MailerLite Website Builder Review 2024: Essential Software Insights! ✨

mailerlite homepage
⏳ In a hurry? Here’s your MailerLite website builder review snapshot: 0 USD
mailerlite logo

Name: MailerLite website builder

Description: MailerLite Website Builder is a user-friendly platform that enables users to create and customize websites with ease.

Currency: USD

Application Category: Business Application

[ Check Latest Pricing ]

Personal Experience Summary

Using MailerLite's website builder was a breeze! The interface is intuitive, making it easy to create stunning websites without any prior coding knowledge. Their templates are modern and customizable, allowing me to tailor my site to fit my brand perfectly. The drag-and-drop functionality made the design process a joy, and their customer support was top-notch whenever I needed assistance.

However, I did encounter some limitations in terms of advanced customization options, but overall, MailerLite's website builder exceeded my expectations and helped me establish a professional online presence hassle-free.

Overall
86%
86%
  • Pricing & Value - 88%
    88%
  • Ease of Use - 86%
    86%
  • Features - 87%
    87%
  • Performance - 85%
    85%
  • Security & Reliability: - 84%
    84%
  • Customer Support & Resources - 86%
    86%

Pros

  • Intuitive drag-and-drop editor
  • Affordable pricing plans
  • Robust email marketing features
  • Integration with other tools

Cons

  • Limited template options
  • Some advanced features may require technical knowledge
  • Occasional glitches in the interface

You're reading my comprehensive MailerLite Website Builder review!

In evaluating the MailerLite website builder platform, I've explored its capabilities as both an email marketing tool and a website builder. Understanding the balance between functionality and user-friendliness is key for small businesses seeking to streamline their marketing efforts. MailerLite offers a suite of features that cater to these needs, with automation workflows that simplify the way marketers engage with their audience. As a marketing platform, it also hinges on its ability to integrate seamlessly with various third-party applications and services, which enriches its appeal to those who require a multifaceted tool.

Delving into MailerLite's pricing, it's clear that the company aims to cater to a range of financial capacities, offering different plans to suit various business sizes and needs. The accessibility of its MailerLite landing page functionality is especially beneficial for businesses looking to convert visitors into subscribers or customers. MailerLite's compatibility with WordPress, Elementor, and WooCommerce extends its utility, allowing for a smooth experience for users who rely on these platforms for e-commerce and content management. As a user, I've found that these integrations not only save time but also provide a cohesive experience from email campaigns to sales.

Key Takeaways

  • MailerLite is a feature-rich platform that supports email marketing and website building for small businesses.
  • The service is adaptable with numerous integrations, including WordPress and WooCommerce, facilitating a seamless workflow.
  • It offers diverse pricing plans aimed at providing solutions for different business requirements and scales.

MailerLite Overview

I find MailerLite to be a user-friendly email marketing service that caters well to the needs of small and medium-sized businesses. With its intuitive website builder, I can create custom websites and landing pages that seamlessly integrate with my email campaigns. MailerLite's drag-and-drop editor and range of templates make designing emails straightforward, while the automation features save me time by managing subscriber engagement effectively.

One of my priorities is subscriber management, and MailerLite offers robust tools to segment my audience, allowing me to send dynamic emails that are personalised and tailored to different groups. This level of customization is crucial for enhancing the subscriber experience and improving campaign performance.

Moreover, in this MailerLite review, it's important to note that it includes comprehensive integrations, such as WordPress, WooCommerce, and Elementor, which I find indispensable for synchronising my email marketing efforts with my existing workflow. The MailerLite app permits on-the-go campaign management, which is particularly beneficial when I am away from my desk.

Pricing is an important consideration for me, and MailerLite plans are competitively priced, offering a range of options based on subscriber count and feature access. Whether I'm creating a simple email campaign or a complex series of automations, I value the platform's transparency in costs and capabilities.

In terms of design, the media library is a handy feature, letting me store and organise images and files for my campaigns. I appreciate the blend of simplicity and power MailerLite holds, offering both essential and advanced email marketing software solutions without overwhelming me with complexity.


Website and Landing Page Creation

mailerlite website builder review

In my examination of MailerLite's capabilities, I've discovered that its strength lies in the simplicity and efficiency of its website and landing page creation tools. MailerLite stands out due to its user-friendly interface and a wide array of design options that cater to both beginners and more advanced users.

MailerLite Website Builder Review

I find the MailerLite website builder particularly impressive for its intuitive drag-and-drop editor. It allows me to create a professional-looking website without needing any coding knowledge. I can choose from a variety of templates that are both aesthetically pleasing and easy to customise. The integration of e-commerce and marketing solutions within the builder streamlines the process, making it straightforward to build a cohesive online presence.

Using MailerLite for Landing Pages

When creating landing pages, MailerLite offers a simplified experience. I can efficiently build dedicated landing pages with a specific goal, such as email list building or product promotion. The landing page builder features pop-ups and forms that can be easily added to collect user information, aiding in lead generation and conversion optimisation.

Integration with WordPress

I appreciate MailerLite's smooth integration with WordPress, as it allows me to connect my email marketing efforts with my existing WordPress site. By using MailerLite's plugins, I can create forms and landing pages that seamlessly blend with my site’s design. This helps maintain brand consistency and enhances the user journey on my WordPress platform.

Enhancements with Elementor

The partnership between MailerLite and Elementor further extends the design capabilities of my landing pages. I can utilise Elementor's powerful design features to enhance the visual appeal and functionality of my MailerLite pages. This integration empowers me with advanced design options, all while maintaining the ease of use that MailerLite is known for.

In leveraging these tools, I can craft and publish well-designed websites and landing pages that serve my marketing goals, all without the need for in-depth technical expertise.


E-commerce and CRM Integration

v2 55shn rl70a

In my experience, the integration of e-commerce platforms like WooCommerce and CRM functionalities within MailerLite stands out due to its seamlessness and utility. These integrations are crucial for online businesses that require efficient management of customer data and marketing automation to enhance their sales and user engagement.

WooCommerce Integration and Solutions

Integrating MailerLite WooCommerce has been a game-changer for many of my e-commerce projects. It allows for the synchronisation of subscriber data and purchase details between my WooCommerce store and MailerLite account. This means I can use MailerLite to automatically send targeted emails based on purchase history, which is invaluable for up-selling and cross-selling. Shopify and BigCommerce integrations are also available and function similarly, offering a robust connection to my online retail operations. The core features resulting from this integration include:

  • Automation of email campaigns triggered by customer actions
  • Segmentation of contacts based on their shopping patterns
  • Easy-to-use API for custom integration needs

For instance, if someone abandons their shopping cart, I can employ MailerLite’s automation to send a reminder email, which often recovers lost sales. Additionally, the WooCommerce integration is simplified with MailerLite’s proprietary plugins and can be managed directly from the WordPress dashboard.

CRM Functionality and Benefits

MailerLite’s CRM functionality effectively manages my subscribers and organises my contacts. I find the segmentation capabilities particularly useful, as they allow me to create specific groups within my audience based on their interaction with my emails and their behaviour on my website. This level of segmentation and personalisation, combined with MailerLite’s automation features, reinforces customer relations and often leads to increased conversion rates.

Here's a succinct list demonstrating MailerLite CRM benefits:

  • Personalisation: Sending tailored content improves engagement.
  • Insights: Tracking customer interactions enhances future campaigns.
  • Efficiency: Centralising contact data saves time and avoids confusion.

Moreover, with MailerLite, integrating CRM functionalities into my website is straightforward, whether I'm using plugins for WordPress or taking advantage of MailerLite’s compatibility with Elementor. The integrations of MailerLite Elementor facilitate not just the creation of sophisticated landing pages but also assure that the captured leads are well organised and ready for my marketing campaigns.


Automation and Campaign Features

v2 55skh e0kfw

In my exploration of MailerLite's capabilities, I've pinpointed the efficiency of its email automation and the robust design features for crafting compelling email campaigns. Let's examine these facets more closely.

Efficiency Through Email Automation

With MailerLite, I find that setting up email automations is a breeze, which can significantly enhance the effectiveness of my marketing efforts. The platform offers a range of automation workflows that allow me to trigger emails based on specific subscriber actions or set time intervals. This email automation functionality helps in nurturing leads and maintaining engagement without needing my constant input. For instance, I can configure an automation to send a welcome sequence to new subscribers or to auto-resend campaigns to non-openers, ensuring maximum outreach.

Designing Effective Email Campaigns

When it comes to crafting email campaigns, the email editor in MailerLite is impressively user-friendly. I can choose from a variety of email templates or dive into the HTML editor for more customisation. The premium plan opens up even more possibilities with advanced personalization options which enable me to tailor the content to meet my subscribers' preferences. Moreover, the email newsletters can be enriched with dynamic content, making each message relevant and more likely to convert. The incorporation of features like A/B testing and campaign reports means I'm equipped to refine my strategy with data-driven decisions.


Integrations and Extensions

v2 55sly y0l28

In my use and review of MailerLite, I've found that its capability extends significantly through a wide range of integrations and extensions. These are essential for automating workflows, syncing with other platforms, and enhancing overall email marketing strategies.

Expanding with MailerLite Integrations

I appreciate that MailerLite integrates seamlessly with Zapier, allowing me to connect with over a thousand apps to automate tasks and streamline processes. This connection empowers me to sync subscriber lists, update databases, and trigger campaigns from a multitude of events. For example, Shopify integration via Zapier makes it straightforward for me to send targeted follow-up emails to customers based on their purchases.

In terms of e-commerce, direct WooCommerce integration is polished and allows me to craft personalised experiences based on shopping behaviour. When a customer completes a purchase, I can tag them accordingly in my subscriber lists and set up relevant email sequences, enhancing customer retention.

MailerLite's API is another strong point, offering me advanced capabilities to craft custom integrations tailored to my specific needs. Whether it's syncing subscriber data or building a bespoke application, the API documentation is clear and comprehensive, ensuring I have all the information necessary to proceed.

Connecting with External Tools

Coupling MailerLite with external tools adds another layer of efficiency. I've benefited from the ease of connecting with Stripe for payment processing, which then allows me to track customer transactions directly within my email campaigns. In my experience, this direct data feed is crucial for sending timely, relevant content post-purchase.

Moreover, MailerLite's Facebook integration stands out by targeting my email lists with social media ads, thereby creating a cohesive multi-channel marketing approach. By syncing my subscriber list to Facebook Custom Audiences, I ensure that my messaging is consistent and resonates with the audience across different platforms.

For WordPress users like me, MailerLite offers a variety of plugins, including a plugin for Elementor, facilitating easy email opt-in form creation within the site's design framework. This integration is incredibly useful for generating leads directly from my MailerLite landing page WordPress without needing extensive technical knowledge.

In summary, my hands-on experience has demonstrated that MailerLite's range of integrations and extensions is both prolific and user-friendly, equipping me with the necessary tools to bolster my email marketing campaigns effortlessly.


Analytics and Reporting

v2 55snr

In my experience with MailerLite, I've found that its analytics and reporting features are essential for fine-tuning email marketing strategies. They provide a clear view of campaign performance and subscriber engagement which is fundamental for advancing one's marketing efforts.

Measuring Campaign Success

I always focus on the detailed reports that MailerLite generates post-campaign to evaluate success. These reports encompass metrics such as open rates, click rates, and subscriber growth over time. By analysing these figures, I can determine the overall impact of my email campaigns and identify trends that inform my future marketing decisions.

Understanding Audience Response

It's crucial to understand how different segments of my audience respond to my emails. With MailerLite's segmentation capabilities, I can track the performance of campaigns across various audience segments. This insight allows me to tailor my content to resonate with each unique group, thereby enhancing the personalisation of my emails.

Importance of A/B Testing

One practice I never skip is A/B testing—it's the cornerstone of effective email marketing. By testing different subject lines, email content, and sending times, I ascertain what works best for my audience. MailerLite's A/B testing tools help me make data-driven decisions, ultimately leading to higher engagement rates and a more successful email strategy overall.


Additional Features

v2 55sqf z8zw5

In this section, I'll provide insights into MailerLite's App and the availability of innovative add-ons that enhance its functionality.

MailerLite App and Mobile Solutions

I find the MailerLite App impressive because it allows users to manage their email campaigns and subscribers effectively from their mobile devices. The convenience of accessing the platform anytime and the ease of use make it particularly appealing for marketers on the go. Moreover, the ability to track campaign performance with real-time analytics ensures that I'm always informed about the progress of my email strategies.

Innovative Tools and Add-ons

The variety of plugins offered by MailerLite expands its versatility, particularly with platforms like WordPress and WooCommerce. For instance, its WooCommerce integration makes it a breeze to create targeted email campaigns based on customer buying behaviour. The Elementor integration, on the other hand, facilitates the design of visually appealing emails and landing page MailerLite without needing to understand code.

The platform's API is robust, allowing custom connections and deeper automation, which are critical for my custom workflows. The Galleries feature stands out too, especially as it integrates with services like Unsplash and Giphy, streamlining the process of enhancing my email content with high-quality images and fun GIFs.

As for email verification, MailerLite's MailerCheck add-on is an outstanding tool to maintain email list hygiene. It significantly reduces bounce rates by ensuring that my emails are sent to valid addresses. The new addition of an AI writing assistant simplifies content creation for campaigns, thereby increasing efficiency.

Overall, the breadth of additional features that MailerLite provides ensures that I have all the necessary tools to carry out comprehensive and sophisticated email marketing campaigns with ease.


Customer Support and Resources

v2 55srl ziqdc

In my experience doing this MailerLit review, MailerLite distinguishes itself by providing an array of support options and educational resources that are geared towards helping users navigate their platform with ease.

Accessing MailerLite Support

I've found that MailerLite offers 24/7 live chat and email support, which are immensely helpful for addressing issues promptly. When I need quick assistance, the live chat feature is my go-to as the response times tend to be speedy, usually within minutes. For intricate problems or when I need more detailed guidance, email support has been valuable, with thorough, personalized solutions provided by the MailerLite team.

Utilising MailerLite's Learning Resources

MailChimp's knowledge base is comprehensive, containing a wealth of articles that cover everything from the basics to advanced features. As someone keen on self-learning, I often dive into their tutorials and guides, which I've found straightforward and useful for enhancing my skills. MailerLite also offers educational webinars, perfect for visual learners who benefit from live, step-by-step demonstrations. Additionally, checking their blog regularly has kept me up-to-date with the latest email marketing trends and best practices.


Environmental Impact

v2 55ste 0450r

As a user of MailerLite's services, I take an interest in the environmental footprint associated with digital products. MailerLite's website builder and related services, much like other online tools, rely on data centres and cloud services which consume electricity.

In terms of the MailerLite app, WordPress integrations, WooCommerce, and Elementor, it's the server usage that can contribute to carbon emissions. For instance, every email sent or landing page hosted needs server power, which could stem from renewable or non-renewable energy sources.

The company's efforts to mitigate their impact can include opting for green hosting providers or integrating features that reduce waste, such as limiting excess data storage. Considering MailerLite plans, users might choose options that align with their own environmental goals, limiting the size and frequency of email campaigns to reduce energy usage.

Using MailerLite's CRM or landing page features, I can create efficient marketing campaigns that avoid over-sending emails—each action potentially reducing my online carbon footprint. The development and maintenance of MailerLite integrations with WooCommerce or Elementor plugins for WordPress, too, must take into account their indirect environmental toll.

In light of the rising focus on sustainability, the move toward eco-friendly practices is an area MailerLite and other tech companies might expand on. As a concern for the planet grows, users like myself look favourably on businesses that demonstrate a commitment to reducing their environmental impact.


Pricing and MailerLite Plans

v2 55svd 76hsp

In this section of our MailerLite review, I'll guide you through MailerLite's transparent pricing structure and the various plans available to help you find the best fit for your business needs. Let's explore the details of MailerLite pricing and how the different plans compare to one another.

Understanding MailerLite Pricing

mailerlite pricing

MailerLite offers a free version that includes up to 12,000 emails per month, which provides great value for money, especially for small businesses or individuals just starting out. For those whose needs surpass the offerings of the free plan, MailerLite's paid plans begin at a reasonable cost, scaling up based on the number of subscribers and features required.

Comparison of MailerLite Plans

When comparing MailerLite plans, it's important to consider not just the monthly email sends but also the advanced features that come with higher-tiered plans. For example, the Growing Business plan starts at £7 monthly for 1,000 contacts and includes unlimited emails, access to templates, and dynamic campaigns. This makes it a cost-effective solution for businesses experiencing growth. Moreover, for WordPress users, MailerLite offers plugins for seamless integration, which could be a vital factor in your decision-making process.

The premium plans offer additional features such as a landing page builder, advanced MailerLite integrations with platforms like WooCommerce, and CRM capabilities, which could be invaluable for a growing business. It is also worth noting the accessibility of the website builder, which is designed with ease of use in mind, and the Elementor integration that allows for advanced customisation of mailing campaigns and landing pages without needing extensive technical skills.

Investing in a paid plan provides more robust tools for automating email campaigns, creating complex funnels, and extensive reporting that can provide insights into the market and your audience. It's not just about the number of emails; it's about the overall value each plan offers to your marketing strategy.


Users MailerLite Reviews

v2 55swz

In my experience, reviews of the MailerLite website builder frequently highlight its ease of use, especially for those operating small businesses. Many users appreciate the intuitive nature of the service. One individual on Trustpilot praised the platform for its beautiful sites and an array of blocks for website creation, noting impressive conversion rates for landing pages.

On G2, a user indicated some challenges with deliverability issues after migrating a sizeable email list, causing a significant drop in the open rate. However, the user also commended the MailerLite support team for their attentiveness and friendly demeanour.

Businesses, including well-known brands, reportedly utilise MailerLite for its straightforward setup and comprehensive features. Elements like the landing page builder and the capacity to manage products and collect leads in one place have received favourable mentions.

Discussing pricing, many users find MailerLite's plans to be competitively priced, given the robust features offered. WordPress users often discuss the efficiency of MailerLite integrations, including seamless compatibility with WooCommerce, which enhances their e-commerce activities. Moreover, the MailerLite plugin for Elementor is a valuable tool for those needing an easy-to-use email marketing solution directly within their WordPress environment.

As for CRM capabilities, there's a sense that MailerLite provides adequate tools for managing customer relationships without overcomplicating the process. MailerLite's app is also a point of discussion, with users appreciating the mobility it provides for managing campaigns and subscriber lists on-the-go.

These insights collectively offer a balanced view of MailerLite, portraying a platform that is well-regarded for its comprehensive services, alongside an awareness of areas where there's room for improvement.


Personal Experience

v2 55syc wlbde

In my MailerLite website builder review, I have found the service to be incredibly user-friendly. I've invested time into exploring its website builder, and I must say, creating a landing page was a straightforward process. The drag-and-drop functionality eliminated any need for advanced technical skills.

Working with WordPress, the MailerLite plugin proved to be seamless for integrating my email campaigns with my website. Automating my email marketing tasks became significantly more efficient thanks to this integration. Additionally, its compatibility with WooCommerce enhanced my e-commerce marketing capabilities, allowing me to create targeted campaigns based on customer behaviour.

One aspect I particularly appreciate is MailerLite's pricing structure. The tiered plans are economically feasible for small businesses like mine while still offering robust features. Furthermore, the free tier provides enough tools to get to grips with the basics of email marketing.

The CRM features are somewhat basic but functional for maintaining customer relationships. As for customisation, the Elementor integration has enabled me to fine-tune the aesthetics and utility of my forms and pop-ups for a more cohesive user experience.

Lastly, while I have yet to explore every one of the many MailerLite integrations, each new one I try adds a layer of sophistication to my workflows. Even without extensive technical expertise, I find myself able to leverage these tools to enhance my marketing strategy.


Conclusion & Recommendation

v2 55szo s3lia

In my thorough MailerLite review, I've considered its suitability for various users, its competitiveness in the market, and how it compares as an email marketing solution.

What is it best for?

I find MailerLite to be an outstanding choice for small to medium-sized businesses seeking a robust yet user-friendly email marketing solution. Its intuitive website builder makes creating landing pages straightforward, particularly with WordPress integration. The platform's pricing structure is also a standout, offering remarkable value for money with even its free plan granting access to many key features. The addition of MailerLite's WooCommerce integration bolsters its appeal for e-commerce users.

What is it not best for?

Those requiring advanced CRM features may find MailerLite lacking in this department. Large businesses or those with complex marketing automation needs might find the platform too basic. Additionally, MailerLite may not be the ideal choice for those who rely heavily on paid newsletter subscriptions due to possible limitations in customisation and management options.

Alternatives

For users seeking more sophisticated CRM capabilities, platforms like HubSpot might be more suitable, albeit often at a higher cost. When it comes to paid newsletter subscriptions, a service like Substack could offer more specialised functionalities. For WordPress users desiring more design control, Elementor integration with other marketing tools might be more appropriate.

Final Verdict

Now it's time to wrap up this MailerLite website builder review;

Overall, given its features, pros and cons MailerLite, my confidence in MailerLite as a popular and capable tool in the market is strong. It delivers a user experience that is easy to navigate, making it a superb option for those new to email marketing or with limited technical skills. The value for money, especially given the robust feature set at the more affordable price points, solidifies MailerLite as an email marketing solution that can effectively support the growth of a range of businesses.


Frequently Asked Questions

In this section of my MailerLite review, I'll provide insights into some common queries regarding MailerLite, focusing on aspects like its website builder's performance, WordPress integration, pricing, landing page capabilities, MailerLite integrations, and comparison with other service providers such as ConvertKit. My goal is to present you with concise, factual information to assist in your decision-making.

How does MailerLite's website builder perform compared to other similar tools?

MailerLite website builder is designed with ease of use in mind, particularly beneficial for small businesses. This intuitive approach is often compared favourably to other builders due to its user-friendly interface and focus on email marketing.

What are the steps for integrating MailerLite into my WordPress site?

Integrating MailerLite WordPress is a straightforward task which involves installing the MailerLite WordPress plugin, then connecting it with your account API key. This enables the use of features like sign-up forms and automated emails directly from your WordPress dashboard.

How does MailerLite's pricing structure compare with its direct competitors?

As laid out in my MailerLite review, with its affordable MailerLite plplans, MailerLite's pricing structure is competitive alongside counterparts like MailChimp and Constant Contact. It provides a free version for basic needs, and the paid plans scale with advanced features and the growing size of your audience.

Can I create and manage landing pages effectively with MailerLite?

Absolutely, MailerLite landing page offers robust tools for creating and managing landing pages that can integrate seamlessly with your marketing campaigns. Its features for MailerLite landing page creation are dynamic and user-friendly, allowing for personalisation and conversion tracking.

What options does MailerLite offer for connecting with other applications and services?

MailerLite boasts a wide range of integrations with popular services like Shopify, WooCommerce, and Zapier, enabling automation and streamlining of workflows across various platforms that you may already be using in your business.

Which offers better services for small to medium enterprises, MailerLite or ConvertKit?

When considering MailerLite versus ConvertKit, MailerLite often stands out for small to medium businesses due to its balance of affordability and functionality. However, the best choice varies based on specific business needs such as the complexity of email marketing campaigns and integration requirements.


That’s all for now:

Thanks for reading our MailerLite website builder reviews! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of eCommerce platforms, email marketing platforms, SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, and more such as;

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

User Review
  • Sending
    Pricing & Value
  • Sending
    Ease of Use
  • Sending
    Features
  • Sending
    Performance
  • Sending
    Security & Reliability:
  • Sending
    Customer Support & Resources

Contents