5 SEO Tips To Rank YouTube Videos

Last Updated on   January 21 2023,
Fact Checked  by     Stuart Kerrs.
Close up of youtube icon


All of us are aware of the fact that YouTube is herculean of the internet. It’s the second biggest search engine out there right after Google and is liable for over ninety billion page views each month. It’s also a key player in generating traffic to other websites. The reality is that there are many nuances to YouTube and the way in which you upload your content. As it’s a closed system these white hat practices are useful and completely benevolent – that doesn’t signify they are unsuccessful, though.

There are chances that people will upload their videos to YouTube and not receives views as they expected they should get. This all decreases due to the search. YouTube videos are not different from web pages and so they too need to be optimized in order to reach the maximum number of people.

Let’s assume that your content is relevant and of good quality to assure a maximum view count and subscriber rate. Instead of nerve-racking about the video content, here are the 5 uncomplicated YouTube SEO tips you can’t afford to overlook to get to the top of the YouTube ranking in your selected domain.

Prior to implementing these tips, it’s important to know that YouTube has its own algorithm different than Google's, which it makes use of for ranking videos. You can purchase YouTube traffic but just doing this isn’t sufficient to be sure that you will have an excellent organic ranking.

View time is a substantial part of your ranking on YouTube because if someone starts watching but leaves in a few seconds you will have a negative impact on your ratings. Actually, the one-minute of duration is an enviable metric. The majority of the YouTube videos now are planned around this to drive in revenue and to elevate their rankings in one go, both. Also, thumbnails are a vital part of achieving the goal.

Let's dig deeper to know imperative factors that keep you out in front.

1. Add A Catchy Title

It's one of an essential one. Your title is a decisive factor of your SEO strategy for YouTube to rank well, hence the title has to be attention grabbing, to the point and helpful.

Your title must be friendly to far-flung viewers and without a doubt understood. It’s best to evade overly technical language unless your video is particularly referring to a product or the like which will be specifically searched for.

The crucial tip is to take full advantage of the plain truth that YouTube auto suggests as you fill in the search field. You can use this to fill in some words along the lines of what your video is about to help people to go for.

2. Add Detailed Description

Next important metric to take care of is the text body available to express your video. This is a good thing for SEO and links.

People will generally look at a video description on YouTube for additional information specified in the video itself and also for helpful links to content and a concise run-down of the video without the need to view completely.

The fundamental here is that the first two to three lines are significant when it comes to ranking within the search engine.

You need to ensure that these first three sentences cover up the full video content. It’s also a good opportunity to use keywords from your autocomplete work enclosed.

Key: If a keyword searched is found in the first two lines of the description in your video you will get a higher ranking. Do not miss out on that.

It’s useful keeping in while that when you need to make the most of your SEO with the description it still needs to perfectly reflect the content and goals of the channel to amplify organic ranking.

3. Appropriate File Name

Surprisingly, the original file name for your upload is an essential element to consider. You don’t want to make the blunder of uploading your video with the file name as “James007.mp4” or “movie005.mp4.

Ensure that your video file names are aligned with your keywords, as you will be using them in your titles as well as descriptions.

The rationale behind this is that the YouTube search engine can’t really look at the video content itself. The algorithm will look out for your video file name and will considerably contribute to the ranking and indexing you will gain.

This is an extraordinary way to get your video listed, predominantly as you can have an instant boost while the video is locked up in processing.

Keep it lined up with your keyword strategy and you are good to go. Keep in mind that it’s only you seeing this one but the advantage will impact your rankings.

4. Make Use Of Closed Caption Feature

This feature as everyone knows is a text overlay, which can steer the viewer or guide them towards diverse content. CC can be translated into diverse languages and can have the original text of what was being said in the video.

YouTube now has an algorithm that will turn any voice into a text transcript. It’s far from ideal and is often the bump of many a joke but it is there and with plain video content it can aid your indexing.

The reason for this is again, down to keywords. It gives YouTube another technique to index your video without having completely viewed the video file, which it can’t do just yet.

Working with this will facilitate you in hitting those helpful keyword points wherever it’s feasible. You can even use services such as captions for YouTube to support you do this.

5. Pick Tags After Keyword Research

Finally, we have come to the subject of tags as it again fits into the keyword strategy and aid you hit that topic from every point of view.

There are a few brief tips to go over first;

  • Specific tags – you can use your keywords here first which will assist you rank as YouTube’s algorithm sees fit.
  • General tags – You can put in a common as well as matching keyword in to help your video be selected in associated searches that don’t include your most important keywords.

There are many tools available that you can use to identify which tags are best to use with your video and its explicit content. It will help you by showing your own ranking for a particular keyword. It’s a very dynamic tool and could have a considerable impact in guiding your keywords precisely.

Conclusion and Recommendation

With the aforementioned points in mind and smart use of tools to guide you, you will see your efforts resulting in outstanding SERPs. Keeping it regular with guided and correct keywords through hitting all these YouTube SEO Tips will give your videos an edge over the competition.

Eventually, it’s up to you to create compelling and attention-grabbing YouTube videos focusing on your target audience and by preparing your script targeting that audience. Do ensure that you ask your viewers to like and share your videos on preferred social-networking sites. Another good YouTube SEO tip for bloggers is to; embed your videos inside the blog post, as it will foster you in getting high views.

That's all for now:

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