About Client:
Founded in 1985 by Martyn Pattie, R.I.B.A Dip. Arch (Oxford), MP Chartered Architects has been shaping landscapes with their remarkable architectural designs for residential and commercial projects. The company positions its clients at the heart of their project, bringing their visions to life through a fusion of practical and solid design principles, creativity, and meticulous attention to detail.
Operating with a team of skilled and dedicated architectural staff, MP Chartered Architects has earned a reputation for high-quality design and excellent client service. They remain committed to the latest industry techniques, technology, and legislation, offering clients a comprehensive experience with state-of-the-art design software like Revit, AutoCad, ArchiCad, SketchUp, and Adobe software.
The firm ensures quality assurance through its RIBA and ARB registration, highlighting its dedication to offering a service that extends well beyond producing a set of drawings. Their ethos of efficiency, aesthetic appeal, and environmental consideration assures clients of a design that brings value for money.
Moreover, their status as a Silver Member of the Essex Wildlife Trust for over 25 years underscores their commitment to designing projects that protect wildlife and contribute positively to the environment. They are also supportive of local communities, making donations to Centrepoint to aid homeless young people and the Epping Forest Food Bank to support local families in need.
The Goals:
MP Chartered Architects, while already enjoying a strong reputation in their field, wanted to amplify their online presence and visibility. They were seeking to leverage digital marketing to drive traffic, boost their rankings for specific keywords related to their services, and ultimately generate more leads and business inquiries.
The Strategy:
At StuartKerrs, we embarked on an ambitious project of overhauling their website using WordPress and incorporating modern web technologies like PHP, Ajax, JavaScript, jQuery, HTML5, CSS 3, and Twitter Bootstrap. This enhanced both the visual appeal and functionality of the site, elevating the user experience.
Simultaneously, we initiated a comprehensive SEO strategy. Relevant, high-volume keywords were meticulously chosen and implemented across their website. On-page elements such as metadata, header tags, and image alt tags were optimized. To ensure a regular influx of fresh content, a weekly content calendar was prepared and implemented.
Link-building formed a crucial part of our strategy, where we sought backlinks from high-authority, relevant websites. This included guest posts, press releases, and active social media engagement. Local SEO also received attention, with the firm's business listed on Google My Business and Google Maps.
The Result:
The results were rewarding. MP Chartered Architects saw an upsurge in website traffic, and their keyword rankings improved noticeably within a short period. The bounce rate dropped by 9%, and the number of returning visitors increased by 85%. The local SEO strategy also showed impressive results, bringing in more local queries.
The most significant achievement was the improvement in the conversion rate, leading to an increase in leads and business inquiries. This resulted in a higher ROI on their digital marketing investment.
Testimonial:
“StuartKerrs has been instrumental in bolstering our online presence and visibility. Their proficiency in website development and SEO has attracted more traffic and leads to our site. We're extremely pleased with the results and wouldn't hesitate to recommend their services.” – Martyn Pattie, Founder, MP Chartered Architects.