agency may charge. If there are advanced development issues found that we cannot resolve then again we will need to work with the original website development team.
Do you follow the Google Webmaster Guidelines?
Of course! Google is the main player within the search engine wars so we are continually carefully following their algorithm changes and updates then amending our workflows accordingly.
What techniques do you use for SEO?
Our hat is the brightest of whites. We only use safe and affective linking strategies within Search Engine Guidelines. Please be careful if companies tell you they will get you to top page tomorrow. YES it can be done but it will be a time short lived as they will have used Black hat techniques to which Google will surely penalise. Undoing bad SEO will take a lot of time and money to resolve.
Have a project in mind?
Call us now: 03334441942
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