Successful businesses constantly need to look at new ways of generating more revenue.
One that can greatly increase your potential client list and work to build that all-important one-to-one relationship is:
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Outbound Email Marketing:
This form of marketing is highly effective when it comes to getting your brand out there. It is also a cost-effective solution for reaching a previously untapped source of new custom.
Email marketing provides a reliable form of communication between your brand and those who may be interested in what you have to offer.
What is more, delivery of your message lands somewhere that most people check each and every day – Their email Inbox!
Know Your Target Audience:
While email marketing can be highly effective, it will be of little value if you are targeting the wrong individuals or businesses.
It is imperative that you research and refine a client list based on the company or individuals who you feel will be interested in what your company has to offer.
Once you have this list you can then begin your email marketing campaign.
Customers want to feel valued:
There is no doubt whatsoever that customers like the personal touch. They like to feel valued and you can achieve this through simple email messages. Examples being:
- Thanking them for their interest.
- Advising them of your products and services benefits.
- Keeping them updated with latest developments.
- Subtly reminding them on a regular basis just why you should be their ‘go-to’ supplier.
You can regularly update them with new developments, products, services and provide easy links for them to delve deeper.
Finishing these emails with a persuasive call to action (CTA) will also encourage them to take things one step further.
Metrics are essential:
It is no good merely ‘thinking’ you have that ideal list of email recipients. You need to know you have!
Making good use of available metrics is making good use of effective business tools.
These tools can quickly help you to define what initiatives are working and which ones are not.
Here are just 2 metrics you can make good use of:
- Open rate: Many people feel they are on the verge (or deeply into!) email overload. This means that your targeted email needs to be very clear. You should show your company name and topic in the subject line – Both of these are your window of opportunity to encourage the recipient to ‘open’ the email.
If either of these appear suspicious, uninteresting or unclear then the chances are that your email will not be opened.
By checking the ‘open rate’ of emails sent you can establish whether your ‘introduction’ is appealing to recipients.
Good ‘open rates’ show your approach is good. Low open rates show the opposite. With the latter it means you should look at your strategy in order to improve opening rate percentages.
- Click-through-rate (CTR): In the body of your emails, site links should be inserted. These should be well-placed and relevant. They should encourage the recipient to click on the links and look further at the products, services, or related information you have to offer.
Checking these rates will give you a good indication of what percentage of email recipients are actually digging deeper into what you are offering.
Outbound email marketing can open a whole new customer base:
Word of mouth is a positive bonus for increasing your brand awareness. Well-defined advertising campaigns will certainly help, but when it comes to a cost-effective and highly plausible method of spreading your word, well-targetted outbound email marketing offers very real benefits.
Stuart Kerrs is a leading digital marketing agency in the UK providing services to the UK and beyond. If you would like help getting your business in front of an on-line audience, contact us today to see how we can help you!
Chris has been in the digital marketing industry for more than a decade. The knowledge and skills he has gained over this period of time has given him an edge and made him a true digital marketing expert. He is also an avid sports fan and loves to throw darts; meaning he’s always looking to hit his target and meet his goals.