Welcome to my BigCommerce vs WooCommerce comparison. I'm Stuart Kerr Spindlow, a digital marketing consultant with 20 years of experience. Choosing the right eCommerce platform is vital for the success of your online store. BigCommerce and WooCommerce are popular platforms known for their unique features and functionalities. BigCommerce is famous for its out-of-the-box solutions, while WooCommerce is celebrated for its flexibility and integration with WordPress. Let's delve into the key differences and similarities between BigCommerce and WooCommerce to help you decide which platform best suits your business needs. Stay tuned to discover the perfect fit for your online store!
⏳ Do you want to skip the read and get right to my winner? BigCommerce is the Winner within this BigCommerce vs WooCommerce eCommerce comparison platform test.
Quick Comparison Table
| Criteria | 🥇 BigCommerce (My Top Pick!) | WooCommerce |
|---|---|---|
| Ease of Use | 🥈2 – More streamlined but still requires some learning | 🥇1 – Requires some setup and configuration, but highly customizable |
| Key Features & Flexibility | 🥇1 – Offers a plethora of features out-of-the-box | 🥈2 – Highly flexible with the use of plugins, but needs more setup |
| SEO & Marketing | 🥇1 – Built-in SEO tools and integration with various marketing platforms | 🥈2 – Can be enhanced with plugins, but requires more effort |
| Ecommerce | 🥇1 – Robust ecommerce features designed for scalability | 🥈2 – Very customizable, but requires more setup and maintenance |
| Customer Support & Resources | 🥇1 – 24/7 live support, extensive documentation, community forums | 🥈2 – Community support through forums, documentation, and extensions |
| Pricing | Plans from $29.95/monthCheck Pricing | Free plugin, but hosting & additional costs varyCheck Nexcess Hosting Pricing |
| My View | Best for medium to large-scale online retailers seeking an all-in-one solution. | Best for those who want full control and customisation at the cost of a steeper learning curve. |
| Try for Free | Try for Free |
Overview:
BigCommerce:
- Ease of Use: BigCommerce features an intuitive interface and user-friendly dashboard, making it easy to set up and manage your online store.
- Comprehensive Features: Offers a wide range of built-in features, including advanced product options, SEO tools, and marketing capabilities.
- Scalability: Designed to support businesses of all sizes, from startups to large enterprises, with scalable solutions.
- SEO Optimization: Provides robust SEO tools to enhance your site’s visibility and drive organic traffic.
- Payment Processing: Supports multiple payment gateways, including PayPal, Stripe, and Apple Pay.
- Mobile Responsiveness: Ensures that all templates are mobile-responsive, providing a seamless shopping experience across devices.
- Analytics and Reporting: Advanced analytics and reporting tools to track sales performance and customer behavior.
- Customer Support: Offers 24/7 customer support via phone, chat, and email, along with a comprehensive knowledge base.
WooCommerce:
- Integration: WooCommerce seamlessly integrates with WordPress, offering extensive customization through plugins and themes.
- Customization: Highly flexible with numerous themes and plugins, allowing for tailored solutions to meet specific business needs.
- Cost-Effective: Free core platform with paid extensions, making it a cost-effective solution for businesses of all sizes.
- Community Support: Extensive community support and documentation available for troubleshooting and enhancements.
- SEO Optimization: Excellent SEO capabilities with WordPress plugins like Yoast SEO, helping improve your website’s visibility.
- E-Commerce Features: Comprehensive eCommerce features, including product management, payment processing, and shipping options.
- Mobile Responsiveness: Mobile-responsive themes and plugins to ensure a seamless shopping experience on all devices.
- Scalability: Suitable for businesses of all sizes, from small startups to large enterprises, with scalable solutions.
Ease of Use:
Which of the two – BigCommerce or WooCommerce – is more friendly to users?
BigCommerce:
BigCommerce claims that its builder is easy to use – however, we’ve discovered that this is certainly not the case. While it is a drag and drop affair, it takes a considerable amount of time to figure out and navigate.
WooCommerce:
It may be a plugin, but WooCommerce takes time to install. Also, it takes a bit more time to learn how to use. It does get easier as time goes by, but then you also have to consider separate hosting fr wordpress.org.
Winner – BigCommerce! in this BigCommerce vs WooCommerce ease of use comparison.
Features and Flexibility:
What kind of features can you expect from either BigCommerce or WooCommerce?
Out-of-the-box:
BigCommerce:
Created specifically for building online stores, the BigCommerce platform unfurls into a drag-and-drop UI containing all the tools a user will need to create a fully functional ecommerce site. Along with including solutions for inventory management, online and offline marketing, as well as local and international taxation.
WooCommerce:
Working with WooCommerce is easy enough – if you have prior experience using WordPress or its SaaS hosting partner Bluehost. Otherwise, the learning curve that comes with the package can be quite steep. As with BigCommerce WooCommerce demands that you spend at least an hour figuring the system out before you can actually start building a storefront.
Themes and Templates:
When it comes to achieving visually appealing websites, which is better – BigCommerce or WooCommerce?
BigCommerce:
WooCommerce:
Automattic, the team that develops themes and templates for WordPress, specifically created the Storefront thematic for WooCommerce. It was created to be flexible as it rests on a nested grid system, SEO-ready, and customisable. Compared to BigCommerce WooCommerce offers only fourteen variations available for this theme, of which two are free and the remaining premium themes will set you back by $39.00 each.
You look for premium themes outside the WordPress platform. This is an option you seriously need to look into. Some of the sites you can consider for the purpose include the following:
- ThemeForest which has one of the most extensive range of themes and templates available for WordPress users;
- ThemeIsle which has an excellent set of choices;
- TemplateMonster which offers themes that have the dual benefit of improving the functionality of your WordPress blog;
- The Divi Marketplace for a whole range of options for both standard blogs and blogs that are geared towards monetization.
Customisation Tools:
To what extent can you tweak and customise BigCommerce or WooCommerce?
BigCommerce:
Creating a custom look for your site along with any number of neat functions to improve the overall user experience (UX) is a snap where BigCommerce is concerned. The platform is already chock-filled with tools for changing the appearance of a site, as well as a variety of functional widgets for a great UX.
WooCommerce:
For a little plugin, WooCommerce actually delivers in the customisation department. There are a number of extensions for creating custom UXs, including add-ons for product-specific pages, aesthetic variants, 360° image display, as well as sizing charts for shoes and clothing.
3rd Party Integrations:
Which among WooCommerce BigCommerce gives you access to more apps for your website?
BigCommerce:
Among the integrations, one can use with the platform are productivity solutions like Trello, online marketing tools like MailChimp, as well as widgets for inventory and storefront management, accounting, shipping, delivery, multinational language and currency support, and taxation.
WooCommerce:
It shares many of the integrations enjoyed by those blogging with the platform. Also, since it’s open-source ware, those of a technical frame of mind can create their own integrations and enhancements.
Hosting:
What about hosting – how does BigCommerce or WooCommerce deliver?
BigCommerce:
BigCommerce is dependable for online store owners who need 24/7 uptime. The platform makes this possible through Google Cloud hosting infrastructure. This ensures rapid loading time, optimised online security, unlimited bandwidth, ample data storage, and compliance with the ISO/IEC 27001:2013 online service quality standard.
WooCommerce:
Because WooCommerce is just a plugin, hosting is not built into its UX. Also, depending on whether your WordPress subscription is .com or .org, a third-party host may be necessary. In WordPress.org case, Nexcess is our recommended service partner.
Backups:
It's always better to be safe than sorry – so how does WooCommerce BigCommerce do backups?
BigCommerce:
For all that BigCommerce boasts of 99.99% uptime, it isn’t too keen on backups. Instead of building an automatic backup function into its UI, the platform recommends that users consider third-party data retention apps. The app of choice, however, is Rewind.
WooCommerce:
Because WooCommerce is just a plugin, data backup for online stores built with it would be dependent on its hosting service.
Migration:
What if you're planning to transfer your site somewhere else? How do you deal with migration using BigCommerce WooCommerce?
BigCommerce:
BigCommerce offers several native migration apps that users can use to transfer product catalogs and price lists from a store built on a different platform. It is cumbersome, and it cannot be considered a full migration – but it’s a great way to carry over important data from one site to BigCommerce.
WooCommerce:
We have noted that there are three methods for migrating an online store built with different platforms to a WooCommerce-enhanced WordPress site:
- Manual migration calls for downloading your site data into a *.csv file that you can import into your WooCommerce store;
- Hire a WooExpert, a technical specialist who is part of WordPress’ inhouse tech team, to save, import, and deploy your site for you; or
- Use WooCommerce’s native Cart2Cart extension to migrate sites from different platforms without having to stop operations. This enables users to continue earning even while setting up shop on a new platform – no lag time at all.
Winner – BigCommerce! in this BigCommerce to WooCommerce features toss-up.
SEO and Mobility:
How does WooCommerce BigCommerce help your site rank well in the search engines?
SEO:
BigCommerce:
SEO enhancement is built into the BigCommerce UI, with several tools specifically for editing metadata and for optimising titles and URLs.
WooCommerce:
Comparing WooCommerce BigCommerce, SEO is not something you can easily work on in a WooCommerce-enhanced site. Users need to get a third-party app to be able to make their sites more searchable online.
Mobile:
BigCommerce:
Mobile users rejoice: a condensed version of the platform is available for both Android and iOS devices. You can edit and manage your online store even on the fly with the app, but it’s interesting to note that the Android version actually has more features than the one for Apple.
WooCommerce:
Like Bigcommerce WooCommerce-built sites have been optimised for mobile viewing and can be edited using the WordPress mobile app.
Pagespeed:
BigCommerce:
Cloud hosting has its advantages and you can see it when BigCommerce sites load at a pretty fast 2.11 seconds.
WooCommerce:
Compared to BigCommerce WooCommerce-enhanced sites are almost painfully slow, taking an average of five seconds to completely load on desktop.
Winner – BigCommerce! in this SEO and mobility BigCommerce or WooCommerce comparison.
eCommerce Tools:
BigCommerce:
Given that BigCommerce was specifically created for online stores, the diversity of tools for online selling is pretty immense. Built-in solutions include editable product rules, tools for the sale of virtual products, a stable order processing system, top 10 lists for marketing, and a couponing and rewards system.
WooCommerce:
WooCommerce offers a similar range of tools, including a geolocation tracker to accurately compute in-country taxes and shipping rates.
Winner – Draw! We’re calling the ecommerce tools match a draw between BigCommerce and WooCommerce.
Support and Resources:
Getting prompt and efficient support marks a great website builder. So what is BigCommerce WooCommerce support like?
BigCommerce:
BigCommerce boasts of a frequently updated and expertly curated knowledge base, the assistance of a pool of technical experts, as well as 24/7 technical support through several online and offline channels.
WooCommerce:
Unlike BigCommerce WooCommerce or WordPress support is scanty at best, so most users depend on the community-driven support archive. However, it is important to note that the archive only features support for widgets and plugins sold through official WordPress channels.
Winner – BigCommerce! for this WooCommerce BigCommerce support and resources comparison.
BigCommerce WooCommerce Pricing:
Pricing is a big factor in purchasing software. What's the value for money for WooCommerce BigCommerce?
BigCommerce:
Users pay between $29.95 to 299.95 monthly, but the full range of features you get is dependent on which BigCommerce subscription you’re paying for. Also, be sure to check the fine print: the platform charges a 2% transaction fee when your revenue hits certain milestones.
As stated on their terms of service page, the BigCommerce page builder offers a 15-day free trial.
WooCommerce:
While the plugin is essentially free, you will need to subscribe to a minimum business plan on WordPress.com
A 14-day money-back guarantee applies to all paid subscriptions as per their Terms of Service page.
If you have gone down the wordpress.org route then you will need to consider shelling out cash to create a WooCommerce shop. These include;
- Domain Name with Godaddy
- Premium Plugins
- Premium Themes
- WooCommerce fees: Credit card and shipping (sales-based)
- Website Security with Sucuri
- Hosting with recommended Nexcess Hosting
Winner – BigCommerce! in this WooCommerce BigCommerce pricing comparison.
Conclusion and Recommendation
What is BigCommerce best for?
Ideal for rapidly growing and already-established businesses, thanks to its array of built-in tools and integrations.
What is WooCommerce best for?
Suited for small and medium-sized businesses and online stores.
WooCommerce BigCommerce Alternatives:
Here's a list of the top BigCommerce vs WooCommerce alternatives for establishing an eCommerce presence:
Compare leading eCommerce website builders by pricing, best use case, core selling features, and review status. Use this table to quickly shortlist platforms for building an online store, selling products, managing payments, and scaling a commerce-focused website.
| Platform | Price / Basic Plan + CTA | Best For | Key Features | Transaction Fees | Review |
|---|---|---|---|---|---|
| 🥇 Shopify | Free trial / Paid from $29/mo annually or $39/mo monthly | Check Pricing | Best overall ecommerce website builder | Full online store, unlimited products, app store, multichannel selling, POS, strong checkout | Shopify Payments card fees vary by market; extra third-party payment provider fees may apply | Shopify Review |
| 2. Wix eCommerce | Free site builder / Ecommerce from Core plan around $29/mo+ | Check Pricing | Best for beginners and small stores | Drag-and-drop editor, AI builder, templates, product pages, bookings, payments, marketing tools | Processor fees apply; no separate Wix platform transaction fee on standard ecommerce sales | Wix eCommerce Review |
| 3. BigCommerce | Free trial / Paid from $39/mo+ | Check Pricing | Best for scaling stores with built-in features | Unlimited products, strong SEO, multi-channel selling, B2B options, no-code storefront tools | Processor fees apply; verify 2026 payment provider changes before publishing | BigCommerce Review |
| 4. Squarespace Commerce | Free trial / Paid commerce plans from around $23/mo+ annually | Check Pricing | Best for design-led ecommerce sites | Beautiful templates, product pages, subscriptions, scheduling, email campaigns, member areas | No commerce transaction fee on current plans; Squarespace Payments or processor fees apply | Squarespace eCommerce Review |
| 5. WooCommerce | Free plugin / Hosting required | Check Hosting | Best for WordPress control | Open-source ecommerce, flexible plugins, full ownership, SEO control, huge extension ecosystem | No WooCommerce platform fee; gateway, hosting, plugin, and development costs apply | WooCommerce Review |
| 6. Square Online | Free / Paid plans available | Check Pricing | Best for local stores and POS users | Online store, POS sync, pickup, delivery, inventory tools, simple product setup | Square payment processing fees apply | Square Online Store Review |
| 7. Ecwid by Lightspeed | Starter from $5/mo+ | Check Pricing | Best for adding a store to an existing site | Embeddable store, social selling, marketplace selling, product sync, multi-site use | No Ecwid platform transaction fee; gateway fees apply | Ecwid Review |
| 8. Hostinger Website Builder | Paid from $2.99/mo+ | Check Pricing | Best budget ecommerce builder | AI website builder, hosting, SSL, basic ecommerce, product tools, no-code setup | No platform transaction fee; payment processor fees apply | Hostinger Review |
| 9. Webflow Ecommerce | Ecommerce plans from around $29/mo+ | Check Pricing | Best for designers and custom storefronts | Visual design control, CMS, animations, custom layouts, responsive product pages | 2% Webflow fee on Standard ecommerce plan; higher ecommerce plans remove Webflow transaction fee | Webflow Review |
| 10. GoDaddy Online Store | Paid ecommerce plans from around $29.99/mo+ | Check Pricing | Best for quick store launches | Simple builder, appointment tools, marketing suite, product listings, payments | Processor fees apply | Review Coming Soon |
| 11. Duda eCommerce | Website plan plus ecommerce add-on from around $8/mo+ | Check Pricing | Best for agencies building client stores | Client management, white-label tools, team workflows, ecommerce add-ons, fast pages | No Duda platform transaction fee; gateway fees apply | Duda Review |
| 12. Big Cartel | Free / Paid from $15/mo+ | Check Pricing | Best for artists and small catalogs | Simple store builder, product listings, discount codes, digital products on paid plans | No Big Cartel transaction fee; processor fees apply | Big Cartel Review |
| 13. Sellfy | Paid from $22/mo annually or $29/mo monthly | Check Pricing | Best for digital products and creators | Digital products, physical products, subscriptions, print-on-demand, simple storefront | No Sellfy transaction fee on current paid plans; processor fees apply | Review Coming Soon |
| 14. Payhip | Free / Paid from $29/mo+ | Check Pricing | Best free-start digital store builder | Digital downloads, courses, memberships, affiliate tools, simple storefront | 5% Payhip fee on Free, 2% on Plus, 0% on Pro; processor fees also apply | Review Coming Soon |
| 15. Shift4Shop | Free with Shift4 Payments / Paid or custom options | Check Pricing | Best for US merchants using Shift4 | Store builder, product management, checkout, marketing tools, built-in ecommerce features | Shift4 processing terms apply; availability and terms vary by merchant/location | Shift4Shop / 3dcart Review |
| 16. ShopWired | Paid from around £34.95/mo+ | Check Pricing | Best UK-focused ecommerce builder | UK ecommerce features, VAT-friendly setup, themes, product management, support | No ShopWired platform transaction fee; processor fees apply | ShopWired Review |
| 17. Adobe Commerce / Magento | Magento Open Source free / Adobe Commerce custom pricing | Check Pricing | Best for enterprise and complex catalogs | Advanced catalog control, B2B, multi-store, custom workflows, enterprise scalability | No standard platform transaction fee; hosting, development, gateway, and enterprise costs apply | Magento Review |
| 18. PrestaShop | Free open-source platform / Hosting required | Check Hosting | Best open-source Shopify alternative | Customizable store, modules marketplace, product management, international selling features | No PrestaShop platform transaction fee; hosting, modules, and gateway fees apply | PrestaShop Review |
| 19. IONOS Online Store | Paid plans with changing introductory pricing | Check Pricing | Best budget EU-friendly store builder | AI website setup, domain and hosting bundle, SSL, ecommerce tools, multilingual options | Processor fees apply; renewal pricing should be checked carefully | IONOS Website Builder Review |
| 20. Lightspeed Retail + eCom | Paid from around $89/mo+ | Check Pricing | Best for retail businesses needing POS + ecommerce | POS, inventory, online store, retail reporting, loyalty, multi-location tools | Lightspeed Payments or processor fees apply | Review Coming Soon |
Final Word:
To wrap up this BigCommerce WooCommerce face-off, after considering various criteria and conducting our own tests,
That’s all for now:
If you've read our BigCommerce or WooCommerce comparison up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other BigCommerce vs WooCommerce alternative comparison articles, such as the ones below;



I’m a big fan of WooCommerce, but I have to say that I’m really impressed with BigCommerce. It’s really easy to use and the support is great. I would definitely recommend BigCommerce to anyone looking for a great e