Our client, Parking Personnel, is a relatively new brand in the parking industry. However, the expertise behind the brand, led by Andrew, is well-established with over 10 years of experience. They have been actively recruiting for large contracting companies and local authorities across the UK.
Parking Personnel prides itself on delivering superior service to both its candidates and clients. They have a clear mindset of delivering first-class service across all sectors. The team boasts expert knowledge of the industry, ensuring clients are assisted by staff who have developed strong relationships over years of providing reliable, competent, and knowledgeable staff.
Moreover, they place a high emphasis on prompt payment for their staff and offer one of the fastest weekly payrolls available. They cater to all spectrums of the industry, recruiting fully vetted staff nationwide, and using their vast experience to place candidates in roles that align with their desires and client's needs.
Parking Personnel sought to establish its brand in the market, leveraging their extensive industry experience. They wanted to build an online presence that reflected their commitment to first-class service and attracting the best candidates in the industry. They also aimed to improve their search engine rankings to reach a wider audience.
At StuartKerrs, we implemented a dual-pronged approach involving comprehensive WordPress website development and a robust SEO strategy.
Our SEO approach involved identifying high-volume keywords relevant to the parking industry and incorporating these throughout the site. We also optimized all on-page elements and established a content calendar for regular SEO-optimized updates.
Backlinks from high-authority sites were obtained through guest posts, press releases, and active social media engagement as part of our link-building strategy.
The strategic efforts resulted in significant enhancements in Parking Personnel's online visibility. Their website traffic saw a substantial increase, and the targeted keywords saw improved rankings. We also observed a 9% decrease in bounce rate and an 86% increase in returning visitors.
Most importantly, the increase in local inquiries demonstrated a successful local SEO strategy. Conversion rates rose, leading to more job placements, thus increasing ROI for Parking Personnel's digital marketing efforts.
“Parking Personnel is incredibly pleased with the results StuartKerrs achieved. They successfully created an online presence that embodies our commitment to providing first-class service. Their SEO efforts have helped us reach a wider audience, resulting in increased placements. Their professionalism and expertise have made a significant impact on our business.” – Parking Personnel.