BigCommerce vs Squarespace 2024: E-commerce Platform Showdown! 🛒🌟

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Welcome to my BigCommerce vs Squarespace comparison. I'm Stuart Kerr Spindlow, a digital marketing consultant with 20 years of experience. Choosing the right eCommerce platform is critical for creating and maintaining a successful online store. BigCommerce and Squarespace are two prominent platforms, each with unique strengths. While BigCommerce is renowned for its robust eCommerce capabilities and scalability, Squarespace is celebrated for its stunning design templates and user-friendly interface. Let’s dive into the key differences and similarities between BigCommerce and Squarespace to help you decide which platform is best suited for your business needs.

⏳ Do you want to skip the read and get right to my winner? Squarespace is the Winner within this BigCommerce vs Squarespace comparison platform test.

Quick Comparison Table For BigCommerce vs Squarespace

Criteria BigCommerce 🥇1 Squarespace (My Top Pick!)
Ease of Use Slightly more complex, aimed at medium to large stores – Very user-friendly, designed for users of all skill levels
Key Features & Flexibility Extensive features aimed at large-scale ecommerce Solid features, more focused on design and small to medium-sized stores
SEO & Marketing Extensive SEO tools and marketing features Good enough SEO tools, but not as comprehensive as BigCommerce
Ecommerce Excellent scalability, best for large online stores Good for small to medium-sized online stores with emphasis on design
Customer Support & Resources Solid support and extensive resources Good enough support, but not as extensive as BigCommerce
Pricing Plans from $29.95/monthCheck Pricing Plans from $18/monthCheck Pricing
My View Best for larger online stores that need advanced ecommerce features and scalability. Best for small to medium-sized businesses focusing on design and user-friendliness.
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  • Ease of Use: BigCommerce offers a user-friendly interface with a straightforward setup process, making it ideal for both beginners and established businesses.
  • Scalability: Designed to support growing businesses, BigCommerce provides robust features and tools that scale with your store’s needs.
  • Built-In Features: Comes with a wide range of built-in features, including SEO tools, marketing integrations, and advanced analytics.
  • Security: Fully-hosted solution with built-in security features such as SSL certificates and PCI compliance.
  • Customer Support: Offers 24/7 customer support via phone, chat, and email, along with a comprehensive help center.
  • Payment Processing: Supports multiple payment gateways, providing flexibility for processing transactions.
  • Mobile Optimization: Ensures that your store is mobile-responsive, providing a seamless shopping experience on all devices.


  • Design and Aesthetics: Squarespace is known for its beautiful, professionally designed templates that cater to various industries.
  • Ease of Use: Features a user-friendly drag-and-drop editor, making it easy to create and customize websites without coding skills.
  • All-in-One Platform: Includes hosting, SSL certificates, and domain registration, providing a seamless setup process.
  • SEO Tools: Built-in SEO features help improve your website’s visibility on search engines.
  • E-Commerce Features: Integrated e-commerce tools for selling products, managing inventory, and processing payments.
  • Customer Support: Offers 24/7 customer support via chat and email, along with a comprehensive knowledge base.
  • Mobile Responsiveness: Ensures all templates are mobile-responsive, providing a seamless experience across devices.
  • Marketing Tools: Includes email marketing, social media integration, and other promotional tools to drive traffic and sales.

Ease of Use:


We’ll be honest here: there’s easy, and there’s challenging. At the onset, BigCommerce falls into the challenging category. The learning curve is rather steep, so you need to sit down with it for about an hour or so to get the hang of the system and be able to navigate through the user interface (UI) without too many wrong clicks. Still, once you do get in sync with it, BigCommerce is a doddle to use.


Again: this platform also falls into the challenging category and you may find yourself wishing you’d taken on an easier-from-the-get-go SaaS. Like BigCommerce, Squarespace does take some time to learn – and it’s like an Easter egg hunt in the sense that some key features are buried deep within the UI and menu items are not quite where you would expect them to be. But when you finally get a hang of the drag-and-drop builder, it’s all systems go and you have numerous handy tools at your fingertips.

Winner – Draw! in this Ease of Use comparison between BigCommerce vs Squarespace.

Features and Flexibility:



Drag-and-drop UIs are de rigueur among ecommerce builders and it’s the UI you get with BigCommerce. As it’s an ecommerce-specific platform, it also comes with a variety of solutions to make store management easier, including tools for handling inventory, marketing, international currency conversion and language support, as well as shipping and delivery.


Even at its most basic, Squarespace has so much to offer. Along with an intuitive site builder, you get a custom domain, an SSL certificate (nifty to have for online security), an SEO tool suite, and even an analytics module to help you keep tabs on site traffic.

BigCommerce vs Squarespace Themes and Templates:


Of 162 available templates, only twelve are actually free and you need to pay between $150 to $300 each for the premium ones. But here’s the fun twist in the tale: each template has three palette variations, enabling users to choose a colour scheme in keeping with their brand identity.


There’s a reason why the global creative community adores Squarespace despite the fact that it has less – currently 100 in total – themes to choose from. All those templates are easily customisable with one’s choice of colours, filters, and special effects to create a truly unique online storefront. For ecommerce users, you can even choose a template specific for the industry you’re operating in.

Customisation Tools:


Two words: built in. You don’t need to download a secondary customisation app or plugin to customise your site as BigCommerce has all the bells and whistles you need to enhance the overall look and make the user experience (UX) easier and interactive.


Compared to BigCommerce Squarespace isn’t slouching in this category, either. As with BigCommerce, Squarespace’s customisation capabilities are built right into the UI. However, if you’re gunning for ecommerce-specific customisation options, you’ll need to check out the offerings from Squarespace Extensions, the platform’s proprietary apps market.

BigCommerce vs Squarespace 3rd Party Integrations:


Productivity is a big thing when it comes to BigCommerce, and the integrations it offers through its online apps market are a testament to that. You have scheduling apps like Trello and communication tools like Slack on board, along with MailChimp and a host of other options for online and offline marketing, payment integration with the likes of Stripe and PayPay, and numerous tools for everything from basic accounting to international currency and language support.


Get this: 3,000 third-party integrations in total, all of which are available via Squarespace Extensions. Along with productivity and marketing solutions, the roster runs the gamut from currency support to international shipping management. Social media integration is a breeze, as is comms support via apps like Messenger and WhatsApp.

Squarespace’s current tech partners include Google, Slack, PayPal, Stripe, Trello, and Square.

BigCommerce vs Squarespace Hosting:


Thanks to hosting sites via the Google Cloud, BigCommerce assures its users of 99.99% uptime, as well as optimal online security. Cloud hosting is also the reason why BigCommerce sites load so quickly (and you’ll see just how fast in the pagespeed section.) The platform is also one of the few SaaS providers that are currently ISO/IEC 27001:2013 online service quality-compliant. Plus, being on the cloud allows the platform to offer unlimited bandwidth and file storage for its customers.


Squarespace was originally a freestanding site builder with its own hosting service. That said, this has evolved to become a data centre-redundant cloud-based service. Not a bad deal, but it’s best to check the plan you get to see how much bandwidth and file storage you’re getting.

BigCommerce vs Squarespace Backups:


Unfortunately, BigCommerce doesn’t have an automatic backup function built into its UI, but relies, instead, on third-party backup apps to facilitate data retention. While there are a number of possible choices available through the BigCommerce app centre, platform users swear by Rewind as their backup app of choice.


Unlike BigCommerce Squarespace provides regular automated backups at regular intervals across all subscription packages.

Squarespace vs BigCommerce Migration:


BigCommerce does not offer full cross-platform site migration, but it does have a number of built-in tools for moving important information from a store built on another platform to the backend of your BigCommerce account.


The issue we have with Squarespace is that it has no provisions for moving either full sites or even piecemeal information from stores hosted on different platforms. You can, however, move your files manually by saving them as a *.csv file you can carry over to your Squarespace account.

Winner: Squarespace! – in this Features and Flexibility section of this BigCommerce Squarespace comparison.

SEO and Mobility:

How does BigCommerce Squarespace measure up in terms of search engine optimisation?

Squarespace vs BigCommerce SEO:


BigCommerce is fully SEO capable with metadata tools built right into the UI, as well as site-wide SSL certification for individual accounts.


SEO features for improving site visibility on the most popular search engines are built right into the Squarespace UI.



BigCommerce’s somewhat downsized SaaS is downloadable via both the Google Play Store for Android and the Apple App Store for iOS. This micro-sized app enables store owners to access all their stores with a single log-in, monitor store performance, and manage their catalogs, orders, and customer database wherever they may be and at any time. If you’re using BigCommerce for Android, you’ll see that it has more features than the iOS edition.


Available for both Android and iOS, Squarespace’s mobile app enables users to run their stores easily from any location and offers features like label scanning, customer contact, inventory management, and order management.

Squarespace Pagespeed:


BigCommerce loads in as fast as 2.4 seconds.


Squarespace clocks in at the slightly slower but still respectable time of 2.49 seconds.

Winner – Draw! This BigCommerce Squarespace section is so well-matched feature for feature, that we are calling this section a draw.

BigCommerce vs Squarespace eCommerce Tools:

Which between BigCommerce Squarespace can help you construct a functional online store?


BigCommerce truly skews towards the online retail sector with its extensive solutions for web sales. Tools allow users to create product rules, sell digital products like tickets and film downloads, an easy to use order process management system, a facility for creating bestsellers’ lists, and a frequent shoppers’ reward system.


Squarespace everything from multicurrency support and customized checkouts to social media marketing and shipping tools, as well as service solutions for merchants providing services and downloadable materials. Other inclusions are appointment trackers, GPS, and mailing list builders.

Winner – Draw! Again, we are calling this BigCommerce Squarespace battle a draw in this eCommerce category.

Support and Resources:

How does BigCommerce Squarespace help users navigate through their respective platforms?


The knowledge base for this platform is maintained and constantly being updated by an inhouse team of technical experts and development specialists. Paired with 24/7 customer service through multiple contact channels, and BigCommerce has a fairly solid support system for its clientele.


Squarespace offers 24/7 customer and technical support through live chat and email, bolstered further by a knowledge base that includes video tutorials and a regularly updates information blog. The platform also goes a step further by offering periodic webinars on new developments to the system or emerging trends in the fields of site building and ecommerce.

Winner – Squarespace! This would have been easy to call a draw between BigCommerce vs Squarespace, but Squarespace’s ongoing learning offerings take things a step further and earn it the win in this category.

BigCommerce vs Squarespace Pricing:


$29.95 to 299.95 a month is the standard range for BigCommerce’s subscription plans. There is a catch, however: not all of them will have the full functionality touted on the platform’s website. Also, be sure to check your plan: at a certain revenue range, BigCommerce charges a 2% fee per transaction.

bigcommerce vs squarespace pricing

As stated on their terms of service page, the BigCommerce page builder offers a 15-day free trial.


Squarespace’s most basic eCommerce plan – Business – will cost you $26.00 monthly. This comes with an incredibly functional site building and store development platform with everything you need to get into business ASAP. On top of all that, there are tools for online promotion as well as $100 worth of Google Ad credits.

bigcommerce vs squarespace pricing

From their Terms of Service page, Squarespace trial comes in 14 days of free testing of the Business Plan. Once the Squarespace trial expires and your account reverts to the “Personal” plan, any business plan progress will not be saved.

Winner: Squarespace vs BigCommerce pricing? We’re giving this match to Squarespace.

Comparison Winner: BigCommerce or Squarespace?

This was a tight race to call as both BigCommerce and Squarespace are strong contenders. But if we are going to go by numbers as well as features and functionality, Squarespace easily comes away as the winner.

Conclusion and Recommendation to our BigCommerce vs Squarespace Comparison:

Wrapping up this BigCommerce Squarespace comparison;

What is BigCommerce best for?

Best choice for large businesses that are looking to scale.

What is Squarespace best for?

Most suitable for small and medium businesses that want to create a stunning and functional website without spending too much.

BigCommerce Squarespace Alternatives

For best BigCommerce Squarespace alternates you should also consider;

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be sure to check out articles around Bigcommerce vs Shopify vs Squarespace.

BigCommerce vs Squarespace Final Word

We have tried as much as we could to deliver a review featuring an unbiased look at the two platforms presented in this article. However, if you have specific needs for your website, you would do well to trial the software to ensure it works best for you.

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That’s all for now:

If you've read our BigCommerce vs Squarespace comparison up to here, we are grateful. Remember always to keep abreast of the latest developments on website builders, eCommerce, and other BigCommerce Squarespace alternative comparison articles, such as the ones below;

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