Instapage Reviews 2024: Pricing, Features, Alternatives

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Instapage is a cloud-based landing page builder and optimization tool that enables users to create and test landing pages without the need for coding or design skills. The platform offers a drag-and-drop interface, customizable templates, A/B testing, and analytics to improve conversion rates.

  • Ease of use - 90%
  • Features & Flexibility - 93%
  • SEO & Mobility - 92%
  • Help & Support - 90%
  • Pricing - 86%


  • Offers six tools on a single platform
  • Extensive range of themes, templates, and layouts
  • Is the only one that offers AdMap for campaign visualisation
  • Has a free trial


  • Expensive
  • Not all functionalities are available for standard accounts
  • May immediately delete your content upon cancellation of your subscription

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Introduction to our Instapage Reviews

Here in this Instapage Reviews, I'll discuss the platform's features as detailed as possible. If you read all the way through, I'll throw in some links to the Instapage free trial.

Overview: The World's “Most Advanced” Landing Page Builder

In marketing, using superlatives provide a great hook for pulling in potential customers. Therefore, products touted as “the best,” or “cutting edge” get our attention immediately. Instapage openly claims to be the world’s most advanced landing page platform? So for the competitive Instapage pricing, does it live up to its hype? If not, what Instapage alternatives are there? Get your answers in our in-depth Instapage reviews.


Ease of Use:

For this Instapage reviews, “intuitive” is probably the best word to describe the platform's user interface. The UI is a drag and drop affair. As a result, users can simply throw in and arrange the elements they want. You can insert or stack images, text, custom forms, among others – anywhere on the page.

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Features and Flexibility:

Instapage is more of a platform as opposed to just another landing page or funnel builder. In our Instapage reviews, right out of the gate, it offers six products in a single package. It’s a package that offers hundreds of functionalities that will help you create highly effective pages.


Six products for the price of one – quite a deal, right? This is especially true for companies working on a budget. The current suite includes the following items:

  • Drag-and-drop landing page builder;
  • Personalisation tools for boosting conversion and engagement;
  • Testing tools, including provisions for A/B testing, heatmaps, multi-variable testing, and reliable metrics;
  • AdMap, a promotional tool to visualise campaigns and to link ads with relevant pages on the site; and
  • Workflow functionality.

Instapage Templates and Themes:

While most landing page builders will offer 400 +/- options for themes and templates (and, yes: there are even some that offer so much less at the same price), the platform goes the extra mile and offers more than 500 ready-to-use themes and templates. It also has what it refers to as Instablocks: an automation platform for digital advertising.

Instablocks save so much time. Specifically, there are ready-made Instapage templates that enable online marketers to scale to up to a few hundred relevant landing pages with hardly any effort or time spent. For those with a bit more creativity and ingenuity, they can create their own custom Instablocks which can be used across post-click landing pages.

Customisation Tools:

As stated previously, Instapage Instablocks enable companies and agencies to create custom pages that lead to specific offers or funnels.

Lead Generation/Conversion Tools:

The platform lumps lead generation and conversion under the Personalisation tab. One of the platform’s key selling points is to deliver a “1:1 ad-to-page personalisation” experience. Essentially, this means that users can create unique audience experiences based on SEO keywords and page demographics. Doing so helps generate more relevant and fine-tuned leads, and prompts developers into creating an experience that is unique to everyone who surfs onto a page.

Of course, this already falls into the category of targeted marketing – which means developers need to rigorously test their pages before deployment and see if these can generate the leads and conversions they’re gunning for. Fortunately, the platform has testing tools built into its UI – testing and calibration (or even recalibration) are a cinch.


In this Instapage reviews, Instapage landing pages easily integrate with Google Analytics and with Facebook Tracking Pixel ID. As a result, you can see how many visitors have surfed onto your site. Also, you can track how many conversions were made within a particular time frame. Integration with analytic platforms also helps site owners keep track of ad spending; the metrics can be seen in each user’s Instapage analytics dashboard. Having this integration built in removes much of the guesswork and tedium from analysing metrics and enables site owners and developers to see areas for improvement, enabling them to make the necessary changes to either increase site traffic or improve engagement and conversion.

Integration is also available for a host of other functionalities, including enhanced CMS, payment gateways, and customer support platforms. Supported integrations include Zapier, TrustPilot, Stripe, Live Chat, Drift, Webhooks, and Marketo among others. The level of integrations in this platform easily edges top Instapage alternatives.


In this Instapage reviews, it has its own landing page hosting service. Customers’ landing pages are hosted on Amazon Cloud servers which provide a stable and secure platform.

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SEO and Mobility:

Right in the page builder, the platform enables site owners to create a strong SEO framework to ensure that their pages will rank high on the most common search engines. (Also, if you read through the knowledge base, they offer lots of useful tips on how to optimise your pages’ SEO.) Several Instapage alternatives don't pay much attention to SEO.

Yet in this Instapage reviews, mobility is made easy. You can create mobile-ready Instapages in a snap and AMP support is already built-in. Plus, it offers a welcome burst of loading speed courtesy of the Thor Render Engine which enables even pages made heavy with dynamic content load thrice as fast as the global average. This keeps you from losing potential conversions – a common enough issue for companies with slow-loading pages.

Likewise, mobile pages built with the platform are not as clunky as those built with other [supposedly] mobile-ready page builders. However, it should be noted that desktop-specific pages made with the builder still work marginally better than their mobile counterparts. In fact, it can be a challenge to create 1:1 functionality between your desktop and mobile pages.

See more Instapage SEO features

Support and Resources:

The quality of support is crucial in this Instapage reviews. For general inquiries and customer service support, it offers a multi-use contact page where potential and existing customers as well as media people on the tech beat can get fast information and assistance. Their Help Centre – with entries presented as easily searchable blog posts – is chock-filled with articles on numerous related topics to make one’s experience with the platform so much easier.

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Instapage Pricing:

For this Instapage reviews, this is where even the most convinced customers with suddenly put on the brakes. It is currently one of the – if not the – most expensive page builders on the market at $199.00 a month – it’s a price tag that makes Unbounce’s Optimize plan seem like a bargain at $120.00. However, if you’re going to drop for an annual subscription, $50 is shaved off the monthly cost, dropping the price to just $149.00 monthly. Therefore, those strapped for cash should look for cheaper Instapage alternatives.

instapage reviews of pricing

It should be noted at this point, however, that great functions such as the 1:1 ad-to-page personalisation tool and the editable Global Blocks are not part of the $199.00 plan. In fact, the platform offers this to clients willing to pay extra under the Custom Plan Instapage pricing option.

Instapage free trial/refund policy/money-back guarantee:

You get to experience much of this platform's functionality through an Instapage free trial for 14 days using your Google account.

Its refund policy and money-back guarantee, however, are more than a little iffy. If you want a refund, the terms of service page states you need to cancel your subscription within 24 hours of the new billing cycle – otherwise, it’s a no-go. Service will, however, continue until the end of the subscription term.

One other thing: in the event that you choose to cancel your subscription, the platform may delete your content almost as soon as you terminate your contract. Better back everything up, just in case.

>> Check out the latest Instapage pricing and discounts<<

Conclusion and Recommendation to our Instapage Reviews:

What is it best for?

Medium to large businesses or enterprise-grade websites.

What is it not best for?

Pages for small businesses or start-ups.

Instapage Alternatives:

Drag-and-drop page builders are a dime a dozen these days, so site owners and developers are spoilt for choice. Here's a list of the best Instapage competitors;

  • Instapage vs Unbounce: As one of the Instapage alternatives, Unbounce has an edge where flexibility is concerned. Its paid plans are less expensive than Instapage pricing.
  • Instapage vs Leadpages: Since Instapage is more suitable for large-scale campaigns, Instapage alternatives like Leadpages are ideal for small digital marketing campaigns.

Instapage Reviews Final Word

To wrap up our Instapage reviews, if we’re going to talk about functionality, then Instapage has to be the gold standard for the landing page/funnel builder product category. Unfortunately, the Instapage cost bears much in the way of thinking. It is not a price smaller businesses can easily pay in these difficult times. But, as with many of the best things the world has to offer, perhaps it’s a price that is more than worth it in the long run. To see if Instapage is the platform for you, sign up for the Instapage free trial for 14 days.

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How much is a standard subscription?

The Business Plan will easily set you back $199.00 a month.

Can I link my Instapage-built pages with my analytics platform?

It depends on your platform. Instapage currently integrates with Google Analytics and Facebook Tracking Pixel ID.

How many impressions is my site allowed per month?

Depending on your package, you can have anywhere between 20,000 to 50,000 impressions per month.

That's all for now:

Thank you for reading our Instapage pricing review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, eCommerce platforms, and more such as;


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