Introduction: What Is SEMrush?
In a nutshell, SEMrush is a giant in the world of search engine optimisation (SEO). If you're a digital marketer, you're no stranger to the platform that Dmitry Melnikov and Oleg Schchegolev launched in 2008. Over time, their product has amassed more than 5 million users worldwide, making it a highly credible service for digital marketers. What is SEMrush famous for? SEMrush is known for its vast array of tools to make your sites rank highly in search engines. By combining keyword research, competitor analysis, site audit and link building features, you get a powerful all-in-one platform. Apart from the relatively expensive SEMrush pricing, SEMrush appears designed to impress just about anyone. But with so many SEMrush competitors in the market today, is SEMrush still a worthy investment?
Read our brutally honest SEMrush review here. I'll break down the platform's ease of use, features, support and resources, and SEMrush pricing.
Yet if SEMrush has already caught your eye and wants to give it a try, click through this exclusive partner link for a 14 day SEMrush free trial.
Ease of Use:
To be perfectly honest, you'll find SEMrush to be daunting at first sight. Hence, if this is your first-ever time to use an SEO tool, it's natural to be intimidated. However, that won't last for long as you'll get used to it when you start to play around with the dashboard. Eventually, the platform grows on you, much like Excel or Photoshop.
Soon, you'll find that the SEMrush dashboard is actually intuitive and straightforward. Once you open the app, you'll see the Domain Analytics tool where it shows a breakdown of traffic and current keywords originating from either organic or paid sources. In the dashboard, you'll also find many modules to help you analyse all your domains and check the traffic for your ongoing SEO projects.
Find out for yourself if this tool is user-friendly by signing up for an exclusive 14 day SEMrush trial;
What is SEMrush's most significant selling point? It is the myriad of tools it provides to implement SEO projects successfully. In my opinion, this is what makes SEMrush pricing worth the expense. There's no shortage of tools that are presently and prospectively offered by the company to accomplish this. Yet, SEMrush excels in providing data that will help you grow your traffic considerably, make your site content rank higher in the search engines, and pinpoint link building opportunities. Given its wealth of features, SEMrush pricing seems to be worth its cost.
Now, what is SEMrush's most remarkable features? These are are explained in detail below, include Domain and Keyword Analytics, Competitor Analysis, Reports, and Project Management.
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In this SEMrush review, the brand is widely regarded as a leading keyword research tool. Of course, there's a strong foundation for this reputation. The platform allows you to zero in on results for your target keyword. You get great analytics that enables you to make an informed decision for keywords. With all the keyword research tools in its arsenal, it can be a bit confounding initially. So what is SEMrush like as a keyword research tool? However, I would describe it as an upgrade of the Google Keyword Planner – so while it may seem difficult at first, you'll get the hang of it in no time.
You can push further into long-tail keywords and keep them specific to the target. So how to use SEMrush for this? You only need to type potential keywords, and SEMrush automatically coughs up search volume data, trends, as well as keyword suggestions you can go for with higher ease to rank. All in all, these tools allow you to uncover keywords you didn't even consider previously.
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What is SEMrush offering in the way of on-page SEO? SEMrush provides several on-page SEO tools to appraise your website's performance when compared to its peers and help you optimise it to elevate your rankings. Its rank tracking tools consolidate reports to give you information going forward, most importantly, your Google ranking.
The platform offers tools to assist you in producing a website that search engines will love. You get data and have access to tools that would help create a website with high marks on expertise, authoritativeness, and trustworthiness.
You can locate three on-page SEO tools under SEMrush's Project's tab: Site Audit, On-Page SEO Checker, and Log File Analyser. To give you an idea of how it works, the On-Page SEO checker allows you to link and upload all your site's pages. Afterwards, SEMrush makes specific recommendations to improve your SEO – including link building, SERP feature targeting, and content writing.
By far, I find SEMrush's SEO Ideas tool to be the most useful. What it does is consolidate and organise all information you need to optimise your pages. Once you enter all keywords and the sites you want to optimise, the platform produces a detailed report of suggestions or ideas, including strategy ideas, content ideas, semantic ideas, semantic ideas, and technical SEO ideas.
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By now, I've demonstrated how SEMrush excels in both keyword research and on-page SEO. But what is SEMrush like when it comes to competitor analysis? I concur with many SEMrush reviews that rate its competitor analysis tools as its best feature. With this tool, you can play detective by snooping in on your competition. After you fill in specific keywords, the platform then generates data on several rival websites, along with their highest-ranking keywords. You're also given information on your chances of competing with these sites if you target the same keywords.
Under the Competitor Analysis tab, you get five tools: Traffic Analytics, Organic Research, Brand Monitoring, Advertising Research, and Social Media Tracker. For this SEMrush review, I especially love SEMRush because it makes social listening super easy. You get extensive data on how well your competitors' social media are doing, monitor, what your audience likes, and from there, explore several ways on how to engage them better.
Another essential SEO component is off-page SEO, backlinks specifically. With the SEMrush Backlink Audit tool, you get backlink profiles and can identify undesirable or “toxic” backlinks to remove. You need only to set up your domain or your client's, and SEMrush will generate backlink analytics and let you register bad links with Google's Disavow Tool.
SEMrush gathers backlinks daily and updates their database on a biweekly basis. Compared to its most formidable competitors Ahrefs and Majestic, SEMrush ranks behind in terms of backlink database size. Despite this, I say the platform still offers a potent backlink tool.
Campaign Management Tools:
SEMRush offers a full suite to help your content marketing campaign. With its many tools, you can optimise your site's content to elevate your search engine rankings. You get the following:
- SEMRush writing assistant tool: this tool identifies keywords and semantically-relevant words that suit your target market. It also signals you when you harm your rankings such as when you do keyword stuffing or use broken links. Search engines resent these practices.
- SEMRush Social Media Tracker: allows you to monitor your social media engagement, follower count, and trending topics on significant platforms like Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
- Brand Monitor: lets you keep tabs of your online rep
For this SEMrush review, what is SEMrush's integration capability? It has a wide selection of apps that it seamlessly integrations, including:
- Google integrations (Google Analytics, Google Ads, Gmail, Google Disavow Tool, Google Sheets, Google Calendar, etc.)
- Social network integrations (Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest)
- Apps integrations (WordPress, Trello, and Majestic)
Support and Resources:
In this SEMrush review, it's crucial to tackle accessibility to customer support and guidance. SEO isn't a simple undertaking, and there will be times you'll get lost in translation. Therefore, having a platform that provides excellent support and resources helps considerably.
Luckily, SEMrush provides excellent support with three streams: phone support, email, and live chat. Other strong rivals like Moz, for instance, don't offer live chat.
Besides strong customer support, SEMrush offers several resources to make your experience a walk in the park. The platform features a Blog, a Help Center, webinars, podcasts, and the SEMrush academy to get certified for SEO and SEMrush proficiency.
I'm not going to lie: SEMrush pricing is a bit prohibitive. When compared with other tools, SEMrush pricing leans towards the pricier side. Yet if you consider it carefully, the price pays for your convenience – access to billions of data and priceless intelligence.
There are three SEMrush plans with the following SEMrush pricing options:
If you want to cut on SEMrush cost, you can click through this link below to avail of a SEMrush coupon!
Free trial/refund policy/money-back guarantee:
If you think SEMrush pricing is steep, don't despair. There's usually a 7-day SEMrush free trial available but with our link you can extend for another 7 days to a total of 14 days Pro Version SEMrush free trial. Also if you need, there's a 7-day money-back guarantee which you can request through firstname.lastname@example.org.
Conclusion and Recommendation:
Overall, it seems that with its extensive suite of SEO tools, SEMrush is the perfect SEO solution for you and your business. It has all the bells and whistles to ensure a successful SEO project. To me, the biggest drawback to SEMrush is the expensive SEMrush pricing. Therefore, as much as it can help any SEO project big or small, only businesses with a sizable budget can benefit from it. If you're looking for a more affordable SEO tool and have no scalable projects planned, it's better to stick with less expensive tools like SE Ranking or free SEO tools like Google Keyword Planner and Ubersuggest.
Still, it would be to your advantage to sign up for and test with the SEMrush free trial for 14 days.
What is the SEMrush refund policy?
They offer a 7-day money-back guarantee if you subscribe to any paid plan.
Which is better - SEMrush vs Ahrefs?
SEMrush reviews strongly on keyword research and competitor analysis. However, Ahrefs is known for a strong backlink analysis component and better-looking interface.
Is there a SEMrush enterprise option?
SEMrush also offers an Enterprise option with custom pricing for large corporations with a substantially greater need for data and intelligence.
That's all for now:
Thank you for reading our SEMrush review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of Best SEO Tools, screen capture tools, webinar and conferencing software, education platforms, website builders, eCommerce platforms, and more!
Not only the best tea/coffee maker on the team Sophie keeps the many marketing projects flowing ensuring completion on time. Skilled across multiple marketing skill areas Sophie is our all rounder and a great asset to the team. Sophie is a website building trainer and tech writer who takes pride in helping small businesses and startups build their websites and launch their eCommerce platforms. Sophie is also the practical joker of the team and always wears a smile on her face. In her spare time she likes to spend her time with family. She loves going on holidays and spending time with friends.