Brevo SendinBlue vs MailChimp: Better Platform Revealed!

Choosing between Sendinblue and Mailchimp can be tricky. I've used both email marketing tools and can help you decide which is best for your needs.

Sendinblue vs Mailchimp offer different features and pricing plans that cater to various business sizes and needs. Sendinblue, now called Brevo, has a 90% email deliverability rate compared to Mailchimp's 85.9%. This means more of your emails will reach your customers' inboxes with Sendinblue.

Both platforms provide drag-and-drop editors for creating emails and landing pages. They also offer templates for different purposes like webinars and product launches. If you're just starting out, Mailchimp's free plan allows 500 monthly emails, while Sendinblue's free plan offers 300.

⏳ Do you want to skip the read and get right to my pick? Between SendinBlue vs MailChimp, the better email marketing tool for most people is Brevo SendinBlue.

Key Takeaways

• Sendinblue has better email deliverability than Mailchimp
• Both platforms offer user-friendly design tools and templates
• Free plans are available, with Mailchimp offering more monthly emails

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Quick Comparison Table of Sendinblue vs Mailchimp

I've created a simple table to compare Sendinblue vs Mailchimp:

Feature	Brevo Sendinblue (🎖️ My Pick!)	Mailchimp
Free Plan	300 emails/day	500 emails/month
Pricing Model	Based on emails sent	Based on contacts
Email Templates	60+	100+
CRM Features	Yes	Limited
SMS Marketing	Yes	No
Landing Pages	Yes	Yes
A/B Testing	Yes	Yes

Sendinblue offers a free plan with unlimited contacts. This can be good for businesses with large lists but low email volume.

Mailchimp's pricing is based on the number of contacts. It might be more expensive for larger lists.

Both platforms provide email marketing tools. They offer templates, landing pages, and A/B testing.

Sendinblue includes SMS marketing and more robust CRM features. These extras can be helpful for businesses wanting an all-in-one solution.

I find that Mailchimp has more email templates. This gives users more design options for their campaigns.

The choice between Sendinblue and Mailchimp depends on your needs. Consider your list size, email volume, and desired features when deciding.

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Overview of Sendinblue vs Mailchimp

Sendinblue vs Mailchimp are top email marketing platforms. They offer key features for businesses to reach customers. Let's look at their backgrounds, services, and market positions.

Company Backgrounds

Mailchimp began in 2001 as a side project. It grew into a major email marketing platform. The company is based in Atlanta, USA.

Sendinblue started in 2012 in Paris, France. It's newer but has grown fast. In 2022, Sendinblue changed its name to Brevo.

Both firms aim to help small businesses with marketing. They've added more tools over time to meet customer needs.

Core Email Marketing Services

SendinBlue vs MailChimp offer similar email marketing tools. These include:

• Email campaign builders
• Contact list management
• Automation workflows
• A/B testing
• Analytics and reporting

Mailchimp has a drag-and-drop editor that's easy to use. Sendinblue's editor is also user-friendly.

Both MailChimp vs Brevo let users send targeted emails. They offer templates and ways to segment lists.

Sendinblue has a strong focus on transactional emails. Mailchimp excels in design options and integrations.

Market Position

Mailchimp is a market leader in email marketing. It's known for its user-friendly interface and wide range of features. The platform suits businesses of all sizes.

Sendinblue positions itself as a budget-friendly option. It's popular with small to medium-sized businesses. The platform offers good value for money.

Both companies have expanded their services. They now offer more than just email marketing. This includes SMS marketing, CRM tools, and landing pages.

Mailchimp has a larger user base and more brand recognition. Sendinblue is growing fast and gaining market share.

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Ease of Use and User Experience

Mailchimp versus Sendinblue offer different approaches to ease of use and user experience. I'll compare how they handle email design, automation setup, and platform navigation.

Designing and Sending Emails

Both SendinBlue vs MailChimp provide drag-and-drop editors for creating emails. Mailchimp's editor is more intuitive for beginners. It has a wide range of templates and customisation options. I find it easy to adjust layouts, add images, and change text styles.

Sendinblue's editor is also user-friendly, but with fewer pre-made templates. It offers more flexibility for advanced users who want to code custom designs. The platform allows HTML editing, which some marketers might prefer.

For sending emails, both tools have straightforward processes. Mailchimp's campaign setup wizard guides users step-by-step. Sendinblue's sending interface is clean and simple to use.

Marketing Automation Configuration

Setting up automated email sequences differs between the two platforms. Mailchimp uses a visual workflow builder. It's easy to understand and set up basic automations like welcome series or abandoned cart emails.

Sendinblue's automation builder is more powerful but can be trickier to learn. It offers more complex branching options and conditions. This makes it better for creating detailed customer journeys.

Both platforms allow testing of automations before they go live. Sendinblue edges ahead in features for advanced users, while Mailchimp is more beginner-friendly.

Platform Navigation and Accessibility

Mailchimp's interface is clean and well-organised. The main dashboard gives a quick overview of campaign performance and subscriber growth. Menu items are clearly labelled, making it easy to find features.

Sendinblue's platform has a modern, sleek design. The layout is logical, but some advanced features might take time to discover. Its dashboard focuses on recent activity and quick actions.

Both SendinBlue MailChimp offer mobile apps for on-the-go management. Mailchimp's app is more feature-rich, allowing users to create and send campaigns from their phone. Sendinblue's app is more basic, mainly for checking stats and managing contacts.

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Features Comparison

I've compared the key features of Sendinblue vs Mailchimp. Both platforms offer a range of tools for email marketing, automation, and customer management. Let's look at how they stack up in different areas.

Email Campaigns and Templates

Sendinblue and Mailchimp both provide drag-and-drop editors for creating email campaigns. This makes it easy to design emails without coding skills.

Mailchimp offers a wider variety of pre-made templates. These cover many industries and purposes. Sendinblue's template selection is smaller, but still diverse.

Both platforms allow A/B testing of emails. This helps improve open rates and click-throughs. Mailchimp edges ahead with its multivariate testing option. This lets users test more elements at once.

Sendinblue stands out with its SMS marketing feature. This isn't available with Mailchimp's basic plans.

Marketing Automation

Automation is a strong point for both platforms. They let users set up workflows based on subscriber actions.

Sendinblue's automation builder is more visual and user-friendly. It's easier to create complex workflows. The platform also offers more triggers and conditions.

Mailchimp's automation is powerful but can be trickier to use. It integrates well with e-commerce platforms. This makes it good for setting up abandoned cart emails.

Both tools allow segmentation of subscriber lists. This helps target emails more effectively.

CRM and Customer Management

Sendinblue includes a built-in CRM system. This helps manage contacts and track interactions. Users can store detailed customer information and notes.

Mailchimp offers some CRM features but they're more limited. It focuses more on list management and segmentation.

Both platforms allow tagging of contacts. This helps with organising and targeting campaigns.

Sendinblue's CRM is more advanced. It includes deal tracking and pipeline management. These features are useful for sales teams.

Analytics and Reporting

Both Sendinblue and Mailchimp provide detailed analytics for email campaigns. Users can track open rates, click-through rates, and conversions.

Mailchimp's reporting is more comprehensive. It offers more in-depth insights into subscriber behaviour. The platform also provides better e-commerce tracking.

Sendinblue's reports are clear and easy to understand. They cover the essential metrics for most users.

Both platforms offer real-time reporting. This lets users monitor campaign performance as it happens.

A/B testing results are clearly presented in both tools. This helps users make data-driven decisions about their campaigns.

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Additional Marketing Services

Mailchimp versus Sendinblue offer more than just email marketing. They provide tools to help businesses connect with customers across different channels.

Landing Pages and Sign-up Forms

Both platforms let me create landing pages and sign-up forms. Mailchimp's drag-and-drop form builder is easy to use. I can make forms quickly without coding skills. Sendinblue also has a form builder, but it's not as flexible.

For landing pages, Mailchimp offers more design options. I can choose from many templates or start from scratch. Sendinblue's landing page builder is simpler but still lets me make basic pages.

Both tools let me add forms to my website to grow my email list. I can customise the look of these forms to match my brand.

SMS and Chat Marketing

Sendinblue stands out for its SMS marketing tools. I can send text messages to my customers along with emails. This is great for time-sensitive offers or reminders.

Mailchimp has SMS features too, but they're not as advanced. I can send basic texts, but I don't get as many options as with Sendinblue.

For chat marketing, Sendinblue offers a live chat feature for my website. This lets me talk to visitors in real-time. Mailchimp doesn't have a built-in chat function.

Advanced Segmentation and Personalization

Both platforms let me segment my audience and personalise messages. Mailchimp's segmentation tools are more powerful. I can create complex segments based on behaviour and data.

Sendinblue offers good segmentation too, but it's not as detailed as Mailchimp. I can still group my contacts based on things like past purchases or email opens.

For personalisation, both tools let me use merge tags to add names and other details to emails. Mailchimp goes further with dynamic content blocks. These change based on who's seeing the email.

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Integration and Ecosystem

Mailchimp vs Sendinblue (now called Brevo) offer different options for connecting with other tools and platforms. I'll explore their third-party app integrations and e-commerce capabilities.

Third-Party App Integrations

Mailchimp provides over 300 integrations with popular apps and services. These cover areas like CRM, social media, and analytics. Some key integrations include:

• Salesforce
• Google Analytics
• WordPress
• Shopify
• Zapier

Sendinblue (Brevo) offers fewer native integrations, but still connects with many essential tools:

• WordPress
• Shopify
• WooCommerce
• Zapier
• Google Analytics

Both platforms have APIs for custom integrations. Mailchimp's API is known for being well-documented and developer-friendly.

E-commerce Integrations

For online shops, both services offer solid e-commerce features. Mailchimp has a slight edge here:

• Deep integration with Shopify and WooCommerce
• Built-in product recommendations
• Abandoned cart emails
• Order notifications

Sendinblue (Brevo) also supports e-commerce, but with fewer built-in features:

• Integration with major platforms like Shopify and WooCommerce
• Abandoned cart recovery emails
• Basic product recommendation tools

Both services allow you to sync customer data and purchase history for targeted campaigns.

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Deliverability and Performance

Email deliverability is key for effective marketing campaigns. I'll compare how Sendinblue vs Mailchimp handle this crucial aspect.

Deliverability Rates and Reputation

Sendinblue versus Mailchimp both prioritise email deliverability, but their performance differs. Sendinblue's deliverability rate is 90%, which is solid. Mailchimp, however, lags slightly behind at 85.9%.

This means more Sendinblue emails reach inboxes instead of spam folders. For every 1,000 emails sent:

• Sendinblue: 900 reach inboxes
• Mailchimp: 859 reach inboxes

Mailchimp offers a unique feature for certain industries. It provides dedicated IP addresses for businesses in finance, healthcare, and other regulated sectors. This helps ensure email compliance and security.

Optimisation and Testing Features

Both platforms offer tools to improve email performance, but their approaches vary.

Sendinblue provides:

• Tools to identify inactive subscribers
• Options to remove low-quality contacts

These features help maintain a clean email list, which can boost deliverability.

Mailchimp excels in testing capabilities. It offers:

• A/B testing on the free plan
• Detailed analytics for landing pages

A/B testing lets users try different email versions to see which performs best. This data-driven approach can lead to higher open and click rates.

Both SendinBlue vs MailChimp offer send time optimisation. This feature analyses when subscribers are most likely to engage with emails.

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Support and Resources

SendinBlue or MailChimp offer different types of support and learning resources. I'll compare their customer support options and the tools they provide for users to learn and grow.

Customer Support Services

Mailchimp provides email support for all users. But phone support is only for paid plans. Their response times can be slow, especially for free users.

Sendinblue offers more support options. They have email and phone support for all plans, including free ones. Their live chat is available for paid plans. This makes it easier to get quick help.

Both have help centres with guides and FAQs. But Sendinblue's support feels more personal. They seem to put more effort into solving each user's problems.

Learning and Community Resources

Mailchimp has a big knowledge base. It's full of articles, videos, and tutorials. They also have a community forum where users can share tips.

Sendinblue's learning resources are growing. They offer webinars and a blog with marketing advice. But their community isn't as active as Mailchimp's.

Both platforms have API docs for developers. Mailchimp's are more detailed, which helps with complex integrations.

Sendinblue has been improving its learning materials. But Mailchimp still has more in-depth guides for advanced users.

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Pricing and Plans

Choosing between Sendinblue vs Mailchimp involves comparing their pricing structures and plan features. I'll break down the free tiers, paid options, and extra costs to help you decide which platform offers the best value for your needs.

Free Tier Offerings

Both Sendinblue and Mailchimp provide free plans, but with different limits. Sendinblue's free plan lets you send up to 300 emails per day with unlimited contacts. Mailchimp's free plan caps you at 2,000 contacts and 10,000 emails per month.

Sendinblue's free tier includes:

• Unlimited contacts
• Basic email templates
• SMS marketing (pay-as-you-go)

Mailchimp's free tier offers:

• Basic email templates
• Landing page builder
• Marketing CRM

For small businesses or those just starting out, these free plans can be a good way to test each platform's features.

Comparing Paid Plans

As your needs grow, you might need to upgrade to a paid plan. Sendinblue's Lite plan starts at a lower price point than Mailchimp's Essentials plan.

Sendinblue's paid plans include:

• Lite: No daily sending limit
• Premium: Marketing automation, landing pages
• Enterprise: Custom features, priority support

Mailchimp's paid tiers are:

• Essentials: All email templates, A/B testing
• Standard: Custom templates, automation series
• Premium: Advanced segmentation, multivariate testing

For larger contact lists, Sendinblue often works out cheaper. Its plans don't increase in price based on contact numbers, unlike Mailchimp.

Additional Costs and Considerations

When budgeting, it's important to factor in potential extra costs. Both platforms charge for certain add-ons.

Sendinblue extras:

• IP dedication
• Additional user accounts
• Advanced reporting

Mailchimp surcharges:

• Pay-per-use features like postcards
• Exceeding monthly email sends

I've found that Sendinblue's pricing is more straightforward, with fewer hidden costs. Mailchimp's pricing can climb quickly as your subscriber list grows.

Consider your expected growth and feature needs when choosing. A seemingly cheaper plan might end up costing more if you need to add many extras.

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User Reviews

I've looked at what real users say about Sendinblue vs Mailchimp. Both platforms have their fans and critics.

Sendinblue users praise its affordable pricing. Many like the free plan that lets them send 300 emails daily. Some users find the interface a bit tricky at first.

Mailchimp gets high marks for its user-friendly design. Beginners often say it's easy to start with. But some users complain about recent price hikes.

Here's a quick comparison of user ratings:

Platform	G2 Rating	Trustpilot Rating
Sendinblue	4.5/5	4.3/5
Mailchimp	4.4/5	3.9/5

I've noticed that smaller businesses tend to prefer Sendinblue for its pricing. Larger companies often choose Mailchimp for its robust features.

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Personal Experience

I've used both Sendinblue vs Mailchimp for my email marketing needs. Here's what I found:

Sendinblue:

• Easy to set up and use
• Good value for money
• Helpful customer support

I liked Sendinblue's competitive pricing. Their free plan let me send 300 emails a day, which was plenty for my small business.

Mailchimp:

• More templates to choose from
• Better analytics
• Steeper learning curve

Mailchimp offered more design options for my emails. I found this useful for creating eye-catching campaigns.

Both platforms have their strengths. Sendinblue was simpler to use, but Mailchimp gave me more detailed insights into my campaigns.

I noticed Sendinblue's customer service was quicker to respond. This was a big plus when I needed help urgently.

In the end, I chose Sendinblue for my business. The cost savings and ease of use won me over. But I can see why others might prefer Mailchimp, especially for its advanced features.

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Alternatives

Compare email marketing platforms for newsletters, automation, list building, segmentation, templates, and campaign reporting. This table helps businesses and creators choose an email tool that supports audience growth and revenue-focused communication.

Platform	Price / Basic Plan + CTA	Best For	Key Features	Review
🥇 Brevo	Free / Starter from $9/month Check Pricing	Best overall email marketing value	Email marketing, automation, CRM, SMS, WhatsApp, transactional email, landing pages, AI tools	Brevo / Sendinblue Review
2. MailerLite	Free / Paid plans vary by subscriber count Check Pricing	Best for beginners	Clean email editor, newsletters, automations, landing pages, signup forms, websites, digital products	MailerLite Review
3. ActiveCampaign	From $15/month billed annually Check Pricing	Best for advanced automation	Marketing automation, segmentation, CRM, ecommerce integrations, customer journeys, lead nurturing	ActiveCampaign Review
4. Mailchimp	Free / Paid plans vary by contact count Check Pricing	Best-known email platform	Email templates, automations, audience tools, forms, landing pages, AI tools, broad integrations	Mailchimp Review
5. GetResponse	Free trial / Starter from $19/month or $15.58/month paid annually Check Pricing	Best all-in-one marketing toolkit	Email marketing, landing pages, automation, funnels, webinars, AI tools, ecommerce tools	GetResponse Review
6. HubSpot Marketing Hub	Free / Paid plans vary Check Pricing	Best CRM-led email marketing	CRM, forms, landing pages, email marketing, lead tracking, segmentation, automation on higher plans	Review Coming Soon
7. Kit	Free / Paid plans vary by subscriber count Check Pricing	Best for creators and bloggers	Newsletter tools, sequences, landing pages, forms, tagging, creator network, digital product selling	Kit / ConvertKit Review
8. Constant Contact	Free trial / Paid plans vary by contact count Check Pricing	Best for small businesses	Email templates, contact management, automation, event marketing, ecommerce integrations, AI campaign tools	Constant Contact Review
9. Klaviyo	Free / Paid pricing scales by contacts and channels Check Pricing	Best for Shopify and ecommerce	Advanced segmentation, email and SMS, ecommerce analytics, predictive tools, revenue attribution, Customer Hub	Review Coming Soon
10. Omnisend	Free / Standard and Pro plans scale by contacts Check Pricing	Best ecommerce email and SMS value	Email, SMS, push notifications, ecommerce automations, product blocks, templates, sales reports	Review Coming Soon
11. AWeber	Free trial / Lite from $15/month or $12.50/month billed annually Check Pricing	Best classic newsletter platform	Newsletters, autoresponders, landing pages, signup forms, automations, templates, creator tools	AWeber Review
12. Moosend	Free trial / Paid plans vary Check Pricing	Best budget automation	Email campaigns, automation workflows, landing pages, subscription forms, analytics, SMTP server	Review Coming Soon
13. Drip	Paid plans vary by list size Check Pricing	Best ecommerce automation journeys	Customer journeys, segmentation, onsite forms, ecommerce integrations, revenue tracking, personalized campaigns	Drip Email Marketing Review
14. Campaign Monitor	Paid plans vary by list size Check Pricing	Best design-led campaigns	Drag-and-drop builder, branded templates, customer journeys, segmentation, analytics, team campaign workflows	Campaign Monitor Review
15. Zoho Campaigns	Free / Paid plans vary Check Pricing	Best for Zoho users	Zoho CRM integration, email templates, automation workflows, list management, reporting, signup forms	Zoho Campaigns Review
16. Mailjet	Free / Paid plans vary Check Pricing	Best for teams and developers	Email campaigns, SMTP relay, transactional email, collaboration tools, templates, API access	Review Coming Soon
17. Sender	Free / Paid plans vary Check Pricing	Best low-cost newsletters	Email campaigns, automations, popups, SMS options, templates, forms, analytics	Review Coming Soon
18. EmailOctopus	Free / Paid from $9/month Check Pricing	Best simple affordable newsletters	Email newsletters, landing pages, forms, basic automations, affordable subscriber-based pricing	Review Coming Soon
19. Benchmark Email	Free / Paid plans vary Check Pricing	Best easy campaign creation	Email builder, templates, automations, surveys, reporting, list tools, beginner-friendly interface	Review Coming Soon
20. MailerSend	Free / Paid plans vary Check Pricing	Best transactional email companion	Transactional email, SMTP, API, templates, inbound routing, email verification, developer tools	Review Coming Soon

For advanced features, I suggest looking at ActiveCampaign. It offers complex automations and CRM tools.

ConvertKit is great for bloggers and content creators. It has easy-to-use subscriber tagging and segmentation.

If you need a simple, low-cost option, MailerLite could be a good fit. It offers a generous free plan and straightforward tools.

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Conclusion & Recommendation

I've compared Sendinblue vs Mailchimp in depth. Both offer strong email marketing tools, but they suit different needs. Let's look at who each platform works best for and some alternatives.

Who is it best for?

Sendinblue is great for small businesses on a budget. It has a free plan with 300 daily emails. This is perfect for new companies just starting with email marketing.

Sendinblue also works well for firms that need SMS marketing. Its plans include this feature at no extra cost.

Mailchimp fits larger businesses with big email lists. Its user-friendly design makes it easy for marketing teams to create campaigns. It's also good for companies that want detailed reports and analytics.

Who is not best for?

Sendinblue might not suit big companies. Its features can be basic for advanced marketers. The platform can also be a bit tricky to use at first.

Mailchimp isn't ideal for tight budgets. Its prices can rise quickly as your list grows. It's also not the best choice if you need SMS marketing. This feature costs extra with Mailchimp.

Both platforms might not work for firms that need very specific automation. In this case, a more specialised tool could be better.

Comparison Final Word

In the end, both Sendinblue vs Mailchimp have their strengths. Sendinblue wins on price and SMS marketing. It's a solid choice for small businesses and startups.

Mailchimp shines with its ease of use and robust analytics. It's better for larger companies with bigger marketing budgets.

Your choice depends on your specific needs. Think about your budget, list size, and must-have features. Test both platforms if you can. This will help you pick the best tool for your business.

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Frequently Asked Questions

I've compiled answers to common questions about Mailchimp versus Sendinblue. These cover pricing, features, user experience, automation, deliverability, and analytics.

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That's All For Now

I've covered the key points about Sendinblue vs Mailchimp in this article. Both platforms offer strong email marketing tools, but they have different strengths.

Sendinblue shines with its better templates and automation tools. It also has a great free plan. Mailchimp is more popular and offers a wider range of features.

When choosing between them, think about your needs. Do you want simple emails or complex campaigns? How many contacts do you have? What's your budget?

I hope this comparison helps you decide. Email marketing is crucial for businesses today. It's worth taking time to pick the right tool.

Check out the links below for more on each platform. They go into more detail on pricing, features, and user reviews.

Have you used either Sendinblue or Mailchimp? I'd love to hear about your experience. Leave a comment and share your thoughts.

Thanks for reading! I'll keep this article updated as these platforms change. Come back soon for the latest info.

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