GoDaddy Online Store: A No-Holds-Barred Review in 2020

GoDaddy Online Store

Ease of Use 8.0
Features & Flexibility 7.5
SEO & Mobility 8.0
Help & Support 6.5
Pricing 8.0


  • Metrics and learning tracking t
  • Multi-industry support
  • Creates a responsive online store


  • Limits customisation
  • No HTML/CSS editing
  • No direct social media selling

Introduction: Does GoDaddy Online store meet expectations?

This GoDaddy Online store review provides insight into the pros and cons of using GoDaddy for eCommerce. Unsurprisingly, there are numerous site-builders and e-Commerce platforms in the market. If you've read GoDaddy eCommerce reviews, you'd know that all platforms come with highs and lows. All of these should be considered before signing up for a commitment. But with named brands flooding the market now, does GoDaddy eCommerce meet expectations?

How does GoDaddy for eCommerce do a great job of ensuring your business grows and ranks favorably in search engines? Does it meet high expectations that go with its brand renown? These questions will be answered in our contribution to GoDaddy eCommerce reviews.

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GoDaddy, at its core, is one of the biggest and most trusted web hostings and domain registrar provider out there. It is often praised in many GoDaddy eCommerce reviews. Founded in 1997 by Bob Parson, the company has extended its services to numerous industries. In 2014, GoDaddy online store was launched as GoCentral eCommerce solution. Designed as a cross between a site builder and GoDaddy eCommerce website, GoCentral is a beginner-friendly platform for entrepreneurs who want to start an online store.

What makes GoDaddy for eCommerce special? First off,its extremely beginner-friendly interface allows entrepreneurs to focus on their business rather than spend hours on end perfecting a website. Second, GoCentral, the GoDaddy eCommerce website creator, is a fully hosted shopping cart that offers essential eCommerce integration and features in a user-friendly environment. Third, it's targeted to new entrepreneurs and small to medium scale businesses. They could streamline their sales process and increase online visibility and conversion rates with this site builder.

These strengths also come with limitations. Therefore, this article adds to GoDaddy eCommerce reviews by giving a no-holds-barred take on this eCommerce solution.

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Ease of Use:

GoDaddy eCommerce website builder is a package separate from GoDaddy site builder. It is specifically targeted to business owners that are looking for a user-friendly platform. The builder's top selling point is putting together a personalised DIY eCommerce platform at lightning speed. Therefore, you can expect a remarkably simple system that features full range online store options.

It's unlike most eCommerce platforms that offer What You See Is What You Get or drag-and-drop editors. Instead, GoDaddy for eCommerce website changes as you fill it out some questions, giving an advantage to businesses that have no technical knowledge. As a result, it’s simpler and less time-consuming for entrepreneurs. This way they can solely focus on the business perspective of their online stores.

GoDaddy eCommerce pricing matches its feature-packed store-builder. GoDaddy eCommerce website also offers a 30-day free trial that is twice what most eCommerce platforms provide. Its intuitive interface allows you to insert images, contact forms, and slideshows.

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Features and Flexibility:

GoCentral is packed with features that will scale your business and enable you to better understand consumer psychology.


Right off the bat, the GoDaddy eCommerce website is feature-rich. Some of the goodies you can enjoy right out of the box include:

  • PayPal integration,
  • SEO,
  • Email marketing,
  • Social media integration,
  • Website hosting,
  • Built-in shopping carts, and
  • Abandoned cart recovery.

These are meant to help your business startup and maintain your online store with ease.

Sure, GoCentral lacks a few features widely offered by competing eCommerce platforms such as blogging. However, it compensates by providing insight that can streamline your store while improving sales tactics and conversion rates.

Themes and Templates:

The beauty of using GoDaddy eCommerce comes from the creative freedom it provides. This freedom does not require coding or any technical knowledge. Like most online store builders, you can choose from GoCentral's  several built-in templates. After you’ve selected a template that fits your business needs, you can add your own touches by editing copy, change layouts, colors, fonts, and replacing images.

3rd Party Apps:

GoDaddy for eCommerce fully integrates with other third-party marketplaces. Through its Marketplace feature, you can sell your items via eBay, Walmart, Etsy, Amazon, and a few more places. This in no way disrupts your inventory management because GoDaddy Marketplace is integrated directly into your account. Sola and updated items are automatically synced with your main inventory account to avoid discrepancies.


One of the highlights GoDaddy eCommerce reviews is its hosting. GoCentral sites are fully hosted and secured with SSL. Even the lowest monthly subscription includes free hosting and unlimited bandwidth that ensures your site loads quickly and runs smoothly.

Backups and Migration:

Much like GoDaddy site builder, GoCentral also automatically backs up site information so you can quickly restore to previous versions should you encounter any difficulties.

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SEO and Mobility:

In digital marketing and eCommerce, search engine optimization is an essential factor that, when used properly, can help broaden your brand’s reach and increase conversion rates. Mobile-responsiveness and page speed are factors that you also have to consider when deciding whether the GoDaddy store is right for your business.


Your site’s rank can have a significant impact on your business. Luckily, GoDaddy eCommerce helps improve your site’s ranking. It automatically reviews your website to help your site rank better on Google, Bing, and Yahoo to increase site visitors.

GoDaddy online store SEO features enable basic SEO editings such as meta descriptions and page titles. Sadly, you won’t be able to optimise URL names. Neither can you add alt tags to product images. Therefore, GoCentral doesn’t give you the option to install SEO apps that can further enhance Google optimization compared to other e-Commerce platforms.

With GoDaddy eCommerce, you will have to rely on built-in SEO tools.


All online stores built with GoCentral are ready for the mobile world. This is extremely important for various reasons. Firstly, with more and more site visitors utilising smartphones and tablets, having a mobile-responsive site increases brand awareness. Secondly, its streamlined mobile checkout boosts sales by reducing unnecessary swipes and tamps for your customer. This makes it faster and easier for customers to subscribe to your services or buy your products.

The mobile-friendly shopping cart makes it easier to pay with PayPal and credit cards, or use one-click checkouts with Apple Pay. Additionally, GoDaddy eCommerce’s design tools ensure that your site looks visually stunning in and screen dimension, be it a smartphone or laptop. With the GoDaddy App, you can manage and change orders right at your fingertips. You also have the option to send text messages when your business receives new requests.


Page speed is vital for any online store. Who would want to check out products from a site that takes ages to load? Luckily, all GoDaddy eCommerce websites have globally-optimised speeds ensuring a great customer experience for your visitors.

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eCommerce Tools:

As an online store builder, GoCentral offers essential tools that help you maintaining and manage your online store with ease. It provides inventory and order tracking, coupons deals for your customers, and abandoned cart recovery that helps increase prospect conversion.

GoDaddy eCommerce enables you to list 1,500 products and more with up to 10 images for each product. It fast tracks selling to your customers regardless of prior experiences.

GoDaddy InSight

A built-in analytics system exclusive for GoDaddy for eCommerce users enables you to track customers’ journey and lifetime values. These metrics help you understand customer behavior and tweak sales and marketing funnels to increase conversion rates and revenue. GoDaddy InSight uses smart learning to share with you relevant information and metrics regarding your store’s performance and provides easy inventory management.

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Support & Resources:

The support provided to GoDaddy for eCommerce users is identical to GoDaddy site builder accounts. Have peace of mind knowing that a responsive live chat and 24/7 phone support team is ready to provide answers within minutes.

Additionally, GoDaddy has a dedicated Twitter account for inquiries and user concerns. GoDaddy representatives have cultivated a reputation for their helpful and knowledgable responses to user queries.

However, if you prefer to look for the answers yourself, there are countless articles, online resources, lists, and FAQs you can utilise to troubleshoot your concerns.

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GoDaddy Online store pricing is often the most awaited section of GoDaddy eCommerce reviews. GoCentral has four plans: Basic, Standard, Premium, and eCommerce.

Godaddy pricing
Godaddy pricing

Regardless of your subscription, you get SSL security, mobile-friendly sites, on-the-go editing, the ability to connect custom domains, 24/7 support, and a PayPal Button. All plans include GoDaddy InSight, tailored action plans, and InSight score.

However, only the E-Commerce plan for $29.99 a month, when annually billed, includes features dedicated to streamlining your online store. Other than the basic features and analytics included in other plans, GoDaddy for eCommerce includes:

  • SEO optimization tools,
  • Unlimited social media listing and posts,
  • Up to 25,000 email marketing sends,
  • The ability to add and edit product listings,
  • Setup flexible shipping and payment options,
  • Lets you sell directly through your online store, and
  • Lets you manage discounts and promotions.

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Conclusion and Recommendation:

Wrapping up, if you’re looking for an eCommerce site with advanced functionality yet is easy to create, we agree with most GoDaddy eCommerce reviews: it is the right solution for you. Despite its modest evolution as an e-commerce store builder and lack of features that others have, GoDaddy eCommerce website builder compensates with eCommerce and SEO tools that ensure your business success.

As a business, investing in any eCommerce solution poses risks. That’s why our GoDaddy e-Commerce reviews recommend you sign up for the 30-day free trial to test the platform and get a feel of the features. It is a great way to take GoDaddy online store for a spin and see if it is the right e-Commerce solution for your business.

That’s all for now:

Grateful to you for reading our GoDaddy eCommerce review! Stay tuned for more reviews and comparison articles on website builders and eCommerce platforms as well as informative comparison articles. You can check some of these articles below;

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