Advanced Service Features
Traffic Analysis.Traffic analysis is an integral part of SEO. In order for your business to gain a return on its investment, our job is to increase the traffic to your website. By gaining higher positions for search terms related to your business, your website will be more likely to gain more traffic. Our experts will set up website traffic analytics or configure existing analytics so we can gauge where your current website traffic is coming from, the volume of traffic, and report on traffic increases as a direct result of our search engine optimisationmethods. Gauging website traffic includes:
- Set up your website traffic analysis tools
- Use software made available by search engines
- Benchmark current traffic
- Monitor any increases or drops in traffic
Advanced Site Audit.One of the most important activities for any digital marketing project is the initial website analysis. During this process, we identify your targets and provide fundamental input to establish your overall strategy. Website optimization is a top priority not only to keep visitors happy but to have a healthy website in a search engine’s eyes to then be ranked. The most important ranking factors for this year, according to SEO industry studies includes:
- Content: Quality, Length
- Backlink audit
- User Experience – Mobile-First
- Page Speed
- Schema Code
- Other Technical Factors
- Our advanced analysis pinpoints the main key performance indicators required for ranking this year.
Competitor Gap Analysis.By gauging exactly how your competitors are ranking for keywords, our team can then form an SEO strategy to mimic the competitions strong points and weak points in their SEO campaign. We compare this information by performing a gap analysis in which the goal is to fill the gaps. In our SEO competitor analysis, we compare several SEO components:
- Competitor keyword ranking
- Competitor website SEO metrics
- Competitor content and on-page SEO
- Competitor link building strategies
Local Search Engine Optimisation.We also have access to a number of websites around the UK. Having content published on UK based websites helps to increase your website’s viability on Google, Yahoo, Bing, and other search engines for UK wide search terms as well as for local search terms. In addition to this, your company website can gain backlinks and traffic from directory listing sites. We build your company profile onto websites such as yell.com. Some websites are free to list and others we can arrange for a subscription. UK and Local SEO includes:
- Publishing content on local websites
- Publishing content on UK based websites
- Creating profiles for your business for free online business directories
- Giving your business options for paid business directories
On Page & Technical Optimisation.Our SEO services Essex also include one of the most indurated, but most important, aspects of SEO. On-page SEO is incredibly important, and we include it in every web design package we offer just because it is so important. There are several factors we have a review when it comes to on-page SEO on your site and during the aforementioned competitor analysis. Making sure your website is hosted correctly and within the UK, ensuring your web pages have the correct keyword density, checking the mobile, as well as desktop optimisation, webpage loads speeds, and many other aspects of your website, will come under scrutiny. Many of these areas are difficult to fix, but there are other on-page SEO parameters we can fix without too many complications. The on-Page SEO service includes:
- Complete on-page SEO meta tag strategy
- Website SILOs – navigation
- Webpage keyword density
- SEO friendly web design audits
Outreach SEO Link Building.Powerful content that contains links from other websites to yours areseen as referrals by search engine algorithms. In order to get this content placed on another website our team needs to build relationships with other website owners, so they agree to publish the content. In SEO this type of link building is known as ‘White Hat SEO’. In fact, searchengines encourage this style of link building. The theory is that no company or website in their right mind would accept bad content, and therefore it means that your business is helping to add valuable information to the network of content available to people using search engines. Outreach SEO includes:
- Finding websites with good SEO metrics
- Building relationships with website owners
- Agreeing content that can be placed on the website
- Creating content with anchors/links back to your website
Is there an out clause?
We do not hold you to any long term contracts. If you wish to stop SEO then we simply ask for one full forward months notice as we are forward working a month ahead with content. We do recommend you be pitied and allow us our optimal time period of approx 8 months to prove our works.
Do you offer any online marketing services or advice to complement your organic search business?
Stuart Kerrs offer a further digital marketing avenues including Social Media to compliment Search Marketing. If we can ask a few further questions with our short questionnaire we will respond with an initial website health analysis then full Online Marketing Strategy recommendation proposal tailored for you. The information you supply will ensure that the marketing strategy we create will be a true requirement to your Company needs.
Can you show me examples of your previous SEO work and share some success stories?
You most likely found us through Google Search or by referral which should be satisfactory evidence of our success. We do also have some case studies online for your browsing and then on request, we have been granted permission to provide some active local client contact details whom you can confirm with our positive workflows and proven SEO strategies.
When will i start to see better rankings from SEO?
SEO does not happen over night and will take time to brand your business across the internet. We must show Google that you are growing at a normal pace; if Google finds you were no where yesterday but everywhere tomorrow then they will surely be wary of SPAMMING from your brand. To give an exact time frame for ranking is impossible as there are simply too many external factors like completion, location and algorithm updates. From experience with our workflows we can usually see site ranking increases within the first few months then from month 4 onwards shows increased rate of rankings. Each of our SEO packages has a guide line for optimum running period of 8 months for top page results.
How do you measure your success within SEO?
Our SEO campaigns are aimed to help you reach top page in the organic section of search engines for service and service related keyword phrases which will naturally increase targeted traffic to your website and ultimately bring increase business sales.
How can i expect to communicate with you?
Stuart Kerrs include all forms of communications within our packages including email, phone and video calls. If there is something we need we will chase you once a week by email unless it is urgent then your phone will be continually ringing 🙂 – we try not to nag. Then each month we supply monthly traffic and marketing reporting where we invite you to go through the details over video call.
What is your experience of SEO within my area?
Stuart Kerrs have created SEO packages based on a guidance for service area targeting i.e. Local, National and International which are aimed to bring increased traffic to this geo in the least time possible but making sure we are always abiding by Googles rules so as not to receive any penalties. Depending on which area you wish to target we have a package designed just for you.
How much time is needed from our in-house team?
If you are happy to let us crack on with works then you won’t need to commit much of your time at all. However if you want to sign everything off, you will need to assign resource to get involved. It is then important that you work quickly with us as any delay can negate our campaign success.
Who will implement the technical and on page SEO changes?
If we built and are already maintaining the website then we will implement all technical and on page SEO works. If the website was built by another agency and is being hosted outside our agency then we will need full admin to the server and site to complete works. If the agency does not want to provide admin access outside their agency then we can work with them to complete the works. However we cannot be accountable for any extra charges your web agency may charge. If there are advanced development issues found that we cannot resolve then again we will need to work with the original website development team.
Do you follow the Google Webmaster Guidelines?
Of course! Google is the main player within the search engine wars so we are continually carefully following their algorithm changes and updates then amending our workflows accordingly.
What techniques do you use for SEO?
Our hat is the brightest of whites. We only use safe and affective linking strategies within Search Engine Guidelines. Please be careful if companies tell you they will get you to top page tomorrow. YES it can be done but it will be a time short lived as they will have used Black hat techniques to which Google will surely penalise. Undoing bad SEO will take a lot of time and money to resolve.
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