OptimizePress Review 2024: An In-Depth Take!

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OptimizePress is a WordPress page builder and theme that allows users to create landing pages, sales pages, and funnels with a drag-and-drop interface. It includes various marketing features, such as lead generation and split testing.

  • Ease of Use - 92%
  • Features & Flexibility - 87%
  • SEO & Mobility - 87%
  • Help & Support - 86%
  • Pricing - 90%


  • Unique membership portal
  • Easy to use
  • Live editor and great customisation tools
  • Sales funnels
  • 30-day money-back guarantee


  • Templates not as diverse as others
  • No free plan or free trial

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Introduction to our OptimizePress Review:

Since its first iteration OptimizePress 1.0, the plugin has undergone two modifications to the 2018 release of OptimizePress 3.0. What’s this plugin’s claim to fame? Well, it’s considered the pioneer for marketing-focused plugins for WordPress. Yet, one wonders if it can still compete with the growing number of landing page builder plugins and software products crowding the market of late. What features is it capable of? How does OptimizePress pricing compare to its peers? Does Optimize Press offer you a bang for your buck? I’ll tackle all of these questions in this OptimizePress review.

Overview: What is OptimizePress WordPress Plugin?

OptimizePress is a leading landing page and funnel builder plugin equipped with tools to help you set up your online business. Using this marketing plugin converts any WordPress page into a high-converting landing page, sales funnel, blog, or membership site. At present, the plugin has earned the trust of more than 120,000 marketers, online experts, small businesses, and entrepreneurs since 2010.

Visit optimizepress.com

Ease of Use:

In this OptimizePress preview, a hassle-free experience awaits you. This landing page builder is as straightforward as it gets. You’ll be able to create a landing page using four simple steps. Firstly, you assign a page name and then choose a layout (either go with a blank canvas or choose from the many OptimizePress templates available). Secondly, use the live editor to design and customise your page. If you’re perfectly okay with using a template, modifications via the live editor will be minimal, and you’re good to go in no time. Thirdly, add elements to make the page attractive and professional-looking. Lastly, when you’re done creating your page, save it as a draft or publish it “live” directly.

I also like the clean and uncluttered look of its interface. The plugin also enables a helpful “what you see is what you get” preview of your page. You’ll be able to easily locate buttons required for editing, such as elements, preview, undo/redo, save, and others.

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Optimizepress Features and Flexibility:


In this OptimizePress review, you get a WordPress plugin that’s laser-focused for your lead generation needs. For instance, its unique feature is its membership portal – which no other plugin offers. Among the most standout features that this plugin possesses include:

  • Drag and drop functionality for landing page creation
  • OptimizePress Membership portals
  • Responsive designs
  • More than 30 free Optimize Press templates
  • Content drip-feeding feature
  • Opt-ins and metrics

Optimizepress Templates and Themes:

When evaluating a landing page builder, one crucial consideration is the number and quality of themes and templates available. In this OptimizePress review, I agree that this plugin’s templates easily beat the existing WordPress template database.

There are more than 40 templates for landing pages available. These done-for-you layouts are professional-looking, conversion-centric and designed with your business success in mind. Their newest template, the Optimize Press SmartTheme, is designed to drive your marketing efforts. This theme is mobile-responsive, with logo and retina logo choices, 100% customisable, WooCommerce compatible, and interfaces with more than 19 email service providers. Still, the plugin doesn't have the variation and design quality of other premium funnel builders.

OptimizePress PlusPack

This is a premium add-on for OptimizePress, a popular landing page and sales funnel builder. The PlusPack includes additional templates, page elements, and features to enhance the functionality and customization options of OptimizePress. It is designed to help users create high-converting landing pages and sales funnels more efficiently and effectively.

See the latest OptimizePress themes and templates

Customisation Tools:

Certainly, not everyone wants to create a ready-made landing page. This is why customization capabilities are an important aspect of this OptimizePress review. Fortunately, the platform strongly performs in this light.

Live Editor:

It has an easy-to-use drag-and-drop Live Editor feature to assist you in creating landing pages. With this, you can build beautiful landing pages in real-time. Also, Optimize Press has more than 40 custom elements you can tweak to your heart’s delight. Whether you want to add or remove, whether it is a button, image placeholder, an audio player, or an opt-in box, you can modify them with this platform.

A/B Testing:

Aside from the Live Editor, OptimizePress Experiments allow running split tests between two versions of your landing page so that you can see which of either works best. As its editor, this split testing feature is straightforward to use.

Sales Funnels:

Another important Optimize Press feature is its sales funnels. These marketing funnels have the potential to transform any casual visitor into a loyal customer. In other words, you can design a sales process to this end with OptimizePress. For instance, you can send free video tutorials or webinars to your subscribers and over time, invite them to upgrade through coupons or discounts.

Lead Generation/Conversion Tools:

In this OptimizePress review, let’s focus on its unique lead generation tool – the Optimize Press Membership Portals. You don’t have to pay money to access a membership plugin. Therefore, creating and managing membership accounts and creating login forms and module listings is free of charge.


Optimize Press ties the different paths of the sales funnel together with many integrations. Specifically, it’s able to interface with nearly 60 of the most well-known apps for payments, affiliate tracking, email marketing, and website management.


Unfortunately, the OptimizePress plugin does not offer a hosting service. You need to purchase your personal domain and web hosting.

SEO and Mobility:

Even if landing page builders rarely carry SEO features, it’s good that the plugin's older iteration allows you to add meta keywords, title, and descriptions to your page. However, you need to use an external plugin if you’re using the recent SmartTheme.

All its pages are GPDR-conforming and mobile-responsive.

Support and Resources:

In this OptimizePress review, I find that this platform's support and resources are more than adequate. I like how detailed their Help page is. It includes important documentation on how to utilise the platform, including articles and video tutorials. They also feature an FAQ page that responds to the most common questions.

Should you encounter technical difficulties, you can access their Troubleshooting page. However, if nothing else still works, they have a ticketing system. The downside? There’s no live chat or phone support feature.

OptimizePress Pricing:

At present, OptimizePress pricing is structured in three tiers:

optimizepress review of pricing


It is possible to find coupon codes for OptimizePress online. They may be available through the OptimizePress website, or through partner websites or affiliates. Some coupon codes may provide discounts on the software or upgrades, while others may offer discounts on training or other resources. By clicking though our link you ill activate a best OptimizePress Coupon Code

OptimizePress Free trial/refund policy/money-back guarantee:

The platform does not offer a free version or a free trial. However, the terms of service page states that they provide a full 30-day money-back guarantee on all OptimizePress pricing plans.

>>Check out the latest OptimizePress pricing and OptimizePress discounts<<

Conclusion and Recommendation to our OptimizePress 3.0 Review

What is it best for?

To wrap up this OptimizePress review, I find that this is a competitive landing page WordPress plugin that can help your marketing efforts. It’s also cheaper than the top dogs in the business and therefore, offers great value for your money.

What is it not best for?

However, if you’re looking for more variety in pre-made layouts and templates, you can always consider OptimizePress alternatives.

OptimizePress Alternatives:

Here's a list of the best OptimizePress alternatives;

[wpsm_comparison_table id=”51″ class=”custom-table”]
  • OptimizePress vs ClickFunnels: OptimizePress is a WordPress plugin that specializes in landing pages and lead generation, while ClickFunnels is a standalone all-in-one platform for creating marketing funnels.
  • OptimizePress vs Thrive Themes: OptimizePress is a plugin that focuses on landing pages and lead generation, while Thrive Themes is a suite of WordPress plugins for various aspects of website design and conversion optimization.

OptimizePress Review Final Word:

I urge you to take advantage of the money-back guarantee and subscribe to any OptimizePress pricing plans. You can check for OptimizePress discount by clicking through our links.

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Does Optimize Press have Zapier integration?

Yes, it does through the Opt-in forms - beginning with Optimize Press 3.0 version 1.0.9.

Is Optimize Press free?

No. There isn’t a free plan available for this WordPress landing page builder plugin. However, you can buy OptimizePress pricing plans with OptimizePress discounts to cut costs!

What payment channels are accepted?

Mastercard and Visa are their primary payment processors. They occasionally accept PayPal payments, but presently do not process those made via AMEX credit cards.

That's all for now:

Thank you for reading our OptimizePress review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, eCommerce platforms, and more such as;


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