Free eCommerce Platforms 2024: Our Top 5 Picks

free ecommerce platform

⏳ Do you want to skip the read and get right to my top picks? The top free eCommerce platform for most people is WooCommerce.


Introduction to Free eCommerce Platforms:

Today is the perfect time to be entrepreneurial, especially as brick and mortar businesses rapidly shift to the digital. A Fortune article highlights this reality: web hosting services saw their subscription up the roof by 141% in 2020. However, if it’s your first time selling products – physical or digital –online, it will take time and financial resources until you can get your sea legs on.

Hence, we prepared this guide for newbies looking to create an online store without emptying their pockets. In this article, we answer the question – are there free eCommerce platforms you can use? In addition, what is the best free eCommerce software that can help you get your online store up and running?

Our digital marketing services have helped hundreds of businesses jumpstart their eCommerce career. Based on our experience using these platforms and careful evaluation/testing, we present our list of the best free eCommerce platforms for your online store.


Our Handpicked Top 5 Free eCommerce Platforms:

With the above criteria in mind, here is our list of the top 5 best free eCommerce platforms you can use to earn from your online business.

  1. WooCommerce (free to install) – Best for those already using WordPress and wanting extensive customization – (My Top Pick!)
  2. Weebly (free plan ) – Great for small businesses and individuals with limited eCommerce needs
  3. Big Cartel (free plan) – Best suited for artists and small-scale sellers
  4. Square Online (free plan) – Best for businesses already using Square POS system
  5. Magento (free to install) – Best for medium to large businesses with in-house development resources
  6. Ecwid – Best for adding a store to existing websites or selling on social media
  7. Bonus Pick!: Shopify (free trial) – Best for those looking for an all-in-one eCommerce solution, not free though

Quick Comparison Table for the Best Free eCommerce Platforms

Rank Platform Key Features Costs Involved My View
🥇1 WooCommerce Highly customizable, extensions and plugins, WordPress integration Free, but hosting, domain, and extensions cost extra. Best for those already using WordPress and wanting extensive customization Try for Free
🥈2 Weebly Easy-to-use drag & drop builder, integrated shopping cart, inventory tracking Free, but transaction fees, domain, and certain features cost extra Great for small businesses and individuals with limited eCommerce needs Try for Free
🥉3 Big Cartel Simple setup, list up to 5 products, customizable themes Free, but limited to 5 products. Paid plans for more products Best suited for artists and small-scale sellers Try for Free
4 Square Online Integration with Square POS, Instagram integration, pickup and delivery options Free, but transaction fees apply Best for businesses already using Square POS system Try for Free
5 Magento Open Source Highly customisable, scalable, extensions marketplace Free, but hosting, domain, and extensions cost extra Best for medium to large businesses with in-house development resources Try for Free
6 Ecwid Integrate into existing sites, sell on multiple sites Free for up to 10 products, paid plans for more features and products Best for adding a store to existing websites or selling on social media Try for Free
BONUS!  Shopify Powerful eCommerce features, extensive app store, excellent support No free plan, 14-day free trial. Paid plans start at $29/month Best for those looking for an all-in-one eCommerce solution, not free though Try for Free

What are free eCommerce platforms?

First things first. Is there such a thing as free eCommerce software? As a refresher, an eCommerce platform is any software that allows anyone to buy and sell goods online. Specifically, it has a search function where customer can locate a product, a cart to manage their orders, and a checkout and payment process.

To answer the query if a free eCommerce software does exist – yes. Today, almost all popular eCommerce platforms allow you to use their software for free through a free plan or a free trial offer.

But what’s the difference between free eCommerce software and a paid one?


Free vs Paid eCommerce Platform: What’s the Difference?

If we’re really strict about it, it’s impossible to create an eCommerce website without shelling money. As such, there aren't completely entirely free eCommerce platforms.

For example, free open source eCommerce platforms are completely free and highly customisable. So while the platform itself doesn’t let you pay to use it, you may need to pay for other costs, including domain, website hosting, payment processing, and others. You also need to maintain your store through upgrades, patches, and the like.


How to Choose the Best Free Ecommerce Platforms?

In developing this guide to the best free eCommerce software, we evaluated each product based on specific criteria. The end goal is to get an eCommerce platform that gets you started at zero to minimal cost.

Thus, every platform vetted here was assessed on these counts:

  • Ease of Use – is it easy to use? If there is a learning curve, how steep is it?
  • Features and Flexibility – does it have features in place to build and grow your business? What are its native functionalities, themes and templates, customisation options, third-party apps integration capability, hosting, backups, and migration?
  • SEO and Mobility – will it be able to make your online store rank well?
  • eCommerce Tools – how good is it for marketing and selling your products online?
  • Support and Resources – if you need help navigating the eCommerce platform, what support and resources are on hand?
  • Pricing – what does their free offering entail? If you do upgrade to a paid plan, what’s the value for money like?

Our Top Free eCommerce Platforms in Detail:

Get to know our handpicked free eCommerce platforms below:

1. WooCommerce (free to download and install) – My Top Pick Of The Best Free eCommerce Platforms!!!

woocommerce home to a free ecommerce platform
woocommerce-home

WooCommerce is the most popular free open source eCommerce platform. When we say open source, we mean that it’s completely free to download and install. Also, because it’s open-source, it’s completely customizable and runs on any web hosting provider. For its part, WooCommerce recommends Bluehost or SiteGround for web hosting.

Pros:

  • Full control so you can have the store you dream of
  • Highly customisable so you can personalise your store
  • Plenty of plugins to use

Cons:

  • No transaction fees
  • You need to pay for additional costs
  • Requires experience with WordPress so it's a bit tricky for beginners

Pricing:

While WooCommerce is 100% free, there are additional costs to get your store live. Specifically, you need to pay for a domain name, and hosting. In addition, you may want to pay for premium themes and plugins. For the best eCommerce hosting service we would recommend Nexcess Hosting.  Pricing plans for our choice Nexcess hosting are as follows;

nexcess-plans-woocommerce-lower
nexcess-plans-for-woocommerce

What you can expect from WooCommerce free open source eCommerce platform?

Unlimited products, 7 payment gateways, 0% transaction fee.

>> Try WooCommerce For Free <<


Square Online (free plan)

square-online home to a free ecommerce platform
square-online-home

Square Online is powered by Weebly’s site-building technology to produce a free eCommerce platform. The platform has gained popularity with its entirely free plan with zero monthly fees, although payment processing fees apply. In addition, Square Online stands out due to its use of ADI to make store creation easy, responsive support, and seamless payment system. However, it has limited customisation tools and fewer payment channels than its rivals.

Pros:

  • Extremely easy to set up so it doesn't stop your productivity
  • User-friendly
  • Excellent support so you get help when you need it
  • Great payment system so it's seamless to buy and use

Cons:

  • Limited customisation features
  • Few payment channels
  • Can be difficult to scale so it's not great if you're thinking bigger for your store

Pricing:

If you want to upgrade to a paid plan, it starts at $12/month (on annual billing).

squareup-pricing
squareup-pricing

What you can expect from Square Online free eCommerce platform?

2.9% + $0.30 per transaction (thru Square), unlimited products, only 500MB storage, Instagram integration

>> try square for free <<


Big Cartel (free plan)

bigcartel home to a free ecommerce platform
bigcartel-home

BigCartel free eCommerce software is a cloud-based solution most suited for small business who want a cost-efficient way to establish their online presence. Hence, it's marketed for small entrepreneurs, artists, and creators.

Pros:

  • Ideal for crafts and artistic products
  • Requires 0% transaction fees so it's a win for small entrepreneurs
  • Guidance when creating your store so you won't get lost in translation

Cons:

  • Themes and designs not as extensive as peers
  • There is a learning curve so be prepared to struggle a bit at the start
  • Inadequate sales features

Pricing:

If you want to maximise the full-featured version, Big Cartel paid plans start at $9.99 per month.

bigcartel-pricing
bigcartel-pricing

What to expect from Big Cartel free eCommerce software?

You can set up shop via Big Cartel with fewer features such as 5 product limit, 3rd party apps needed, branded subdomain, 3 payment gateways, and zero transaction fees.

>> try bigcartel for free <<


Weebly (free plan)

weebly home to a free ecommerce platform
weebly-ecommerce-home

Weebly offers the most liberal free eCommerce plan in the bunch. It has come out of its shell from being one of the most trusted website builders to being a robust eCommerce platform, besting Wix eCommerce and Squarespace eCommerce.

Pros:

  • Extremely easy to use so it's best for beginners
  • Unlimited products

Cons:

  • No multichannel selling function
  • Features lacking for large companies

Pricing:

weebly-online-stores-pricing-features
weebly-online-stores-pricing-features

What you can expect from Square Online free eCommerce?

2.9% + $0.30 per transaction (thru Square), Weebly domain, unlimited products. A paid Weebly plan with eCommerce features starts at $12 per month.

>> Try weebly for free <<


Magento (free to download and install)

magento-home
magento-home

What if your goal is to set up a large store? Which free eCommerce software works best? Magento is the answer. The platform isn’t designed for SMEs; it’s an enterprise-level eCommerce platform that’s perfect for growth and scalability, but you can download it for free.

Pros:

  • Highly scalable
  • Completely customizable
  • Robust features on their paid plans

Cons:

  • Setup can be challenging
  • Not ideal for beginners, Magento isn’t for those who don’t know code
  • Expensive

Pricing:

If you want to use Magento as it should be, pricing is customised and quite steep. Annual costs can reach as much as £10,000 if worked through Magento. Otherwise you can download and install for free and then just need a domain name, hosting and you may want to pay additional costs for premium themes and plugins. For a best eCommerce hosting service we would recommend Nexcess Hosting.  Pricing plans for our choice Nexcess hosting are as follows;

nexcess-plans-woocommerce-lower
nexcess-plans-for-magento

What to expect from Magento free open source eCommerce platform?

Unlimited products, 10+ payment gateways, 0% transaction fees

>> Try Magento For Free <<


Bonus: Shopify (free for 14 days)

shopify home to a free ecommerce platform
shopify-home

This platform ranks highly on our list, making it our best all-around eCommerce platform. With an expansive set of features, customizability, and scalability, it caters to businesses of all sizes – from small, midrange, and large. Even better, it’s highly adaptable because it allows you to sell through multiple channels, including social media.

Pricing:

Shopify offers a two-week free trial to those who are curious. Therefore, you can use Shopify’s tools at no expense, upload unlimited products, zero transaction fees, and four payment gateways. If you’re blown away by the platform, an upgrade to the cheapest plan will cost you $29 per month.

shopify-plans
shopify-plans

>> Visit shopify.com <<


Conclusion and Recommendation for Free eCommerce Platforms:

Wrapping up this guide on the top free eCommerce website builders, we've made 5 recommendations. Based on our testing and experience, WooCommerce is the best options for free eCommerce software.

However, it's always better to weigh your needs and requirements before jumping on the bandwagon. Look up and test other free eCommerce platforms and free open source eCommerce platforms other than what we recommend and judge for yourself.

Try WooCommerce For Free


FAQ:

Is there a catch with a free eCommerce site builder?

As it with free things, there’s always a catch. A free eCommerce software or a free open source eCommerce platform is no different. Since you’re not paying anything to use the platform, you also can’t maximise its full functionality. As a result, certain features are off-limits to you. Therefore, it’s important to set expectations if you do decide to use a free eCommerce software.

Do you recommend using a free platform for eCommerce?

A free platform works best if you're testing the waters or if you have minimal needs. However, if your purpose is to build, grow, and thrive commercially, we recommend upgrading to a paid plan.


That's all for now:

If you've read all the way through this best free eCommerce platforms guide, we are thankful and hope you can now answer the question on what a free platform for eCommerce can do! We invite you to our large collection of articles, guides, and comparison reviews of Best Website Builders, eCommerce solutions, web hosting providers, website builders, and more! Feel free to check them out;

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