StuartKerrs.com is Stuart Kerr Spindlow’s independent publication for website owners, marketers, creators, publishers and businesses choosing and using digital tools. This policy explains editorial responsibility, evidence, commercial relationships and corrections.
Editorial responsibility
I am the Founder, Publisher and Principal Reviewer. I write reviews and guides, direct editorial coverage and take responsibility for the publication’s standards. Articles identify their authors; genuine work by former contributors retains its attribution. Where another person writes an article, testing or review work is credited to the person who actually performed it.
My digital marketing consultancy and practical client experience inform my coverage. A published guide provides general information; it is separate from any individually agreed client engagement.
What I cover
Coverage focuses on hosting, domains, website builders, WordPress, ecommerce, SEO, analytics, content marketing, email, CRM, automation and related digital-business tools. Topics are selected for their usefulness to readers, relevance to the publication and the decisions they help people make.
Evidence and testing
Reviews combine relevant hands-on experience, product documentation and comparisons. I distinguish personal observations from provider claims and third-party findings. Testing depth varies by product and question; I do not imply that every product was tested for an identical period or in the same environment.
Performance figures need an identifiable source and useful context. Calculated costs are estimates based on stated assumptions, not measured performance. Earlier testing, a current factual check and a fresh retest are different activities. See How I Test Software.
Recommendations and rankings
Recommendations depend on the intended reader, task, budget and material limitations. I explain who a tool suits, who should consider an alternative and why. There is no permanent winner for every use case.
Affiliate commission rates do not determine inclusion, rank, score or verdict. Commercial relationships do not buy favourable conclusions or the omission of drawbacks.
Affiliate links, sponsorship and supplied access
Some links earn referral commissions. A provider may also supply access or pay for a clearly disclosed sponsored article. These are different arrangements and are disclosed where relevant, as explained in the Affiliate Disclosure.
Payment can support producing coverage, but it does not purchase a positive review or guaranteed ranking. Vendors may be asked to verify factual details; they do not control the final verdict or suppress relevant criticism.
Accuracy, updates and corrections
Changing details such as prices, plan limits, availability and refund terms are checked against suitable primary sources during substantive updates. Software changes quickly, so readers should confirm important purchase terms with the provider.
An updated date indicates a meaningful revision; it does not automatically mean the software was freshly tested. Original publication dates are preserved. Significant corrections should be explained on the affected page when the original error could materially affect a reader’s decision.
To report an error, use the Contact page and include the article URL, the disputed statement and supporting evidence. I assess the report, correct confirmed errors and distinguish factual corrections from differences of opinion.
Last updated: 29 September 2026