London Stone Masonry

londonstone 1

About Client:

London Stonemasonry Limited, led by Director Will Horn, is a team of highly experienced and knowledgeable masons. They have an extensive portfolio of work on historical, listed, ecclesiastic, commercial, and domestic properties. Their team consists of skilled stonemasons who have served apprenticeships on cathedrals, bricklayers with a history of building houses and schools, internationally experienced carpenters, and decorators who have transformed some of London's most exclusive properties.

While they primarily operate within London, they also undertake projects throughout the UK. Their services range from repairing cracks in masonry walls to rebuilding turrets on churches, working with a full spectrum of British lime stones and sandstones. They offer comprehensive services from the design of a project through to its management and execution.

The Goals:

London Stonemasonry sought to showcase their deep industry knowledge, dedication to high standards, and high-quality execution online. They aimed to improve their online presence and increase their digital visibility to reach a broader clientele.

The Strategy:

At StuartKerrs, we designed and implemented a strategy involving a comprehensive website development using WordPress, paired with an aggressive SEO strategy.

The website was designed to highlight the expertise of London Stonemasonry and their wide range of services. Built using PHP, Ajax, JavaScript, jQuery, HTML5, CSS 3, and Twitter Bootstrap, the website provided an interactive and user-friendly interface.

Our SEO strategy involved extensive keyword research to identify high-volume keywords relevant to their services. We optimized all on-page elements and created a content calendar for regular updates with SEO-friendly content.

We also engaged in robust link-building activities, securing backlinks from high-authority sites through guest posts, press releases, and active social media engagement.

The Result:

Our strategic efforts led to a significant improvement in London Stonemasonry's online visibility. The website traffic saw a marked increase, and the targeted keywords consistently ranked higher. We also saw a 10% decrease in the bounce rate and a considerable increase in returning visitors.

The improved local inquiries and increased conversion rates demonstrated the success of our local SEO strategy, leading to higher customer engagement and a significant rise in ROI for London Stonemasonry's digital marketing efforts.


“StuartKerrs transformed our online presence, reflecting our commitment to quality and expertise. Their SEO efforts helped us reach a wider audience and resulted in increased business. Their professionalism and in-depth understanding of our industry have made a significant impact on our business.” – Will Horn, Director of London Stonemasonry Limited.

Need help boosting your online presence? Contact StuartKerrs today!