Table of Contents
Ecwid: Best eCommerce Solution for existing websites
- Free plan available
- Compatible with all websites
- Centralised inventory
- Easy to use
- Lacks built-in subscriptions
- Limited SEO tools
Introduction: What Makes Ecwid Stand Out From Other E-Commerce Platforms?
In our Ecwid reviews, let's explore the ins and outs of this e-Commerce platform and see if it fares better than any Ecwid alternatives in the market today.
There are many layers to establish an online store such as inventory and fulfilment providers. To tie it all up, web stores need to utilise e-commerce platforms and software; this allows customers to find and buy from your site. Ecwid Inc, unlike most e-commerce platforms, integrates perfectly with any of your existing sites. It may have a learning curve in terms of integration and ease of use. However, it is still a robust platform with customisation capabilities and Ecwid pricing points perfect for small businesses.
If you want to skip to Ecwid pricing plans, you can click through this link.
Before exploring further in our Ecwid reviews, let's get some background on this tool. Ecwid, short for “e-Commerce widget,” is a cloud-hosted platform currently being used by over 1 million merchants in at least 175 countries. It is the fastest free online shopping cart that is mobile-ready and integrates seamlessly with any of your existing websites.
Unlike most e-commerce platforms, Ecwid WordPress doesn't require you to build a new website from the ground up. With a subscription to Ecwid plans discussed below, you get all your e-commerce needs like POS systems and mobile management in a few minutes. You also get premium convenience with the Ecwid app.
Ease of Use:
Like leading e-commerce platforms, Ecwid features can be accessed on the left main menu while content management is located on the right-hand side. Many Ecwid reviews indicate that one area where Ecwid trumps other platforms is its beginner-friendly content management system. You can apply a global aspect ratio to all product images when uploaded, which reduces time spent editing in Photoshop.
Additionally, the platform provides a mobile Ecwid app compatible with Android and iOS, which allows you to perform tasks such as ass order viewing and inventory management in various languages. Ecwid has many features that will help you with merchandising, product catalogues, and key processes.
Many customers write in Ecwid reviews that a pivotal point to boost customer experience is Ecwid's drag-and-drop shopping. Here, customers can drag products they like to their Ecwid eCommerce shopping carts for added convenience.
Features and Flexibility:
When considering an e-commerce platform for your site, this Ecwid reviews looks at features that should be considered carefully.
Ecommerce platforms are used to expand an online store's presence and reach their target market. Ecwid serves its purpose well by having dozens of features that allow entrepreneurs to venture further in the online market. Features that make running an online store easier, faster, and more productive are some pros that are highlighted in several Ecwid reviews.
Themes and Templates:
Hundreds of available templates:
Since Ecwid is essentially a plugin for your existing websites, you can easily use its theme-matching system for your site builder. Subscribing to any of the Ecwid plans give you hundreds of themes and templates to choose from Ecwid compatible with WordPress, Adobe Muse, Squarespace, Joomla, Wix, and many others from the third-party app store.
Custom CSS theme:
If you can't find a site design that suits your business, why not order a custom CSS theme specially designed for you by Ecwid Customization experts?
Different customisation levels:
Design-wise, Ecwid reviews suggest the plugin can be added to any site where you can begin selling your products in no time. The storefront will automatically adapt to desktop or mobile devices; it can even adjust to your existing website's colour palette.
You can enjoy different customisation levels in Ecwid, depending on whether you are selling on an Instant Site or selling via your website. Tweak product details, layouts, and many other customisations with no coding necessary. However, if you prefer a more in-depth personalised website, you can use CSS to adjust and omit elements.
3rd Party Apps:
Third-party apps from the Ecwid App Market can further enhance your Ecwid store's functionality, features, and connect backend systems. There are various apps to choose from. Quickly funnel through Ecwid App collections to find apps that your business needs. Be it apps to launch your store, get repeat customers, enhance customisation, or advertise your products; the Ecwid App Market has you covered.
Hosting and Domain:
Because Ecwid works on existing sites, you don't have to concern yourself with domains and hostings. Your Ecwid store will rely on your existing hosting and domain from your site. Set up your website via a reputable web hosting provider before installing Ecwid, and you'll be able to maximise your Ecwid store.
Backups and Migration:
Your business's data is vital for keeping up with consumer trends. Luckily, the Ecwid team manages all customer data backups daily. You don't have to install third-party apps or manually backup your store data. Should you need to restore any information, you can request them via the Ecwid bug tracker.
Ecwid’s eCommerce functionality bests other leading platforms due to its free Ecwid pricing plan where you can sell a maximum of 10 products. While this free offering comes with limitations, it’s still a steal, especially if you’re a new venture with a basic online store setup. When it comes to eCommerce features, Ecwid stands shoulder to shoulder with eCommerce giants like Shopify with its multiple currency selling, abandoned cart saving, and point of sale (POS) functionality.
Like Shopify, Ecwid makes it easy to sell using various currencies with its Currency Converter App. You can view your billing information in several currencies through the Ecwid app. Its abandoned cart recovery feature lets you remind customers who leave the checkout page with emails. Moreover, its POS functionality ensures that your store sells both online and offline – in stores, malls, and others.
SEO and Mobility:
Ecwid reviews state that search engine optimization isn't one of Ecwid's strong suits. The platform does have tools that can help your site gain more organic traffic. However, unlike other e-commerce platforms with flexible SEO features, Ecwid is outperformed when it comes to AMP formats and URL creation. Ecwid automatically generates a URL for your site; if you ensure that your title is SEO-friendly, it will surely be included in your URL.
All Ecwid stores are mobile-friendly and will look good in every device. This is a great feature, especially now when more and more customers use their mobile devices. Your page's mobility and response time can significantly affect the customer's experience.
Support and Resources:
Ecwid app's straightforward beginner-friendly interface should allow you to set up and manage your store with ease. However, should you run into complications and concerns, you can contact their live chat support for all plan holders. As an additional privilege for Business plans have additional phone support, while Unlimited plans have a phone and priority support.
The Ecwid official website also features blogs, videos, and demos to help you manoeuvre through the platform.
Ecwid pricing is affordable and will not put off small business owners. The Ecwid plans come in three paid subscriptions, plus a Free Plan option.
The Ecwid Free Plan includes an online store numerous advertising privileges, a mobile responsive cart, and the ability to feature up to 10 products. Keep in mind that the Free Ecwid Plans are intended for you to get a feel of Ecwid services; hence its limited features.
Ecwid plans paid subscriptions range from $15 to $99 monthly that differ in sales channels, advertising options, support channels, and features. All Ecwid plans cover the essential elements that can help you launch and maintain your store; these plans are compatible with all sites.
Conclusion and Recommendation:
What is it best used for?
Ecwid was initially built as an e-commerce platform for smaller businesses seeking a foothold in the highly saturated online market. As an e-commerce widget that seamlessly integrates with any of your existing websites, it saves you a lot of time and energy.
What is it not best used for?
Because of its nature, it may lack the flexibility that other site builder e-commerce platforms offer; however, it is perfect for people who want to fast-forward to their business launch.
There are various Ecwid alternatives, including our argued leader of the space Shopify. We also recommended that you also review other eCommerce platforms to achieve a comprehensive understanding of what is out there whether a website builder like Wix eCommerce or a CMS like Magento eCommerce. We have also written detailed comparison articles with the leaders of the space to help you compare and find the best website builder solution for you;
Whether you lack technical knowledge or have some HTML and CSS experience, Ecwid is sure to help you develop an online presence and get your business off the ground. Most importantly, Ecwid pricing is friendly and affordable.
We recommend heading over to their website, see if they have any special Ecwid plans available. Then you really have nothing to lose and everything to gain by giving it a free 14-day trial.
That’s all for now:
Grateful to you for reading our Ecwid Reviews! Don’t forget to keep an eye out for our ever-growing blog of review and comparison articles of eCommerce platforms, SEO software, screen capture tools, webinar and conferencing software, education platforms, website builders, and more! Please share any comments below!
Not only the best tea/coffee maker on the team Sophie keeps the many marketing projects flowing ensuring completion on time. Skilled across multiple marketing skill areas Sophie is our all rounder and a great asset to the team. Sophie is a website building trainer and tech writer who takes pride in helping small businesses and startups build their websites and launch their eCommerce platforms. Sophie is also the practical joker of the team and always wears a smile on her face. In her spare time she likes to spend her time with family. She loves going on holidays and spending time with friends.