Deciding between Kartra and Kajabi can be challenging for online entrepreneurs and creators. They each provide features for selling online items, but there are distinct contrasts. I have experience with both and can guide you in selecting the one that suits you best. If you want to make an informed decision, keep reading!
Kartra is best for businesses that want an all-in-one marketing system, while Kajabi excels at online course creation and membership sites. Kartra has more advanced marketing features like split testing and behaviour-based automation. Kajabi's course platform is easier to use and looks more polished out of the box.
I'll compare Kartra and Kajabi on ease of use, features, pricing, and support. By the end, you'll know which one is right for your business. Let's dive into the details so you can make the best choice.
⏳ Are you eager to know the result without reading through? Kartra emerges as the victor in this Kartra vs Kajabi comparison of all-in-one online platforms.
Key Takeaways
- Kartra offers more marketing tools, Kajabi focuses on courses
- Ease of use differs: Kartra is complex, Kajabi is simpler
- Pricing and features vary, so match to your specific needs
Quick Comparison Table of Kartra vs Kajabi
I've put together a simple table comparing Kartra vs Kajabi. This will help you see their key features at a glance.
| Feature | Kartra | Kajabi (🎖️ My Pick!) |
|---|---|---|
| Main focus | Marketing automation | Course creation |
| Pricing | Check Current Pricing | Check Current Pricing |
| Free trial | 14 days | 14 days |
| Course hosting | Yes | Yes |
| Email marketing | Yes | Yes |
| Affiliate management | Yes | Yes |
| Funnel builder | Yes | Yes |
| Membership sites | Yes | Yes |
Kartra is great for marketing campaigns. It has strong tools for sales funnels and automation.
Kajabi shines in course creation. Its tools make it easy to build and sell online courses.
Both platforms offer email marketing and affiliate management. They also let you create membership sites.
Kartra and Kajabi are good for different types of entrepreneurs. Kartra suits those focused on marketing. Kajabi is better for those who want to teach online.
I find both Kajabi versus Kartra easy to use. They have drag-and-drop editors and pre-made templates. This makes it simple to create websites and funnels.
The choice between Kartra vs Kajabi depends on your needs. Think about your main goals and pick the one that fits best.
Overview of Kartra vs Kajabi
Kartra and Kajabi are popular platforms for online businesses. They offer tools for creating websites, courses, and marketing campaigns. Let's look at their key features and who they're best for.
Core Functionality
Kartra is an all-in-one marketing platform. It has tools for building websites, landing pages, and email campaigns. I find its funnel builder and automation features stand out. Kartra also includes a helpdesk for customer support.
Kajabi focuses on course creation and management. It excels in making and selling online courses. The platform offers site building, email marketing, and sales funnels too. But its course tools are its main strength.
Both platforms aim to be complete solutions. They want to give users everything needed to run an online business. But they have different strong points.
Target Audience
Kartra suits a wide range of entrepreneurs. It's great for those who want powerful marketing tools. Small business owners who need varied features often pick Kartra.
Kajabi is ideal for course creators and coaches. It's designed for people who want to sell knowledge products. Its tools make it easy to create and market online courses.
Both platforms try to be user-friendly. But Kajabi might be easier for beginners in online course creation. Kartra offers more advanced marketing features, which can take time to learn.
Ease of Use
Kajabi vs Kartra both aim to be user-friendly platforms, but they have different approaches.
Kajabi offers a clean, intuitive interface. I find it easy to navigate and create courses quickly. The drag-and-drop editor is simple to use, even for beginners.
Kartra has more features, which can make it feel a bit overwhelming at first. But once you get used to it, the platform is quite powerful. It offers detailed customization options for marketing campaigns.
Here's a quick comparison:
Kajabi:
- Clean interface
- Easy course creation
- Simple drag-and-drop editor
Kartra:
- More features
- Steeper learning curve
- Powerful customization tools
For new users, Kajabi might be easier to start with. Its focus on simplicity makes it a good choice for those who want to get up and running quickly.
Kartra, while more complex, offers greater flexibility. If you're willing to invest time in learning the platform, you can create highly customised marketing funnels.
Both platforms offer tutorials and support to help users get started. Kajabi provides a more guided experience, while Kartra gives you more freedom to explore on your own.
In the end, the choice depends on your needs and technical skills. Kajabi is great for quick course creation, while Kartra shines in complex marketing setups.
Course Creation and Management
Kartra vs Kajabi offer tools for creating and managing online courses. Both platforms have features to help course creators build, organize, and deliver digital content to students.
Course Builder Tools
I find that Kajabi's course builder is more user-friendly. It uses a drag-and-drop interface to add lessons, quizzes, and other content. Kartra's builder is also functional but requires more clicks to achieve the same results.
Kajabi offers more course templates to choose from. This makes it easier to get started quickly. Kartra has fewer templates, but they are highly customizable.
Both platforms support various content types like video, audio, and text. Kajabi allows bulk uploads, which can save time when adding multiple files.
Learning Management Capabilities
Kajabi shines in learning management. It offers features like progress tracking, automated emails, and completion certificates. Students can easily see their progress through a course.
Kartra's learning management is more basic. It tracks completion but lacks some of Kajabi's advanced features.
Both platforms allow drip content release. This lets course creators control when students can access specific lessons.
Kajabi's community features are more robust. It includes a built-in forum for student discussions. Kartra relies on integrations for similar functionality.
Content Hosting and Security
Both Kajabi and Kartra provide secure hosting for course content. They use encryption to protect videos and other materials from unauthorised access.
Kajabi hosts videos directly on its platform. This ensures smooth playback and good streaming quality. Kartra uses third-party video hosting, which can sometimes lead to playback issues.
Both platforms offer bandwidth management to prevent excessive usage. This helps keep costs down for course creators.
Kajabi's content delivery network (CDN) is more reliable. It ensures fast loading times for students around the world. Kartra's CDN is good but not as extensive.
Marketing and Sales Features
Kartra vs Kajabi offer strong marketing and sales tools. They help businesses grow online. Let's look at their key features for reaching customers and making sales.
Email Marketing and Automation
Both platforms have email marketing tools. Kartra's email marketing is very flexible. I can make eye-catching emails with their drag-and-drop editor. It's easy to set up automated email sequences.
Kajabi's email system is simpler but still powerful. It links well with their course platform. I can send broadcasts or set up automated emails based on user actions.
Both platforms let me segment my list and track how well my emails do. Kartra offers more advanced options for testing different email versions.
Sales Funnels and Landing Pages
Kartra vs Kajabi shine in this area. Kartra has over 500 page templates for different needs. Their funnel builder is very intuitive. I can make complex funnels with multiple steps and split tests.
Kajabi's funnel builder is more straightforward. It focuses on course sales but works well for other products too. Their templates look modern and professional.
Both platforms let me customise pages without coding. Kartra offers more flexibility in design, while Kajabi's pages load faster.
Lead Generation and Conversion Tools
Kartra vs Kajabi provide various tools to capture leads. Kartra stands out with its form builder and pop-up creator. I can make quizzes, surveys, and other interactive content to engage visitors.
Kajabi's lead capture is more basic but effective. It integrates smoothly with their other features. I can easily add opt-in forms to my pages and blog posts.
Both platforms offer analytics to track conversions. Kartra provides more detailed reports and A/B testing options. Kajabi's reporting is simpler but covers the essentials for most users.
Customisation and Integration
Kartra vs Kajabi offer different ways to make your online business stand out. Let's look at how you can change their look and work with other tools.
Templates and Page Builders
Both platforms give you templates to start with. Kartra has more options, with over 500 templates for pages, emails, and forms. Kajabi has fewer, but they look modern and work well on phones.
I found Kartra's page builder easier to use. You can drag and drop things where you want them. Kajabi's builder is good too, but it took me a bit longer to learn.
Both let you change colours, fonts, and layouts. But Kartra gives you more control over small details.
Advanced Customisation Options
Kartra lets you edit the HTML and CSS code of your pages. This means you can change almost anything if you know how to code.
Kajabi doesn't let you change the code as much. But it does have a theme engine that lets you make big changes to how your whole site looks.
I think Kartra is better if you want to tweak every little thing. Kajabi is good if you want to change the overall look without getting into the code.
Third-party Integrations
Both platforms work with lots of other tools. Kartra connects with over 2,000 apps through Zapier. It also works directly with payment systems like PayPal and Stripe.
Kajabi has fewer direct integrations, but it still covers the main ones like email and payment tools. It also uses Zapier to connect with more apps.
I found Kartra's integration process a bit easier. But Kajabi's setup is still pretty simple and works well for most needs.
Customer Support and Online Resources
Kartra vs Kajabi offer different types of support and resources. I'll break down their customer service, learning materials, and community features.
Customer Support Services
Kartra provides 24/7 live chat support. This means I can get help any time of day or night. They also have email support for less urgent issues.
Kajabi offers live chat too, but it's not always available. They have email support as well. Both platforms have ticket systems for tracking support requests.
Kartra's support team is known for being quick to respond. Kajabi's team is praised for their helpfulness.
Educational Resources
Both platforms have knowledge bases. These are filled with articles and guides.
Kartra offers video tutorials. These cover how to use their tools. They also have a blog with marketing tips.
Kajabi has a learning centre. It includes step-by-step guides. They also provide webinars to teach users new skills.
I find Kajabi's resources more in-depth. They focus on course creation and online business growth.
Community and Networking
Kajabi has a strong community feature. Users can join groups based on their interests. There are also official Kajabi groups for networking.
Kartra's community is smaller. They have a Facebook group for users to connect.
Both platforms host events. These let users meet and learn from each other. Kajabi's events tend to be larger and more frequent.
I've noticed Kajabi puts more focus on building a community around their platform.
Pricing and Value for Money
Kartra versus Kajabi offer different pricing plans and features. I'll compare their costs, additional fees, and trial options to help you decide which platform gives better value for your money.
Subscription Plans
Kajabi's plans start at £69 per month for the Basic plan, while Kartra's lowest-tier plan costs £119 per month. Kajabi offers three main plans:
- Basic: £69/month
- Growth: £139/month
- Pro: £349/month
Kartra's plans are:
- Starter: £119/month
- Silver: £239/month
- Gold: £359/month
- Platinum: £599/month
Kajabi's plans are generally cheaper, especially for beginners. However, Kartra offers more features in its higher-tier plans, which might appeal to advanced users.
Additional Costs and Fees
Both platforms include most features in their subscription plans, but there are some extra costs to consider.
Kajabi charges transaction fees on third-party payment gateways, while Kartra doesn't. However, Kartra has limits on leads, emails, and bandwidth that might lead to extra charges if exceeded.
Kajabi offers unlimited landing pages and products across all plans. Kartra restricts these features in lower-tier plans, which could result in upgrade costs as your business grows.
Free Trial and Money-Back Guarantee
Kajabi offers a 14-day free trial for all its plans. This gives you a chance to test the platform before committing. They also have a 30-day money-back guarantee.
Kartra provides a 14-day trial for £1. After the trial, you're automatically enrolled in your chosen plan unless you cancel. They offer a 30-day money-back guarantee as well.
Both platforms let you try before you buy, but Kajabi's free trial might be more appealing to those on a tight budget.
User Reviews
I've looked at many user reviews for Kartra vs Kajabi. Both get good marks overall, but there are some key differences.
Kartra users like:
- Easy-to-use funnel builder
- Helpful customer support
- Good value for money
Kajabi fans praise:
- Clean, modern interface
- Built-in course creation tools
- Strong community features
Some Kartra users say the learning curve can be steep at first. A few mention occasional tech glitches too.
For Kajabi, the main gripe is the higher cost. Some feel it's a bit pricey for new creators just starting out.
Both platforms have loyal fans. I've seen many reviews where users say they're happy they picked one over the other.
In the end, the best choice depends on your specific needs. Try the free trials to see which feels right for you.
Personal Experience
I've used both Kartra vs Kajabi for my online business. Each platform has its strengths – so what's the Kartra Kajabi verdict?
Kartra impressed me with its all-in-one marketing features. I found it easy to create sales funnels and run campaigns. The email marketing tools were top-notch.
Kajabi, on the other hand, shone in course creation. I loved how simple it was to build and manage online courses. The learning environment was sleek and user-friendly.
Price was a factor in my decision. Kajabi's new Kickstarter plan at £55 per month (paid yearly) was more budget-friendly than Kartra's lowest tier.
In terms of split testing, I found Kartra more powerful. It let me test different variations, which Kajabi didn't offer.
Both platforms had great customer support. I got quick help whenever I needed it.
In the end, I chose Kajabi for my needs. Its course creation tools aligned better with my business goals. But I can see why others might prefer Kartra's marketing prowess.
My advice? Try both if you can. Your choice will depend on your specific business needs.
Conclusion & Recommendation
Kajabi and Kartra are top choices for online businesses. Both offer strong features for marketing and course creation. Let's break down their strengths, weaknesses, and alternatives.
What is it best for?
Kajabi shines as an online course platform. It's great for creators who want to make and sell courses easily. The tools for building courses are simple to use.
Kartra excels as an all-in-one marketing platform. It's ideal for businesses that need powerful marketing tools. The sales funnel builder is a standout feature.
Both platforms help with business growth. They offer tools for email marketing, landing pages, and membership sites. This makes them good choices for online entrepreneurs.
What is it not best for?
Kajabi might not be the best fit for businesses on a tight budget. Its plans are pricier than some alternatives. It also lacks some advanced marketing features that Kartra offers.
Kartra may not be ideal for those focused solely on course creation. While it has course tools, they're not as robust as Kajabi's. It might be overkill for simple websites or blogs.
Neither platform is great for large enterprises. They're designed more for small to medium-sized online businesses.
Alternatives
Some alternatives to consider:
This table compares funnel builders for businesses that need landing pages, checkout flows, email automation, upsells, and lead capture in one system. Use it to shortlist platforms based on pricing, funnel features, automation depth, and sales-focused functionality.
| Platform | Price / Basic Plan + CTA | Best For | Key Features | Review |
|---|---|---|---|---|
| 🥇 ClickFunnels | Free trial / Paid from $97/mo monthly or $81/mo annually | Check Pricing | Best overall funnel builder | Sales funnels, landing pages, upsells, checkout flows, courses, email tools, analytics | ClickFunnels Review |
| 2. Systeme.io | Free / Paid from $17/mo+ | Check Pricing | Best budget funnel builder | Funnels, email marketing, courses, memberships, affiliate program, automations | Systeme.io Review |
| 3. GoHighLevel | Paid from $97/mo+ | Check Pricing | Best for agencies | CRM, funnels, websites, email/SMS automation, pipelines, calendars, white-label options | Review Coming Soon |
| 4. Kartra | Intro offer from $99/mo; renews higher | Check Pricing | Best all-in-one marketing suite | Funnels, pages, email automation, memberships, video hosting, calendars, affiliate tools | Kartra Review |
| 5. Kajabi | Paid from $89/mo+; promos and annual discounts vary | Check Pricing | Best for course and coaching funnels | Courses, landing pages, email marketing, communities, website builder, payment tools | Kajabi Review |
| 6. Leadpages | Free trial / Paid from $99/mo monthly or $79/mo annually | Check Pricing | Best for lead generation funnels | Landing pages, websites, popups, alert bars, A/B testing, AI page creation, unlimited traffic | Leadpages Review |
| 7. SamCart | Free trial / Paid from $79/mo+ | Check Pricing | Best checkout funnel builder | Checkout pages, order bumps, upsells, subscriptions, cart abandonment, digital product selling | Review Coming Soon |
| 8. GetResponse | Free trial / Paid from $13.30/mo+ annually or $19/mo monthly | Check Pricing | Best email platform with funnels | Email marketing, landing pages, conversion funnels, automation, webinars on higher plans | GetResponse Review |
| 9. HubSpot Marketing Hub | Free tools / Paid Marketing Hub plans | Check Pricing | Best CRM-first funnels | CRM, landing pages, forms, lead tracking, email marketing, automation, reporting | Review Coming Soon |
| 10. Ontraport | Free trial / Paid from $83/mo+ | Check Pricing | Best advanced CRM automation funnels | CRM, marketing automation, landing pages, payments, memberships, segmentation, analytics | Review Coming Soon |
| 11. Keap | Paid from $249/mo+ | Check Pricing | Best for service businesses | CRM, sales pipeline, email automation, appointments, invoicing, payments, follow-up workflows | Keap Review |
| 12. OptimizePress | Paid from $129/year+; funnel-focused plans from $199/year+ | Check Pricing | Best WordPress funnel builder | Landing pages, sales pages, checkout tools, funnels, opt-in pages, WordPress publishing | OptimizePress Review |
| 13. CartFlows | Free / Paid from $199/year; renews higher | Check Pricing | Best WooCommerce checkout funnels | Sales funnels, checkout optimization, order bumps, one-click upsells, WooCommerce integration | Review Coming Soon |
| 14. FunnelKit | Free / Paid from around $99.50/year+ | Check Pricing | Best WooCommerce funnel automation | Funnel builder, checkout pages, one-click upsells, order bumps, automations, email workflows | Review Coming Soon |
| 15. Simvoly | Paid from $18/mo+ for funnels | Check Pricing | Best website + funnel combo | Websites, funnels, A/B testing, ecommerce, CRM, appointments, white-label options | Simvoly Website Builder Review |
| 16. Landingi | Free trial / Paid from around $29/mo+ | Check Pricing | Best campaign landing funnels | Landing pages, forms, popups, A/B testing, WordPress plugin, programmatic landing pages | Landingi Review |
| 17. Unbounce | Free trial / Paid from $29/mo monthly or $22/mo annually | Check Pricing | Best CRO landing page funnel tool | Landing pages, AI copy tools, popups, sticky bars, A/B testing on higher plans, Smart Traffic | Unbounce Review |
| 18. Thrive Architect + Thrive Optimize | Paid from $99/year+; Optimize bundle from $199/year+ | Check Pricing | Best WordPress conversion toolkit | Landing pages, sales pages, conversion elements, A/B testing bundle, opt-in tools, templates | Review Coming Soon |
| 19. Builderall | Free / Paid plans; check current pricing | Check Pricing | Budget all-in-one marketers | Funnels, website builder, email marketing, webinar tools, chatbot tools, CRM-style features | Builderall Review |
| 20. Groove.cm | Free / Paid plans; check current pricing | Check Pricing | Free-start all-in-one funnels | Funnels, pages, email tools, online selling, memberships, affiliate tools, digital product tools | Review Coming Soon |
These options might suit different needs or budgets. It's worth looking into them if Kajabi or Kartra don't feel like the right fit.
Comparison Final Word
In the end, both Kajabi and Kartra are strong platforms. Kajabi is better for course creators who want an easy-to-use system. Kartra is ideal for marketers who need powerful tools.
For investment return, both can be worth it if used well. Kajabi might be better for those focusing on courses. Kartra could be better for those emphasising marketing.
The choice depends on your specific needs. Think about your main goals. Do you want to create courses or focus on marketing? Your answer will guide your decision.
Frequently Asked Questions
Kartra vs Kajabi offer different features and pricing options for online businesses. Let's explore key aspects of these platforms to help you make an informed choice.
Which platform offers a better value for money, Kartra or Kajabi?
Kajabi offers a lower starting price of £55 per month with annual billing. This makes it more budget-friendly for new businesses. Kartra's lowest plan costs £119 monthly, which is pricier.
I find that Kajabi's lower entry point gives better value for those just starting out. But Kartra's higher-tier plans may suit established businesses needing advanced features.
How do Kartra's marketing tools compare with those of Kajabi?
Kartra shines in marketing capabilities. It offers a robust set of tools for sales funnels and campaigns. These include email marketing, split testing, and automation.
Kajabi also has marketing features, but they're not as extensive. I think Kartra is better for businesses focused on complex marketing strategies.
What are the main differences in course creation features between Kajabi and Kartra?
Kajabi excels in course creation and management. It offers a user-friendly interface for building and organising online courses. The platform includes features like quizzes and progress tracking.
Kartra has course creation tools too, but they're not as advanced. I believe Kajabi is the better choice for educators and content creators.
Which platform, Kartra or Kajabi, is more user-friendly for beginners?
Both platforms aim to be user-friendly, but I find Kajabi slightly easier for beginners. Its interface is more intuitive, especially for course creation.
Kartra has a steeper learning curve due to its many marketing features. However, it offers comprehensive tutorials to help new users.
Can you highlight the support options available for Kartra and Kajabi users?
Kajabi provides 24/7 live chat support and email assistance. They also offer a comprehensive knowledge base and community forums.
Kartra has email support and a ticket system. They provide detailed documentation and video tutorials. I've found both platforms responsive to user queries.
What are the scalability options for growing businesses when using Kartra or Kajabi?
Both platforms offer tiered plans to accommodate growing businesses. Kajabi's plans increase limits on products, members, and contacts as you upgrade.
Kartra's higher tiers allow for more leads, domains, and team members. I think both platforms scale well, but Kartra might edge out for businesses with complex marketing needs.
That's All for Now:
Thanks for reading my comparison of Kartra and Kajabi. These all-in-one marketing platforms offer powerful tools for online businesses.
I hope this article has helped you understand the key differences between them. Both have strengths, but your specific needs will determine which is best for you.
Remember, the online business world changes quickly. I'll keep this article updated with the latest information.
Have you used either platform? I'd love to hear about your experiences in the comments below.
For more insights, check out my related articles on:
- Choosing the right email marketing software
- Building effective sales funnels
- Creating and selling online courses
Your success matters to me. That's why I work hard to provide accurate, helpful content.
Got questions? Leave a comment, and I'll do my best to help. Don't forget to bookmark this page for future reference.
Thanks again for reading. I look forward to seeing you back here soon for more tips on growing your online business.
Hi, I’m Stuart Kerr Spindlow; the publisher behind StuartKerrs.com.
I review and evaluate digital marketing software used by businesses, marketers, and website owners; including hosting platforms, website builders, email marketing tools, SEO software, analytics, and automation systems.
I hold a degree in Computer Science from The Open University and began my career working in financial technology, developing and supporting production software systems, banking intranets, and web platforms. Over the past 20+ years, I’ve tested, implemented, and analysed a wide range of digital tools across real-world business environments.
Today, this site focuses on independent, experience-led software reviews. Tools are assessed based on usability, performance, pricing transparency, long-term value, and suitability for real businesses; not vendor claims or sponsorships.
I don’t run an agency and I don’t sell services through this site. The goal is simple: publish honest, practical software reviews that help people choose the right tools with confidence.
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