A one page website removes unnecessary navigation and keeps visitors focused on a single scrolling experience. For portfolios, product launches, events, freelance profiles, and lead capture pages, this format often converts better than a multi-page site.
The challenge is selecting the right builder, as some platforms are purpose-built for single page design while others treat it as an add-on.
I ranked 11 one page website builders based on use-case fit, pricing, design flexibility, SEO capability, and ease of setup. The ranking focuses on practical value for UK-based business owners, freelancers, marketers, and creators.
Pricing was checked against official sources at the time of writing, but rates change frequently—confirm current costs before committing.
TL;DR: Wix is the strongest all-round pick for most users who want a free starting point with room to grow. Squarespace leads on design quality. Carrd is the most affordable dedicated single page builder. For marketers focused on conversion rate optimisation, Unbounce and Instapage justify their higher price tags.
Quick Comparison Table
| Platform | Best For | Free Plan | Starting Price | Custom Domain | One Page Focus |
|---|---|---|---|---|---|
| Wix | Best free option | Yes | £13/mo | Paid plans | Multi-page with one page support |
| Squarespace | Best design quality | 14-day trial | $16/mo (~£13) | Yes | Multi-page with one page support |
| Carrd | Best budget pick | Yes | $9/yr (~£7) | Pro only | Dedicated one page builder |
| Framer | Best animations | Yes | $5/mo (~£4) | Paid plans | Strong one page support |
| SITE123 | Best for speed of setup | Yes | ~$12.80/mo | Paid plans | Simple one page support |
| Hostinger Website Builder | Best value bundle | No | ~£2.99/mo | Included | AI-assisted one page support |
| Strikingly | Best for beginners | Yes | $12/mo (~£10) | Paid plans | Built for single page sites |
| Webflow | Best for developers | Yes | $14/mo (~£11) | Paid plans | Advanced one page control |
| Unbounce | Best for conversions | 14-day trial | $74/mo (~£59) | Yes | Landing page focused |
| Instapage | Best for A/B testing | 14-day trial | $79/mo (~£63) | Yes | Landing page focused |
| SeedProd | Best for WordPress users | Limited free | $39.50/yr (~£31) | Via WordPress | WordPress plugin |
1) Wix
Wix is the most feature-complete free option for building a one page website. It also scales well if your site needs to grow later.
Best for: Beginners and small businesses who want a full-featured one page site without paying upfront.
Overview: Wix lets you build a single page site by stacking sections and connecting them with anchor-based smooth scroll navigation. The drag-and-drop editor offers parallax backgrounds, reveal animations, fade effects, and opacity transitions for individual sections.
With over 900 templates available, including many suited to single page layouts, there is enough variety for most use cases.
Why it ranks here: The free plan offers more functionality than most other builders at zero cost. Scroll effects, contact forms, responsive design, and the Wix App Market are all accessible without paying.
Paid plans remove Wix branding and unlock a custom domain.
Main features:
- Drag-and-drop editor with section-based layout
- Parallax, zoom, fade, and reveal scroll effects
- Anchor link navigation for smooth scrolling
- 900+ templates
- App Market with live chat, booking, social feeds, and payment widgets
- Built-in SEO tools
Pros:
- Generous free plan with real design tools
- Easy to expand to multi-page later
- Large template library
- Strong app ecosystem
Cons:
- Wix branding on free plan
- Page speed can suffer with heavy scroll effects
- Templates cannot be switched after publishing
- No code export option
Pricing/trial/refund note: Free plan available with Wix subdomain and branding. Light plan from £13/mo billed annually.
Free custom domain included on paid plans for the first year. Check official pricing for current rates.
Choose it if: You want a free starting point with scroll effects, forms, and the option to add pages later.
Avoid it if: You need a lightweight, fast-loading micro-site with no bloat, or you want to export your code.
2) Squarespace
Squarespace produces the most visually polished one page websites on this list. It's the clear choice for creatives and brand-conscious businesses.
Best for: Creatives, photographers, agencies, and brands that need a visually refined one page portfolio or launch page.
Overview: Squarespace is not a dedicated one page builder, but its Fluid Engine editor handles single page layouts well. You stack sections like hero, about, portfolio, services, testimonials, and contact, then link navigation items to anchor points within the page.
The result is a smooth scrolling experience with premium design quality.
Why it ranks here: No other builder at this price point matches Squarespace for visual refinement. Full-bleed image backgrounds, parallax scrolling, elegant typography, and built-in scroll animations give your single page site a polished, professional feel.
The ability to expand to multi-page later adds long-term flexibility.
Main features:
- Fluid Engine section-based editor
- Parallax scrolling and scroll-triggered animations
- Built-in ecommerce, scheduling, and email campaigns
- Responsive design across all templates
- Free custom domain for the first year on annual plans
Pros:
- Best design quality in this category
- Built-in ecommerce and scheduling tools
- Easy to grow into a multi-page site
- Strong mobile responsiveness
Cons:
- No free plan, only a 14-day trial
- No dedicated one page templates
- Limited scroll trigger customisation
- Overkill for a simple link-in-bio page
Pricing/trial/refund note: Plans start at $16/mo (roughly £13) billed annually. 14-day free trial available.
Pricing is listed in USD; check the official site for GBP equivalents.
Choose it if: Design quality matters more than price, and you may want to add pages or ecommerce later.
Avoid it if: You need a free plan or only want a minimal single section landing page.
3) Carrd
Carrd is the only builder here designed exclusively for one page websites. Its pricing is hard to beat at $9 per year for the entry-level Pro plan.
Best for: Freelancers, creators, and side projects needing a clean, fast one page site at the lowest possible cost.
Overview: Carrd is built around single page design. The editor uses a container-based approach where you stack sections vertically and configure each one separately.
Smooth scroll navigation works out of the box with anchor links. The platform offers over 100 one page templates covering portfolios, landing pages, profiles, and signup forms.
Why it ranks here: Carrd pages load fast, often under a second. The Pro plan at $9/yr gives you custom domains, forms, widgets, and Google Analytics across up to 10 sites.
For anyone who needs a polished web presence without a monthly subscription, this is the most cost-effective option available.
Main features:
- Purpose-built one page editor
- 100+ one page templates
- Smooth scroll anchor navigation
- Forms, widgets, and Google Analytics on Pro plans
- Extremely fast page load times
Pros:
- Built specifically for single page sites
- $9/yr Pro plan is the cheapest option in this list
- Fast load speeds
- Clean, lightweight output
Cons:
- Limited animation options
- No ecommerce capability
- Cannot expand to multi-page
- Basic SEO tools
Pricing/trial/refund note: Free plan allows 3 sites on a carrd.co subdomain. Pro Lite $9/yr (3 sites, custom domains).
Pro Standard $19/yr (10 sites, forms, widgets). Pro Plus $49/yr (25 sites, all features).
Choose it if: You want the fastest, cheapest way to publish a professional single page site.
Avoid it if: You need ecommerce, advanced SEO controls, or the ability to add pages later.
4) Framer
Framer delivers the most advanced scroll-driven animations and micro-interactions of any builder in this category. It's the go-to option for designers and agencies.
Best for: Designers and agencies who want scroll-triggered animations, parallax layers, and interactive motion on a one page site.
Overview: Framer's editor works like a freeform design canvas similar to Figma. You design visually, and the platform generates clean, responsive code.
For one page layouts, you can create scroll-based progress indicators, sticky sections that transform as the user scrolls, elements that animate into view based on viewport position, and text that reveals character by character. You control timing curves, delays, and triggers.
Why it ranks here: No other builder offers this level of animation control at this price point. The free plan includes all design features with a framer.site subdomain.
The $5/mo Mini plan adds a custom domain and removes branding.
Main features:
- Freeform canvas editor
- Advanced scroll-triggered animations
- Components, variants, and CMS collections
- Custom timing curves and interaction triggers
- Responsive code output
Pros:
- Best animation and interaction capabilities
- Free plan includes all design features
- Affordable paid plans starting at $5/mo
- CMS collections for dynamic content
Cons:
- Steeper learning curve than drag-and-drop builders
- Not ideal for non-designers
- CMS and advanced features require paid plans
- Smaller template library than Wix or Squarespace
Pricing/trial/refund note: Free plan (1 site, Framer subdomain). Mini $5/mo.
Basic $15/mo. Pro $30/mo. Check official pricing for current rates.
Choose it if: You have design skills and want precise control over scroll animations and interactions.
Avoid it if: You are a complete beginner or need a fast, template-driven setup.
5) SITE123
SITE123 focuses on getting a one page website live quickly, with a guided setup process that requires almost no design decisions from the user.
Best for: Non-technical users who want a simple one page site published in under an hour.
Overview: SITE123 uses a structured editor rather than a freeform drag-and-drop canvas. You pick a layout, add your content to predefined sections, and the platform handles spacing, alignment, and responsiveness automatically.
This approach limits creative freedom but reduces setup time.
Why it ranks here: For users who find Wix or Squarespace overwhelming, SITE123 offers the fastest route to a live one page site. The trade-off is limited design flexibility and fewer customisation options.
Main features:
- Guided step-by-step setup
- Responsive templates
- Built-in contact forms
- Free SSL on all plans
- Multilingual support
Pros:
- Fastest setup of any builder on this list
- No design skills required
- Free plan available
- Multilingual site support
Cons:
- Very limited design customisation
- Fewer templates than competitors
- SITE123 branding on free plan
- Difficult to create a distinctive design
Pricing/trial/refund note: Free plan available with SITE123 subdomain and branding. Premium plans start at approximately $12.80/mo. Check the official site for current GBP pricing.
Choose it if: You need a basic one page site live today and do not want to spend time on design.
Avoid it if: Design quality or customisation matters to your brand.
6) Hostinger Website Builder
Hostinger Website Builder bundles AI-assisted site creation with web hosting at a price that undercuts most standalone builders.
Best for: Budget-conscious users who want hosting and a website builder in one affordable package.
Overview: Hostinger's builder uses AI to generate a starting layout based on your inputs. You can customise it with a drag-and-drop editor.
It is not a dedicated one page builder, but you can create a single page layout with scrolling sections. Hosting, SSL, and a custom domain are included in all plans.
Why it ranks here: The combined cost of hosting plus builder is lower than most competitors charge for the builder alone. For users who just need a clean, functional one page site at minimal cost, this is strong value.
Main features:
- AI-assisted site generation
- Drag-and-drop editor
- Hosting, SSL, and domain included
- Responsive templates
- Basic ecommerce support
Pros:
- Hosting included from approximately £2.99/mo
- AI speeds up initial setup
- Custom domain included
- Good value for money
Cons:
- No free plan
- Fewer design options than Wix or Squarespace
- Limited third-party integrations
- Less flexibility for complex one page layouts
Pricing/trial/refund note: Plans start at approximately £2.99/mo on longer billing cycles. No free plan available. A 30-day money-back guarantee applies. Renewal pricing is higher, so check the official site for current rates and renewal costs.
Choose it if: You want hosting and a builder in one cheap package and do not need advanced design tools.
Avoid it if: You want a free starting point or need advanced scroll animations.
7) Strikingly
Strikingly was built with single page websites in mind. It remains one of the easiest platforms for beginners to get a one page site published quickly.
Best for: Absolute beginners who want a one page site without a steep learning curve.
Overview: Strikingly's editor works by stacking pre-designed sections in a vertical layout. You select a template, swap in your content, rearrange sections, and publish.
The result is a clean, mobile-responsive one page site. The platform also supports simple ecommerce, contact forms, and newsletter signups.
Why it ranks here: The combination of beginner-friendly editing and a one page focused approach makes Strikingly a solid pick for users with no web design experience. It is less flexible than Wix or Squarespace but easier to learn.
Main features:
- Section-based one page editor
- Simple ecommerce (1 product on free plan)
- Built-in analytics
- Contact forms and newsletter signup
- Mobile-responsive output
Pros:
- Very easy to use
- Designed for one page sites
- Free plan available
- Built-in simple store
Cons:
- Limited design customisation
- Strikingly branding on free plan
- Basic SEO tools
- Multi-page support is restricted on lower plans
Pricing/trial/refund note: Free plan available with Strikingly subdomain and branding. Limited plan from $12/mo. Pro plan from $20/mo. VIP plan from $49/mo. Prices billed annually. Check the official site for GBP equivalents.
Choose it if: You have no design experience and want a one page site live fast.
Avoid it if: You need advanced design control, strong SEO tools, or want to avoid platform branding.
8) Webflow
Webflow gives developers and experienced designers full control over layout, animations, and responsive behaviour on a one page site, with clean code output.
Best for: Developers and design-savvy users who want full CSS-level control over a one page layout.
Overview: Webflow is a visual development platform, not a traditional drag-and-drop builder. You work with HTML structure, CSS properties, and interactions visually, and Webflow generates production-ready code.
For one page sites, this means complete control over scroll animations, sticky positioning, custom breakpoints, and CMS-driven content blocks.
Why it ranks here: Webflow produces the cleanest code and offers the most granular control over layout and interaction of any builder in this list. The trade-off is a steeper learning curve.
It is not suitable for beginners, but for users with front-end experience, it is the most capable option.
Main features:
- Visual CSS and layout editor
- Advanced scroll and interaction animations
- CMS collections and dynamic content
- Clean, exportable code
- Hosting included on paid site plans
Pros:
- Full design and code control
- Clean, semantic code output
- Advanced CMS and dynamic content
- Code export available on higher plans
Cons:
- Steep learning curve for non-developers
- Free plan limited to webflow.io subdomain
- CMS and ecommerce plans add cost
- Overkill for a simple one page site
Pricing/trial/refund note: Free plan (1 site, webflow.io subdomain, 2 pages). Basic site plan from $14/mo. CMS plan from $23/mo. Check official pricing for current GBP equivalents.
Choose it if: You have front-end design skills and want precise control over every element.
Avoid it if: You are a beginner or just need a quick single page site without code-level complexity.
9) Unbounce
Unbounce is a dedicated landing page builder designed for conversion optimisation, not general website building. It is a strong fit for marketers running paid traffic to a single page.
Best for: Marketers and PPC advertisers who need high-converting one page landing pages with built-in A/B testing.
Overview: Unbounce focuses on landing page creation with features like Smart Traffic (AI-driven traffic routing), A/B testing, dynamic text replacement, and popups. The drag-and-drop builder includes conversion-focused templates, and the platform integrates with CRMs, email marketing tools, and ad platforms.
It is built to capture and convert leads.
Why it ranks here: For paid campaign landing pages, Unbounce is purpose-built. The conversion optimisation tools justify the higher price if your one page site exists to capture leads or drive sales from advertising.
Main features:
- Smart Traffic AI optimisation
- A/B and multivariate testing
- Dynamic text replacement
- Popups and sticky bars
- Integration with major marketing platforms
Pros:
- Built for conversion optimisation
- Smart Traffic AI routing
- Strong A/B testing tools
- Good marketing platform integrations
Cons:
- Expensive starting at $74/mo
- Not a general-purpose website builder
- Limited design flexibility compared to Wix or Squarespace
- No free plan
Pricing/trial/refund note: 14-day free trial available. Plans start at $74/mo (approximately £59). No free plan. Check the official site for current pricing and trial terms.
Choose it if: Your one page site exists to convert paid traffic and you need A/B testing and smart optimisation.
Avoid it if: You need a general-purpose website or cannot justify the monthly cost.
10) Instapage
Instapage is a specialised A/B testing and landing page personalisation platform, built for marketing teams running large-scale ad campaigns.
Best for: Marketing teams and agencies that need advanced A/B testing, heatmaps, and page-level personalisation on landing pages.
Overview: Instapage provides a drag-and-drop landing page builder with enterprise-level testing and analytics. Features include built-in heatmaps, A/B testing, real-time collaboration, dynamic content personalisation, and ad-to-page matching.
Like Unbounce, it is a landing page platform rather than a website builder, so it makes sense only if conversion optimisation is your primary goal.
Why it ranks here: Instapage's heatmaps and personalisation features go further than Unbounce for teams that need detailed performance data. The higher price reflects enterprise-grade tooling.
Main features:
- Built-in heatmaps
- A/B and multivariate testing
- Real-time collaboration
- Dynamic content personalisation
- Ad-to-page message matching
Pros:
- Strongest A/B testing and analytics in this list
- Built-in heatmaps
- Team collaboration tools
- Personalisation features
Cons:
- Most expensive option at $79/mo
- Not a website builder
- Overkill for simple one page sites
- Steep price increase on higher plans
Pricing/trial/refund note: 14-day free trial available. Plans start at $79/mo (approximately £63). No free plan. Enterprise pricing is custom. Check the official site for current rates.
Choose it if: You run large-scale ad campaigns and need page-level personalisation with heatmap analytics.
Avoid it if: You need a website builder, not a landing page optimisation tool.
11) SeedProd
SeedProd is a WordPress plugin that lets you build one page landing pages, coming soon pages, and sales pages directly inside your existing WordPress installation.
Best for: WordPress users who want to build one page landing pages without leaving their existing WordPress setup.
Overview: SeedProd provides a drag-and-drop page builder within WordPress. It includes landing page templates, WooCommerce integration, email marketing blocks, countdown timers, and subscriber management.
Because it runs as a plugin, it uses your existing WordPress hosting and domain, which keeps costs lower than standalone platforms.
Why it ranks here: For anyone already running WordPress, SeedProd avoids the need for a separate platform. You build landing pages inside the same CMS you already manage, which simplifies workflow and avoids duplicate hosting costs.
Main features:
- Drag-and-drop builder inside WordPress
- Landing page, coming soon, and maintenance mode templates
- WooCommerce blocks for ecommerce
- Email optin forms and subscriber management
- Countdown timers and social proof blocks
Pros:
- Works inside WordPress (no separate platform needed)
- Affordable annual pricing
- WooCommerce integration
- Good template library for landing pages
Cons:
- Requires a WordPress installation
- Free version is very limited
- No standalone hosting
- Less polished than dedicated builders like Squarespace
Pricing/trial/refund note: Limited free version available. Paid plans start at $39.50/yr (approximately £31). Higher tiers unlock WooCommerce support and advanced features. A 14-day money-back guarantee applies. Check the official site for current pricing.
Choose it if: You already use WordPress and want to build landing pages without adding another platform.
Avoid it if: You do not use WordPress or prefer a standalone website builder.
How To Choose The Right One Page Website Builder
The right builder depends on what your one page site needs to accomplish. A freelancer's portfolio has different requirements from a PPC landing page or an event registration site.
Website Builder Vs Landing Page Builder
Wix, Squarespace, Carrd, Framer, and Strikingly are website builders that can create one page sites. Unbounce and Instapage are landing page builders designed for conversion optimisation.
SeedProd works as a WordPress plugin for landing pages. If you need a standalone web presence with a custom domain, navigation, and room to grow, use a website builder.
If your one page exists solely to convert paid traffic with A/B testing, use a landing page builder. Selecting the wrong category can waste money.
Design Flexibility Vs Speed Of Setup
Webflow and Framer offer the most design control but require more skill and time. SITE123 and Strikingly get you live fastest but with limited customisation.
Wix and Squarespace strike a balance between flexibility and ease of use. Consider how much design matters to your brand before choosing.
Pricing, Free Plan Limits, And Upgrade Triggers
Free plans from Wix, Carrd, and Framer are genuinely usable. Free plans from Strikingly and SITE123 include platform branding that may look unprofessional.
Hostinger has no free plan but bundles hosting at a low cost. Upgrade triggers include needing a custom domain, removing branding, adding forms, connecting analytics, or using ecommerce.
These are the points where free plans stop being practical.
SEO, Analytics, And Lead Capture Needs
Carrd and SITE123 offer basic SEO tools. Wix and Squarespace include more complete SEO controls such as meta titles, descriptions, canonical tags, and structured data.
Webflow offers full SEO customisation. For lead capture, Unbounce and Instapage include built-in form analytics and CRM integrations that website builders do not match.
If organic search is a priority, ensure your builder supports custom meta tags, clean URLs, fast page speeds, and sitemap generation.
Platform Lock-In And Migration Risk
Carrd, Strikingly, and SITE123 do not offer code export, so your site stays on their platform. Webflow allows code export on higher plans.
Wix and Squarespace do not export code natively. If portability matters, consider how easy it would be to rebuild your site elsewhere.
One page sites are simpler to migrate than multi-page sites, but moving from a closed platform still requires manual work.
How The Ranking Was Decided
Every builder was evaluated against the same practical criteria. No tool was ranked based on affiliate potential.
Use-Case Fit
Each tool was assessed on how well it serves scenarios where one page sites are most useful, such as portfolios, personal brands, event pages, product launches, lead capture, and freelance profiles. Builders that handle multiple use cases well rank higher than single-purpose tools.
Pricing Reality
Real costs were considered, including introductory pricing, renewal rates, and included features at each tier. Annual billing discounts, hidden upgrade triggers, and the difference between free and paid plan functionality influenced the ranking.
Ease Of Use
The learning curve is important. Each tool was assessed on how quickly a user with no coding experience could publish a functional one page site.
Feature Depth
Scroll effects, animations, forms, ecommerce, CMS support, and mobile responsiveness were all considered. Feature depth was weighed against the builder's target audience.
Commercial And SEO Practicality
Builders were assessed on their SEO capabilities, conversion features, and analytics integration. Tools that support organic discovery and paid campaign performance scored higher for commercial users.
Final Verdict
Best Overall
Wix offers the best balance of features, flexibility, and price for most users. The free plan is usable, scroll effects are solid, and the ability to expand to multi-page later removes the risk of outgrowing the platform.
Best For Design
Squarespace stands out for visual quality. If your brand depends on polished, professional presentation, Squarespace templates and the Fluid Engine editor deliver results that cheaper builders cannot match.
Best Budget Pick
Carrd at $9/yr is the most affordable way to publish a professional one page site. For portfolios, link-in-bio pages, and simple landing pages, it offers strong value for money.
Best For Marketers
Unbounce is recommended for marketers who need landing pages built for conversion. Smart Traffic, A/B testing, and CRM integrations justify the $74/mo price if paid traffic is part of your strategy.
Instapage is the alternative if you need heatmaps and deeper personalisation.
Best For WordPress Users
SeedProd is the practical choice for anyone already on WordPress. It integrates directly with WooCommerce, email marketing plugins, and your existing hosting.
Frequently Asked Questions
Which platform is the easiest way to build a one-page website?
SITE123 and Strikingly are the easiest options for beginners. Both use a guided, section-based editor that requires no design skills. Carrd is also simple to use if you only need a lightweight single page site.
Can I create a professional one-page website for free, and what are the limitations?
Yes. Wix, Carrd, and Framer offer free plans that produce functional one page sites.
Limitations include platform branding, use of a subdomain instead of a custom domain, and restricted access to forms, analytics, or ecommerce features. For a professional appearance, you will likely need to upgrade to a paid plan to remove branding and use your own domain.
How much should a one-page website typically cost in the UK?
Costs range from free to around £60/mo depending on the platform and purpose. For a simple portfolio or personal site, expect to pay between £5 and £15/mo.
Carrd's Pro plan at roughly £7/yr is the cheapest paid option. Landing page builders like Unbounce and Instapage start at £59 to £63/mo, reflecting their conversion optimisation features.
Which one-page builders offer the best templates and design flexibility?
Squarespace and Wix offer the largest and most polished template libraries. Framer provides the most design flexibility through its freeform canvas editor but requires stronger design skills.
Carrd has over 100 one page templates, all lightweight and fast-loading. Webflow offers near-unlimited flexibility but suits users with front-end development knowledge.
What are the best examples of effective one-page website layouts?
Effective one page layouts typically include a hero section, value proposition, features or services, social proof, and a clear call to action. Portfolios work well with a hero image, project showcases, and a contact form.
Product launch pages often use a countdown timer, benefit blocks, and an email capture form. The key is a single, linear narrative that guides the visitor to one clear action.
Which website builders provide AI tools for generating a one-page site quickly?
Hostinger Website Builder and Wix offer AI-assisted site generation. These tools create a starting layout based on your inputs.
Framer also includes AI-generated content and layout features. While these options speed up the initial build, manual editing is still needed to achieve a polished result.
AI generation is most effective as a starting point, not a complete solution.




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