Client Overview:
Bloomsbury Wigs is a reputable London-based company specializing in providing high-quality wigs, hairpieces, and hair replacement systems. They offer a diverse range of wigs that closely resemble natural hair, serving the unique needs of Alopecia and Cancer (Chemotherapy) patients. With endorsements from esteemed organizations like The Trichological Society, Institute of Trichologists, and The Katie Piper Foundation, they have also been featured in leading publications such as The BBC, The Guardian, The Times, and The Sunday Mirror.
Objectives:
Bloomsbury Wigs sought to increase their online visibility, particularly in local searches. Their primary goals included enhancing website traffic, reducing bounce rates, improving Google Local reviews, and ultimately, boosting online sales and inquiries to increase revenue.
Strategy:
Our team at StuartKerrs employed a multifaceted approach to accomplish Bloomsbury Wigs' objectives. We revamped the website design, strategically placed Calls-to-Action (CTAs), and updated the website content for a better user experience. Regularly publishing engaging blogs ensured the site remained fresh for Google.
On the technical side, we optimized the page load time, associated keywords with specific pages, and incorporated appealing title tags, meta descriptions, and image ALT tags. Additionally, a fresh sitemap was submitted to Google Webmaster.
We implemented a strong link-building strategy, creating high-quality backlinks from reputable sites, and undertook a bad link removal process to expunge toxic links to the site.
Results:
Our strategies brought about substantial improvements in ranking and traffic. Multiple keywords started ranking on Google's first page, leading to an impressive 657.23% increase in monthly visitor count within eight weeks. The bounce rate plummeted from 40.36% to 9.94%, and the number of returning visitors grew by 82.1%.
Indicators of customer engagement, such as time spent on page and pages per session, saw a significant increase. Local traffic skyrocketed, resulting in a 2,420.83% surge in local searches. Positive Google Local reviews also saw a remarkable improvement.
Crucially, Bloomsbury Wigs observed a 35% increase in online queries and a 25% increase in online revenue, signifying the high ROI from their digital marketing investment.
Client Testimonial:
“Our collaboration with StuartKerrs has been a game-changer. We've seen tangible results in our online visibility, customer engagement, and most importantly, our revenue. We're reaching more clients, and our online reputation has never been better. Thanks to StuartKerrs, we're making a real impact online.” – Bloomsbury Wigs