About Stuart Kerr Spindlow

I’m Stuart Kerr Spindlow, Founder, Publisher and Principal Reviewer of StuartKerrs.com. I write and review software coverage for website owners, marketers, creators, publishers and businesses worldwide.

This site exists to publish independent, experience-led reviews and comparisons of digital marketing software, tools, and platforms; without hype, sales pressure, or agency bias.

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My Background

I’ve spent over two decades working with digital systems, data, and online platforms.

My career began in banking and finance, where I worked in IT, risk management, and analytics with institutions including BNP Paribas, Abbey National Treasury, and Norinchukin Bank. Those years shaped how I think: structured analysis, risk awareness, and decisions based on data rather than opinion.

In 2012, I moved full-time into digital marketing and online platforms. Over the years, I’ve worked hands-on with a wide range of technologies across hosting, websites, analytics, SEO, paid advertising, automation, and affiliate-driven business models.

My work as a digital marketing consultant, including continuing support for a small number of clients, informs my software reviews. I hold a degree in Computer Science from The Open University. My professional experience provides context for the practical judgements I make here.

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Why This Site Exists

StuartKerrs.com is my independent editorial publication. Its focus is helping readers choose and use digital tools through reviews, comparisons and practical guides.

I created this site to:

• Test and evaluate digital marketing software objectively
• Compare tools honestly, including their limitations
• Explain trade-offs clearly, without vendor influence
• Help readers choose tools that fit their actual needs

I’ve seen first-hand how confusing and sales-driven software recommendations can be. This site is my attempt to bring clarity, context, and real-world judgement into that space.

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My Core Values

Everything published on this site follows these six principles. No buzzwords. No hype. Just clear, experience-led judgement.

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How I Approach Reviews

I don’t rely on press releases, awards, or marketing claims.

Every review and comparison is grounded in:

• Hands-on testing where possible
• Practical understanding of how tools are actually used
• Long-term experience across multiple platforms and ecosystems
• Clear explanations of who a tool is and isn’t suited for

You can read more about this on the How I Test Software page.

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Software Evaluations for Product Teams

Software founders and product teams can contact me about a paid, scoped assessment of a relevant digital-business tool. An evaluation can examine onboarding, usability, key workflows, feature limitations and pricing clarity, with a written findings report agreed in advance. Read about my software evaluation approach and make an enquiry.

Private evaluation work and public editorial coverage are agreed separately. Payment does not purchase a favourable review, score or ranking.

Independence and Transparency

Some links on this site are affiliate links, which means I may earn a commission if you choose to purchase through them.

This does not affect how tools are reviewed, ranked, or recommended.

I do not:

• Accept payment for positive reviews
• Guarantee rankings to vendors
• Adjust conclusions based on commission rates

Editorial independence is a core principle of this site.

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What You Will Find Here

You will find:

• Software reviews and comparisons
• “Best for” recommendations by use case
• Honest assessments of strengths and weaknesses
• Regularly updated content as tools evolve

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Outside the Reviews

When I’m not researching software or updating content, I spend time with family, train regularly, and enjoy history and technology deep-dives. Those interests have a habit of shaping how I think about systems, incentives, and long-term value; all of which show up in my work.

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Final Word

Trust is earned over time.

Everything published on StuartKerrs.com is written with the intention of helping readers make informed, confident decisions, based on experience, transparency, and clarity; not sales tactics.