Table of Contents
- Robust email marketing features
- Functional landing page builder
- Free plan
- Complex initial setup
- Lacks some landing page features
Introduction: Sendinblue – Email Marketing Platform with a Landing Page Builder
SendinBlue is a popular email marketing platform targeted at small and medium-sized businesses. Over the years, its makers revamped their software to incorporate several relevant features. In 2018, the company released its newest feature – a Landing page builder. In this Sendinblue review, I will tackle how this landing page builder stacks up against the best in the field. Also, what features can you expect with the latest Sendinblue pricing options?
At its core, Sendinblue is an email marketing software often featured in numerous comparison articles, such as Sendinblue vs MailChimp and Sendinblue vs SendGrid. Both rival products possess considerably similar features with Sendinblue, with small variations. For this Sendinblue review, however, I'll focus my analysis on its landing page feature.
So let's know the ins and outs of this platform. I will begin with ease of use.
Read throughout the entire article to get links on how to get Sendinblue coupons.
Ease of Use:
For a feature-rich platform, Sendinblue is surprisingly user-friendly. With a clean interface, you'll have no trouble locating critical aspects of this tool. The main menu occupies the top of the tool's dashboard where your campaigns, contact management, automation, and transactional emails can be accessed. It's also easy to switch from one component to another using its sidebar menu. Furthermore, setting up a new marketing campaign takes only one click of a green button located in the centre. After that, the platform takes you to a step-by-step process until you launch your page or campaign.
Hence, unlike cluttered Sendinblue alternatives, everything about Sendinblue is straightforward and easy to comprehend. For this, I rate the platform's ease of use with high marks.
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Features and Flexibility:
In this Sendinblue review, the platform's all-inclusive nature makes it a hard-to-miss marketing platform option. Remember that the landing page feature has become in-built with this platform since 2018. However, in a world where nearly 500 email marketing tools compete with another, Sendinblue's out of the box feature is its transactional emails service and Sendinblue SMS feature. The tool also offers a Sendinblue WordPress plugin. They have a greater server reach than Sendinblue alternatives since they have European Union servers in their arsenal. Moreover, the platform is GPDR-compliant with a tried and test 98% deliverability rate.
Nevertheless, its new landing page feature is fast becoming noticed with its easy setup, editing, customisation, and automation tools.
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Themes and Templates:
Remember that Sendinblue landing pages are accessible only through the Premium and Enterprise plans. If you find this limiting, you can try Sendinblue alternative landing page builders such as ClickFunnels or Leadpages.
If you're set on trying this platform, however, you can skip to the Sendinblue pricing section through this link.
After you've unlocked the platform's landing page feature, you can begin creating compelling landing pages with ready-made templates to drive your email traffic. Like its email editor, you can select from among the 140+ templates that the platform offers. While the templates don't match the databases of Sendinblue alternatives like MailChimp or GetResponse, it's a decent start. You can personalise your page by inserting your logo and favicon, too. However, I feel they should enhance the designs since most of them lacked the oomph to impress a subscriber.
You can take your landing page further with Sendinblue's drag-and-drop editor for the simpler option. However, you can also create your unique landing page by importing HTML code. The visual editor is easy to use with the block-based Sendinblue templates. You can remove, add, stack, or pile up elements the way you want them with complete ease.
In addition to the editor, Sendinblue allows split testing to test-drive your landing page and ensure that it's smooth-flowing and error-free.
Lead Generation/Lead Conversion:
In this Sendinblue review, the platform allows you to create lead generation landing pages. These pages aim at capturing visitor contact information which you can later use for your email marketing campaigns.
You're able to generate leads by designing an email signup form using their easy to use builder. You can personalise the form's design with images, colours, and custom text.
You can also integrate a call-to-action (CTA) to your landing page to capture contact data. Any email address captured through this CTA button gets auto-added to your contact list.
When you're done with capturing leads, you need to follow up on them by creating Sendinblue automation workflows systematically. In this Sendinblue review, you can create specific promotional landing pages to drive action from your leads. If your subscribers click on a CTA button, you can direct them to a landing page featuring digital products, discounts, free webinar or ebook downloads, and giveaways.
You can also use Sendinblue email automation to trigger one-time emails or design more elaborate automation sequences. The platform has done-for-you email automation sequences that can ramp up your lead conversion.
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What's impressive with this platform is that it keeps evolving. For this Sendinblue review, its integrations have come a long way. You can interface your Sendinblue landing page with more than 2,000 many third-party apps via Zapier integration. Its most popular app integrations include:
- Analytics (Google Analytics)
- Ecommerce tools (WooCommerce, Stripe, etc.)
- Sendinblue CRM integrations (HubSpot, ZohoCRM, PipeDrive, SalesForce, etc.)
- Social media (Facebook)
- Landing page builders (Leadpages, Unbounce, ClickFunnels, etc.)
- Website builders
Furthermore, this platform enables application programming interface (API) – great news with teams who have developers.
SEO and Mobility:
Since landing pages are not usually optimised for search engines, I found it surprisingly welcome that the platform has SEO features. In this Sendinblue review, your landing pages can be customised for the following:
- Page loading speeds
- Customisable page titles
- Social sharing
In addition, your landing pages are all mobile-responsive and will appear excellent on any gadget or device.
Support and Resources:
For this Sendinblue review, it has a decent support system focused on its Help Center for its Lite plan. There are plenty of self-help resources and documentation that can assist you in using the platform. If you're unable to work around your issue and need more help, you can go to their Supports and Tickets page.
The more expensive Sendinblue pricing packages offer better customer support. A Premium account gets you telephone support and live chat support.
For this Sendinblue pricing review, the platform offers four pricing tiers. Sendinblue's pricing options are a lot more inexpensive than its biggest rivals. Plus, you can save more by using Sendinblue coupons.
- Free plan
- Lite: $25 per month (10,000 emails)
- Premium: $65 per month (20,000 emails)
- Enterprise: custom pricing
Free trial/refund policy/money-back guarantee:
SendinBlue's free plan suits anyone who'd like to test out the platform before committing. Note than this free plan has limited features. However, no credit card details are required to sign up.
You can always commit to a free plan and save at the same time. Use a Sendinblue coupon by clicking through this link.
Conclusion and Recommendation:
To wrap up this Sendinblue review, there's more to this email marketing platform than meets the eye. It has a decent Landing page builder capable of producing great-looking pages for lead generation and conversion. The Sendinblue pricing packages rank among the most affordable among its peers, as well. However, if you want one with a more comprehensive suite of tools integrated for your multiple projects, you can consider Sendinblue alternatives such as MailChimp or GetResponse.
Still, expect great value for your money with Sendinblue. Try Sendinblue now with a free plan.
Is Mailchimp a cheaper Sendinblue alternative?
Sendinblue is the cheaper option for your bulk email campaigns, while Mailchimp has more tool integrations.
Who created Sendinblue?
The persons responsible for Sendinblue are Kapil Sharma and Armand Thiberge who founded the company in 2007. Their offices are headquartered in Paris but have offices in India, the United States, and Germany.
Is Sendinblue a landing page builder?
For all intents, it is an all-in-one marketing solution in which Landing pages make up one component.
That's all for now:
Thank you for reading our Sendinblue review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of funnel builders, SEO tools, screen capture tools, webinar and conferencing software, education platforms, website builders, eCommerce platforms, and more!
Not only the best tea/coffee maker on the team Sophie keeps the many marketing projects flowing ensuring completion on time. Skilled across multiple marketing skill areas Sophie is our all rounder and a great asset to the team. Sophie is a website building trainer and tech writer who takes pride in helping small businesses and startups build their websites and launch their eCommerce platforms. Sophie is also the practical joker of the team and always wears a smile on her face. In her spare time she likes to spend her time with family. She loves going on holidays and spending time with friends.