JR Accounts London Case Study


The Client:

JR Accounts is a London-based accounting firm renowned for their extensive suite of services tailored to small and medium enterprises. Offering everything from Accounts Preparation to Corporate Finance, they specialize in serving diverse sectors, including Solicitors, Non-profit Organizations, Charities, and IT Contractors. With over 20 years of stellar service under their belt, JR Accounts sought to translate their formidable offline presence into a robust online reputation.

The Goal:

JR Accounts' primary objective was to ascend in the rankings for competitive keywords crucial to their industry, particularly emphasizing London-based searches to cater to their core clientele. They needed proficient local SEO execution and effective online reputation management to counter any potential negative impacts from competition.

The Strategy:

The StuartKerrs team initiated the campaign by carefully selecting generic, long-tail, and London-centric keywords to augment visibility. The website underwent an extensive on-page SEO revamp, involving significant content modifications, optimizing image ALT tags and compression, and refining metadata and title tags for superior rich snippet generation by Google.

We established a comprehensive content strategy for the blog, regularly updating it with keyword-rich, engaging posts interlinked with internal pages. To boost off-page SEO, we embarked on a meticulous link-building strategy that incorporated guest posts, articles, press releases, and other forms of content marketing on highly relevant websites.

To amplify local presence, JR Accounts' website was enlisted on Google Local (Google My Business and Google Maps), coupled with a meticulous optimization and reputation management process for these listings.

The Result:

JR Accounts observed an impressive 83% weekly uptick in organic traffic, primarily attributable to our strategic SEO efforts. Key engagement metrics like pages per session and time on page skyrocketed by 113% and 345%, respectively, within the first month of our campaign.

Their ranking witnessed a significant leap, with an impressive 82% of the chosen keywords appearing on the first page. This includes a balanced mix of generic, local, and long-tail keywords. This boost led to an influx of queries, especially from the London region, corroborating the local SEO success and the effective reputation management on their Google My Business listing. The surge in local traffic from London notably increased by 81%.

As a result, JR Accounts experienced a tangible growth in business and revenue, solidifying their satisfaction with the substantial ROI garnered from our SEO endeavors.

Client Testimonial:

“Our partnership with StuartKerrs has been a revelation for our online presence. Their strategic, tailored approach to SEO and digital marketing has significantly enhanced our visibility, bolstered our reputation, and translated into tangible revenue growth. We are extremely satisfied with the results and would highly recommend their services to any business keen on bolstering their online growth.” – JR Accounts

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