Do you want to skip the read and get right to my top picks? The best landing page builders for most people is Unbounce.
Introduction to the Best Landing Page Builders:
Welcome to my guide for best landing page builders.
In my two decades of experience as a digital marketing specialist, I’ve had the opportunity to test and design several landing pages. Still, if you scour the World Wide Web, you’ll read that nearly every landing page builder claims it’s the best tool to maximise conversions. Yet, you’ll find that there are no cookie-cutter platforms. Instead, each provides different features and comes with various pricing options. In addition, not all platform provides the needed flexibility suited to the particular needs of your business.
Therefore, it's important to find the right landing page builder for you.
Thankfully, I've tried and tested some of the top landing page builders to find out what features they offer. To my surprise, I realised that dedicated landing page builders could suit some but not others. Of course, there are also pros and cons to the best landing page builders, regular websites with landing page capabilities, and even the best free landing page builders.
If this seems confusing, don't despair. From the top 10 landing page builders, I've managed to develop a shortlist of the 6 best landing page builders you should take a chance on.
What is a Landing Page Builder?
Everybody’s trying to improve their ROI online – and a landing page can help you achieve that. But what is it, and what makes it important for your online presence?
By definition, a landing page refers to a standalone page on your website where you gather visitor’s contact information, usually in exchange for a useful free resource such as an ebook or webinar. A lead capture-form helps you build a directory of leads, putting you in a great position to convert this lead into a paying customer.
Now, you may not still realize how important landing pages are if you haven’t tried building them. A landing page isn’t like any other page on your website. It’s designed solely to direct your audience to a call to action or CTA. This CTA feature makes the landing page the ideal page to increase your marketing campaigns conversion rate.
With the help of the best landing page builders, you can increase your lead conversion rate in no time.
What's the Best Free Landing Page Builders Like?
In all my years of executing digital marketing campaigns, I've learned that sometimes, the free stuff can come in handy. Sometimes, the best free landing page builders can do as well as the paid ones. Often, these are free website builders that allow you to create landing pages. There are also dedicated free landing page builders that allow you to work for free but within a specific period only.
However, like everything else offered for free – there are certain provisos to even the best free landing page builders.
The best free landing page builders may allow you to set up a page with a CTA, but they certainly come with limitations. If you're not careful, you won't get results with platforms that claim to be the best free landing page builders. Therefore, it's always prudent to look carefully at its capabilities and if they align with what you have in mind. In addition, some of the best free landing page builders can only allow you to go so far – and you would need to upgrade to a paid plan if you want more apps integration or analytics.
Our Handpicked Best Landing Page Builders List:
Are you pressed for time? If so, here is my list of the best landing page builders this year:
Unbounce – Best Landing Page Builders for maximising CRO
Leadpages – Best Landing Page Builders for small business
Landingi – Best Landing Page Builders for ease of use
Instapage – Best personalised landing page creator
GetResponse – Top landing page builder with incentives
Sendinblue – Affordable Top landing page builder
Want to know why and how I came up with this shortlist of the best landing page builders? Read below.
What To Look Out For in the Best Landing Page Builders:
Here's how I vetted the top landing page builders on my list. I looked carefully at the following criterion:
- Ease of Use: Is the process of building a landing page painless? What learning curve can you expect the using the platform?
- Features: I scrutinised the features within a user's reach when using the platform.
- Customisation – does it allow you to edit and customise your landing page so that the colour, fonts, and content reflect who you are as a business?
- Analytics – what analytics features are native to the platform? Does it provide a way for you to track your conversions?
- Apps integrations – to achieve maximum conversion, you need to integrate third-party email and social media marketing apps and tools.
- Support and Resources: Does the platform offer tutorials or templates about landing page building or navigating through the platform?
- Pricing: What is the pricing structure like for the best landing page builders? Is it too expensive? Does it offer great value for your money?
Our Top Landing Page Builders In Detail:
Canadian-based company Unbounce has a first-mover advantage in the landing page business. It’s the first to create a landing page software, so it’s fair to say that Unbounce has created this software category really. Its classic landing page builder is the choice of more than 15,000+ brands worldwide.
Its reputation as one of the top landing page builders is well-deserved. Unbounce is easy to use and not intimidating for a powerful software. The platform uses a drag-and-drop builder that allows you to customise and edit your landing page intuitively. More than that, you can take your pick among the 100+ stunning templates that Unbounce offers.
Unbounce has superb features out of the box, including A/B testing, seamless WordPress integration, and powerful third-party apps integrations for email and social media campaigns, analytical tools, and customer relationship management (CRM).
- Easy to use and intuitive drag and drop builder
- Stunning templates for your landing pages
- Robust features
- Excellent A/B testing functionality
- More expensive than its competitors
- A/B testing may not work on existing non-Unbounce pages
Unbounce is a top landing page builder software, and it's notoriously pricey. Therefore, it's not exactly the right choice for small businesses. However, it's an industry leader and my choice for the best landing page builders.
Unbounce offers four pricing options and a 14-day free trial offer.
If you're considering Unbounce, do read their service terms page.
Leadpages is primarily a landing page builder but is branded as a powerful software that can “turn clicks into customers.” Hence, the platform emphasises lead conversion – which is essentially what sales funnels are all about. This platform is marketed as an all-in-one lead conversion software that brings three core services:
- Lead pages (landing pages)
- Alert bars (call to action – CTAs)
Here's another one of its secrets: while the software's biggest strength is landing pages, you can create powerful and high-converting landing pages with the software. It features an excellent conversion toolkit and offers conversion-optimised templates to make creating sales funnels a breeze. The platform is also one of my choices for the best funnel builder for WordPress.
Apps integrations are possible with 1000+ marketing apps, allowing you to create highly functional sales funnels. Its funnel-specific capabilities include email marketing, lead tagging, email triggers, and analytics.
- Offers several templates
- Easy to use landing page builder and designer
- Robust lead generation capability
- Primarily for landing pages, not specifically for sales funnels
- No enterprise solution offered
You can subscribe to three Leadpages packages explicitly aimed at new businesses, growing businesses, and agencies. But, unfortunately, there is no pricing option for enterprises. Hence, it's safe to say the platform isn't marketed for large businesses at all.
Leadpages offers three pricing options and a 14-day free trial offer.
If you're considering Leadpages, do read their service terms page.
Landingi is one of the industry's top landing page builders due to its robust lead conversion capability. It started as a landing page app but evolved to become a strong contender in the landing page builder competition. It has an intuitive and easy-to-use builder and editor propped up by more than 400 landing page templates and pop-ups. Landingi's valuable A/B testing feature allows marketers to identify which campaigns are working better. Its pricing is perfect for small businesses and agencies.
Some of its excellent need-to-know features are:
- Numerous integrations with email, CRM, social media, chat, and others
- SEO tools
- 400+ templates for landing pages and pop-ups
- Lead generation software
- Intuitive and easy to use
- Mobile view
- Personalisation features such as dynamic text
- Affordable for small agencies
- Confusing pricing plans
- Built-in analytics can be basic
Landingi offers three pricing options and a 14-day free trial offer.
If you're considering Landingi, do read their service terms page.
Instapage comes in this review as the best landing page builder for affiliate marketing. It has a comprehensive database of 500+ landing page layouts that are easy to edit to suit your aesthetic needs. You can also boost conversion rates through dynamic content and its “1:1 ad-to-page personalisation.” This feature allows you to offer distinct audience experiences per page. Aside from that, landing pages made with Instapage load faster than most platforms due to its support for Accelerated Mobile Pages (AMP) and its own Thor Render Engine technology. In addition, this top landing page builders offers a 99.99% uptime guarantee.
Instapage also integrates with a host of useful apps and plugins for marketing, automation, live chat, CRMs, payment channels, and eCommerce.
- More than 500 attractive landing page layouts
- Easy to use and intuitive
- Personalisation features and automation are excellent
- Fast loading speeds
- Not as many eCommerce options as other top landing page builders
- Expensive than most platforms
Instapage is very expensive, with its pricing options one of the highest in the business. Therefore, this top landing page builders can be an unsuitable choice for small businesses and agencies.
Instapage offers two pricing options and a 14-day free trial offer.
If you're considering Instapage, do read their service terms page.
GetResponse established its name as one of the most reliable email marketing solutions out there. Years after it launched, however, it evolved into an all-in-one online marketing and eCommerce solution. Aside from email marketing, it has a website builder, eCommerce, webinar hosting, sales funnels, and landing page builder. The fact that it's a full marketing suite makes it a strong contender on the best landing page builder list.
I find GetResponse's marketing automation capabilities impressive. It also offers various third-party integrations that can help you convert your leads to paying customers. For example, the platform has an ad creator to make Facebook and Instagram campaigns lead to your landing page. It also interfaces with platforms like WordPress, Shopify, Etsy, WooCommerce, and several others.
- A suite-full of marketing features
- Excellent and easy-to-use landing page builder
- Excellent automation features
- Apps integrations
- Minimal analytics
- No 24/7 phone support
- No free plan
GetResponse's pricing options range from $15 to $99 per month. For large-volume requirements, the platform also offers an Enterprise solution with custom pricing. While there is no free plan, there is a 30-day free trial.
If you're considering GetResponse, do read their service terms page.
Sendinblue is an all-in-one marketing solution that has a robust landing page builder feature. While it's most renowned for email marketing services, the platform also hosts more features to help you achieve maximum conversion. Best of all, you can this best landing page builder free of charge.
Some of its most notable features include:
- Easy and intuitive drag-and-drop landing page builder/editor
- 60+ email templates
- Sign-up forms and Facebook ads
- Form fields and targeted ads
- Editable “thank you” pages
- GPDR compliant and 99% deliverability rate
- Cheap pricing, more affordable than other platforms
- Offers a free version of one of the best landing page builders
- Brilliant templates
- Limited insights and analytics feature
- Not as extensive integrations and plugins database
- Customer service can improve
Sendinblue offers one free plan and 3 pricing tiers – Lite, Premium, and Enterprise. In addition, it's one of those on the list that offers the best free landing page builders version – capable of unlimited contacts and 300 emails daily.
If you're considering GetResponse, do read their service terms page.
Conclusion and Recommendation for the Best Landing Page Builders:
Well, there you have it – the top 6 best landing page builders that will help you achieve your sales targets!
All things considered, I have to say that Unbounce is my top choice, as it is an industry leader with robust features.
Why is a landing page builder important?
A landing page builder will save you time and money compared to hiring a developer to do it for you. With ready-made layouts, you needn’t go about creating lead-generating pages from scratch. There are even best free landing page builders you can use! As a result, the process of creating and executing your digital marketing campaigns becomes painless.
Is it possible to build a landing if I don’t have a website?
Yes, it’s possible. Some companies do their marketing with just a single landing page. However, most firms nowadays sport both a landing page and a website because both serve distinct purposes. While a website provides a general feel of your company and products, the landing specifically serves a purpose: to capture leads and sell a product.
Should I be concerned about the speed of landing pages?
Of course. You need a platform that guarantees fast loading speeds to enhance the customer experience. If pages on your website load slowly, people will move on and forget about what you're offering.
That's all for now:
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