Portfolio Website Builders 2024: Top 5!

photography workstation

⏳ Do you want to skip the read and get right to our pick? The best portfolio website builder for most people is Squarespace.

Introduction to Portfolio Website Builders:

In today's digital age, a striking online portfolio is indispensable for any creative professional. Whether you’re a photographer, designer, artist, or any other creative, showcasing your work in the best light is essential to make a lasting impression.

The year 2024 has brought along new trends and features that can elevate your portfolio to unprecedented heights. With the plethora of options available, selecting the right website builder can be a daunting task. That’s why we’ve done the homework for you and compiled a list of the Top 5 Portfolio Website Builders of 2024.

In this article, we’ll dive into each platform's key features, pricing, and the reasons they shine above the rest. So, get ready to build a portfolio that not only showcases your talent but becomes a work of art in itself.

Let’s get started!”

Our List of The Best Portfolio Website Builders

This year, we have noted that there are five portfolio website builders that have become great favourites with the international creative community and photography website creators. These are:

  1. Squarespace: With its stunning, high-quality templates and excellent image handling capabilities, Squarespace stands out as the top choice for photographers. (My Top Pick!)
  2. Smugmug: Focused solely on photography, SmugMug offers beautiful galleries, e-commerce capabilities, and unlimited photo storage.
  3. Pixpa: Offering a blend of portfolio website builder and client gallery tools, Pixpa is specially designed for photographers and artists.
  4. Format: Tailored for photographers and artists, Format offers client galleries, custom pages, and an intuitive interface.
  5. Weebly: With its robust e-commerce features, Weebly is a good option for photographers who not only want to display their portfolio but also want to sell prints or services.

Quick Comparison Table for The Best Portfolio Website Builders

PlatformKey FeaturesPricingMy View
🥇 Squarespace (My Top Pick!)High-quality templates, excellent image handling, built-in SEO toolsStarting at $12/month

Check Pricing

Best overall for photographers due to its stunning designs and excellent image capabilities.Try for Free
🥈 SmugMugUnlimited photo storage, beautiful galleries, e-commerce capabilitiesStarting at $7/month

Check Pricing 

Great for photographers who need unlimited storage and e-commerce options.Try for Free
🥉 PixpaClient galleries, e-commerce, integrated bloggingStarting at $7/month

Check Pricing 

Perfect for photographers who want a blend of portfolio and client gallery tools.Try for Free
FormatClient galleries, custom pages, proofingStarting at $12/month

Check Pricing

Well-suited for photographers and artists looking for customization and client galleries.Try for Free
WeeblyDrag-and-drop editor, e-commerce features, blog supportStarting at $6/month

Check Pricing

Good option for photographers looking to sell prints or services along with showcasing portfolio.Try for Free

What are Portfolio Website Builders?

Portfolio website builders are, to be frank, not too different from more conventional site builders. They're most well-known for being photography website builders. This is because they have features that are particularly appreciated by those in the creative fields.

Nevertheless, with some website builder photography may not be their main focus, as you will learn later. However, their design-centric attributes make endear them to photography website creators.

To illustrate, a photography website builder has the ability to create online galleries often with lightbox capability, multimedia showcases, online previews, and ecommerce tools for accepting commissions, gig scheduling, and the capability to sell downloadable materials.

Is a Free Photography Website Builder Advisable?

If you subscribe to a website builder photography's paid plan, you can access many features. Yet there are also photography websites free of any charge or commitment.

However, you might need to think twice before using a free website builder to showcase your portfolio. In addition to being riddled with ads, storage restrictions would prevent you from achieving that stunning portfolio.

Free Website Builder Photography Alternatives:

If none of the above brands suit you, consider the following free website builder photography alternative;

  1. Webflow – Small ads
  2. Square Online – Small Ads
  3. Carrd  – Small ads

How to Choose the Best Portfolio Website Builders?

Below, we discuss in detail each of our handpicked list of the 5 best portfolio website builders and photography website builders. How did we come up with this list? We scrutinised each platform using the following criteria:

  • Ease of Use – We place a premium on how user-friendly a platform is. How easy is the photography website builder to use? What learning curve is to be expected from a beginner?
  • Features – What tools can one expect from photography website creator? Is there a wide range of themes and templates offered? Is it easy to customise your web pages? What are its SEO and eCommerce tools?
  • Support and Resources –Getting help promptly adds value for money to any photography website creator?
  • Pricing –A website builder photography enthusiasts can enjoy needs to have flexible pricing plans and great value for money. Having a free trial and money-back guarantee is definitely a plus.

How Do These Portfolio Website Builders Stack Up Against Each Other In Detail?

Here are our 5 top portfolio website builders up close and personal.

1. Squarespace – My Top Pick of the Best Portfolio Website Builders

squarespace home for portfolio website builders

Offering a stable platform that allows for maximum creativity and a polished appearance, Squarespace is a photography website creator that calls to mind the pamphlets or brochures from an event like the Venice Biennale or a visitor’s catalogue to the Louvre or the MoMA in New York. F

For this website builder photography is not the primary niche. However, the ecommerce-centric builder has garnered a reputation for helping artists create a stunning online portfolio with the ability to sell and ship prints and commissioned art or digital downloads of multimedia files.


  • Exquisite selection of templates for artistic use;
  • Ecommerce functionality enables users to sell both works and services (commissions);
  • Easily swap templates for a custom look;
  • Users have access to the source files


  • Definitely not for artists on a tight budget;
  • The builder isn’t very intuitive;
  • No preview function;
  • Layouts aren’t very flexible.


A caveat, however – Squarespace ranks among the pricier site builder options as its range is between $12 and $40 monthly and doesn’t offer a free edition.


What to expect with Squarespace:

Off the bat, Squarespace is not the easiest platform to use. While the builder feature is touted as intuitive, it does take time to figure out. But when you do, however, you have in your hands a builder that can create a stunning audiovisual portfolio you can proudly show off to anyone.

You can expect the following features from Squarespace as a photography website creator:

  • Intuitive site builder
  • Provisions for the sale of digital downloads
  • Extensive templates gallery organised by industry
  • Provision for service-driven businesses

Raring to create your own portfolio website through Squarespace? Squarespace trial comes in 14 days of free testing of the Business Plan. Read through their terms of service page before you commit.

>> Try Squarespace For Free <<


format home for portfolio website builders

This photography website creator's expertise lies in portfolios. Created with artists and designers in mind, Format photography website builder enables users to create a stunning, attention-grabbing portfolio.

With this website builder photography buffs are also spoilt for choice when it comes to choosing fonts and layouts, and its entry-level subscription plan allows users to create up to fifteen pages, display up to 100 images, and put three items up for sale.

With Format photography website builder, you can create an interactive site with a strong aesthetic in next to no time. Format boasts of responsive templates and spoils its users for choice when it comes to fonts and layouts. Unfortunately, the platform’s Achilles’ heel is that options for creating interactive forms are limited, and using a pre-built template can get hairy if you want to customise the look by rearranging pre-set elements.


  • Highly intuitive web templates;
  • Proprietary on-boarding process and tutorials;
  • Basic but effective functionality for blogs and ecommerce


  • Rigidly laid-out templates with no provision for the rearrangement of elements;
  • No free plan offered;
  • Limited options for building online forms and custom pages


Format’s subscription plans are very reasonably priced: from just $12 a month.


What to expect with Format:

How can Format help your business as a photography website creator?

  • Basic Plan: ability to create fifteen pages, display up to 100 images, and put three items up for sale
  • Pro plan: ability to create an unlimited number of pages, store up to 1,000 images, and sell up to 20 products

Do you think Format is the one for your portfolio website builders? Format trial comes in 14 days of free testing. Before you commit to anything, read their terms and conditions page first.

>> Try Format For Free <<


pixpa home for portfolio website builders

This creatively versatile photography website builder is seen as a great tool for graphic designers, visual artists, as well as photographers, offering a platform that caters to a whole spectrum of creative types and not just photographers. The layouts may be built on rigid lines, but Pixpa offers some of the most visually stunning templates in the industry.


  • Highly-intuitive web templates;
  • Proprietary on-boarding process and tutorials;
  • Basic but effective functionality for blogs and ecommerce


  • Rigidly laid-out templates with no provision for the rearrangement of elements;
  • No free plan offered;
  • Limited options for building online forms and custom pages


Pixpa doesn’t have a free version, but you can try the platform out for fifteen days, then opt to pay $7 monthly for their Start subscription plan.


What to expect with Pixpa:

With Pixpa, you get these features:

  • Search engine optimisation (SEO) via IPTC metadata for images;
  • Image editing suite;
  • Image compression control
  • Templates for guest galleries

While Pixpa’s layouts tend to be on the rigid side, its user interface (UI) is actually incredibly easy to use once you get used to it. Like Squarespace, it takes time to learn how to use this photography website creator, but it’s an amazing tool once you get the hang of it.

Do you think Pixpa is the one for your portfolio website builders?

>> Try Pixpa For Free <<


smugmug home for portfolio website builders

If you are looking for a website builder photography professionals will embrace, Smugmug is it. It is one of the best photography website builders out there. Having acquired gallery app Flickr in 2018, it serves as a way for both amateur and professional shutterbugs to put their work out into the world through interactive display options to assist clients.


  • Specifically created for photographers so if this is you, you're in for a treat;
  • Extensive array of photography-specific apps;
  • Enables users to sell their work online;
  • Unlimited storage


  • No blogging function
  • Can be challenging to use
  • No free plan offered so you'll have to pay
  • Layouts have limited flexibility


Smugmug’s basic plan will set you back a reasonable $7 monthly; however, this doesn’t have provisions for eCommerce. For that, you need to spring $27 a month as it is part of the more advanced Portfolio plan.


What to expect with Smugmug:

If you used Flickr back in the day, you will find Smugmug a delightful platform to use as it has retained many of the features that made that now-defunct gallery site a joy to use.

The platform's standout features include:

  • Photography-specific site and gallery builder;
  • Extensive third-party app integrations, including Adobe Lightroom;
  • Unlimited multimedia storage;
  • Ecommerce tools specific to photography and other creative disciplines

Do you think SmugMug will work well as your photography website creator?

>> Try SmugMug For Free <<


weebly home for portfolio website builders

Weebly is one of the world’s favourite basic site builders, so you may be curious as to why it’s listed here. Again, for this website builder photography and portfolio are not its primary niche. While it can't be described as a photography website builder, the platform actually has features that enable users to create galleries in which to showcase their work. This is quite advantageous for artists who are just testing the waters of the digital scene.


  • Easy to use site builder so beginners can use them;
  • Provisions for blogging are built-in;
  • Sites are optimised for both SEO and mobile viewing


  • Limited number of pre-set templates so customization will be tricky
  • Very basic in terms of gallery/showcase options
  • You will need to pay for most of the features


Subscription plans are priced between $5 to 38 monthly. Unfortunately, if you want to get the most out of the platform with the full extent of the features it touts, you will need to opt for the higher subscription tiers.


What to expect with Weebly:

Weebly is one of the easiest website builder photography professionals can use, with its drag-and-drop interface and easily accessible menus. Built-in customisation tools allow you to swap out templates and revamp your site’s aesthetic. Likewise, it also interfaces with several third-party digital design apps to create a custom look in keeping with the aesthetic of your work.

Moreover, Weebly has the following:

  • Intuitive site editor;
  • CMS suite for blogging;
  • Built-in SEO tool suite so you can boost your rankings;
  • 500MB storage allowance.

Do you think Weebly is the one for your portfolio website builders?

>> Try Weebly For Free <<

Conclusion and Recommendations for Portfolio Website Builders:

In conclusion, an outstanding portfolio website is a crucial asset for any creative professional seeking to make a mark in the industry. The year 2024 has brought to the forefront a remarkable range of website builders, each with its unique features and strengths.

From Squarespace’s design-centric approach to Pixpa's all-in-one solution for photographers, the choices are diverse. The perfect platform for you hinges on your specific needs, budget, and aspirations.

Take your time to weigh the features, ease of use, customization options, and support offered by each of these Top 5 Portfolio Website Builders. Invest in a platform that not only showcases your work but also resonates with your creative spirit.

May your portfolio be the gateway to endless opportunities and success in your creative journey.

Portfolio Website Builders Final Word:

All things considered, Squarespace comes away as the platform of choice for those who need to build a site easily and in a hurry and don’t mind sticking to a rigid layout.

>> Try Squarespace For Free <<


Which platform offers the most in terms of third-party integrations?

That would be a toss-up between Squarespace and Smugmug. The former offers a diverse 3,000 integrations through its Squarespace Extensions online marketplace, while the latter presents a veritable treasure trove of photography-specific applications to work with.

Is there a platform that will let me blog alongside my gallery?

You can opt between Squarespace and Weebly as both platforms offer a CMS editing feature that lets you add a blog to your site.

That's all for now:

If you've read all the way through this best portfolio website builders guide, we are thankful and hope you can now answer the question for what is an eCommerce platform! We have a large collection of articles, guides, and comparison reviews of eCommerce solutions, web hosting providers, website builders, and more! Feel free to check them out;


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