Choosing the best sales funnel software in 2026 means looking beyond a landing page editor. The right platform should help you capture leads, nurture prospects, present offers, take payments, and measure what happens across the customer journey.
A solo creator selling a course needs a different system from an agency managing client pipelines or a B2B team running long lead-nurture sequences. That is why this ranking considers use-case fit, funnel depth, automation, checkout tools, CRM capability, pricing, and the cost of replacing connected tools.
This guide focuses on broader sales funnel software. If page-building experience is your main priority, including WordPress and WooCommerce options, see my separate guide to the best funnel builders.
TL;DR: ClickFunnels is the best overall sales funnel builder for businesses that want dedicated funnel pages, checkout flows, upsells, courses, email tools, and analytics in one system. Systeme.io is the best free and budget option. GoHighLevel is the best choice for agencies, while Kartra is the strongest broader all-in-one marketing suite.
Ranked List of the Best Sales Funnel Software
- 🏆 ClickFunnels: Best overall sales funnel software
- Systeme.io: Best free and budget funnel platform
- GoHighLevel: Best for agencies and client funnels
- Kartra: Best all-in-one marketing suite
- Kajabi: Best for course and coaching funnels
- Leadpages: Best for lead-generation funnels
- SamCart: Best for checkout and upsell funnels
- GetResponse: Best for email-led funnels
- HubSpot Marketing Hub: Best for CRM-first B2B funnels
- Ontraport: Best for advanced lifecycle automation
Best Sales Funnel Software Compared
Use the table to compare entry pricing, core strengths, and important limitations. Prices and plan limits can change, so confirm the final cost on the provider's website before subscribing.
Compare the best sales funnel software for landing pages, checkout flows, email automation, CRM, upsells, course sales, and lead generation. Use this table to shortlist platforms by current entry price, best use case, core features, important limitations, and available in-depth reviews.
| Platform | Price / Basic Plan + CTA | Best For | Key Features | Important Limitation | Review |
|---|---|---|---|---|---|
| 🥇 ClickFunnels | Free trial / Launch from $97/mo monthly or $81/mo annually | Check Pricing | Best overall sales funnel software | Funnel builder, landing pages, checkout flows, order bumps, upsells, email tools, courses, analytics | More expensive than budget funnel platforms | ClickFunnels Review |
| 2. Systeme.io | Free / Paid from $17/mo | Get Started Free | Best free and budget funnel platform | Sales funnels, email marketing, courses, automations, checkouts, affiliate management | Less design flexibility and reporting depth than premium platforms | Systeme.io Review |
| 3. GoHighLevel | 14-day free trial / Paid from $97/mo | Check Pricing | Best for agencies and client funnels | Funnels, websites, CRM, pipelines, calendars, email and SMS automation, client sub-accounts | Complex setup and additional communication or add-on costs | Review Coming Soon |
| 4. Kartra | Essentials from $52/mo annually; fuller Starter plan from $99/mo annually | Check Pricing | Best all-in-one marketing suite | Funnels, pages, email automation, checkouts, memberships, video hosting, calendars, affiliate tools | Essentials has a 5% transaction fee and reduced functionality | Kartra Review |
| 5. Kajabi | Free trial / Basic from $179/mo monthly or $143/mo annually | Check Pricing | Best for course and coaching funnels | Courses, coaching, landing pages, email, communities, payments, upsells, order bumps | Expensive if you only need funnel pages | Kajabi Review |
| 6. Leadpages | 7-day free trial / Grow from $99/mo monthly or $79/mo annually | Check Pricing | Best for lead-generation funnels | Landing pages, websites, forms, popups, alert bars, AI page creation, A/B testing on relevant plans | Not a complete CRM, course or sales-funnel backend | Leadpages Review |
| 7. SamCart | 7-day free trial / Core from $79/mo | Check Pricing | Best for checkout and upsell funnels | Checkouts, product pages, cart recovery, courses, subscriptions, upsells and order bumps on Pro | Key upsell, order-bump and A/B testing features require the $199/mo Pro plan | Review Coming Soon |
| 8. GetResponse | 14-day free trial / Starter from $19/mo monthly or $15.58/mo annually | Check Pricing | Best for email-led funnels | Email marketing, landing pages, forms, automation, Conversion Funnel, webinars and ecommerce tools | Advanced funnel, automation and ecommerce features require higher plans | GetResponse Review |
| 9. HubSpot Marketing Hub | Free tools / Starter pricing varies; Professional from around $800/mo annually | Check Pricing | Best for CRM-first B2B funnels | CRM, forms, landing pages, email, lead tracking, workflows, attribution, reporting | Advanced automation requires a major upgrade to Professional | Review Coming Soon |
| 10. Ontraport | 14-day free trial / Paid plans from $124/mo | Check Pricing | Best for advanced lifecycle automation | CRM, visual automation, email and SMS, pages, forms, payments, subscriptions, memberships | Higher cost and learning curve than straightforward funnel builders | Ontraport Review |
1) ClickFunnels: Best Overall Sales Funnel Software
Best for: Entrepreneurs, coaches, consultants, and product sellers who want a dedicated platform for complete lead and sales funnels.
Overview: ClickFunnels is built around the complete funnel journey: landing pages, lead capture, sales pages, checkout, order bumps, upsells, courses, email follow-up, and funnel analytics. Unlike a general CRM or landing page builder, the funnel itself is the organising structure.
Why it ranks first: It offers the strongest balance of dedicated funnel design, monetisation tools, and connected delivery features. It is expensive compared with Systeme.io, but it is easier to justify when funnels are central to revenue rather than an occasional campaign asset.
Main Features
- Visual funnel and page builder
- Checkout pages, order bumps, and one-click upsells
- Email marketing and automated workflows
- Courses, communities, and digital product delivery
- A/B testing and funnel-level analytics
Pros: Purpose-built funnel workflow; strong checkout and upsell tools; connected email and course features; useful templates and analytics.
Cons: Higher cost than budget platforms; more software than simple landing-page users need; migration can take work once products and automations are deeply embedded.
Pricing and trial: Launch costs $97 per month on monthly billing or $81 per month when billed annually. Scale costs $197 per month monthly or $164 per month annually. A free trial is available. Check current limits before choosing a plan.
Choose it if: You want a dedicated sales funnel builder with checkout, upsells, email, and product delivery in one platform.
Avoid it if: You only need a few landing pages, want to keep everything in WordPress, or cannot justify a premium monthly subscription.
2) Systeme.io: Best Free and Budget Funnel Platform
Best for: Beginners, solo creators, affiliate marketers, and small businesses that need funnels, email, and course tools at the lowest practical cost.
Overview: Systeme.io combines sales funnels, email marketing, courses, automations, affiliate management, and selling tools. Its free plan is genuinely useful for testing a funnel before committing to another subscription.
Why it ranks second: It gives budget-conscious users more of the full funnel stack than most free or entry-level products. ClickFunnels is more polished and GoHighLevel is stronger for agencies, but neither can match Systeme.io's low barrier to entry.
Main Features
- Sales funnels and landing pages
- Email campaigns and automation rules
- Courses, communities, and memberships
- Checkout pages and affiliate programme management
- Blogging and simple website tools
Pros: Free plan with no card required; paid plans start cheaply; unlimited emails and no platform transaction fee on current core plans; simple all-in-one setup.
Cons: Less design flexibility and polish than premium platforms; lighter analytics and testing; not ideal for complex agency or enterprise workflows.
Pricing and trial: The Free plan supports up to 2,000 contacts and three sales funnels. Paid plans currently start at $17 per month for Startup, with Webinar at $47 and Unlimited at $97 per month.
Choose it if: You want to launch a simple funnel, course, or affiliate offer without paying for several separate tools.
Avoid it if: You need premium design control, deep reporting, client sub-accounts, or sophisticated CRM pipelines.
3) GoHighLevel: Best for Agencies and Client Funnels
Best for: Agencies, consultants, and service businesses that need funnels, CRM, calendars, pipelines, and multichannel follow-up for multiple accounts.
Overview: GoHighLevel is closer to an agency operating system than a simple funnel builder. It combines websites and funnels with CRM records, opportunity pipelines, appointment booking, email and SMS automation, reputation tools, and client sub-accounts.
Why it ranks third: Agencies can replace several client-management and lead-generation tools with one platform. The tradeoff is complexity and additional usage charges for some communications and AI services.
Main Features
- Funnels, websites, forms, and surveys
- CRM, sales pipelines, and contact management
- Email, SMS, and workflow automation
- Calendars and appointment booking
- Client sub-accounts and higher-tier white-label options
Pros: Excellent agency fit; unlimited contacts and users on current plans; combines funnels with pipeline and appointment management; supports multiple client accounts.
Cons: Steeper learning curve; unnecessary complexity for a single simple offer; email, phone, SMS, and add-on usage can increase the real cost.
Pricing and trial: Starter costs $97 per month and includes three sub-accounts. Unlimited costs $297 per month and adds unlimited sub-accounts. A 14-day free trial is available. Check communication and add-on charges separately.
Choose it if: You manage client lead-generation, appointment, or follow-up funnels and want CRM operations in the same system.
Avoid it if: You are a solo creator who mainly needs a straightforward product or course funnel.
4) Kartra: Best All-in-One Marketing Suite
Best for: Coaches, consultants, creators, and digital businesses that want funnels, email, memberships, video, calendars, and affiliate tools under one login.
Overview: Kartra connects landing pages, email automation, checkout, product delivery, memberships, video hosting, scheduling, and affiliate management. It is broader than a specialist funnel builder and can remove the need for several connected subscriptions.
Why it ranks fourth: Its strength is integration across the whole marketing operation. ClickFunnels is more directly funnel-focused, but Kartra is a better fit when customer journeys also include memberships, appointments, video, and helpdesk-style support.
Main Features
- Landing pages and campaign funnels
- Email marketing, tagging, and automation
- Checkouts, products, and memberships
- Video hosting and appointment calendars
- Affiliate management and funnel analytics on relevant plans
Pros: Broad connected toolkit; good fit for expert-led businesses; reduces integration work; strong automation and product-delivery options.
Cons: More expensive than Systeme.io; account and contact limits need attention; the entry Essentials plan currently charges a transaction fee and omits parts of the broader toolkit.
Pricing and trial: Essentials is currently listed from $52 per month when billed annually, with 500 contacts and a 5% transaction fee. The more complete Starter plan is listed at $99 per month annually. Promotional monthly rates and renewal prices can differ, so verify the checkout total.
Choose it if: You want one marketing suite for funnels, automation, appointments, memberships, and digital product delivery.
Avoid it if: You only need basic landing pages or want the lowest-cost way to test a new offer.
5) Kajabi: Best for Course and Coaching Funnels
Best for: Course creators, coaches, consultants, and membership businesses selling knowledge-based products.
Overview: Kajabi combines products, landing pages, email marketing, automations, payments, communities, and digital content delivery. Its funnels, called Pipelines in parts of the platform, work best when the destination is a course, coaching package, membership, or expert-led offer.
Why it ranks fifth: Kajabi is more polished for knowledge-product creation and customer delivery than general funnel software. It ranks below Kartra because it is more specialised and its current entry pricing is high for users who only need funnel pages.
Main Features
- Courses, coaching products, and memberships
- Landing pages, websites, and funnel sequences
- Email broadcasts and automations
- Payments, subscriptions, upsells, and order bumps
- Communities and customer delivery tools
Pros: Strong course and coaching delivery; connected marketing and payments; polished customer experience; no revenue sharing on standard plans.
Cons: Expensive for simple funnels; product, contact, and admin limits vary by plan; less suitable for agency client management or advanced CRM pipelines.
Pricing and trial: Basic is currently $179 per month on monthly billing or $143 per month when billed annually. Growth starts at $249 monthly or $199 annually. A free trial is available.
Choose it if: Your funnel exists to sell and deliver courses, coaching, memberships, or a knowledge-product business.
Avoid it if: You need a low-cost general funnel builder, agency sub-accounts, or a deep sales CRM.
6) Leadpages: Best for Lead-Generation Funnels
Best for: Marketers and small businesses that mainly need landing pages, opt-ins, popups, and campaign pages to turn traffic into leads.
Overview: Leadpages is a conversion-focused landing page platform rather than a complete business operating system. It suits lead magnets, webinar registration, consultation booking, newsletter signups, and simple front-end campaign funnels.
Why it ranks sixth: It is easier to deploy than many broader suites and includes unlimited traffic on current plans. It ranks below full funnel platforms because email, CRM, product delivery, and advanced checkout journeys normally rely on other tools.
Main Features
- Landing pages and simple websites
- Popups, alert bars, and lead forms
- AI-assisted page creation
- A/B testing on relevant plans
- Integrations with email, CRM, and payment tools
Pros: Fast page creation; focused lead-generation workflow; unlimited traffic; useful templates and integrations.
Cons: Current entry pricing is much higher than older articles suggest; not a full CRM or course platform; sophisticated sales and post-purchase funnels need connected software.
Pricing and trial: Grow currently starts at $99 per month or $79 per month when billed annually. Optimize starts at $199 monthly and Scale at $399 monthly. A seven-day free trial is available.
Choose it if: Your main goal is converting advertising or content traffic into leads and you already have email, CRM, or checkout tools.
Avoid it if: You need one system to manage lead capture, nurture, checkout, upsells, and product delivery.
7) SamCart: Best for Checkout and Upsell Funnels
Best for: Creators and digital product sellers who care most about checkout conversion, order value, subscriptions, and post-purchase offers.
Overview: SamCart is checkout-first sales funnel software. It focuses on product pages, payment flows, cart abandonment, courses, and revenue expansion through order bumps and one-click upsells.
Why it ranks seventh: It is a strong specialist when the purchase stage is the most important part of the funnel. It ranks below broader platforms because the $79 Core plan does not include the order bumps, one-click upsells, and A/B testing that make SamCart most distinctive; those sit on Pro.
Main Features
- Product, sales, and checkout pages
- Cart-abandonment recovery
- Courses and digital product delivery
- One-click upsells and order bumps on Pro
- A/B testing, subscriptions, and affiliate tools on Pro
Pros: Strong checkout focus; unlimited pages, products, and checkouts on Core; useful cart recovery and product-delivery features; built for digital selling.
Cons: Core omits key conversion features; Pro is expensive; weaker for top-of-funnel CRM and complex multichannel lead nurturing.
Pricing and trial: Core costs $79 per month and Pro costs $199 per month. Annual billing is discounted, and a seven-day free trial is available.
Choose it if: Your funnel's biggest opportunity is improving checkout completion and increasing average order value.
Avoid it if: You need an agency CRM, a low-cost all-in-one funnel suite, or deep lead-nurture automation before checkout.
8) GetResponse: Best for Email-Led Funnels
Best for: Businesses whose funnel depends on email newsletters, lead magnets, webinars, ecommerce follow-up, and automated nurture.
Overview: GetResponse combines email marketing with landing pages, forms, automation, and its Conversion Funnel tools. It is useful when email does most of the conversion work and the business wants funnel assets inside the same marketing platform.
Why it ranks eighth: Its email engine is more mature than those inside many funnel-first tools. However, advanced automation, ecommerce, webinar, and creator capabilities depend on the selected plan, and it is less specialised for checkout funnels than ClickFunnels or SamCart.
Main Features
- Email campaigns and autoresponders
- Landing pages, forms, and popups
- Conversion Funnel for list building and product sales
- Marketing automation on relevant plans
- Webinar, ecommerce, and creator tools on higher plans
Pros: Strong email and segmentation foundation; connected landing pages and automation; suitable for nurture-led funnels; useful webinar and ecommerce options.
Cons: Pricing scales with contacts; the cheapest plan does not represent the full funnel feature set; checkout and upsell depth trails dedicated funnel platforms.
Pricing and trial: Starter currently begins at $19 per month or $15.58 per month when billed annually for smaller lists. A 14-day free trial is available. Check the Marketer, Creator, or higher plan if you need advanced automation, ecommerce, webinars, or broader funnel features.
Choose it if: Email marketing is the centre of your lead and sales funnel.
Avoid it if: You need the strongest dedicated checkout, order-bump, and upsell workflow or agency client accounts.
9) HubSpot Marketing Hub: Best for CRM-First B2B Funnels
Best for: B2B teams and growing companies that need funnels connected to CRM records, sales activity, lead tracking, and reporting.
Overview: HubSpot Marketing Hub brings forms, landing pages, email, automation, and reporting into the wider HubSpot CRM ecosystem. It suits longer journeys involving lead qualification, sales handoff, multiple touchpoints, and lifecycle reporting.
Why it ranks ninth: HubSpot is excellent CRM and marketing software, but it is not a dedicated funnel builder. The free and Starter products help with basic lead capture, while the advanced automation most B2B teams expect requires the much more expensive Professional tier.
Main Features
- Free CRM, forms, and lead capture tools
- Landing pages and email marketing
- Contact activity and lifecycle tracking
- Advanced workflows on Professional and Enterprise
- Attribution, reporting, and sales ecosystem integrations
Pros: Strong CRM integration; excellent B2B contact context; free entry tools; scalable marketing, sales, and service ecosystem.
Cons: Not funnel-first; advanced automation creates a large price jump; contact, seat, and onboarding costs can make the full system expensive.
Pricing and trial: Free tools are available. Marketing Hub Starter pricing varies by seat and promotion. Professional currently starts around $800 per month when billed annually or $890 per month on monthly billing, with 2,000 marketing contacts. Enterprise starts at $3,600 per month and has a required onboarding fee.
Choose it if: Your funnel must connect marketing activity with B2B CRM records, sales handoff, and lifecycle reporting.
Avoid it if: You want an affordable dedicated funnel builder with checkout, upsells, and product delivery included.
10) Ontraport: Best for Advanced Lifecycle Automation
Best for: Established small and midsized businesses that need CRM, segmentation, payments, and complex customer journeys in one platform.
Overview: Ontraport combines CRM data, marketing assets, automation, pages, forms, email, SMS, and payment tools. It is designed for businesses that need custom customer journeys rather than a fast template-led funnel launch.
Why it ranks tenth: It is powerful for lifecycle automation and data-driven journeys, but its learning curve and current entry cost make it less accessible than the higher-ranked options. It is also less immediately funnel-focused than ClickFunnels, Systeme.io, or Kartra.
Main Features
- Customisable CRM and contact records
- Visual marketing and sales automation
- Landing pages, forms, email, and SMS
- Payments, subscriptions, and flexible offer structures
- Membership and customer lifecycle workflows
Pros: Deep automation and segmentation; CRM and marketing assets share the same data; flexible payment structures; suitable for complex customer journeys.
Cons: Steeper setup and learning curve; higher entry price than budget tools; overkill for simple landing-page funnels.
Pricing and trial: Current standard plans start from $124 per month. Every plan starts with a 14-day free trial and no card is required for the trial. Confirm contact, user, and feature limits before choosing a tier.
Choose it if: You need sophisticated CRM-driven automation, segmentation, and payment journeys in one system.
Avoid it if: You want the easiest funnel setup, a free plan, or a simple visual builder for one offer.
How to Choose the Right Sales Funnel Software
Start With the Type of Funnel
Choose around the transaction you need to support. ClickFunnels suits end-to-end product and offer funnels. Systeme.io suits low-cost launches. GoHighLevel fits appointment and agency funnels. Kajabi fits course and coaching journeys. SamCart is strongest when checkout and post-purchase revenue matter most.
Decide Whether You Need a CRM or a Funnel Builder
A dedicated sales funnel builder organises work around pages, offers, and conversion steps. A CRM-led platform organises work around contacts, pipelines, and lifecycle stages. HubSpot, GoHighLevel, and Ontraport make more sense when sales follow-up and customer records are as important as the pages.
Compare the Plan That Contains the Features You Need
The advertised entry price is not always the relevant price. SamCart's upsells and order bumps require Pro. HubSpot's advanced automation requires Professional. GetResponse capabilities vary substantially by plan. Kartra's lowest tier includes a transaction fee. Price the usable plan, contact volume, and communication costs, not only the lowest number on the page.
Check Integrations and Migration Risk
Confirm that the platform connects to your payment processor, email service, CRM, analytics, and tax workflow. Also consider how easily you can export contacts, orders, page content, and course material. An all-in-one platform is convenient, but deeper adoption creates more work if you later move.
Account for UK Costs and Compliance
Most platforms price in US dollars. UK buyers should check exchange-rate movement, VAT at checkout, payment-processing charges, and whether the platform supports the required tax calculation and invoicing workflow. Support hours and data-processing terms can matter as much as the headline subscription price.
My Final Recommendation
ClickFunnels is the best sales funnel software overall when you want a dedicated system for pages, checkout, upsells, email, courses, and funnel analytics. It is the clearest fit when funnel performance directly affects revenue.
Choose Systeme.io if budget is the priority, GoHighLevel for agency and appointment funnels, Kartra for a broader all-in-one marketing suite, or Kajabi when the funnel sells courses, coaching, or memberships.
The safest approach is to shortlist two products based on your sales model, build the same basic funnel during the available trial or free plan, and compare setup time, limitations, and the real plan cost before migrating live campaigns.
Frequently Asked Questions
What is the best funnel software?
ClickFunnels is the best overall choice for businesses that want dedicated sales funnel software with landing pages, checkout flows, upsells, email tools, courses, and analytics. Systeme.io is better for a free or low-cost start, while GoHighLevel is stronger for agencies.
What is the best free sales funnel builder?
Systeme.io offers the strongest free plan in this ranking. It currently includes up to 2,000 contacts, three sales funnels, one course, and core email and selling tools. Limits apply, but no card is required to start.
What is the best ClickFunnels alternative?
Systeme.io is the best low-cost ClickFunnels alternative. Kartra is better if you want a broader marketing suite, GoHighLevel is more suitable for agencies, and Kajabi is a stronger fit for course and coaching businesses.
How much does sales funnel software cost?
Sales funnel software ranges from free to several hundred dollars per month. Systeme.io has a free plan and paid plans from $17 per month. ClickFunnels starts at $97 monthly, GoHighLevel starts at $97 monthly, and advanced CRM platforms can cost much more. Always compare the tier that includes your required automation, contacts, and checkout features.
Do sales funnels still work in 2026?
Yes. A clear journey from initial interest to a relevant offer remains useful. Effective funnels now depend on fast pages, credible claims, useful personalisation, sensible follow-up, and low-friction checkout rather than aggressive scarcity or unnecessary steps.
Which sales funnel platform is easiest for beginners?
Systeme.io is the easiest low-risk starting point because its free plan lets beginners learn the workflow without committing to a subscription. Leadpages is straightforward for landing-page-led campaigns, while ClickFunnels is easier to justify when you need a fuller sales and checkout funnel.
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Hi, I’m Stuart Kerr Spindlow; the publisher behind StuartKerrs.com.
I review and evaluate digital marketing software used by businesses, marketers, and website owners; including hosting platforms, website builders, email marketing tools, SEO software, analytics, and automation systems.
I hold a degree in Computer Science from The Open University and began my career working in financial technology, developing and supporting production software systems, banking intranets, and web platforms. Over the past 20+ years, I’ve tested, implemented, and analysed a wide range of digital tools across real-world business environments.
Today, this site focuses on independent, experience-led software reviews. Tools are assessed based on usability, performance, pricing transparency, long-term value, and suitability for real businesses; not vendor claims or sponsorships.
I don’t run an agency and I don’t sell services through this site. The goal is simple: publish honest, practical software reviews that help people choose the right tools with confidence.
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