Introduction: Improvely – Digital Marketing Campaign Monitor
Implementing a digital marketing campaign is one thing, but tracking how everything is going is another. Improvely refers to a tracking tool that gauges how your pay-per-click (PPC) ads are performing. It also detects click frauds in your ads and helps you optimise your PPC marketing efforts.
In this Improvely review, I ask: is this tracking tool worth it? Learn about its features, pros and cons, and Improvely pricing below.
Ease of Use:
I like this tool and rate highly in this criterion because it’s simple and straightforward. For a tracking tool, you get a clean and uncluttered interface. Various data, like organic traffic, advertising traffic, and link reports, are presented in an organised way. Located just below the traffic reports are click fraud reports. Therefore, the information you need is easy to read and understand.
In this Improvely review, I’ll tackle some of the tool’s essential features such as conversion tracking, click frauds, affiliate tracking, and integrations.
This tool allows you to monitor where your traffic is coming from – whether from Bing Ads or Google Ad Words. You can also browse through optimised funnel reports to watch your traffic build-up. From there, you can recalibrate your PPC ad strategy. With this tool, you can monitor every site visitor using an auto-generated profile so you can strategise your campaigns to reflect location, demographics and behaviours.
In addition, Improvely allows you to conduct split testing and track clicks on your landing pages to let you choose which page performs better.
Click frauds hurt your paid advertising campaigns. With this tool, you can track individuals or scripts exploiting you by illegally clicking PPC ads to boost their site’s income. Every spam click can be hunted down to the IP addresses and filtered from legitimate clicks. As a result, you get efficiency and savings.
In this Improvely review, the tool’s integrations with analytics and eCommerce apps are useful to enhance your PPC campaigns. The apps that it can interface with are Segment, WooCommerce, BigCommerce, Shopify, Volusion, and MailChimp. If you have coding skills, you can use the tool’s API to perform customisations.
Are you ready to try this tool? You can get a paid subscription under any of the Improvely pricing plans.
Support and Resources:
Having sufficient support mechanisms increases your chance of maximising any digital marketing tool to your advantage. Improvely offers the following support streams:
- A comprehensive blog containing articles and tutorials;
- Knowledge base that features FAQ, guides, and others; and
- Email support.
The tool offers Improvely pricing subscriptions for all business sizes.
- Freelancer: $29 per month
- Startup: $79 per month
- Small agency: $149 per month
- Large agency: $299+ per month
Free trial/refund policy/money-back guarantee:
There’s an Improvely free trial for 14 days.
Conclusion and Recommendation:
To sum up this Improvely review, it’s a helpful tracking tool that’s invaluable to businesses or freelancers who regularly implement PPC ad campaigns. It does command a considerable investment. Therefore, if you’re only beginning to run campaigns, the price might be an issue. For cheaper options, consider ClickMeter or LinkTrackr.
How many sites am I allowed to track?
An unlimited number of sites.
Is there a cap to the number of campaigns I can track?
There are also no limits to how many campaigns you can monitor with this tool.
That's all for now:
Thank you for reading our Improvely review! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, eCommerce platforms, and more!
Not only the best tea/coffee maker on the team Sophie keeps the many marketing projects flowing ensuring completion on time. Skilled across multiple marketing skill areas Sophie is our all rounder and a great asset to the team. Sophie is a website building trainer and tech writer who takes pride in helping small businesses and startups build their websites and launch their eCommerce platforms. Sophie is also the practical joker of the team and always wears a smile on her face. In her spare time she likes to spend her time with family. She loves going on holidays and spending time with friends.