The Client:
High Beech Horse Riding School, located in Waltham Abbey, Essex, was established in 1970. They offer a variety of horse riding courses for beginners to advanced riders, including professional certificate training, work experience, apprenticeships, and special children's entertainment. Despite a strong offline reputation, they sought to expand their online presence, especially within the competitive Essex market, to attract more students to their riding classes.
The Goals:
High Beech Riding School aimed to improve their online exposure to boost student enrolment. They sought prominent local Google ranking in Essex, excellent online reviews, and effective landing page optimisation for conversion.
The Strategy:
At Stuart Kerrs, we started by identifying high search volume, conversion-prone keywords, with a mix of both generic and long-tail ones. We revamped the website design to be more SEO-friendly, optimising every page with elements like ALT tags for images, metadata, image compression, header tags, title, and rich snippet optimisation.
We developed engaging, rich, and informative keyword-focused blogs, creating a content calendar for weekly updates. We also modified the descriptions of the horse riding courses to include relevant keywords.
Following a strategic link-building plan, we secured links from reputed websites to boost organic ranking. We used keyword-optimised blogs, articles, classifieds, and press releases for this purpose.
To enhance local ranking, we optimised the website for local keywords, ensuring listing on Google Business and Google Maps. We also worked on accumulating positive reviews from clients on Google.
The Result:
Our actions led to an immediate increase in website traffic. Ten selected keywords started ranking on the first page within a few weeks, resulting in a 74% increase in traffic inflow within a month. High CTR for the keywords also drew in more traffic, while we managed to decrease the bounce rate by 81%. This contributed positively to the client's revenue and overall SEO success. An 87% increase in returning visitors, along with positive metrics for pages per session and time on page, indicated customer satisfaction.
Our local SEO strategy proved equally successful, with local keywords ranking prominently, leading to more queries from local customers in Essex—an 83% increase in local traffic.
Ultimately, the client experienced a significant increase in online horse riding bookings and revenue, realising a high ROI for their investment in digital marketing.
Client Testimonial:
“StuartKerrs has proven instrumental in boosting our online exposure and student enrolments. Their effective keyword strategy, website optimisation, and local SEO efforts significantly increased our traffic inflow and led to a decrease in our bounce rate. Our investment in digital marketing has yielded high returns, thanks to StuartKerrs. We would highly recommend their services!” – High Beech Horse Riding School