Do you want to skip the read and get right to my top picks? The best funnel builders for most people is Kartra.
These days, getting a business off the ground is challenging enough. For online businesses, many will find that no matter how much traffic they get to their website, these just don’t convert to sales. So what can be done about it? And how does paying attention to your sales funnels help you in the long run?
I’ve been a digital marketing specialist for more than 20 years, and I’ve heard many horror stories of online business owners seeing their capital thrown out of the window because they can’t convert. While you may have a great product and even a stunning website, it will be a costly mistake if you don’t take your sales funnels seriously.
Want to know funnel builder secrets? I’m sharing my knowledge of the best funnel builders, free funnel builders, and funnel builder secrets that can help you maximise conversions. Hopefully, this guide can assist you in deciding on a solution to make your business thrive.
What is a Funnel Builder?
Before we dive into the best funnel builders, let’s tackle what a sales funnel is. A sales funnel is a marketing concept that ensures you track and fulfil all the steps of a customer journey. Ultimately, you want the sales funnel to help your customer take the next step to a purchase decision. You can do this through a sequence of marketing efforts such as videos, automated emails, and landing pages to help you sell your offer.
Also, the platform lets you start the sales funnel with an entry-level offer such as a free ebook or webinar and then upsell them coaching videos until you reach the end of the funnel. As a result you will have converted a potential client to a paying customer at the end of the customer journey.
Here's one of the funnel builder secrets I want to share. To execute an effective sales funnel, you require two things:
- A coherent strategy
- One of the best funnel builders
This guide will walk you through the second requirement. I’m here to show you which of the funnel building software I’ve tried are the best in the industry.
Remember that the list I provide here is my personal choice and is based on my own needs. You need to select the right funnel software based on what you need specifically.
Sound like a plan? Let’s get on with it!
Are Free Funnel Builders a Good Idea?
Okay – here’s another one of my funnel builder secrets. There are paid and free funnel builders that you can use. So when is it ideal to use free funnel builders?
First, free funnel builders are a good idea if you don’t have enough resources at your disposal. Also, it’s suitable for those just beginning to use sales funnels. However, it’s important to understand that you will miss out on crucial features such as opt-in forms, landing pages, order pages, or analytics with free funnel builders. These are usually available only with paid subscriptions and not with free tools.
If you use free funnel builders, you would have to be extra resourceful in getting other free tools for those features. Still, this would ultimately be time-extensive instead of just paying for a subscription of the best funnel builders where all these features are built-in or integrated.
Want to know more funnel builder secrets? Are you excited to find out which platforms make it to my top 5 best funnel builders list?
Our Handpicked Best Funnel Builders List:
Take a look at a brief rundown of my 5 best funnel builders. Read about my review of each further below and decide which one of them might be a good fit for you.
How to Choose the Best Funnel Builders?
You may be wondering how I came up with my top 5 list of the best funnel builders. These are the specific characteristics that I evaluated to judge whether or not a software deserves your consideration.
- Ease of Use – Is the software intuitive? Can you create and manage sales pipelines even without experience or technical background?
- Features – Take a look at the built-in features that you can use to build your sales pipeline.
- Engagement Channels – Does it provide omnichannel experiences? Is it compatible with the channels you use for engagement with target audiences?
- Customisation – Is it easy to edit your sales pipelines? To what extent does it allow you to edit your funnels? Are the editing tools easy to use?
- Integrations – How many apps can it integrate with? Does it allow integration with third-party apps you need?
- Analytics – Does it provide clear and real-time sales insights and analytics? Can it draw up good reports?
- Customer Support – What kind of help and support resources does it offer?
- Pricing – Overall, how affordable is it? Does it guarantee a bang for your buck?
In Detail: Our Handpicked Best Funnel Builders
Based on the criteria presented above, here are our tried and tested picks for the best sales funnel builders in various categories:
Kartra is an industry leader that promises to “build the perfect sales funnel” for you. It's an all-in-one marketing solution that already contains pre-made funnels – making funnel creation and management super easy. Moreover, this best funnel builders option offers easy customizability to ensure that our sales funnels depict your brand's online style and persona. It's not a funnel builder secrets that the best thing about Kartra is that it lets you run marketing actions within one ecosystem – so it gets the job done quickly and efficiently.
For a robust platform, Kartra is surprisingly easy to use. It features a drag-and-drop builder that lets you map the landing page of each customer journey visually. Moreover, its funnel feature comes with a simple if-then guide so that you can seamlessly automate responses.
Within the software's suite of tools are the elements you need to create a productive sales funnel. Among these include landing page builder and sequencing, automation, email sequences, lead tagging, order forms, check-out pages, to name a few.
- Lets you create multi-page funnels
- Easy to use drag and drop landing page sequence builder
- Apps integrations
- Automation and trigger events
- Email sequencing
- Order forms
- Great-looking landing page templates
- Payment channel check-out forms
- Affiliate management
- Plug-and-play campaigns
- Advanced rule creation
- Top of the line sequence builder
- Excellent sales funnel features and functionality
- Outstanding yet easy automation and rule creation
- Quick publication of funnels since it's plug and play
- An expensive software; not among the free funnel builders
- It could do better with more integrations
As a premium sales funnel building software, Kartra is not affordable. It's not a funnel builder secrets that Kartra is one of the most expensive sales funnel software in the market. Therefore, it's suitable for large businesses and not so much for small firms.
ClickFunnels enters our list of the best funnel builders because it is the most convenient way to build sales funnels for your website. More than that, it’s a conversion-centric software, meaning its features are designed with conversion in mind. Among its out-of-the-box features and funnel builder secrets is that it practically let you build a sales funnel without any need for third-party marketing apps.
What I love about it is that it’s extremely user-friendly. There is no agonising over creating or editing your pages since it’s all a drag-and-drop affair. With its membership site and other lead conversion tools, it's my choice for the best funnel builder for affiliate marketing.
As a result, you can launch your sales funnels pages in a matter of minutes. Among the most prominent features of the software include:
- One-click upsell pages let you offer a higher price to your customers with just one click
- Opt-in page for lead generation
- Order form page to let your customers check out with ease
- Membership site
- Webinar event page
- Easy to use builder that a beginner can use without hassle
- Several templates for leads, landing pages, and funnels
- Focused on conversion
- 1-click Upsells
- Drag and drop editor
- Excellent automation for email and Facebook
- Not very customisable
ClickFunnels plans can range from $97 to $2,497 per month, depending on the volume of funnels you need. For what it's worth, you can test out their services with a 14-day free trial before you commit long term.
Leadpages is primarily a landing page builder but is branded as a powerful software that can “turn clicks into customers.” Hence, the platform emphasises lead conversion – which is essentially what sales funnels are all about. This sales funnel platform is marketed as an all-in-one lead conversion software that brings three core services:
- Lead pages (landing pages)
- Alert bars (call to action – CTAs)
Here's another one of funnel builder secrets: while the software's biggest strength is landing pages, you can create powerful and high-converting landing pages with the software. It features an excellent conversion toolkit and offers conversion-optimised templates to make creating sales funnels a breeze. The platform is also one of my choices for the best funnel builder for WordPress.
Apps integrations are possible with 1000+ marketing apps, allowing you to create highly functional sales funnels. Its funnel-specific capabilities include email marketing, lead tagging, email triggers, and analytics.
- Offers several templates
- Easy to use landing page builder and designer
- Robust lead generation capability
- Primarily for landing pages, not specifically for sales funnels
- No enterprise solution offered
You can subscribe to three Leadpages packages explicitly aimed at new businesses, growing businesses, and agencies. But, unfortunately, there is no pricing option for enterprises. Hence, it's safe to say the platform isn't marketed for large businesses at all.
Landingi is also another all-in-one marketing solution that's primarily directed at landing pages and not sales funnels. However, it's famed in the industry as capable of producing high-converting landing pages. With its intuitive and beginner-friendly landing page builder, it's become a software of choice for non-tech-savvy users and business owners. Its most notable features include 400+ templates, A/B testing, numerous apps integrations, SEO capabilities, and lead generation tools.
When it comes to sales funnels, I'm impressed with its Roadmap feature, which lets you visually map a customer's journey. You can also create forms and connect these to build a funnel. Moreover, it has excellent marketing automation tools, allowing you to trigger responses to your visitors' actions.
- Intuitive and easy to use
- Excellent landing pages
- Great third-party apps integrations
- Affordable for small agencies
- Confusing pricing plans
- Built-in analytics can be basic
Like many funnel software, Landingi is not among the free funnel builders. It offers three pricing options and a 14-day free trial offer.
Builderall is billed as a complete digital marketing system that features both website and funnel building capabilities. It's most renowned for its Cheetah website builder – a sophisticated yet user-friendly software that can let you build website pages, landing pages, and sales funnels without knowing any code.
In terms of tools dedicated to sales funnels, Builderall allows you to create landing pages, checkout pages, pop-ups, a chatbot, and others. It also provides website automation and allows you to create a rulebook to help your visitors navigate the entire sales cycle. Other impressive features are A/B testing, upsells, and countdown timers. It also has a CRM and e-Learning feature integrated.
- Automation is excellent
- A host of tools to maximise lead conversion
- Impressive built-in features to help boost your sales funnels
- Easy editor but not as intuitive as competitors
- The phalanx of tools can overwhelm
You have three Builderall plan options: Builder, Premium, and Funnel Club. These plans range from $29.90 to $99.90 monthly. Unfortunately, Builderall is not one of the free funnel builders. However, there's a 14-day free trial and a 30-day $1 trial to let you test Builderall's features.
Conclusion and Recommendation:
There you have it – my personal list of the 5 top sales funnel building software this year.
Considering the pros and cons of each software shortlisted, Kartra appears to be the clear winner for best funnel builder software, with ClickFunnels in striking distance. Other impressive options include landing page builders with great funnel functionality, such as Leadpages, Landingi, and Builderall.
What is a sales funnel?
It's a marketing model where each step a visitor takes is described until they become a paying customer. The process is identified from the moment a visitor encounters an email or any marketing campaign up until they buy a product from you.
Is building a sales funnel important for a business?
Absolutely! It enhances your marketing campaign and focuses on conversion. A sales funnel enables you to visualise the journey that a customer takes from brand awareness until product purchase (conversion).
That's all for now:
If you've read all the way through this best funnel builders list, we are thankful. We hope you can now answer the question for what is the best sales funnel software! We have a large collection of articles, guides, and comparison reviews of eCommerce solutions, web hosting providers, website builders, and more! Feel free to check them out;
Not only the best tea/coffee maker on the team Sophie is our Chief Editor. Skilled across multiple marketing skill areas Sophie is our all rounder and a great asset to the team. Sophie is a website building trainer and tech writer who takes pride in helping small businesses and startups build their websites and launch their eCommerce platforms. Sophie is also the practical joker of the team and always wears a smile on her face. In her spare time she likes to spend her time with family. She loves going on holidays and spending time with friends.