Ghost vs Squarespace: 2024 Ultimate Battle of Blogging Platforms!

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⏳ Do you want to skip the read and get right to my winner? Squarespace is the Winner within this Ghost vs Squarespace blogging platform comparison test.

Introduction to our Ghost vs Squarespace Comparison:

When considering the best platform for a website, many users find themselves comparing Ghost and Squarespace. These two platforms offer distinct environments for content creation, website design, and user engagement. Ghost, known for its focus on professional publishing and offering an open-source option, appeals to users seeking a high degree of customisation and control over their content. On the other hand, Squarespace is renowned for its ease of use and visually impressive templates, drawing in users who prioritise a user-friendly interface and design-focused approach.

My experience in website development has taught me that the choice between Ghost vs Squarespace can significantly impact the success and functionality of a website. Ghost provides a clean, minimalistic user interface that prioritises the writing experience and content delivery, making it a popular choice for writers and publishers. Conversely, Squarespace offers a comprehensive set of tools for building aesthetically pleasing sites with a wealth of design options, making it a go-to for creatives and business owners seeking a strong visual online presence.

Key Takeaways

  • Ghost caters to a customisation-focused audience with its professional content management capabilities.
  • Squarespace is ideal for users looking for ease of use and designer-made website templates.
  • Choosing the right platform depends on individual needs for design, technical control, and content management.

Quick Comparison Table

FeatureGhost🥇 Squarespace
PricingStarts from approximately $36/monthRanges from $16/month
User-FriendlinessGeared towards developers & publishersExcellent for beginners
Design FlexibilityOffers significant control over designSleek, designer-made templates
Content ManagementAdvanced options for content organisationIntuitive editor for hassle-free management
SupportCommunity support and dedicated hosting plans also include direct support24/7 customer support available
SEO ToolsFull suite of SEO options for full controlBuilt-in SEO tools for ease of use
CustomisationRequires technical knowledge for in-depth customisationEasy drag-and-drop customisation

Ghost vs Squarespace cater to different needs and skill levels. I've summarised key differences to assist in decision-making. Ghost appears more complex, suited to those with technical acumen, offering more control for content management and customisation capabilities. On the other hand, Squarespace excels in providing an user-friendly experience with a range of attractive templates and round-the-clock support. Its all-inclusive structure may appeal to those seeking a straightforward and visually appealing online presence.

Pricing structures also differ; Ghost's plans start at a higher threshold but offer extensive features for publishing and monetisation, while Squarespace presents a more affordable entry point with scalability according to user needs. These platforms reveal distinct advantages that hinge on specific user requirements.

Overview of Ghost vs Squarespace

In exploring Ghost vs Squarespace, I'll give an in-depth look at their respective purposes, core philosophies, and the markets they serve. This dissection will aid in understanding how each platform caters to different facets of digital publishing and website creation.

Purpose and Vision


Ghost: My reflection on Ghost highlights its commitment to professional publishing. This is a platform built with a focus on providing an open-source, content management system which underscores the importance of freedom of speech. It is tailored for serious bloggers, journalists, and entrepreneurs who require a robust set of tools for online publishing.

ghost vs squarespace

Squarespace: In contrast, Squarespace presents itself as an all-in-one solution that excels in user-friendliness. It appeals to my sense of aesthetics with its range of sleek templates, making it ideal for individuals, small businesses, and brands looking to establish a polished online presence without the necessity of deep technical skills.

Core Philosophy and Values

Ghost: Ghost's philosophy strikes me as deeply rooted in the spirit of free, open-source software. It operates as a non-profit organisation, which means that the revenue generated is reinvested to enhance the platform. This aligns with my value for transparency and continuous improvement within the tech industry.

Squarespace: Squarespace, on the other hand, prioritises ease of use and design. Its values seem to align with providing an accessible platform for individuals and businesses that might not have the technical expertise but wish to achieve a robust online presence. Its commitment to design allows users to create websites that mirror their brand's ethos.

Key Markets and Target Audiences

Ghost: Ghost primarily serves professional publishers, bloggers, and entrepreneurs who value control over their content and the flexibility that comes with a powerful content management system. It attracts a crowd that has a clear vision for their blog or brand and is focused on the intricacies of content optimisation and reach.

Squarespace: Squarespace's target audience includes a wide spectrum of users ranging from personal blog creators to small businesses. Its market is particularly appealing to those looking for an intuitive drag-and-drop interface that simplifies the web design process, allowing them to focus more on their business and branding efforts rather than on the technical aspects of website development.

Ease of Use

When I examine the user interfaces of both Ghost vs Squarespace, I notice contrasting approaches. Squarespace's drag-and-drop functionality stands out for allowing users to position elements visually without touching code. I frequently recommend it to individuals who prioritise a straightforward design experience.

In comparison, when I navigate Ghost's dashboard, I encounter a clean, markdown-focused content management system. It's aimed more at writers and developers who seek a streamlined environment without excess features. Though not as intuitive for beginners as Squarespace, it presents a no-frills interface that emphasises content creation.

To summarise the ease of use:

  • Squarespace:
    • User-centric, no coding needed
    • Abundance of templates at users' disposal
    • Intuitive visual editing tools
  • Ghost:
    • Markdown-centric, content-first approach
    • Requires a level of technical comfort
    • Minimalist environment reducing distractions

Given these points, I find Squarespace to be an attractive option for those without web development skills. Its user-friendly design interfaces cater to ease and elegance. Meanwhile, Ghost offers a more hands-on control that might appeal to tech-savvy users who appreciate simplicity and content-oriented design. Both have merits, but for sheer ease of use, particularly for non-technical users, I'd lean towards Squarespace based on its ease of setup and administration.

Website Design Comparison

When I look at website design options, I focus on the availability of themes and templates, as well as how much customisation is feasible. For an effective website, the balance between design quality and ease of use is crucial.

Themes and Templates Availability

Squarespace is renowned for its wide selection of sleek, designer-made templates. The platform's strong suit lies in its minimalist and sophisticated designs that are highly responsive and cater to various sectors straight out of the box. On the other hand, Ghost provides a more limited set of default themes, which are nonetheless succinctly designed for content-oriented websites. For those who need a simple, content-focused layout, Ghost's themes are a fitting choice. Moreover, both Squarespace and Ghost allow the integration of custom domains, which is essential for brand identity.

  • Squarespace: Offers 100+ refined templates.
  • Ghost: Focuses on streamlined themes ideal for bloggers and publishers.

Customisation Options

When it comes to customisation, Ghost offers more control, particularly if I have knowledge of web development. It provides a style editor and allows direct editing of the site's code, which means I can tweak every aspect if necessary. Squarespace, conversely, is optimised for usability, featuring a user-friendly interface with drag-and-drop tools that do not require coding knowledge. Squarespace’s customisation is robust in a visual sense, but it doesn't offer the same level of technical depth as Ghost does.

  • Squarespace: Drag-and-drop editor, no-code customisation.
  • Ghost: Code access for deep customisation, customizable themes more suited to developers.

Both platforms support the use of customisation to ensure the site fits the specific needs. Whether prioritising ease of use with Squarespace or more technical control with Ghost, each offers considerable strengths in website design.

Functional Capabilities

In considering the functional capabilities of Ghost vs Squarespace, it's important to note that both platforms cater to different needs with a set of robust features. My exploration will focus on the specific functions areas such as e-commerce features, blogging and content management, as well as subscription, membership, and email marketing tools.

E-Commerce Features

Regarding e-commerce capabilities, Squarespace stands out with its integrated e-commerce system allowing users to sell products, manage inventory, and process sales with various payment gateways. Alternatives like Ghost, while not primarily an e-commerce platform, still offer integrations with third-party services to handle ecommerce transactions.

Blogging and Content Management

For blogging and content management, Ghost provides a clean, developer-friendly environment with flexibility in coding and allows for the incorporation of custom code. I notice it's particularly powerful for users who need precise control over their content. On the other hand, the highly intuitive interface of Squarespace is excellent for users seeking design-oriented templates and drag-and-drop functionality without deep coding requirements.

Subscription and Membership Services

Both platforms offer services for subscriptions and memberships. Ghost has built-in membership and subscription functionalities, allowing me to manage and grow a subscriber base right from the platform. Squarespace, while not originally designed with membership services in mind, provides integrations with external tools to facilitate these services.

Email Marketing and Newsletter Tools

When it comes to email marketing and newsletter tools, Squarespace offers a native solution called Squarespace Email Campaigns which integrates seamlessly with the website, allowing me to create consistent branding across my email newsletters. Ghost also holds its ground with robust features for sending out newsletters, empowering me to engage directly with my audience without needing extra services.

Through these subsections, I have detailed the prime functional differences of both platforms, focussing the lens on their domain-specific utilities and user experiences. Each offers distinct advantages depending on the specific features, flexibility, seo tools, and analytics requirements of the user.

Technical Aspects

In this section, I'll provide a detailed analysis of the technical aspects of both Ghost vs Squarespace, focusing on three key areas: resources available to developers, customisation capabilities, and API and integration options.

Developer Resources and Control

Ghost positions itself as a powerhouse for developers. It's an open-source platform, which means that the source code is accessible for anyone to view, modify, and distribute. This grants developers substantial control over their projects. Ghost's RESTful API allows for easy integration with external services and custom development, favouring businesses with specific needs. For practical developer support, Ghost provides extensive documentation and a strong community forum.

Coding and Customisation Freedom

With Squarespace, users get a drag-and-drop website builder that simplifies the creation of a website without the need for coding knowledge. However, for those who crave more flexibility, custom CSS and JavaScript can be used to extend the design capabilities. Ghost takes customisation freedom further by allowing full access to the HTML, CSS, and JavaScript. This enables a high degree of tailoring, right down to the source code. Using the Handlebars templating language, developers can craft unique themes and extensive modifications.

API and Integrations Capabilities

Squarespace provides a range of services and built-in tools that cater to non-developers and professionals alike, but its extensibility through API is not as pronounced as Ghost's. On the other hand, Ghost's API is robust, offering developers the flexibility to integrate various third-party services or custom functions into their website, enabling a more tailored brand experience. Both platforms can interface with external systems to a degree, but Ghost provides a more comprehensive set of developer tools for API and integrations.

By comparing these technical aspects, businesses and independent developers can evaluate which platform aligns best with their requirements for control, customisation, and integration.

Marketing and Online Presence

In the digital arena, a robust online presence and carefully strategised marketing are cornerstone attributes for a successful website. I'll probe into how both Ghost vs Squarespace equip you with the right tools for SEO optimisation and effective marketing integration.

SEO Tools and Analytics

Ghost provides an inherently SEO-friendly platform. I appreciate its clean codebase and fast loading times, which are fundamental to ranking well on search engines. Additionally, Ghost offers built-in SEO features such as meta titles and descriptions, sitemaps and the option to insert canonical tags. Insightful analytics are available through direct integration with Google Analytics, ensuring I can track the performance and reach of my content with precision.

On the other hand, Squarespace comes with a comprehensive set of SEO tools that are easy for me to utilise, even without technical expertise. The platform generates sitemaps automatically and includes options for customising page titles, meta descriptions, and URLs which bolster SEO efforts. Squarespace also provides in-house analytics to monitor website traffic and gain user insight—a convenient feature without needing external services.

Marketing and Link Management

When it comes to marketing and link management, Ghost shines with its focus on content creators. The platform allows me to curate my mailing list and send newsletters directly from the editor, streamlining my marketing efforts. However, when managing external links, Ghost requires additional configurations as it doesn't have a built-in redirect feature.

Contrastingly, Squarespace flaunts strong marketing capabilities. It promotes my content through built-in email marketing tools and connects seamlessly to social media, expanding the reach of the links shared across platforms. Moreover, Squarespace's URL redirect management is straightforward, which is crucial when I need to update my site structure without jeopardising existing link equity.

Both platforms offer a suite of features to maintain and strengthen an online footprint, whether I prioritise advanced SEO control or user-friendly marketing tools.

Additional Considerations

When choosing between Ghost vs Squarespace, it's important to consider additional factors such as the availability of platform extensions, site performance, and how the platforms' communities contribute to ongoing development.

Platform Extensions and Third-Party Add-Ons

Both platforms offer a range of integrations to enhance their core functionalities. Squarespace provides an all-inclusive ecosystem with a number of built-in tools and additional services available directly. On the other hand, my experience with Ghost suggests that it offers flexibility through integrations with other services like Zapier, which allows for automation of complex workflows that can extend the functionality of your website.

Performance and Site Speed

Performance is critical for user experience and SEO. Squarespace is known for its ease of use, but sometimes this can come at the cost of site speed, especially with sites that utilise many of its built-in features. Ghost, being an open source platform, is streamlined for performance, often leading to faster loading times which is advantageous for both end-users and site rankings.

Open Source Contributions and Community Growth

Ghost's status as an open source platform with an open source license invites developers to contribute to its development, potentially leading to more frequent updates and a wider range of features in the long term. This can foster significant community growth, advancing the platform through shared innovation. Squarespace, while not open source, has a large user community with various resources for support and learning.

Support and Resources

When selecting a website platform, the availability and quality of support and resources are imperative. I'll guide you through the specifics of tutorials, learning materials, and customer service you can expect from Ghost vs Squarespace.

Tutorials and Learning Materials

Ghost: I find their official documentation comprehensive, regularly updated by the team and contributors, and they categorically support you with advanced content management topics. Their tutorials typically target users with a basic understanding of web development.

Squarespace: In contrast, Squarespace excels with a multitude of tutorials designed for users of all skill levels. The tutorials are accessible directly from their website or through their help centre, including video workshops and a thorough knowledge base that I deem tailored to non-technical users.

Customer Service and Community Support

Ghost: The platform has a smaller, yet quite responsive support team. A drawback I’ve noticed is the absence of phone support, but they do compensate with priority email support for their premium users.

Squarespace: They offer 24/7 customer support through live chat and email. There's no phone support; however, the vast Squarespace community is a bonus. Forums and user groups are rich resources for peer-to-peer assistance and can be invaluable.

In my assessment, both platforms cater to different audiences with Squarespace focusing more on a broader base of users, while Ghost tends to lean towards those with website development experience.

Plans and Pricing

In examining the plans and pricing of Ghost vs Squarespace, I focus on the specifics of their subscription plans and the cost-benefit analysis for different user groups, which will provide a comprehensive view of what these platforms offer.

Comparing Subscription Plans

Ghost's Entry Level Price starts at $29 per month if billed annually, which increases to $36 when billed on a monthly basis. Their pricing model is aimed at giving more control to developers and individuals keen on owning their content management systems. The open-source aspect of Ghost may appeal to developers looking for a customisable platform without transaction fees, supporting the ethos that you should keep all your revenue.

Squarespace, on the other hand, begins its pricing at $18 per month when billed annually. The platform is renowned for its ease of use and range of features, catering to users who prioritise user-friendliness and sleek, professionally-designed templates. However, it's important to note their transaction fees, which vary from 1-7% on top of the subscription cost, depending on the specifics of the chosen plan.

Cost-Benefit Analysis for Different User Groups

When considering the cost-benefit for different user groups, the individual’s needs take centre stage. For individuals or small businesses that require ready-to-use templates and minimal backend management, Squarespace presents a service that streamlines the process of setting up a website. The pricing, inclusive of various functions and services like hosting, security, and customer support, is advantageous for users who prefer a subscription with straightforward benefits.

Conversely, developers and those running larger businesses that necessitate bespoke features might find Ghost’s membership options more beneficial. The zero transaction fee policy ensures that businesses maximising their subscription for high revenue streams retain more of their income. Furthermore, Ghost’s open-source nature imbues a level of flexibility and customisation that can align with the complex needs of a growing business or a tech-savvy individual.

By delving into the plans and pricing of both Ghost vs Squarespace, I've provided insight into the considerations that potential customers should weigh when choosing a platform. It's clear that the decision will hinge on the specific features and business model that align with the user’s goals and technical proficiency.

Comparison Grid of Ghost vs Squarespace

Pricing (starting from)$29/month (billed annually)$18/month (billed annually)
Target Market SegmentMainly Small-BusinessPredominantly Small-Business
User-friendlinessOffers more control for content managementKnown for ease of use with sleek templates
Organisation ModelNon-profit, transparent business modelProprietary company with various business solutions
Ideal ForModern journalism & publishing with a focus on content managementVarious needs, prioritising design and user-experience
Freedom to View/Modify CodeYes, open source license encourages thisNo, closed-source platform

In this table, I've laid out a straightforward comparison that highlights critical aspects of both Ghost vs Squarespace. My focus remains on presenting you with clear, essential information so you can understand how these platforms differ.

With Ghost, you'll find it supports in-depth content management and it's bolstered by the fact that it's driven by a non-profit organisation. This can be quite appealing if you're looking for transparency and an open source model where the revenue is reinvested into the platform.

By contrast, Squarespace emphasises user-friendliness and design with an array of templates that cater to a variety of needs. If you're someone who values an intuitive interface and a platform that's straightforward to set up and maintain, Squarespace might be the preferable choice.

User Experiences and Case Studies

In my research, I've encountered numerous user experiences that highlight the comparative strengths of Ghost and Squarespace. Based on reviews from developers and bloggers, Ghost offers fine-grained control for content management, which is particularly valuable to users with technical expertise. I came across a case study where a developer commended Ghost for its performance and extensibility, especially when managing a content-heavy blog.

Conversely, Squarespace has consistently received praise for its usability and polish. Many small businesses and individuals without extensive coding skills find Squarespace to be a more suitable option due to its intuitive interface. Testimonials often celebrate the platform's wide range of stylish templates that require little to no customisation to look professional.

I've seen ratings that tilt in favour of Squarespace for overall customer satisfaction, primarily because of its ease of use and customer support. However, it's worth noting that Squarespace can be more expensive, with some users mentioning the higher cost as a notable consideration.

Below is a summary of key feedback elements I've compiled:

  • Ghost User Feedback

    • Developers appreciate the open-source platform for custom development.
    • Performance is highly rated, especially for SEO optimisation.
  • Squarespace User Feedback

    • Renowned for excellent customer support and user-friendly editors.
    • Small businesses favour the all-inclusive platform, despite the potential higher expenses.

In my analysis, both platforms are commended for specific use cases, with a definitive edge to Squarespace for non-tech-savvy users seeking convenience and Ghost for users in need of a robust backend for custom solutions.

Personal Experience

In my journey with website creation, I've managed to get hands-on experience with both Ghost vs Squarespace. My encounter with Ghost introduced me to its robust content management abilities. I found it particularly suited for structured content creation and appreciated the fine control it offered over the website's layout and user experience.

Conversely, Squarespace excelled in user-friendliness. The platform's intuitive interface allowed me to swiftly set up a site with a polished aesthetic, largely due to their wide array of designer-made templates. This ease of use extended to site administration as well, where I navigated the upkeep with minimal fuss.

Here's a quick roundup of my experience:

  • Ghost:

    • Pros: Superior content management, customisation options.
    • Cons: Steeper learning curve, less intuitive for beginners.
  • Squarespace:

    • Pros: Sleek templates, straightforward setup and management.
    • Cons: Less flexibility for in-depth content structuring compared to Ghost.

While both platforms serve the same fundamental purpose of website building and management, they cater to different needs and skill sets. My assessment found that Ghost requires a more hands-on approach but rewards with a tailored experience, whereas Squarespace provides a smoother ride for those seeking simplicity and design efficiency.

Conclusion & Recommendation

When choosing between Ghost vs Squarespace for your website, my insights will lean on their core strengths. Through a careful analysis of their features, I aim to guide you on which platform could suit your specific needs.

What is Ghost best for?

Ghost excels for users seeking granular control over their content management and possession of technical know-how. Its lightweight framework is ideal for bloggers, publishers, and writers who prioritise SEO and a clean, fast-loading experience. The Ghost Pro service even takes care of hosting, updates, and security.

What is Squarespace best for?

At the opposite end, Squarespace is synonymous with user-friendliness and design-oriented features. Its extensive range of templates and drag-and-drop builder caters well to entrepreneurs, creatives, and small business owners looking for a visually appealing online presence without deep technical challenges.


While discussing Ghost and Squarespace, I cannot overlook Shopify and WordPress, two formidable alternatives in the website platform realm. Shopify dominates the e-commerce platform sector, whereas WordPress offers unmatched flexibility with its vast theme marketplace and plugin ecosystem.

PlatformKey FeaturesPrice (Basic Paid Plan)My ViewTry For Free
🥇 SquarespaceBeautiful templates, social media integration, SEO tools$12/month
Check Pricing
Squarespace is a great all-around portfolio builder with excellent design aesthetics.Try For Free
🥈 WixExtensive customization, large app market, ADI featureFree to start, paid plans from $14/month
Check Pricing
Best for maximum creative controlTry For Free
🥉 Adobe PortfolioIntegration with Creative Cloud, clean templates, automatic optimizationIncluded with Creative Cloud ($20.99/month)
Check Pricing
Ideal for existing Adobe Creative Cloud subscribersTry For Free
WordPress.comMassive flexibility, huge template selection, powerful blogging featuresFree to start, paid plans from $4/month
Check Pricing
Best for those who want maximum flexibility and blogging capabilityTry For Free
WeeblyUser-friendly, built-in SEO tools, advanced website analyticsFree to start, paid plans from $6/month
Check Pricing
Good for beginners with small portfoliosTry For Free
FormatClient proofing, online store, themes optimized for artists$6/month
Check Pricing
Format is great for professionals, offering client proofing and online store featuresTry For Free
SmugmugUnlimited photo uploads, eCommerce capabilities, privacy controls$7/month
Check Pricing
SmugMug is an excellent choice for photographers, offering unlimited photo uploads.Try For Free
PixpaE-commerce, client proofing, blog, custom CSS$7/month
Check Pricing
Ideal for creatives who need a blend of portfolio and e-commerceTry For Free
DudaCollaboration tools, excellent templates, widget personalization$14/month
Check Pricing
Great for collaborative portfolio buildingTry For Free
Check Pricing
ZenfolioClient access pages, built-in marketing tools, unlimited storage$5/month
Check Pricing
Best for professional photographers who want client access featuresTry For Free

Final Word

In my assessment, the choice between Ghost vs Squarespace boils down to your priorities in website management and design aesthetics. Should your focus divert towards e-commerce or a requirement for a broader array of plugins, your sights might be set on exploring Shopify or WordPress respectively. Whatever your decision may be, each platform possesses its unique merits warranting consideration.

Frequently Asked Questions

In this section, I explore some of the most common queries regarding Ghost vs Squarespace, specifically their features and functionalities in various aspects of website building and management.

Which platform offers better features for creating membership sites, Ghost or Squarespace?

If you compare Ghost vs Squarespace, Ghost is specifically tailored for professional publishing and offers advanced features for building membership sites. With its focus on subscribers and member management, professional publishers may favour Ghost for its dedicated tools.

How do Ghost's website hosting capabilities compare to those of Squarespace?

While Squarespace is known for its all-in-one platform, including hosting services designed for simplicity and ease-of-use, Ghost offers a more customisable hosting solution favoured by developers who are looking for optimised performance for content-heavy sites.

Are there any advantages of using Squarespace to Ghost for content publishers?

Yes, Ghost has built its business around publishing with superior SEO features, fast content delivery, and a minimalistic editor for a smooth writing experience. Content publishers often prefer Ghost for its focus on blogging and publishing capabilities.

Can users easily integrate other services with their Ghost or Squarespace website, and how do they compare?

Both platforms allow integrations with other services; however, Ghost provides more flexibility for custom integrations, likely appealing to users with specific or advanced integration needs. Squarespace, on the other hand, offers a range of built-in integrations that cover the essentials for general users without requiring extensive customisation.

What are some notable differences between Ghost's and Squarespace's e-commerce functionalities?

Squarespace provides an intuitive and integrated e-commerce platform that is user-friendly for those new to online selling. On the other side, Ghost's e-commerce capabilities focus on integrating third-party tools, giving users who need bespoke solutions more control and flexibility.

In terms of user experience and ease of use, how do Ghost websites stack up against Squarespace?

Squarespace scores highly in user experience with its drag-and-drop interface and visually appealing templates suitable for individuals without technical expertise. Ghost's interface, while clean and focused, caters more to users with some degree of technical know-how, who can benefit from the platform's emphasis on content and customization.

That’s all for now:

If you've read our Ghost vs Squarespace comparison up to here, we are grateful. Remember to always keep abreast of the latest developments on website builders, eCommerce, and other comparison articles, such as the ones below;


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