Editorial Policy

At StuartKerrs.com, I publish independent, experience-led reviews and comparisons of digital marketing software, tools, and online platforms.

This editorial policy explains how I choose tools, how I evaluate them, how affiliate relationships work, and how content is updated, so readers can trust what they read and understand exactly how decisions are made on this site.

Editorial Independence

Editorial independence is a non-negotiable principle on StuartKerrs.com.

  • I do not accept payment in exchange for positive reviews
  • I do not guarantee rankings, ratings, or placements to vendors
  • I do not allow advertisers to preview, edit, or approve content before publication

Every review, comparison, and recommendation reflects my own analysis, testing, and professional judgement, not commercial pressure.

How I Choose Software to Review

I focus exclusively on software and platforms related to:

  • Web hosting and server infrastructure
  • Website builders, CMS, and e-commerce platforms
  • Email marketing, automation, and CRM tools
  • Analytics, SEO, paid advertising, and marketing software
  • Digital marketing training and online courses

Tools are selected based on:

  • Market relevance and user demand
  • Feature differentiation and positioning
  • Popularity among businesses and creators
  • Search intent and reader interest

I do not review unrelated products or categories.

How I Test and Evaluate Tools

Each review or comparison follows a consistent evaluation framework, which may include:

  • Core features and limitations
  • Ease of use and onboarding experience
  • Pricing structure and long-term value
  • Performance, reliability, and scalability
  • Integrations and ecosystem compatibility
  • Customer support, documentation, and updates
  • Suitability for different real-world use cases

Where possible, I use:

  • Free trials or demo accounts
  • Live software environments
  • Vendor documentation and changelogs
  • First-hand experience from real projects

Not every tool is used in production for years, but every recommendation is grounded in practical understanding, not surface-level summaries.

Rankings, Comparisons, and “Best Of” Lists

Rankings and comparisons reflect overall value for a specific use case, not abstract scoring systems.

There is no single “best” tool for everyone.

My goal is to clearly explain:

  • Who a tool is best for
  • Who it is not best for
  • The trade-offs that actually matter
  • Why it ranks where it does relative to competitors

Rankings may change over time as software, pricing, and features evolve.

Affiliate Relationships and Monetisation

StuartKerrs.com is funded through affiliate partnerships.

This means:

  • I may earn a commission if you click a link and make a purchase
  • There is no additional cost to you
  • Affiliate relationships do not influence editorial decisions

Affiliate revenue supports:

  • Ongoing software testing
  • Content updates and maintenance
  • Research and comparison work

All affiliate relationships are disclosed transparently.
For more details, please see the Affiliate Disclosure page.

Content Accuracy and Updates

Software changes frequently.

I regularly review and update content to reflect:

  • Pricing changes
  • Feature updates or removals
  • Product rebrands, acquisitions, or shutdowns
  • Shifts in market relevance

Pages may display updated dates when meaningful changes are made.

If you notice something that appears outdated or incorrect, I welcome feedback.

Sponsored Content

Occasionally, I may publish clearly labelled sponsored content.

Sponsored content:

  • Is always explicitly disclosed
  • Is editorially separated from independent reviews
  • Does not influence rankings or recommendations

I do not publish undisclosed sponsorships.

Author Expertise

All content on StuartKerrs.com is written or reviewed by me.

I bring real-world experience in digital marketing, online businesses, and software platforms, built over many years of hands-on work with tools across hosting, websites, marketing, analytics, and automation.

This site is not built on anonymous or auto-generated content.

Commitment to Readers

My commitment is to:

  • Be honest, even when a popular tool has clear weaknesses
  • Explain trade-offs clearly and practically
  • Avoid hype, fear-based messaging, or exaggerated claims
  • Put reader trust ahead of short-term revenue

If a tool is not a good fit, I say so.

Contact and Feedback

Reader feedback is always welcome.

If you have questions about my editorial process or would like to report an issue, please get in touch via the Contactpage.

Final Note

Trust is earned over time.

Every article on StuartKerrs.com is published with the intention of helping readers make confident, informed decisions, based on experience, clarity, and transparency.

Last updated: 01 January 2026