IM Creator Review 2024: Should you create elsewhere?

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IM Creator is a website builder that provides individuals and small businesses with the tools to create and manage their own professional-looking websites. It offers a range of customizable templates, drag-and-drop tools, and a user-friendly interface, making it easy for anyone to build and maintain an online presence, without the need for coding or design skills.

  • Ease of Use - 80%
  • Features & Flexibility - 75%
  • SEO & Mobility - 75%
  • Help & Support - 75%
  • Pricing - 80%


  • Free plan available
  • Great-looking themes and templates
  • Easy to use editor
  • Mobile responsive and comes with a mobile app editor


  • Lacking integrations
  • Limited eCommerce functionality

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Introduction to our IM Creator Review:

Searching for a website creator that produces quality websites without you spending too much money on a web developer? Then IM may be the answer to your problem. In this IM Creator review, we will look into whether or not this website builder lives up to its claims of simplifying the whole website creation experience, and ultimately, whether it’s a platform worthy of your attention.

Let’s break down how IM performs according to ease of use, features and flexibility, SEO and mobility, eCommerce, support, and IM Creator pricing.

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Before we get into the review proper, a little background info on IM

It’s a comparatively new entrant to the website builder space. But since its inception in 2011 by founder and CEO Jonathan Saragossi, it has powered 17.24 million websites worldwide. It is based in New York City and houses an office in Israel as well. Its myriad of tools that allow businesses and individuals to create and maintain blogs, HTML5 websites, and eCommerce sites sans code.

Ease of Use:

Our first agenda on this IM Creator review: ease of use.

Your website builder may generate a visually pleasing website in the end, but can you actually use it? Or does it have a steep learning curve?

Speaking as someone who's been helping businesses create websites for two decades, the great thing about this website builder is that it's easy to use. Okay, it's not as intuitive as, say Wix or Weebly, where you just drag and drop elements, similar to what you would do on Microsoft Word. Instead, it's what you call a “point and click” builder where you can create elements through horizontal content blocks. They appear as stripes where you add and move to the desired location.

This, in my opinion, makes it an awesome resource for beginners. Unlike drag and drop builders where you can place anything and everything to wherever you like, in the end, coming up with a Frankenstein page, IM creator rectifies this. It imposes a sort of design protocol where you can't just place anything anywhere. As a result, you come up with a full-width, professional-looking website that doesn't look like it's made by a five-year-old.

IM Creator free website builder is a fairly simple builder where you only need to select a theme, mix the elements up, and then place them. You can create a great-looking site in not more than one hour. Also, if you happen to be pressed for time, there's a 5-minute site option you can use to build a one-page website!

Features and Flexibility:

In this IM creator review, we now turn to the features that one might expect from this website builder.


Right out of the gate, IM Creator free builder's core functionality is its editor and comprehensive selection of themes and templates. The platform’s templates are not plain or bland-looking as other website builders’; they are in fact quite attractive. It would any beginner’s first try at website creation appear professional.

If what you’re aiming for is a minimalist and elegant-looking website, then IM Creator can execute that for you with a website builder that does not require CSS or HTML know-how. Its super-quick 5-minute site option also works for us!

Themes and Templates:

IM Creator free website builder offers more than 70 templates to accommodate an extensive range of niches. So whether you're in business, art, restaurant and food, retail, or technology, there's an IM Creator template for you to use.

check the latest IM themes and templates now

Customisation Tools:

But what about editing and customising your website?

IM Creator XPRS editor does things a little differently from its competitors that use drag-and-drop technology. The platform describes its customisation features similar to playing with Legos. You can build and combine elements from blocks to create pages, and then combine them to come up with a great website.

What's also great is that they offer a way out for those who are too busy (or lazy) to build a custom website. If you're not in the mood, you can always use modern templates offered by IM Creator free of charge.

3rd Party Integrations:

This is an aspect of the IM Creator review that unfortunately gets a thumbs down. There are no third-party integrations available like other website builders. This can reduce your website's functionality. However, there are eCommerce features available.

More on that below. While IM Creator free site builder lets you create a website free of charge, they also have paid plans. Read our IM Creator pricing review below.


Unlike other website builders, IM Creator free hosting isn't available. For a modest flat monthly fee, you can avail of unlimited web hosting.


No, with IM Creator pricing, it does not offer automatic backups.

SEO and Mobility:

One of the most important requirements in a website builder is that it's SEO-friendly. It has to help your website get found in the search engines. So in this IM Creator review, let's look at features dedicated for SEO.


To be fair, IM Creator website builder does have basic SEO tools you need to make your site Google-friendly. It also integrates with Facebook pixels and Google Analytics to make that happen.


All IM Creator free site builder templates are mobile-responsive and will appear great on any device. There's also a mobile IM Creator app to let you edit your site and upload images. This isn't a feature you see on the more popular website builders.

check the latest IM features now

eCommerce Tools:

In this IM creator review, how does IM help you build an online store?

Let's be honest. IM Creator capabilities at the moment can only support a basic eCommerce site. However, it has no functionality that can help you run and manage a large online store the way Shopify or BigCartel is able to.

For instance, IM can let you embed the PayPal button as payment channel and other storefronts. Yet if you want full functionality for your online store, you need to look for alternatives. Certainly, you can sell products, but if it's eCommerce you're gunning for, there are other builders with the complete eCommerce features package.

check the latest IM eCommerce features now

Support and Resources:

In this IM review, let's now tackle how the platform gets you help to navigate and use the website builder when you need it.

You'll be happy to know that IM Creator free website builder offers multiple support channels should you face technical issues:

  • Ticketing system
  • User manual
  • Knowledgebase
  • Community forum section

Sadly, there's no phone support or live chat.

check the latest IM support features now

IM Creator Pricing:

We now go to perhaps the most crucial questions that most users have in this IM Creator review – IM Creator pricing. Does it offer good value for money?

IM Creator pricing plans:

There are three IM Creator pricing tiers, with different inclusions in each. The Pro plan offers a white label service.

  • Free
  • Premium
  • Pro

IM Creator Free trial/refunds/money-back guarantee:

What's great about  IM is that there is a free plan. Without shelling a penny, you can create and launch your own site with IM Creator branding and ads, of course.

From their terms of service page there is a 14-day money-back guarantee. If you are dissatisfied with your service for any reason, you will receive a full refund (minus domain name registration fee and overage charges) if you cancel your paid services within 14 days of the activation of your account.

If you want to get rid of the ads, an upgrade to the Premium plan is necessary.

>> click for the latest IM Creator pricing plans today <<

Conclusion and Recommendation to our IM Creator Review:

To wrap up this IM Creator review;

What is it best for?

IM Creator is great for personal websites, businesses on a budget, and bloggers who do not require full eCommerce functionality, but just want to create an online presence.

What is it not best for?

As an eCommerce builder, IM Creator is not a suitable candidate. Therefore, small and medium businesses need to consider other options.

IM Creator Alternatives:

For Im Creator alternatives, you can consider the follow best eCommerce builders;

IM Creator Review Final Word:

Despite the platform found wanting in some areas, such as eCommerce and integrations, it still remains a viable candidate as a website builder for personal blogs or websites that sell on a small scale. With its visually appealing templates, you can fashion a website you can be proud of in decent time.

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Is there a mobile IM app?

Yes, there is. You can use the mobile app to edit your site and add content.

What kind of editor does IM Creator offer?

That’s all for now:

If you've read our IM Creator review up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other articles, such as the ones below;

Please share any comments below!


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