Introduction to our Improvely Review:
In this Improvely review, I ask: is this tracking tool worth it? Learn about its features, pros and cons, and Improvely pricing below.
Overview: Digital Marketing Campaign Monitor
Implementing a digital marketing campaign is one thing, but tracking how everything is going is another. Improvely refers to a tracking tool that gauges how your pay-per-click (PPC) ads are performing. It also detects click frauds in your ads and helps you optimise your PPC marketing efforts.
Ease of Use:
I like this tool and rate highly in this criterion because it’s simple and straightforward. For a tracking tool, you get a clean and uncluttered interface. Various data, like organic traffic, advertising traffic, and link reports, are presented in an organised way. Located just below the traffic reports are click fraud reports. Therefore, the information you need is easy to read and understand.
In this Improvely review, I’ll tackle some of the tool’s essential features such as conversion tracking, click frauds, affiliate tracking, and integrations.
This tool allows you to monitor where your traffic is coming from – whether from Bing Ads or Google Ad Words. You can also browse through optimised funnel reports to watch your traffic build-up. From there, you can recalibrate your PPC ad strategy. With this tool, you can monitor every site visitor using an auto-generated profile so you can strategise your campaigns to reflect location, demographics and behaviours.
In addition, Improvely allows you to conduct split testing and track clicks on your landing pages to let you choose which page performs better.
Click frauds hurt your paid advertising campaigns. With this tool, you can track individuals or scripts exploiting you by illegally clicking PPC ads to boost their site’s income. Every spam click can be hunted down to the IP addresses and filtered from legitimate clicks. As a result, you get efficiency and savings.
In this Improvely review, the tool’s integrations with analytics and eCommerce apps are useful to enhance your PPC campaigns. The apps that it can interface with are Segment, WooCommerce, BigCommerce, Shopify, Volusion, and MailChimp. If you have coding skills, you can use the tool’s API to perform customisations.
Support and Resources:
Having sufficient support mechanisms increases your chance of maximising any digital marketing tool to your advantage. Improvely offers the following support streams:
- A comprehensive blog containing articles and tutorials;
- Knowledge base that features FAQ, guides, and others; and
- Email support.
The tool offers Improvely pricing subscriptions for all business sizes;
Improvely Free trial/refund policy/money-back guarantee:
There’s an Improvely free trial for 14 days. However the terms page states that in the event you cancel your Plan, no refunds or credits will be provided for partial or unused months of the Services.
Conclusion and Recommendation to our Improvely Review:
What is best for?
To sum up this Improvely review, it’s a helpful tracking tool that’s invaluable to businesses or freelancers who regularly implement PPC ad campaigns.
What is not best for?
It does command a considerable investment. Therefore, if you’re only beginning to run campaigns, the price might be an issue. For cheaper options, consider Improvely Alternatives.
Here's a list of the direct Improvely alternatives for Affiliate Link tracking;
For a more comprehensive SEO solution, consider these best Improvely alternatives;
|1||SEMrush||Best All In One Solution|
|2||SE Ranking||Best for Beginners|
|3||Serpstat||Best Budget Option|
|4||Rank Math||Best for Wordpress|
Improvely Review Final Word
I still highly recommend Improvely. Get your hands on this SEO solution with a free trial;
How many sites am I allowed to track?
An unlimited number of sites.
Is there a cap to the number of campaigns I can track?
There are also no limits to how many campaigns you can monitor with this tool.
That's all for now:
Thank you for reading our Improvely review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, eCommerce platforms, and more such as;