Ecwid vs Shopify: Which E-Commerce Platform is Better in 2021?

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Do you want to skip the read and get right to my winner? Shopify is the Winner within this Ecwid Shopify comparison platform test.

Introduction: Ecwid vs Shopify – Brands to beat in E-commerce

When you’re starting to build your brand name, you’ll need a good e-commerce platform that suits your business needs. With numerous online platforms, Ecwid Shopify, like many others, help you make your business stand out and make the running of your e-commerce store smoother.

In this article, let's dive deep and find out why Ecwid Shopify are leading names in the e-commerce industry. By the end of this article, you’ll see which platform can help take your business to a whole new level – Ecwid or Shopify?

Ecwid vs Shopify: Their Pros and Cons

For you to determine the vital differences between Ecwid Shopify, you can refer to the following links below:


With the influx of e-commerce platforms available online, Ecwid Shopify has made a name for their user-friendly interfaces able to accommodate both small and large scale businesses. Before we dive deeper into the nitty-gritty details of these platforms and resolve the Ecwid Shopify rivalry, let’s take a look at what they were meant to do and how these platforms intend to help your business.


What is Ecwid? As an e-commerce platform that targets small to medium scale businesses, Ecwid is the leading builder for using existing websites for e-commerce purposes. Ecwid utilizes plug-ins to integrate e-commerce solutions to your existing sites like Squarespace, Wix, Weebly, GoDaddy, and more. Aside from Shopify, some Ecwid alternatives are claiming for its market share, such as WooCommerce, BigCommerce, and Square.



On the other hand, Shopify has been a trusted e-commerce platform since early 2004. It allows you to build your e-commerce store from the ground up with beginner-friendly apps and functions. Shopify is branded as a one-stop-shop for all online stores.


Ease of Use:

A significant factor to consider before using any e-commerce platform is its ease of use. Finding a platform that can cater to your business’s specific needs will allow you to establish your online store much easier.


Both platforms have user-friendly interfaces that you can easily maneuver without any coding knowledge. When it comes to image management, Ecwid has the upper hand. Unlike Ecwid alternative Shopify, where you have to ensure all product images have the same aspect ratio before uploading, Ecwid allows you to select a global aspect ration to all your pictures in a few clicks.


Shopify’s drag-and-drop feature and high-quality themes make customizations a breeze even for beginners. This Ecwid alternative has everything you need in an e-commerce store such as SEO options, built-in analytics, inventory management, and an Exchange marketplace that lets you see how your online store is performing in a glance.

Winner -Ecwid! within our ‘Ease of Use' category for Ecwid vs Shopify comparison.

Features and Flexibility:

Which e-commerce platform offers the best feature – Ecwid or Shopify?


When comparing Ecwid or Shopify functionality, Shopify holds an endless design and customization possibilities that you can easily maneuver thanks to its drag-and-drop feature. Created as a website building platform, it has numerous features that can assist you in building up your online store.

Themes and Templates:

A platform’s design capability is a significant criterion to compare Ecwid vs. Shopify. On the one hand, Ecwid, as an e-commerce plugin, provides you full design customization for starter themes based on your online store’s needs. These designs and themes are intended to integrate with your existing website.

On the other hand, With over 60 theme options to choose from, Ecwid alternative Shopify gives you the creative freedom to explore and customize every aspect of your site’s themes and templates.

Third-party apps:

Third-party apps – which platform offers better choices in Ecwid vs. Shopify? Choose between hundreds of premium and free third-party apps with Shopify. Ecwid too has a vast array of third-party apps on their App Market that you can choose to incorporate to your website.

Hosting, Back-up, and Migration:

Shopify has free hostings from Debian Linus Servers that are firewall protected.  Automated backups are not built into the system and users need to save their stores’ information into *.csv files in which case you’re going to be better off with a third-party app to help you out like Rewind. To migrate to Shopify from a different host, you only need to upload a CSV file. Migration is stress-free and quick.

On the other hand, since Ecwid is primarily an e-commerce plugin, it relies on your website’s existing hosting and domain. Good news, it is compatible with Wix, Weebly, Facebook, and any other websites.

Winner -Shopify! within our ‘Features and Flexibility' category for Ecwid vs Shopify comparison.

E-Commerce Tools:

E-commerce is an essential tool for entrepreneurs who want entice page visitors to do business – Let’s review Ecwid vs Shopify comparison.


Ecwid differs from Shopify primarily because it is not a site builder; instead, it is a store plugin. It provides you the ability to quickly turn any sie into an e-commerce site enriched with personalized metrics and e-commerce KPIs.


Shopify, however, is a site builder specifically for e-commerce. The platforms provide ease when it comes to strategic positioning and sales capabilities that do not require overwhelming technical knowledge.

Winner – Shopify! within our ‘E-Commerce tools' category for Ecwid vs Shopify comparison.

SEO and Mobility:

The site’s ranking dictates your online store’s presence in a highly saturated market. SEO in Ecwid or Shopify comes in handy. These platforms help you reach your target audience by taking advantage of search engine algorithms in place.

Because of the nature of Ecwid, it has minimal SEO tools that you can use to enhance your current website content.

Shopify, on the other hand, has a plethora of SEO options that ensure your site’s ranking. It provides analytics for you to be able to maximize your content.

Winner – Shopify! within our ‘SEO and Mobility' category for Ecwid vs Shopify comparison. 

Support and Resources:

No matter how perfect platforms may seem, there is always room for error.

Shopify provides full priority chat and email support to all its merchants 24/7.

Ecwid, however, only provides support to merchants subscribed to its top-tier plans.

Winner – Shopify! within our ‘Support and Resources' category for Ecwid vs Shopify  comparison.


Cost-effectiveness is a primary criterion for any entrepreneur. If you’re considering a cheaper plan, bear in mind that it has fewer tools than a more expensive yet comprehensive plan.


Ecwid offers three packages and a Free plan option that are all compatible with various websites.


Ecwid's free plan allows you to create a one-page e-commerce site that can feature ten products.

The $15 plan gives you four sales channels including Facebook shop, Instagram store, and a mobile point-of-sale, it has the same promotional options as the free plan and an additional Android and iOS management app. Highlight up to 100 products with a 25Gb allotment per file.

The $35 Business plan and $99 Unlimited plan has all the perks of the first two plans plus additional support options and up to 2500 products and unlimited product highlights.


Ecwid alternative Shopify has three main paid subscription plans that range from $29- $299 a month.


Most features are the same except for the staff accounts. The basic plan allows two staff accounts, Shopify has five staff accounts, while the Advanced Shopify plan has a maximum of 15 staff accounts.

Two other plans are available.

  1. The first is a basic ‘Lite’ plan, but this does not allow the establishment of an eCommerce store. Instead, you simply add a ‘buy button’ to your existing store.
  2. The other is top end ‘Enterprise’ for large organisations. Pricing needs to be discussed with Shopify to understand your needs.
Winner – Ecwid! within our ‘Pricing' category for Ecwid vs Shopify comparison.

Comparison Winner:

So which e-commerce platform triumphs in this Ecwid or Shopify comparison?

BuilderBattle ScoreVisit Official Website
Ecwid 2 / 6
Shopify 4 / 6

Whilst both platforms are excellent choices for your online eCommerce presence, we have used and studied both platforms thoroughly and find Shopify the Winner within this Ecwid Shopify comparison platform test.

Remember; everyone's needs are different so what we have found the better of the two, Ecwid or Shopify, may not be the best option for you. So please do your own research based on your businesses needs.

>> Try Shopify For Free <<

Conclusion and Recommendation:

Wrapping up, in this Ecwid vs Shopify comparison, Shopify is the overall winner. It may be more expensive than Ecwid; however, it makes up with its astonishing features and functionality. Shopify will force you to learn, but you’ll surely be rewarded with quality and interactive websites.

What is Shopify best used for?

As a one-stop-shop site builder, Shopify has the upper hand in customization capabilities that do not require coding skills. Its wide array of tools and apps that can further enhance your website is unparalleled.

What is Ecwid best used for?

Ecwid, on the other hand, is undeniably an excellent option for entrepreneurs who do not want to build an e-commerce store from scratch. It can easily be integrated with most websites and is a cheaper option for smaller businesses that want to get their footing.

Final Word:

From our end, weighing their pros and cons, Shopify is the clear comparison winner.

Did this Ecwid Shopify guide help you discern which e-commerce platform is right for your business – Ecwid vs Shopify? We certainly hope so. Various platforms boost your e-commerce presence; Ecwid or Shopify are excellent platforms to try out. It all depends on what suits your business needs.

Remember; everyone's needs are different so what we have found the better between Ecwid or Shopify, may not be the best option for you. So please do your own research based on your businesses needs.

For those who are still undecided, a final important note when considering Ecwid Shopify. Shopify offers a 14-day free trial period and so does Ecwid offer a free 14-day trial.. It would do no harm whatsoever to take advantage of such an offer and test-drive each to see which fits your business model most appropriately. Two weeks should be ample time for you to test-drive each platform in order to decide as to which suits your needs best.

That’s all for now:

If you've read our Ecwid Shopify comparison up to here, we are grateful. Remember to always keep abreast of the latest developments on website builders, eCommerce, and other Shopify Ecwid alternative comparison articles, such as the ones below;

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