Writing SEO-friendly content for your blog is critical. There are two main reasons why you want to create this kind of content. First, you want your readers to find value in your content. This way, you increase your audience conversion which can boost your business goals. Secondly, you want your blog content to thrive on search engines. Search engine result pages SERPs make your blog content available online. If you rank higher, you will most likely enjoy better traffic. SEO works to improve these results to optimize your blogging efforts. How then do you write SEO-friendly content for your blog every time?
Always think about your readers first
There are so many SEO tactics and gimmicks to incorporate in your blog content. However, thinking about your cherished readers first is important. This means that search engines should not overshadow the human readership factor. Therefore, you have to create blog posts that offer value. Offer people solutions and guides to solve different problems. In your chosen niche, seek to provide content that is really helpful to your readers. In so doing, you will optimize your posts in a more sustainable way. There is no point of ranking first on search engines when your blog post does not offer tangible value to the reader. Think critically about your core message in every post to give people a reason to continue reading.
Implement your keywords carefully
Every blogger or content writer in the online space knows about keyword research. When you find the right keywords, you should use them in the right way. First, choose keywords with a lower search volume and a higher (Cost Per Click) CPC rate. This way, you can tap into the noncompetitive search volume without being swallowed up by more established blogs and sites. Long tail keywords are excellent because they are more descriptive. They should be used carefully to avoid spamming the blog content. 3% for a 500 words blog post is fine. This means using the keyword not more than 5 times in a 500 words post. Also, use LSI keywords in subheadings and in the content body. These are related words that have a similar meaning to the chosen keywords.
Think about the blog post length
It is common knowledge that search engines like Google value long articles or posts. This is because longer content is perceived to have more value or detail therein. Therefore, writing a post that has less than 300 words may not be SEO-friendly. Some blog posts will have a minimum of 1,500 words. The key is to make sure that you are offering valuable information. Then, strive to write not less than 1,000 words for every post. This way, you will set the bar high in your blog posts. Some argue that long posts can put readers off. The truth of the matter is that irrelevant and boring posts will put off readers no matter the length. Therefore, focus of making your posts interesting with real takeaways therein.
Your post layout matters greatly
The title you allocate your post will matter in search results. Focus on giving readers and search engines the meat of the content through the title. Create something catchy that actually lives up to the promise. Have a structure that flows after the title. Using subheadings is crucial to break up paragraphs. This makes the post more readable. From the introduction, you should have a body and then a conclusion. Always call people to action in a subtle way. If you are selling something, provide relevant links. If you are not selling anything, ask people to share the post on social media or to subscribe to your email list. This way, you interact with the audiences better. When your post is written, go through it and edit all mistakes. Poorly written and ill edited posts are not SEO-friendly.
Stuart Kerrs is a leading marketing agency to Essex, London, the UK and beyond. If you would like help getting your business in front of an on-line audience, contact us today to see how we can help you!
Chris has been in the digital marketing industry for more than a decade. The knowledge and skills he has gained over this period of time has given him an edge and made him a true digital marketing expert. He is also an avid sports fan and loves to throw darts; meaning he’s always looking to hit his target and meet his goals.