⏳ In a hurry? Here’s your GetResponse review snapshot: USD 15.58
Name: GetResponse
Description: GetResponse is an email marketing and marketing automation platform for newsletters, autoresponders, landing pages, webinars, funnels, ecommerce campaigns, and audience segmentation.
Best for: small businesses, ecommerce brands, creators, and marketers who want email marketing plus automation.
Main strength: a broader feature set than many basic newsletter tools.
Main weakness: useful automation, ecommerce, and creator tools sit behind higher plans.
Best budget alternative: MailerLite or Brevo, depending on your list size and sending needs.
Best advanced automation alternative: ActiveCampaign.
Best familiar alternative: Mailchimp, especially for simpler newsletter workflows.
Offer price: 19
Currency: USD
Operating System: Web, iOS, Android
Application Category: Email marketing software
Author: Stuart Kerr Spindlow
Quick Verdict
The short version is that GetResponse is a strong mid-market email marketing platform for businesses that want more than newsletters. The main purpose of this GetResponse review is to separate that genuine strength from the common assumption that GetResponse is automatically the cheapest or simplest choice.
Overall
-
Email Marketing
-
Marketing Automation
-
Ease of Use
-
Pricing Transparency
-
Support & Resources
Pros
- Strong email marketing, autoresponder, and landing page tools in one platform
- Useful automation features for ecommerce, lead nurturing, and segmentation
- Mobile app supports campaign checks, list management, newsletter actions, and performance monitoring
- 14-day free trial with no credit card required
Cons
- Advanced automation is locked behind higher plans
- Costs rise as your contact list grows
- No refund policy means you should test carefully before paying
- Not as specialist as dedicated CRM, webinar, or ecommerce automation platforms
In this GetResponse review, I look at whether GetResponse still makes sense as an email marketing platform for small businesses, creators, ecommerce teams, and marketers who want automation without moving into a full enterprise CRM.
GetResponse is best if you want email marketing, landing pages, autoresponders, webinars, funnels, and marketing automation tools in one account. It is less compelling if you only need a very cheap newsletter sender or a specialist CRM.
GetResponse pricing currently starts from $19 per month on the Starter plan for up to 1,000 contacts, or $15.58 per month when billed annually. The platform also offers a 14-day free trial with no credit card required, while annual billing and eligible nonprofit discounts can reduce the effective GetResponse cost.
Key Takeaways
- GetResponse offers email marketing, automation, and more in one tool
- Pricing starts at £12/month with a free plan for up to 500 contacts
- The mobile app and email editor are user-friendly with many templates
Overview
GetResponse started as an email marketing tool, but it now sits closer to an all-in-one marketing platform. The core product still covers newsletters, autoresponders, list management, segmentation, templates, forms, and analytics, but the higher plans add automation workflows, ecommerce campaigns, webinars, sales funnels, paid newsletters, and course tools.
That makes GetResponse useful when you want one system to handle several parts of the customer journey. It is not the deepest specialist platform in every category, but it can reduce the need for separate tools if you actually use the wider feature set.
What GetResponse Is Good For
- Sending newsletters and promotional email campaigns.
- Building welcome sequences, autoresponders, and lead nurturing flows.
- Creating landing pages, signup forms, and popups.
- Segmenting subscribers based on behaviour, engagement, and ecommerce activity.
- Running webinars, funnels, paid newsletters, and creator campaigns on higher plans.
- Tracking campaign performance from desktop and the GetResponse app.
For this GetResponse review, I would treat GetResponse as a strong choice when email marketing is only one part of your funnel. If you just want to send a monthly newsletter to a small audience, the platform may be more than you need.
Who Should Use GetResponse?
GetResponse is best for users who want a practical balance between email marketing, automation, and campaign-building tools. It is particularly useful for ecommerce stores, online service providers, consultants, course sellers, and creators who want email, forms, landing pages, funnels, and reporting in one place.
Who Should Avoid GetResponse?
You may want to avoid GetResponse if your only requirement is the lowest possible email marketing cost. You may also prefer a dedicated CRM if sales pipeline management is your main need, or a more specialist webinar platform if webinars are your core product.
Ease Of Use
User-friendliness is one of the stronger parts of GetResponse. The dashboard is clean enough for beginners, and the main tools are grouped around practical marketing tasks: contacts, email marketing, automation, landing pages, forms, webinars, and analytics.
In this GetResponse review, ease-of-use matters because the platform now covers more than basic newsletters. A broad tool can quickly become messy if the interface is badly organised. GetResponse avoids most of that problem, although some advanced settings still require time to learn.
Email Editor
The drag-and-drop email editor is suitable for non-technical users. You can start from a template, adjust sections, add images, change buttons, and build branded campaigns without touching code. This is useful for small teams that do not have an in-house designer.
Automation Builder
The automation builder is more powerful than the basic autoresponder tools found in many entry-level email platforms. You can build sequences based on subscriber behaviour, tags, list membership, ecommerce actions, abandoned carts, and campaign engagement, depending on your plan.
The tradeoff is that automation takes more planning. Beginners can send newsletters quickly, but advanced workflows require a proper customer journey map.
Landing Pages And Forms
GetResponse includes landing pages, signup forms, and popups, which helps if you do not want to connect a separate landing page builder. This is not a full design platform like Webflow, but it is enough for lead magnets, webinar signups, offer pages, and simple campaign pages.
GetResponse App
The GetResponse app is available for iOS and Android. It is not a full replacement for the desktop platform, but it is useful for campaign monitoring and lighter account management when you are away from your computer.
- View, search, and add contacts.
- View and add lists.
- Create, preview, resend, and send newsletters or drafts.
- View autoresponders and change their statuses.
- Check statistics for automation workflows and automation messages.
- View webinars, conversion funnels, landing pages, forms, and general performance data.
For this GetResponse review, I would treat the app as a useful management tool rather than the main reason to choose the platform. It is good for checking campaign performance, monitoring subscribers, and handling lighter updates. I would still build major automations, funnels, landing pages, and segmentation workflows on desktop.
Who The App Helps Most
The GetResponse app is most useful for solo founders, ecommerce owners, agencies, and creators who want campaign visibility without being at a desk. It is less important if you only send occasional newsletters and rarely need mobile access.
Setup Process
Setting up GetResponse is straightforward for basic email marketing. You create an account, choose or test a plan, import contacts, configure your sender details, build a list, and create your first campaign.
The important part is not just opening the account. The important part is setting it up properly enough that your campaigns can be trusted by subscribers and email providers.
Setup Checklist
-
Create your GetResponse account and use the free trial before committing to a paid plan.
-
Confirm the plan features you need before importing a large list.
-
Set up your sender name, reply-to address, and business details.
-
Authenticate your sending domain before judging deliverability.
-
Import only permission-based contacts.
-
Create a welcome email or simple autoresponder sequence.
-
Build a signup form or landing page for new subscribers.
-
Test emails on desktop and mobile before sending.
-
Check analytics after the first campaign and clean inactive contacts over time.
This GetResponse review does not recommend using purchased lists, scraped contacts, or weak opt-in practices. Those can damage deliverability, trust, and long-term campaign performance.
Common Setup Mistakes
- Choosing a higher plan before knowing which features you will actually use.
- Importing old contacts without checking consent and engagement quality.
- Skipping domain authentication.
- Building automation workflows before defining the customer journey.
- Judging the whole platform from one rushed test campaign.
Features
GetResponse has moved beyond simple newsletter software. Its strongest feature set sits around email marketing, automation, landing pages, ecommerce journeys, webinars, and campaign reporting.
Core Email Marketing Features
- Newsletters: create and send regular campaigns to lists or segments.
- Autoresponders: build timed sequences for welcome emails, onboarding, lead magnets, and follow-ups.
- Templates: start with prebuilt email layouts instead of designing from a blank page.
- Segmentation: target contacts based on behaviour, list data, and engagement.
- Analytics: monitor opens, clicks, engagement, and campaign performance.
Marketing Automation
GetResponse email marketing becomes more useful when paired with automation. The Marketer and Creator plans are better suited to users who need unlimited automation workflows, abandoned cart recovery, sales funnels, promo codes, and revenue reporting.
This is the main reason to consider GetResponse over a basic newsletter platform. If automation is not important to you, a cheaper tool may be enough.
Landing Pages, Forms, And Funnels
GetResponse includes landing pages, signup forms, popups, and conversion funnels. This helps you capture leads and connect signups to automated follow-up sequences without needing a separate funnel tool such as ClickFunnels.
Webinars And Creator Tools
The Creator plan adds tools for webinars, course creation, premium newsletter subscriptions, and student limits. This is more relevant for creators, coaches, educators, consultants, and training businesses than for a local business that only needs email campaigns.
Integrations
GetResponse integrates with ecommerce platforms, website tools, payment systems, CRM tools, and analytics services. This matters because email marketing rarely works alone. It needs to connect to your website, checkout, forms, ads, customer data, and reporting stack.
If your site runs on WordPress, you can connect GetResponse through forms, plugins, landing pages, and embedded signup tools. For a broader site stack, check whether your ecommerce, CRM, and analytics integrations are available before choosing a plan.
GetResponse Pricing And Transparency
What is GetResponse cost? Current GetResponse pricing starts at $19 per month for the Starter plan for up to 1,000 contacts, or $15.58 per month when billed annually. Pricing increases by plan and list size, so the real GetResponse cost depends on how many subscribers you have and which features you need.
The pricing section of this GetResponse review is important because GetResponse can look inexpensive at first, but the value changes once you add more contacts, need more automation, or require ecommerce and creator features.
Current GetResponse Plans
| Plan | Starting Price | Best For | Key Notes |
|---|---|---|---|
| Starter | $19/month or $15.58/month paid annually | Basic email marketing, landing pages, forms, and simple automation | Includes unlimited monthly email sends and 1 custom automation workflow |
| Marketer | $59/month or $48.38/month paid annually | Marketing automation, ecommerce campaigns, segmentation, and funnels | Adds unlimited automation workflows, abandoned cart recovery, sales funnels, promo codes, and revenue reports |
| Creator | $69/month or $56.58/month paid annually | Creators who want webinars, course tools, paid newsletters, and monetisation features | Adds webinars, website builder, course creator, and premium newsletter subscriptions |
| Enterprise | Custom pricing | Larger teams needing dedicated support, SMS, SSO, transactional email, and advanced infrastructure | Requires a demo and custom quote |
GetResponse Coupon And Discount Notes
I would not rely on random GetResponse coupon sites as the main pricing strategy. The safer approach is to check the current offer through the official pricing flow. At the time of this update, the main built-in saving is the annual billing discount, and eligible charities or NGOs may qualify for a separate 50% discount.
Free Trial And Refund Policy
GetResponse currently offers a 14-day free trial with no credit card required. This is useful because GetResponse’s refund policy is strict: the service is generally pay-as-you-go, and amounts already charged are not refunded if you cancel after billing.
That does not make GetResponse unusual in SaaS, but it does mean you should test carefully before paying. Use the trial to check the email editor, automations, landing pages, app, integrations, and reporting before choosing a paid plan.
Which GetResponse Plan Should You Choose?
- Choose Starter if you mainly need email campaigns, landing pages, forms, and light automation.
- Choose Marketer if ecommerce automation, segmentation, abandoned cart recovery, sales funnels, and revenue reporting matter.
- Choose Creator if webinars, paid newsletters, and course tools are part of your business model.
- Choose Enterprise only if you need custom support, SMS, SSO, dedicated sending options, transactional email, or high-volume requirements.
GetResponse Pros And Cons
Every email marketing platform has tradeoffs. GetResponse is strong when you want multiple marketing tools in one account, but it is not the best fit for every budget, workflow, or team.
Pros
- Good balance of email marketing, landing pages, automation, funnels, webinars, and reporting.
- Useful for small businesses that want fewer disconnected marketing tools.
- Starter plan is enough for basic email campaigns and simple automation.
- Marketer plan adds stronger ecommerce and automation features.
- Creator plan is useful for webinars, paid newsletters, and course-style monetisation.
- Mobile app helps with campaign monitoring and lighter account management.
Cons
- Advanced automation and ecommerce features require higher plans.
- Costs rise as your contact list grows.
- Refund flexibility is limited after billing.
- It may be more platform than you need if you only send simple newsletters.
- Dedicated CRM, webinar, or ecommerce automation tools may be stronger for specialist use cases.
User feedback matters in any GetResponse review, but the key question is not whether GetResponse has every possible feature. The better question is whether you will use enough of its broader platform to justify the price.
Customer Support In GetResponse
Customer support GetResponse users receive depends on the type of account, language, and support channel. GetResponse provides a help center, email support, chatbot assistance, and live chat availability, with more advanced support options for Enterprise customers.
Support Channels
- Help Center: useful for setup, billing, deliverability, integrations, automation, and account questions.
- Email support: available in multiple supported languages.
- Live chat: available through GetResponse support, with language and account-level differences.
- Enterprise support: larger customers may receive more direct support and dedicated account help.
Support Verdict
Support is good enough for most users, but I would not choose GetResponse only because of support. The stronger reason to choose it is the mix of email marketing, automation, landing pages, funnels, webinars, and ecommerce features.
GetResponse User Reviews: Common Feedback
User feedback tends to follow a predictable pattern. People usually like the feature range, template-based editing, automation options, and all-in-one structure. The most common objections are usually pricing as lists grow, feature restrictions by plan, deliverability setup, and whether the platform is more than a simple newsletter sender actually needs.
What Users Usually Like
- The platform combines newsletters, automations, landing pages, forms, funnels, webinars, and creator tools.
- The email editor is easier than designing emails from scratch.
- The automation builder is useful once you move beyond basic broadcasts.
- The app gives mobile access to campaign stats, contacts, lists, newsletters, landing pages, funnels, webinars, and automation data.
Common Complaints
- Advanced automation and ecommerce features are not on the lowest plan.
- The GetResponse cost increases as subscribers and feature needs grow.
- Some users only need a simpler email marketing platform.
- Refund flexibility is limited after a payment has been charged.
This is why I would judge GetResponse as a strong mid-market option rather than the automatic best choice for every email marketing use case.
GetResponse Alternatives
GetResponse competes with several email marketing platforms and broader marketing automation tools. The best alternative depends on whether you want cheaper newsletters, deeper automation, ecommerce-specific flows, or a simpler small-business email tool.
Compare email marketing platforms for newsletters, automation, list building, segmentation, templates, and campaign reporting. This table helps businesses and creators choose an email tool that supports audience growth and revenue-focused communication.
| Platform | Price / Basic Plan + CTA | Best For | Key Features | Review |
|---|---|---|---|---|
| 🥇 Brevo | Free / Starter from $9/month Check Pricing | Best overall email marketing value | Email marketing, automation, CRM, SMS, WhatsApp, transactional email, landing pages, AI tools | Brevo / Sendinblue Review |
| 2. MailerLite | Free / Paid plans vary by subscriber count Check Pricing | Best for beginners | Clean email editor, newsletters, automations, landing pages, signup forms, websites, digital products | MailerLite Review |
| 3. ActiveCampaign | From $15/month billed annually Check Pricing | Best for advanced automation | Marketing automation, segmentation, CRM, ecommerce integrations, customer journeys, lead nurturing | ActiveCampaign Review |
| 4. Mailchimp | Free / Paid plans vary by contact count Check Pricing | Best-known email platform | Email templates, automations, audience tools, forms, landing pages, AI tools, broad integrations | Mailchimp Review |
| 5. GetResponse | Free trial / Starter from $19/month or $15.58/month paid annually Check Pricing | Best all-in-one marketing toolkit | Email marketing, landing pages, automation, funnels, webinars, AI tools, ecommerce tools | GetResponse Review |
| 6. HubSpot Marketing Hub | Free / Paid plans vary Check Pricing | Best CRM-led email marketing | CRM, forms, landing pages, email marketing, lead tracking, segmentation, automation on higher plans | Review Coming Soon |
| 7. Kit | Free / Paid plans vary by subscriber count Check Pricing | Best for creators and bloggers | Newsletter tools, sequences, landing pages, forms, tagging, creator network, digital product selling | Kit / ConvertKit Review |
| 8. Constant Contact | Free trial / Paid plans vary by contact count Check Pricing | Best for small businesses | Email templates, contact management, automation, event marketing, ecommerce integrations, AI campaign tools | Constant Contact Review |
| 9. Klaviyo | Free / Paid pricing scales by contacts and channels Check Pricing | Best for Shopify and ecommerce | Advanced segmentation, email and SMS, ecommerce analytics, predictive tools, revenue attribution, Customer Hub | Review Coming Soon |
| 10. Omnisend | Free / Standard and Pro plans scale by contacts Check Pricing | Best ecommerce email and SMS value | Email, SMS, push notifications, ecommerce automations, product blocks, templates, sales reports | Review Coming Soon |
| 11. AWeber | Free trial / Lite from $15/month or $12.50/month billed annually Check Pricing | Best classic newsletter platform | Newsletters, autoresponders, landing pages, signup forms, automations, templates, creator tools | AWeber Review |
| 12. Moosend | Free trial / Paid plans vary Check Pricing | Best budget automation | Email campaigns, automation workflows, landing pages, subscription forms, analytics, SMTP server | Review Coming Soon |
| 13. Drip | Paid plans vary by list size Check Pricing | Best ecommerce automation journeys | Customer journeys, segmentation, onsite forms, ecommerce integrations, revenue tracking, personalized campaigns | Drip Email Marketing Review |
| 14. Campaign Monitor | Paid plans vary by list size Check Pricing | Best design-led campaigns | Drag-and-drop builder, branded templates, customer journeys, segmentation, analytics, team campaign workflows | Campaign Monitor Review |
| 15. Zoho Campaigns | Free / Paid plans vary Check Pricing | Best for Zoho users | Zoho CRM integration, email templates, automation workflows, list management, reporting, signup forms | Zoho Campaigns Review |
| 16. Mailjet | Free / Paid plans vary Check Pricing | Best for teams and developers | Email campaigns, SMTP relay, transactional email, collaboration tools, templates, API access | Review Coming Soon |
| 17. Sender | Free / Paid plans vary Check Pricing | Best low-cost newsletters | Email campaigns, automations, popups, SMS options, templates, forms, analytics | Review Coming Soon |
| 18. EmailOctopus | Free / Paid from $9/month Check Pricing | Best simple affordable newsletters | Email newsletters, landing pages, forms, basic automations, affordable subscriber-based pricing | Review Coming Soon |
| 19. Benchmark Email | Free / Paid plans vary Check Pricing | Best easy campaign creation | Email builder, templates, automations, surveys, reporting, list tools, beginner-friendly interface | Review Coming Soon |
| 20. MailerSend | Free / Paid plans vary Check Pricing | Best transactional email companion | Transactional email, SMTP, API, templates, inbound routing, email verification, developer tools | Review Coming Soon |
If you want one broad marketing platform, GetResponse remains a serious option. If you know you only need one specialist job done extremely well, one of the alternatives may be a better fit.
GetResponse vs Mailchimp
Mailchimp is often the first comparison because it is one of the most familiar names in email marketing. The choice depends on whether you want simplicity and familiarity or a broader automation and funnel platform.
| Category | GetResponse | Mailchimp | Winner |
|---|---|---|---|
| Simple newsletters | Good | Very good | Mailchimp |
| Marketing automation | Strong on higher plans | Good, but plan-dependent | GetResponse |
| Landing pages and funnels | Stronger built-in funnel angle | Useful but less funnel-focused | GetResponse |
| Creator tools | Creator plan includes webinars, course tools, and premium newsletter features | More email and audience focused | GetResponse |
| Beginner familiarity | Easy enough | More widely recognised | Mailchimp |
Which is better, Mailchimp or GetResponse? Mailchimp is usually better for simple newsletter use and beginner familiarity. GetResponse is usually better if you want stronger built-in automation, landing pages, funnels, webinars, and broader campaign tools.
You can also read my separate GetResponse vs Mailchimp comparison if you are choosing specifically between these two tools.
Final Verdict: Is GetResponse Worth It?
The final verdict of this GetResponse review is that GetResponse is worth considering if you want more than a basic email newsletter tool. It is strongest for businesses that want email marketing, landing pages, autoresponders, funnels, webinars, ecommerce campaigns, and automation tools in one place.
I would choose GetResponse if you plan to use its broader feature set. I would avoid it if you only need the cheapest possible email marketing platform, already have a specialist CRM, or do not want your software cost to rise as your subscriber list grows.
For most small businesses, the best approach is to start with the trial, test the features you actually need, and avoid upgrading to a higher plan until automation, ecommerce, webinar, or creator features justify the extra cost.
Frequently Asked Questions
Is GetResponse.com legit?
Yes. GetResponse is a legitimate email marketing and marketing automation platform used for newsletters, autoresponders, landing pages, funnels, webinars, ecommerce campaigns, and audience segmentation. As with any marketing software, you should still test the trial, check current pricing, and confirm the features you need before paying.
How much does GetResponse cost?
GetResponse pricing currently starts from $19 per month for the Starter plan for up to 1,000 contacts, or $15.58 per month when billed annually. Higher plans cost more and pricing increases as your subscriber list grows, so the final GetResponse cost depends on your plan, billing period, and contact count.
What is GetResponse good for?
GetResponse is good for email marketing, landing pages, autoresponders, list building, marketing automation, webinars, funnels, and ecommerce campaigns. It is strongest when you want several marketing tools in one platform rather than a very basic newsletter sender.
Which is better, Mailchimp or GetResponse?
Mailchimp is usually better for simple newsletter use and beginners who want a familiar email platform. GetResponse is usually better if you want stronger built-in automation, landing pages, funnels, webinars, and a broader all-in-one marketing platform.
Does GetResponse offer a free trial?
Yes. GetResponse currently offers a 14-day free trial with no credit card required. Trial and plan terms can change, so check the current offer before signing up.
Does GetResponse have a mobile app?
Yes. The GetResponse app is available for iOS and Android. It can help you manage contacts and lists, check campaign statistics, work with newsletters and drafts, and view landing pages, webinars, forms, funnels, and automation performance from a mobile device.
Are there GetResponse coupon codes?
GetResponse sometimes promotes savings through its own pricing page, including annual billing discounts and specific programs such as charity or NGO discounts. I would avoid relying on random coupon sites unless the discount is confirmed during checkout.
What are the main GetResponse pros and cons?
The main pros are its all-in-one email marketing, landing page, automation, funnel, webinar, and ecommerce feature set. The main cons are rising costs as your subscriber list grows, higher-plan requirements for advanced features, and limited refunds after billing.
Related Posts
Hi, I’m Stuart Kerr Spindlow; the publisher behind StuartKerrs.com.
I review and evaluate digital marketing software used by businesses, marketers, and website owners; including hosting platforms, website builders, email marketing tools, SEO software, analytics, and automation systems.
I hold a degree in Computer Science from The Open University and began my career working in financial technology, developing and supporting production software systems, banking intranets, and web platforms. Over the past 20+ years, I’ve tested, implemented, and analysed a wide range of digital tools across real-world business environments.
Today, this site focuses on independent, experience-led software reviews. Tools are assessed based on usability, performance, pricing transparency, long-term value, and suitability for real businesses; not vendor claims or sponsorships.
I don’t run an agency and I don’t sell services through this site. The goal is simple: publish honest, practical software reviews that help people choose the right tools with confidence.
Leave a Reply